Choosing An Ecommerce Niche: What To Sell Online
3.9 (33 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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Choosing An Ecommerce Niche: What To Sell Online

A step-by-step guide on how to choose and validate a product and niche to start your ecommerce store.
3.9 (33 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
945 students enrolled
Created by Shabbir Nooruddin
Last updated 7/2014
Current price: $10 Original price: $65 Discount: 85% off
5 hours left at this price!
30-Day Money-Back Guarantee
  • 1.5 hours on-demand video
  • 5 mins on-demand audio
  • 3 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • In this course, you will learn how to find and research what to sell online
  • By the end of the course, you will know how and where to find ideas, and what criteria to evaluate
  • You will learn what tools to use to find and validate your business ideas
View Curriculum
  • A Google account
  • Basic computer skills - web browsing, word processing, and a little bit of spreadsheets
  • Tenacity! Finding a niche is research intensive
  • Perseverence! Patience is the name of the game.

Are you ready to build the ecommerce business of your dreams?

If you dream of having a business that lets you live on your own terms, being the master of your time, with the ability to do what you want, when you want, then there is no solution like having your own online business!

Do you want to start selling online but don't know where to start?

Selling online can be tough - especially if you are new to the game. If you don't know what you are doing, it can be a recipe for disaster. The "spaghetti on the wall(seeing what sticks)" method doesn't work anymore - and you have to take a scientific, targeted approach to be successful.

Most of us bootstrap our stores in our spare time - for that reason, I've decided to make a bite-sized, very affordable ecommerce courses that anyone can get without breaking the bank.

What you will get from this course

In Choosing An Ecommerce Niche: What To Sell Online, I'll walk you through the exact steps you need to take to find and research a product to sell. In today's competitive ecommerce world, it's very difficult to sell any old product and build a successful business from it.

You need to cover all of your bases when it comes to research, and choose the right product to sell: something that you know people will want to buy.

I'll show you how and where to brainstorm for products, how to validate your ideas, and how to build a plan to market your new online store - so that you can successfully compete and stand out from amongst your competition.

Course overview

In Section 1, I'll show you what it takes to be successful in ecommerce even though there are folks like Amazon and Walmart selling the same stuff you are.

In Section 2, we'll explore what a "niche" truly is, and we'll see 6 different ways to find ecommerce business ideas.

In Section 3, we'll see how to validate your ideas and see which one has the best potential to start a business around - you'll learn keyword research, social media analysis, and how to find an opportunity in a crowded landscape.

In Section 4, we'll learn how to stake out our potential competitors and see how we can carve out a niche for ourselves by putting ourselves in front of our audience.

Finally, in Section 5, we'll see how to find suppliers for our products - and launch our online store!

In this course, you'll get video and audio lectures and you'll get to look over my shoulder as I help you find and validate a niche. You'll also get access to worksheets that I've developed that I use in honing in on business ideas.

At any time during the course, if you have any questions, comments, or concerns, please do not hesitate to get in touch with me - I will do my best to help you out!

That's a promise.

Who is the target audience?
  • This course is for you if:
  • You want to start an ecommerce business but don't know how to start
  • You have trouble deciding what to sell
  • You have ideas, but you don't know if they will work or not
  • You want to learn a concrete method of doing your homework before committing to starting a store
Compare to Other E-Commerce Courses
Curriculum For This Course
25 Lectures
2 Lectures 02:18

This is an introductory lecture to the course. Here, you will learn that it is possible to build a successful online business even if it seems like the whole world is buying from Amazon!

Preview 01:32

Finding Good Niches
10 Lectures 33:17

The key to succeeding in building an online business is to establish yourself in a niche. To carve out a special place for yourself in the internet. Here, you will learn what a niche is.

Preview 05:20

Now that you know what a niche is, it is time to start thinking of some. We'll outline a few methods that we can use to do this.

Preview 01:05

Looking inside is sometimes the best way to come up with unlikely ideas. Don't ever assume that something is not a potential business!

Preview 01:43

Nothing motivates people to buy than an itch to scratch or relief from a problem. Perhaps an itch you have is shared by many others.

Your own problems and frustrations

If you are stuck for ideas, you can go through places like Reddit to see what's popular, what's not, and what problems people are having.

Browsing Reddit for passions and problems

Continuing from the last lecture, and are also interesting places to browse.

More places to browse

To top off our already-growing list of ideas, we can head over to big shopping websites to get even more ideas for products - you'll be surprised at what you may find!

Even more places to browse

Last but not least, looking around - observing your surroundings will sometimes lend you the brightest ideas. Remember to always have a pen and paper - or Notes app - ready.

Getting ideas by observing

This is an incredibly important lecture in this course. Not all products were created equal - some are more equal than others - and identifying which ones they are and focusing on those increases our chances of success.

What makes a good product?

If you found your idea using a "product-first" method, then this worksheet is a must-do as it will help you identify and pinpoint your audience.

Deconstructing products worksheet
2 pages
Validating Your Niche
8 Lectures 44:40

The first step to validating your niche idea is to see whether or not people are doing something similar to it online. We'll go over where to look and what to look for when scouting around.

Is there a market for your idea?

Keyword research is an important part of validating a niche. Google's keyword index is like a giant database of the collective thoughts and concerns of the internet - and tapping into it is essential.

Keyword research

Along with regular keywords, long tail keywords are key to getting found - in fact, these keywords may bring your more insight into your customers and more traffic than all of your main keywords. In this lecture, we will see how we can brainstorm for ideas.

Long tail keywords

While keywords are effective ways to gauge a market's size, they aren't enough - the last piece of the puzzle is social media. In this lecture, we will see where to look on social media to find your audience's size, interests, and how engaged they are.

Social media analysis

Math is key to a successful business. If you don't know how big or small your market is, you'll have no idea whether your business venture is worth the effort or not.

Doing your math

To really shine online, you need to set yourself apart from everyone else and do what no one else is doing. In this lecture, we'll go over some ways we can differentiate our business from the crowd.

Finding gaps in the market

A tried-and-tested method of validating a business idea without committing too much to it is to put up a quick landing page, drive some traffic to it, and see how many people bite.

Build it and try

Even after all of this number crunching, if you play your cards right, and luck is in your favor, your business may go viral - and when it does, none of the numbers and projections will matter anymore.

Understanding virality
Researching Your Competition
3 Lectures 20:57

To know what you are up against, you have to find your competitors and do some snooping around to see how big they really are. Remember, to succeed, you have to be able to compete - you don't want to bite off more than you can chew.

Analyzing your competitors

To compete in a crowded market, we just have to go where our competitors aren't - in this lecture, we will see how to do just that.

How will your customers find you?

Marketing Difficulty Matrix
1 page
Final Steps
2 Lectures 02:14
Finding suppliers
2 pages

Conclusion: Time to get started!
About the Instructor
Shabbir Nooruddin
3.9 Average rating
33 Reviews
945 Students
1 Course
Ecommerce Entrepreneur

Selling online is my passion.

I've been doing it ever since eBay was in its infancy(although it was used video games back then to finance my new ones), and let me tell you - nothing quite beats the rush you get when you make money online!

Since then, I've opened two online stores and have learned more by experience than I think I would have any other way possible. Teaching people is my passion, and I've been blogging about ecommerce and my experiences selling online over the past year.

I grew up in New York City, and after the 10th grade, I went to an Arabic Academy in India where I earned my Bachelors degree in Arabic Literature. Growing up, I was a computer geek - I remember using AOL to get on the internet, and also remember when Hotmail was the latest and greatest thing!

Having a non-professional or vocational degree, I have tried to diversify my portfolio as much as I can with regards to generating income. I love anything and everything about making money online: ecommerce, blogging, freelancing, writing, and consulting. I've also dabbled in real estate, too.