Effective Brainstorming

Learn practical, easy, and proven techniques to run a efficient yet dynamic brainstorming session.
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$20
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  • Lectures 20
  • Contents Video: 1.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 10/2015 English

Course Description

This is a dynamic course that will help students increase their ability to generate quality ideas and how to facilitate an effective brainstorming session.

---------------------------------------------------------------------------------------------------------------------------Course Goals: After taking this course students will be able to:

  • Revolutionize the way that your team approaches brainstorming.
  • Lead a group through an effective, efficient, and engaging brainstorming process.
  • Describe the history of brainstorming.
  • Articulate why brainstorming is important.
  • Differentiate between outsourcing, open innovation, and brainstorming with your team.
  • Develop a new structure to the brainstorming process.
  • Learn specific, practical strategies to generate an idea.
  • Identify potential challenges with leading a brainstorming session and how to address those challenges.

---------------------------------------------------------------------------------------------------------------------------Why This Course?

This course includes:

  • 1 hour audio content broken down into 20 lectures.
  • Downloadable visual aids of the brainstorming steps and ground rules.
  • Discussion with the instructor.

The content of this course is drawn from the major thought leaders and researchers in the field. It is broken into easily digestible sound bits and offers opportunities for reflection and specific, easy to implement strategies that will change the way your team generates ideas.

What are the requirements?

  • An interest in creative problem solving.

What am I going to get from this course?

  • Revolutionize the way that your team approaches brainstorming.
  • Lead a group through an effective, efficient, and engaging brainstorming process.
  • Describe the history of brainstorming.
  • Articulate why brainstorming is important.
  • Differentiate between outsourcing, open innovation, and brainstorming with your team.
  • Develop a new structure to the brainstorming process.
  • Learn specific, practical strategies to generate an idea.
  • Identify potential challenges with leading a brainstorming session and how to address those challenges.

What is the target audience?

  • Anyone interested in the science of group creative problem solving.
  • Any level of organizational leader that is in charge of meetings and/or brainstorming sessions.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Brainstorming Basics
Introduction to the Course
Preview
04:10
The Origin of Brainstorming
Preview
07:04
Creativity is a Resource
04:20
Section 2: The Need for Brainstorming
The Need for Brainstorming
06:35
The Brainstorming Debate
04:53
Section 3: When to Use Brainstorming
Outsourcing Brainstorming
02:39
Open Innovation
05:48
Brainstorming with your Team
01:45
Section 4: The Brainstorming Process | Step 1: Pose Challenge
Overview of the Brainstorming Process
03:52
How to Pose the Challenge
05:58
Building a Brainstorming Team
Preview
03:31
Environment for Brainstorming
04:44
Section 5: The Brainstorming Process | Step 2: Group Warm-Up
Ground Rules
05:04
Kick Off Strategies
04:04
Section 6: The Brainstorming Process | Step 3: Individual Time
Your Personal Environment
05:50
Question Your Assumptions
02:33
Section 7: The Brainstorming Process | Step 4: Group Session
Bringing Individual Ideas Together
02:42
Strategies for Generating Ideas in a Group
03:31
Section 8: The Brainstorming Process | Step 5: Evaluate
The Evaluation Process
03:51
Potential Challenges and How to Handle Them
07:40

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Instructor Biography

I am a licensed school psychologist with a Masters of Science (M.S.) & Educational Specialist Degree (Ed.D.) in School Psychology from the University of Nebraska at Omaha. After I graduated, I was an adjunct professor at the University of Nebraska at Omaha teaching in the Psychology department. That experience began my love for teaching, questioning, and collaborating with students.

As a school psychologist in my practice, I administer educational assessments which include IQ assessments. After studying and giving IQ assessments for a few years, I grew frustrated with how these tests measure intelligence. I felt intelligence was so much more than selecting a picture that completes a pattern or remembering a set of numbers. Students would give me these impressive, creative answers to questions on the IQ test but I could never count them as right because they were not in the answer book - that bothered me. Thus began my interest in creativity and how to cultivate, measure, and nurture it because I saw it as an intelligence and a vital life skill.

I decided to continue my education after being a school psychologist to give me more opportunities to learn about interest in creativity . I went back to school and graduated with a Doctorate of Education (Ed.D). in Interdisciplinary Leadership Studies. During this time creativity was my focus of research and projects. For my dissertation, I traveled to various advertising agencies in the Midwest and interviewed the creatives at each agency on how their organization and leader can help them be most creative.

I loved conducing this research project so much, I started a creativity consulting firm, Axle Rev, to continue my work and help organizations discover how they can cultivate creativity. I co-founded Axle with my father, Kent McCuddin, who has been a creative director in the advertising industry for over 30 years. He also has a passion for creativity and has given many lectures on how to be creative that he called Brain Therapy sessions and has spoken at many events including TEDxOmaha. The mission of Axle Rev is promote the value of creativity and help individuals, leaders, and organizations foster creative intelligence.


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