The 3 Levers: Create a 12-Month Business Growth Strategy
4.7 (22 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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The 3 Levers: Create a 12-Month Business Growth Strategy

Set your strategy, find action steps, create a financial forecast, and hire well. Your complete business growth guide.
4.7 (22 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
213 students enrolled
Last updated 8/2017
English
Current price: $10 Original price: $55 Discount: 82% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 2.5 hours on-demand video
  • 1 Article
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Build a 12-month business growth plan connected to specific action steps.
  • Identify the parts of your business that you delegate vs. those that you continue to manage.
  • Make a 12-month financial forecast that connects to your growth strategy.
  • Integrate hiring and onboarding technologies and best practices into the "people" part of your business.
View Curriculum
Requirements
  • Students will benefit from having access to a Google account, because the supporting documents and spreadsheets associated with this course are hosted in the Google for Work suite of web applications. Alternatively, you can download all guides and spreadsheets in formats that work with Microsoft Office.
Description

Grow Your Business in the Next 12 Months with Entrepreneur Andy Angelos

Learn how to grow your business from the right person: someone who has actually done it. Andy Angelos launched SocialKaty, his second major startup, with just himself and a co-founder. Within a few years, they had raised venture capital, they employed 30 people, and soon they sold the business to a large competitor. In this collaboration with Eazl’s production team, you’ll take a trip to Chicago to meet Andy, plan your growth over the next 12 months, and learn how to grow your business.

Set Your Strategy, Create Your 12-Month Growth Model, and Learn How to Hire

In an entertaining format that blends entertainment (travel, street footage, and interviews with people who Andy worked with) and instructional design, you’ll learn everything you need to know about developing a growth strategy for your business. You’ll also get access to the Growth Modeling Tool that Andy built in Google Sheets which is an “out of the box” tool that you can use to create your own growth model and financial forecast. You’ll learn things like:

  • How Andy’s venture capital team used “Growth Levers” to scale SocialKaty
  • How to create a 12-month financial forecast with the Growth Modeling Tool
  • How to hire good vendors (like publicists and marketing firms) and teammates
  • ...and other things related to scaling your business

Unmatched Video Learning Experience Quality

Anyone who has the willpower to do what it takes to become the boss will love this course. Leveraging our experience as the leading provider of entrepreneurial business education to a community of over 60,000 learners worldwide, we’ve created an unparalleled video-based learning experience for you. We’re talking drone footage, music, live shots in Chicago, private networking groups, and more. Honestly, we’re serious about creating a fun, inspiring, kick-ass learning experience to help you succeed. If you don’t enjoy the course, you’re welcome to a refund with no questions asked. So come on in and join the course!

Who is the target audience?
  • This course is meant for entrepreneurs, small business owners, freelancers, and solopreneurs who are already operating a business.
  • This is also a great course for people who are in a product or service management role (e.g. responsible for P/L of a product or service line).
  • This course is not for people looking for a path to launching a business (though Eazl does have a course on that). It might be interesting to them, but this is more of an "intermediate" entrepreneurship course.
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Curriculum For This Course
26 Lectures
02:30:07
+
Welcome to the Course
2 Lectures 07:26

Meet Andy Angelos, Co-founder of SocialKaty (Acquired in 2014)
06:35
+
Let’s Set Your Business Strategy for the Next 12 Months
7 Lectures 52:07
Putting the Right Systems in Place & Identifying What’s Going on in Your Market
09:40


IDEO’s T-Shaped Skills: The Basics of Ownership vs. Delegation
04:10

[SideBYSide] Get Access to the Growth Modeling Tool Designed by Andy
07:18

Case Study: Using the Growth Modeling Tool for a Digital Business (Optional)
09:13

Case Study: Using the Growth Modeling Tool for a Service Business (Optional)
07:52

A Preview of What’s Coming Up in the Business Modeling Section
01:22
+
Growth Modeling: Forecasting Your Next 12 Months Made Easy
5 Lectures 22:10
A Quick Introduction to Business Levers and Growth Modeling
04:39

The Four Things You Need to Know to Create Your 12-Month Growth Model
07:05

[SideBYSide] Create Your Revenue Model with Andy
01:17

[SideBYSide] Integrate Your Costs into Your Revenue Model
01:58

[SideBYSide] Full Circle: Building Business Levers into Your Growth Model
07:11
+
Which Levers are You Going to “Pull”? Here’s What You Can Expect...
4 Lectures 16:30
Andy’s Experience: How He’s Seen These Levers Work Together
01:34

Increasing the Number of Transactions and Sales Operations
02:51

Market Testing when Raising Prices
05:50

Automation and Other Ways of Finding Cost Efficiencies
06:15
+
How to Hire Vendors, Contractors, and Employees to Support Your Business’ Growth
7 Lectures 51:06
An Introduction to Bringing in More Vendors and People
02:09

The Hiring Debate: Davis vs. Andy and Jennifer (One of Andy’s fmr. Employees)
14:53

What’s Best? Contractors, Part-timers, Remote Employees, and Virtual Employees
08:07

Joe (Andy’s fmr. CFO) on Hiring Vendors and Andy on “Dating Projects”
06:58

Avoid the Timesuck: How Andy Streamlines Interviewing and Hiring
10:06

See Some of Andy’s Favorite Recruiting and Hiring Technologies
04:54

What it Means to Be the Boss
03:59
+
Discount Codes + Information about VIP Support
1 Lecture 00:53
Access to Discount Codes and Eazl's VIP Support Team
00:53
About the Instructor
Davis Jones, MBA
4.4 Average rating
4,153 Reviews
47,803 Students
18 Courses
Co-founder of Eazl, Winner of Udemy's Innovation Award

Davis Jones is the co-founder of Eazl, the venture-backed professional development community headquartered in San Francisco. Prior to launching the Eazl community, Mr. Jones placed talent at firms in Silicon Valley, the city of San Francisco, and the North Bay as a headhunter for Robert Half, the international talent consulting firm with ~$5.4 billion in annual revenues. While working in talent acquisition, his clients included Western Digital, Lending Club, Hitachi, and the Kendall-Jackson family of companies and small and medium-sized organizations like hedge funds, non-profits, and biotechnology companies. Before joining Robert Half, Mr. Jones was a team lead and content marketer for the CCA Group, a financial technology consultancy specializing in institutional crowdfund investing.

In 2014, Mr. Jones was named one of the North Bay Business Journal's People of the Year for his international economic empowerment work and today, Eazl is a community of more than 80,000 ambitious professionals around the world. Eazl's production team is honored to have won multiple production and innovation awards for excellence in producing video-based learning experiences, including Udemy's Innovation Award two years in a row and Skillshare's Top 5% honor.

Mr. Jones earned an MBA with a focus in global finance from EDHEC Business School in France, ranked one of the top 50 MBA programs in the world by The Economist, and a bachelor's degree in international economics with a focus on international development (with highest honors) from Sonoma State University in California.

Eazl Publishing
4.4 Average rating
4,064 Reviews
47,317 Students
16 Courses
Winner of Udemy Innovation Award, Udemy Best Seller 2017

Publisher of unique, high quality, and researched content for all things career and business.

The Eazl Talent Network is a community of 80,000+ marketers, innovators, and entrepreneurs at the front lines of technology, business, and social change. 

Through the Eazl Blog, our award-winning video courses, and the Eazl YouTube channel we make it easier for people to learn new skills and apply those skills with good teams and organizations. 

We strive to provide the highest quality education outside of universities in order to empower the individual to be more in life, in business, and in their career. We help our students invest in themselves. 

Ludell Jones
4.4 Average rating
4,056 Reviews
47,187 Students
14 Courses
CMO of Eazl, Winner of Udemy Innovation Award

Ludell Jones is the Marketing Director of Eazl, the venture-backed professional development community headquartered in San Francisco and Chicago. 

She is an expert in marketing strategy, content, and community management for small business, community groups, and special events. A nerd for statistical analytics, she is passionate about numbers-based decision making and problem solving. She loves to see her positive impact on the bottom line.

Prior to joining leadership Eazl, Mrs. Jones built relationships with business and community leaders in the North Bay and Chicagoland, working with high-end clients like Russian River Flower School, political leaders like California State Assemblyman Jim Wood, and with high-growth businesses like Eazl.

Mrs. Jones began her career 8 years ago as a freelance digital marketing specialist, working with various organizations over the years. After earning an undergraduate degree in Marketing with highest honors and an advanced degree in event marketing and management, she continued her career in digital marketing.

She has built expert-level knowledge in marketing and is passionate about leveraging the power of the Internet to foster connections between businesses and individuals. 

Mrs. Jones earned her master’s degree from SKEMA Business School (Ranked #1 in France and #9 in the World) in Sophia Antipolis , France and her undergraduate degree from credits earned at the University of Texas at Austin and American InterContinental University. 

You can follow more of Ludell's work on the Eazl blog at eazlblog{dot}com.