Complete Guide to Shopify & Facebook for Ecommerce Success
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Complete Guide to Shopify & Facebook for Ecommerce Success

Build a Lucrative and Profitable Ecommerce Business using a proven blueprint from anywhere in the world.
5.0 (2 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
32 students enrolled
Created by Domingo Silvas
Last updated 4/2017
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Current price: $10 Original price: $95 Discount: 89% off
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  • 3.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Start a dropshipping business using the Shopify Platform
  • Understand how to market on Facebook
  • How to use Facebook Fanpage to sell your products
View Curriculum
  • You should understand how to get online using Chrome
  • You will need a Facebook account

What Will You Learn From This Course?

  • What is Ecommerce and how to use Shopify's Platform to build a profitable business
  • How to setup your store for the best conversions
  • How to use Facebook Business Manager to create your online presence
  • How to easily setup your products into your store
  • How to use advanced marketing strategies to find your ideal customer
  • How to properly create your ads and run successful campaigns
  • How to understand your metrics to optimize your campaigns

As a Bonus you will get access to 5 Videos that teach you Advanced Facebook Marketing Techniques

I will share with you the lastest strategies on how to build your dropshipping business. This course takes you from figuring out what you want to sell, how to setup your store correctly, and how to Drive Traffic with the most effective optimization methods. You will get an overall understanding of the Ecommerce Business using Shopify from Start to Finish.

Who is the target audience?
  • Anyone looking to start an ecommerce business online
  • Anyone looking to get a full understanding on Ecommerce
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Curriculum For This Course
33 Lectures
Introduction and What is Ecommerce
3 Lectures 13:25

To start, I review the business of Ecommerce and what Shopify is.  Many of you will already know this, but it's good for us to be on the same page.

Preview 07:49

In this lesson I will share with you what kind of budget you may need to start your store. 

Preview 04:08
Forming a US Company
2 Lectures 09:09

In this lesson you will learn about the different options you have when opening a company in the US. I will also cover about how to get your EIN or Tax ID for your business. 

Starting a US Company

In this lesson you will learn more about what is needed to pay the sales tax your store collects from your customers in the state where you conduct your business. 

Understanding Sales Tax
Setting Up The Basics
8 Lectures 29:12

I walk you through the process of setting up a Gmail address to use for your store

How to create a Gmail Address for your Store

Once you have your Gmail address, I show you how to get a Google Voice number to use for your customer support

How to set up your Google voicemail

Here I show you how to register for a USPS PO Box to use as your company mailing address for business purposes and usually for any merchandise returns.

Setting up your USPS P.O. Box

In this lesson, I walk through signing up for your actual store on the Shopify platform.

Signing up for your Shopify store

Shopify supports many different payment gateways.  Here I show you the best way to start, quickly and easily.

Understanding Your Payment Gateway Options

Shopify also supports Paypal.  I walk you through the proper registration steps for adding Paypal as an option.

Setting Paypal as a Payment Gateway Option

Your Shopify theme is the basic layout/appearance of your store (site).  In this lesson I show you how to get up and running with a theme.

Installing your Shopify theme

This lesson takes you through each of the important pages your store will need to have, apart from just selling products.

Essential Pages For Your Shopify Store
5 Lectures 39:17

Shopify has different monthly fee levels for different features and volume.  In this lesson I show you what is the best value for the average store to start and as you grow.

Upgrading your Monthly Plan in Shopify Account

It is important to plan out what you want to sell, according to your interests or ideas about moving product.  Here I talk about that process and making the best choice.

Picking a Niche (General Store or Niche Store

In this lesson I go through some current research methods to help identify products to sell at a profit.  This is a crucial piece of success.

Where to Find Your Winning Products

Once you have your target product ideas, I show you how to find them and alternatives on AliExpress, choose the best sellers and other very important factors to know.

How to choose products in Aliexpress

With your products and sellers in hand, in this lesson I show you how to efficiently load them into your store, and present them.

Adding Products to your store
7 Lectures 44:20

Facebook Business Manager is the main area you'll be using besides Shopify.  Here I take you on a tour through FB Business Manager so you are familiar with it and especially the parts you'll be using daily.

Facebook Business Manager Tour

This lesson takes you through the process of opening your own account the best way in FB for your store and your advertising.

Opening your Facebook Business Manager and Facebook Ad Accounts

A key part of your business traffic is your Fanpage.  This lesson takes you through the process of deciding on your best name for your Fanpage and then how to create it.

How to Create your Facebook Fanpage

Facebook uses something called a Pixel to serve as their analytics tool.  This is one of the absolutely necessary pieces and needs to be done right.  I show you how to do that and explain about what it is.

How to Set Up your Facebook Pixel - and What a Facebook Pixel Is

You will need to create ads for your products.  Canva is a great free tool that will work well for you.  Here I show you how to use it and provide some examples of good ideas for ads.

How to Create Ads using Canva

The more products and ads you run, the more messy things can get for tracking.  I take you through a good naming convention so you keep track of everything easily and can review your data easily.

Naming your Campaigns

Once you have traffic to your ads and your store, you need to see what is working well and what is not.  In this lesson I take you through the Facebook statistics/reports area and what you need to look for in determining successful campaigns/ads.

Understanding Facebook Manager Stats
Ad Optimization and Scaling
3 Lectures 16:31

Custom Audiences are an integral part of the Facebook ad targeting service.  I give you some advice and show you how to make use of this area.

Creating Custom Audience

Once you start to see some success, Lookalike Audiences are a feature of Facebook that helps you expand that success to more potential customers in the most cost-effective way.  In this one I show you how to use that feature and some tips on the best ways to use it.

Creating Look-a-Like Audiences (LLA)

An introduction to Flex Targeting within your Ad campaigns and a discussion as to its importance and effectiveness with considerations upon its use, in addition to a brief tutorial.

Flex Targeting
5 Video Mini-Bootcamp on Facebook Ecommerce Ads
5 Lectures 50:48

In this lesson I will cover everything you need to have done to run successful ads to your store.

Getting Started: Requirements Before You Begin

In this lesson I will share with you the items you need to have on your product page to have it convert all your visitors.

The Anatomy of the Perfect Product Page

In this lesson I will share the different ads types and how to set your ads up in Facebook

Facebook Ad Types and Recommended Setup

In this lesson I will show you how to create campaigns and ads for your products.

A Step-By-Step Walk-Through to Creating New Ads

In this lesson I will show you how to set up your columns to be able to understand your stats.

How to Evaluate and Measure Ad Results
About the Instructor
Domingo Silvas
5.0 Average rating
2 Reviews
32 Students
1 Course
Ecommerce Instructor

Domingo M Silvas III is a serial entrepreneur and loves to travel. His internet marketing experience started in 2001 out of his garage. Many things have changed since then but what he love most is helping people achieve their lifelong dreams of being an successful entrepreneur.

Aside from his dedication to his family, he continues to be involved in many endeavors around the world. On any given day, he can be found somewhere in the world enthusiastically unleashing the potential entrepreneur in others through mentoring, coaching and repeatable systems for income and asset building.