Showcasing products, video and and channels that your visitors can order from are great ways to increase overall site conversion, especially if you have large traffic volumes coming to your home page.

If it's appropriate for your market, nothing is too obsolete or inappropriate when it comes to establishing a connection with your user; present to them all available contact and order points, and tailor your site experience to where in the world they are. In this lecture we look at how to do just this

Ask yourself this question. What is the best way to educate the visitors on your site about the quality of your product, brand or service? Videos! In this lecture I show how to make videos a conversion booster.

Just take a look at this Apple example, and then compare how they do it V's how you are doing it. You must explain to your potential customer exactly WHY they should buy your product matched with the HOW you go about doing it.

Most of the visitors landing on your site are in a hurry. If they sail through your navigation and don't see what they need, they may be put off from using the search functionality to dig deeper into your site. Lets fix this big problem killing many conversions right NOW.

Tag lines, strap lines, usp's or value propositions, or whatever you want to call them. What we're are talking about here is the importance of creating a compelling and unique value proposition or UVP that your market will instantly recognise, trust and want to buy from.

We will be using the Value Proposition Canvas created by Peter J Thompson to help start-ups and existing businesses examine the human experience of their customers. This canvas contains questions and sections that manoeuvre users of the canvas into thinking through the customer experience Each section of the improved canvas includes questions to ask when filling in the chart.

Use the Value Proposition Canvas from Peter J Thompson to create a value proposition for your brand and products.

Strategically presented USP's on your site can help you counter the mental barriers in the visitors' mind that might be stopping them from making a purchase on your site. But here is how to use them, and how to use them well!

If your site is like many others, then the majority of your market/ visitors enter your site from the home page. If they know what they want, they would straight away search the product name in the site's product search box. An inaccurate or dysfunctional product search WILL hurt your business in the form of lost sales

People no longer want to browse a website – they want to experience it. An image is ALWAYS the first thing that a visitor will notice as soon as he lands on your site's product page. Good product images can add life to your site and help your site convert better - there are no two ways about it.

Want to find bloggers and influencers in your sector to review your products and create great videos for you for free? Use these 9 tools to find out who they are and how you can reach them.

When visitors don't buy, one of the biggest reasons is that the user finds the price either too high or the product description too vague to back up the claims and justify the higher price tag. The same can be said for delivery charges and times. Here we discuss 5 simple ways you can improve both and protect your bottom line

Stock management is always a problem for ecommerce retailers, here we use your out of stock products to build your data base and how reviews can improve not only conversions, but also your search engine optimisation performance.

Rich snippets are a type of on page mark-up. They are the extra bits of text that appear under search results. Think of them like bacon bits for search engines. That extra pop of flavor that differentiates you from the plain old potato next to you. Are they necessary? That depends. Do you want your listing to stand out? If so,rich snippets are a great way to get your online shop noticed!

Users are most vulnerable to abandonment during the checkout process. In this part (part one we will discuss:

• Persistent shopping carts
• Duplicate Data Entry
• Pre-Filling forms
• Preserving information on validation errors

Following on from part 1:

• Optional or Mandatory Fields
• Give Input Examples
• Simple Form Fields
• Automatically Pre-Fill Where Possible
• Form Field Labels
• The importance of Linear Fields
• Matching Length With Input
• When To Use Use 3rd Party Connect Tools
• The Importance Of Button Text
• How To Use Validation Errors
• Validation Checks
• Account Registration Optional or Mandetory

• Password Selection
• How To Deploy 'Guest Checkout'
• Amplifying The Effect Of Primary Buttons
• Avoiding Unnecessary Buttons
• When To Limit Navigation
• Use Intelligent defaults
• Letting Users Force-Proceed
• How To Use Process Steps
• No Supprises
• Opt-In By Default
• Brave Guarantees

During the entire customer journey; from the moment they do a Google search and see your site for the first time, right through to them become a loyal and regular customer, there are many, often overlooked, touch points that help build a picture in the customers mind of your business and if you are the right people to deal with or not.

In this second touchpoint lecture we are going to look at CRM touch points, and how a well thought out content strategy can really help improve the overall impression of your brand as well as the conversions.

Every e-commerce site needs trust signals. Without them, you can expect conversion rates and revenue to remain low. With trust signals, you can power your e-commerce websites to heights of success. In part three we are going to focus on TRUST, I want to share with you the secrets of trust signals that have worked for dozens of extremely successful e-commerce websites.

There are other information touch points on your site that most of your users will engage with while they make a buying decision. Since these are not critical touch points, they are often ignored. However, these information touch points are important as they give a human face to your site.

It's totally inconvenient and annoying to buy from a slow site. After all you wouldn't keep your used waiting at the reception desk of your shop our dealership if you didn't have to would you? So why do it here. Get all your site speed enhancements audited, reported and implemented with this tool.

The way you handle the shipping and returns of your products plays a critical role in deciding the conversion rate of your site. It plays a direct role in the cart abandonment rate of your site as well.