The Ultimate E-Commerce Conversion Rate Optimisation Course

Whether you're selling pyjamas, concert tickets, shoes or shaving blades; this course will help you sell more today!
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  • Lectures 29
  • Length 3 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 9/2015 English

Course Description

This course is geared specifically towards E-commerce business owners and any one who wants to increase their e-commerce conversion rate on their store.

This course draws in the very best insight from a host of international agencies, clients and seasoned E-commerce consultants, using their split test data compiled to show you exactly how to optimise your store for maximum conversions.

All of this information has been compiled into 10 easy to consume, easy to digest and easy to act upon sections (with more planned in the next 12 months).

I share with you what I find works best for the:

  • Header of your store
  • Footer of your store
  • Home page (including three tactics of how to sell directly from the home page, even to first time visitors)
  • Videos and images you use
  • Product pages
  • Checkout process
  • Information touch points
  • And even down to the best way to deliver shipping and returns information, as well as making sure your site is as fast as possible with easy site speed optimisation tactics.

I even discuss how to use strategically delivered re-marketing campaigns that are built around a solid three step funnel so your message is always delivered to the right consumer at the right time in the right context.

This is the very best in E-commerce conversion rate optimisation so that when you are driving traffic you can get the most value from that traffic.

If your technical skills are lacking or you don't have dedicated webmaster support, don't worry. In this course we have you covered providing you with either free or low cost solutions for implementing all of the changes you may want to make.

Don't worry about what sort of site you have, WordPress, Magento or even some sort customer build. The strategies we talk about in this course can be applied equally no matter what sort of site you have or what products you sell.

Inside this course you will see a wide range of examples and case studies from:

  • Furniture retailers
  • Printers
  • Fashion Brands
  • B2B
  • Automotive
  • Amazon
  • Food and many more.

30 Money Back Guarantee. Take the course for 30 days, try it, implement what I show you, run some ads on Twitter and if you don't like it, you will get a full 100% refund no questions asked. What have you got to lose? Get the course right now and generate new leads and sales in less than 3 hours!

Join now and start increasing your sites conversions today!

What are the requirements?

  • Basic understanding of ecommerce
  • Willingness to make changes

What am I going to get from this course?

  • Increase your online sales
  • Better understand your online customer
  • Access tools to improve your sites conversion
  • Learn the 5 biggest conversion killers
  • Discover the 11 areas of CRO that can make the biggest difference

Who is the target audience?

  • Online marketers
  • Business owners
  • Web masters
  • Web developers
  • Agencies

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introduction To User Experience & 3 Ways To Know What Your Customer Wants

Introduction to the course and an overview of the 11 sections we will optimise in this course.

User Experience & Knowing Your Customer

Home Page Optimisation

Navigation Optimisation

Product Search Optimisation

Product Page Optimisation

Checkout Optimisation

Touch Point Optimisation

Information Touch Points Optimisation

Load Speed Optimisation

Shipping & Returns

Consumer Retargeting


The objective of this course is very clear – To give you an understanding of how to improve your Site's Conversion Rate by identifying and working on the touch points which you have not considered before. These little things add up to really big conversion gains when optimised properly.

2 questions

Just a couple of easy questions to make sure you were paying attention so far...


If you want to improve conversions, you need fresh eyes and a different perspective than your own. You need to know your customers with the help of direct interactions and not just by empathetic assumptions.

Section 1 Resources
Section 2: Home Page Optimisation

Showcasing products, video and and channels that your visitors can order from are great ways to increase overall site conversion, especially if you have large traffic volumes coming to your home page.

Home Page Sales Quiz
1 question

If it's appropriate for your market, nothing is too obsolete or inappropriate when it comes to establishing a connection with your user; present to them all available contact and order points, and tailor your site experience to where in the world they are. In this lecture we look at how to do just this


Ask yourself this question. What is the best way to educate the visitors on your site about the quality of your product, brand or service? Videos! In this lecture I show how to make videos a conversion booster.


Just take a look at this Apple example, and then compare how they do it V's how you are doing it. You must explain to your potential customer exactly WHY they should buy your product matched with the HOW you go about doing it.

Section 3: Navigation Optimisation

Most of the visitors landing on your site are in a hurry. If they sail through your navigation and don't see what they need, they may be put off from using the search functionality to dig deeper into your site. Lets fix this big problem killing many conversions right NOW.

Quick Quiz
1 question

Tag lines, strap lines, usp's or value propositions, or whatever you want to call them. What we're are talking about here is the importance of creating a compelling and unique value proposition or UVP that your market will instantly recognise, trust and want to buy from.


We will be using the Value Proposition Canvas created by Peter J Thompson to help start-ups and existing businesses examine the human experience of their customers. This canvas contains questions and sections that manoeuvre users of the canvas into thinking through the customer experience Each section of the improved canvas includes questions to ask when filling in the chart.

5 pages

Use the Value Proposition Canvas from Peter J Thompson to create a value proposition for your brand and products.


Strategically presented USP's on your site can help you counter the mental barriers in the visitors' mind that might be stopping them from making a purchase on your site. But here is how to use them, and how to use them well!

Section 4: Product Search Optimisation

If your site is like many others, then the majority of your market/ visitors enter your site from the home page. If they know what they want, they would straight away search the product name in the site's product search box. An inaccurate or dysfunctional product search WILL hurt your business in the form of lost sales

Product Search Quiz
1 question
Section 5: Product Page Optimisation

People no longer want to browse a website – they want to experience it. An image is ALWAYS the first thing that a visitor will notice as soon as he lands on your site's product page. Good product images can add life to your site and help your site convert better - there are no two ways about it.

3 pages

Want to find bloggers and influencers in your sector to review your products and create great videos for you for free? Use these 9 tools to find out who they are and how you can reach them.


When visitors don't buy, one of the biggest reasons is that the user finds the price either too high or the product description too vague to back up the claims and justify the higher price tag. The same can be said for delivery charges and times. Here we discuss 5 simple ways you can improve both and protect your bottom line

Pricing & Delivery Quiz
2 questions

Stock management is always a problem for ecommerce retailers, here we use your out of stock products to build your data base and how reviews can improve not only conversions, but also your search engine optimisation performance.


Rich snippets are a type of on page mark-up. They are the extra bits of text that appear under search results. Think of them like bacon bits for search engines. That extra pop of flavor that differentiates you from the plain old potato next to you. Are they necessary? That depends. Do you want your listing to stand out? If so,rich snippets are a great way to get your online shop noticed!

Section 6: Checkout Optimisation

Users are most vulnerable to abandonment during the checkout process. In this part (part one we will discuss:

  • Persistent shopping carts
  • Duplicate Data Entry
  • Pre-Filling forms
  • Preserving information on validation errors

Following on from part 1:

  • Optional or Mandatory Fields
  • Give Input Examples
  • Simple Form Fields
  • Automatically Pre-Fill Where Possible
  • Form Field Labels
  • The importance of Linear Fields
  • Matching Length With Input
  • When To Use Use 3rd Party Connect Tools
  • The Importance Of Button Text
  • How To Use Validation Errors
  • Validation Checks
  • Account Registration Optional or Mandetory
  • Password Selection
  • How To Deploy 'Guest Checkout'
  • Amplifying The Effect Of Primary Buttons
  • Avoiding Unnecessary Buttons
  • When To Limit Navigation
  • Use Intelligent defaults
  • Letting Users Force-Proceed
  • How To Use Process Steps
  • No Supprises
  • Opt-In By Default
  • Brave Guarantees

Section 7: Housekeeping, CRM & Trust

During the entire customer journey; from the moment they do a Google search and see your site for the first time, right through to them become a loyal and regular customer, there are many, often overlooked, touch points that help build a picture in the customers mind of your business and if you are the right people to deal with or not.


In this second touchpoint lecture we are going to look at CRM touch points, and how a well thought out content strategy can really help improve the overall impression of your brand as well as the conversions.


Every e-commerce site needs trust signals. Without them, you can expect conversion rates and revenue to remain low. With trust signals, you can power your e-commerce websites to heights of success. In part three we are going to focus on TRUST, I want to share with you the secrets of trust signals that have worked for dozens of extremely successful e-commerce websites.

Section 8: Information Touch Points

There are other information touch points on your site that most of your users will engage with while they make a buying decision. Since these are not critical touch points, they are often ignored. However, these information touch points are important as they give a human face to your site.

Section 9: Load Speed Optimisation

It's totally inconvenient and annoying to buy from a slow site. After all you wouldn't keep your used waiting at the reception desk of your shop our dealership if you didn't have to would you? So why do it here. Get all your site speed enhancements audited, reported and implemented with this tool.

Section 10: Shipping & Returns Optimisation

The way you handle the shipping and returns of your products plays a critical role in deciding the conversion rate of your site. It plays a direct role in the cart abandonment rate of your site as well.

Section 11: Customer Retargeting

Small changes can make a huge difference in whether a campaign is a hit or a miss, and I'd like to share some of the most important insights to help improve your results.

The most effective strategies I've seen from the advertisers I work with start with the three Cs: custom segmentation, campaign structure, and creative best practices

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Instructor Biography

The Digital Hack Academy, Digital Training Without The Hype

The Digital Hack Academy is led by Chris Perks and Charlie Hutton

Chris is a renowned trainer, and a consultant to the world's top agencies and brands,having students in over 120 different countries. His vast experience has resulted in him being recognised as an authority in digital marketing, having a no nonsense approach, and for practicing what he preaches. Praised for his entertaining and often controversial delivery style and his practical hard hitting content. Chris's approach to digital has seen him work with brands such as Pepsi, Google, Experian, Nestle, Carlsberg and many more.

Chris is not a theorist but a practitioner who very much believes in “walking the walk". Chris speaks from his own experience, and is on a mission to help brands and businesses do digital better.

Charlie Hutton is a two time #1 bestselling author, consultant and international speaker and has written extensively about the subjects of lead generation and business-building. In his books, workshops and seminars he teaches businesses how to dramatically increase leads, prospects and sales while minimizing their marketing expenses online.

He’s been referred to as a “Direct Response Aficionado On Steroids,” and as part of his consulting activity Charlie’s clients range from large international corporates, to TV and radio celebrities, as well as many small but mighty entrepreneurial businesses.

Be prepared for a hurricane of ideas, step by step strategy and no nonsense honesty…

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