Ecommerce for Beginners - Become a Shopify Master Today!
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Ecommerce for Beginners - Become a Shopify Master Today!

Start successful selling with Shopify today and learn how to use Google Analytics, Mailchimp and Facebook Ads on top!
4.4 (86 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
3,345 students enrolled
Last updated 1/2017
English
Current price: $10 Original price: $95 Discount: 89% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 5.5 hours on-demand video
  • 18 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Know exactly how to setup and run your own Shopify Store!
  • See how Google Analytics helps you to improve your Store and Customer Experience
  • Have hands-on experience how to make great Product Pictures and Banners using completely free tools online
  • Use tools like Mailchimp or Facebook Ads to market your store better
View Curriculum
Requirements
  • You need A Computer with Internet Access and basic understanding of how the Internet works
  • You should have something you want to sell through your own online store - this is no dropshipping tutorial
  • It is beneficial if you already bought something online and know how the normal order-flow as customer looks like (cart, checkout process, order confirmation, shipping)
Description
  • You always wanted to sell online, but don't know where to start?
  • You have great products, but more sales would be nice?
  • In this course we will show you everything you need to know about selling your products online!

We show you how you can setup your shopify store and start successfully selling - right from your chair! This includes:

  1. Branding & Marketing
  2. Setup of Shipping, Payment and Taxes!
  3. How to add compelling Blogs and Pages
  4. Free Tools for great Product Pictures
  5. Product Placement, Picture and Description Guides
  6. Accounting and Bookkeeping for Ecommerce
  7. Google Analytics, MailChimp, Facebook Marketing and more!
  8. Domains and Customer Emails that work!
  9. Don't wait any longer, start right now

Our course is vastly different than most other courses out there - we do not promise overnight success, but we show you a way how to build a steady online shop business that works. Our course is not made for dropshipping, but for all small businesses out there looking for a way to start online sales successfully and easily. You can start your own shop today with this course - no installations, no developers, no servers necessary. With our course and Shopify you just need some time and you're up and running.

First we give you a complete branding and marketing guide. You will learn everything you need to know that your customers are happy and love your store and your products.

Then we show you exactly how to setup products, shipping, taxes, blogs and pages. You will learn how to connect and extend your store with apps. And we show you exactly which apps make sense and how to install and configure them. In our great lectures about products we show you our guidelines for successful product descriptions.

You will make great product pictures and product banners with free tools on the web. We will guide you through the usage of those tools so that marketing your products becomes a breeze!

But this is just the beginning!

In our later sections we show you how you can save hundreds of dollars by preparing your accounting and bookkeeping the right way. Your accountant will be happy and you finally understand all this accounting language.

Then we guide you in a complete section about Google Analytics through the tools that help you better understand your customers. You will learn how to setup and reach goals with ease!

Don't wait any longer and don't look any further.

With Shopify there is nothing to install and you can start selling your products right away! From the Shopify-Website: 

"Shopify is web based ecommerce software. This means there’s no installation required and it works with all operating systems (including Windows and MacOS). We host Shopify so you don’t have to worry about installing, upgrading or maintaining any software or web servers."

Whether you sell online, on social media, in store, or out of the trunk of your car, Shopify has you covered.

If you ever thought about starting or increasing your sales online - start here and start now!

Enroll now!


Who is the target audience?
  • It's perfect for Ecommerce Beginners - Learn everything to make the successful sales - From Zero to Hero!
  • You own a small Brick&Mortar Shop? Want to increase the revenue by selling online? This course teaches you all you need to know!
  • If you have digital goods such as videos, mp3s or images you want to sell online, then this course will give you the right introduction
Students Who Viewed This Course Also Viewed
Curriculum For This Course
62 Lectures
05:15:24
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Start Here
2 Lectures 02:12

In this lecture we are talking about the Shopify Platform in General and present the Key Features of Shopify

  • One Inventory, Multiple Sales Channels

    • In Person

    • Selling online

    • Via Buy button, Facebook, Pinterest, Twitter

  • Free and Paid Themes

  • Apps to extend the functionality

  • A Variety of Payment Gateways

  • Pages and Blog

  • A great Community

  • Dedicated Support Team

  • CDN via Fastly

  • DDoS Protection and Scalability

Preview 01:33

Throughout the course we provide you with an e-book and necessary action steps. You can download this material and print it out.

Preview 00:39

This Quiz gives you a quick overview of Shopify and introduces the most important parts

The Intro
1 question
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Branding and Your Market
4 Lectures 07:38



This page is for your branding and design guideline. Print it out and fill in missing parts.

Shop and Ecommerce E-Book Page 2
00:26

We talk about the Branding and the Marketing

Branding and Marketing
3 questions
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Login, Signup and first Settings
6 Lectures 13:22

In this section we will go through the initial signup and shop setup. We set a shop name, configure our contact email addresses and select a plan.

What We Do Here
01:03

In this section we sign up to Shopify

You are going to Signup the First Time
01:24

In this section we go through the dashboard and the different available sales channels in Shopify. It is the foundation of how you work with Shopify.

We look at The Dashboard and talk about Sales Channels
03:02

In this lecture we go through the general store settings.

The General Settings are important
01:20

We will give the shop a name and a description and we will explain why this is important.

Let’s do our first SEO settings in the Preferences
06:05

Shop and Ecommerce E-Book Page 3
00:28
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Products, Pictures and Digital Downloads
8 Lectures 32:14

In this section you will add your first products to the store. We will talk about product descriptions, variations.

What we do here
01:22

We add a title, picture and description.

Basic Product Setting
05:36

Variants, Discounts, Inventory

Advanced Product Settings
06:58

In this section we show you how you can get the most out of your product pictures. From great tips for pictures to simple post-editing. We are talking about Snapseed or Adobe Photoshop of Android/iPhone.

Additional Material after this lecture:

https://youtu.be/Uq4_C3SluCs?t=3m16s

Product Pictures
01:54

Here we are going through the 3yes rule. We will show you great ideas how to pump up your conversion of your store. Additionally we talk about Scarcity.

What to consider with the Title and the Copy?
03:31

We will show you a great option to add digital assets like mp3 or video files to your store
What about Digital Downloads?
04:00

We see what Shopify can do for you in terms of inventory.

How do I manage my Inventory?
07:23

In this page we show you all you need for your product pictures, product descriptions and digital downloads

Shop and Ecommerce E-Book Page 4
01:30
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Blogs, Pages and Content
5 Lectures 15:37

Lets talk for a second about the importance of pages and blogs. Pages are a great way to help customers find out about your store, who you are and create trust in you. Blog Articles are a perfect way to create content-marketing and help get traffic to your page. If you are the leader in your niche, you should also show it via your blog. Build a great community!

What we are doing here and Why
00:54

In this page we will add a simple contact-us and a FAQ page. We will also add the navigation elements so that customers can reach our pages easily.

Let’s add our first Pages to our Store
04:21

We add these pages to keep customers better informed and raise our credibility level.

Privacy Policy, TOS, Return Policy Page
02:54

In this lecture we will add a blog post about our hats, how great they are produced.
Let’s add our first Blog Posts
05:53

On this page of the e-book you can learn more about blogs, pages and content

Shop and Ecommerce E-Book Page 5
01:35
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Theme Settings, Logo and Awesome Banners
7 Lectures 46:00
What we do in this section
01:38

In this lecture we go through the theme settings. We show you exactly how you can add, remove and edit sections such as the header, the footer or the main page. Add Maps or a Gallery to your Homepage and impress with a different font or coloring.

How do we edit our Theme Sections?
10:17

In this lecture we are talking about the theme store and what we can find there. We manage multiple themes and show you exactly how you can translate your theme
Take a look at managing Themes, Languages and the Theme Store
05:36

It all starts with the logo. You should actually spend a few hours and a few hundred dollars on a great designer. It is worth it.

But for a starter we will create our own logo quickly directly in the browser.

Alternatively we will show you a great platform that designs logos for cheap.

Let’s get a great Logo and Banners for FREE
12:21

Lets have a look at the Shopify Theme Source Code
03:44

In this video we are going to put our theme together
Lets put it all together – Your final theme
10:05

On this page of the e-book you get all the information you need for the blogs, pages and beautiful banners and ads

Shop and Ecommerce E-Book Page 6
02:19
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Shipping, Taxes and Payments
5 Lectures 51:15

Here we select the countries we ship to.

  • Approaches to Shipping, manual, outsourced, drop shipping

  • Pricing methods, weight/order amount

Shipping
15:50

In this lecture we talk about payment settings.

  • Can be country specific because not all payment processing options are available in all countries

  • Therefore will talk about the general approach and concepts:

Bogus Gateway

Some Well known payment options (Shopify payments, Stripe, Paypal)

Setting up a payment processing option

Testing

  • Things to watch out for/consider:

You can (and probably should) offer more than one payment method (could help conversion)

The setup process for each will likely vary slightly

Watch out for the best rates (i.e. some are more expensive than others)

Watch out for additional Shopify charges for using some payment options

Make sure to thoroughly test before releasing

Payment Settings
10:00

Here we apply our tax rules. Disclaimer: We are also no experts and taxes are a complicated topic. Please consult your accountant or advisor
Taxes
07:26

Here we have a closer look to the available checkout settings

Checkout with Amazon

Checkout Settings
16:59
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Apps for your Store
3 Lectures 09:05
  • what are app’s

  • why should I use them

  • Basic process of integration


General Overview of App’s
03:19

  • some require modifying source code

  • some are not well supported

  • some are paid and some and free

  • Read the details and check the reviews!
Things to watch out for
02:31

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Monitoring Store Financial Performance
4 Lectures 30:31
  • The differences and similarities between monitoring financial performance and bookkeeping

  • Information that Shopify supplies is mostly non-financial so we need to look outside of shopify for both Financial Performance and Bookkeeping solutions.

Financial Performance vs Bookkeeping
03:43

  • Exporting data from Shopify

  • How to use data to track profitability of stock items

  • How to use data to calculate overall store profitability

  • Problem with doing this regularly is that it takes time

Monitoring Basic Financial Performance - How to
07:55

  • Starting off - spreadsheets are fine

  • Getting bigger - cloud bookkeeping packages, QBO, Xero, Wave, differences and similarities

  • Example of how to setup Xero Integration

Bookkeeping - The options
16:17

  • Once you start growing seek professional advice

  • Integration setup - ask for advice to get things right first time

  • Sales Tax - watch the limits

  • Tax in general - be careful

Recap - Knowing when to Seek Advice
02:36
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Orders and Customers
3 Lectures 14:37

A general overview of the orders sections of shopify admin

What we do here
06:27

In this lecture we show you how we can place a manual order. We also take a brief look at abandoned checkouts

Placing an Order & Abandoned Checkouts
05:44

In this lecture we discuss returns, order cancellations and briefly refunds.
Order Cancellation
02:26
3 More Sections
About the Instructor
Thomas Wiesner
4.0 Average rating
1,054 Reviews
9,270 Students
4 Courses
Blockchain enthusiast * Full-Stack Developer * Founder

Technology leader with 8+ years experience and hands-on in software engineering. Operating in growing global multi-channel environments.

 - 8+ years of experience as software engineer developing SaaS
 - 3+ years leading / managing software engineering teams
 - Masters Degree in Computer Science
 - Strong understanding of web technologies and best practices
 - Strong interest keeping up to date with current technologies
 - Expert in: Operational Management, Architectural Direction, Scalability, Java, PHP, HTML, CSS, Angular, Ethereum, Blockchain, Marketing, Machine Learning, MySQL, Solr, Android Development

Andrew Reed
4.4 Average rating
86 Reviews
3,345 Students
1 Course
Accountant, Software Developer & Shopify Expert

I have nearly 20 years professional experience as a Chartered Certified Accountant during which time I learnt Shopify and helped clients with their Shopify stores. I am also very experienced in cloud bookkeeping, especially using Xero. Finally I have also worked as professional python developer and have developed apps using Django and similar frameworks.