Easy Market Planning
5.0 (2 ratings)
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Easy Market Planning

Six Easy Steps to Help You Sell More in Less Time.
5.0 (2 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
21 students enrolled
Created by Adrienne Zoble
Last updated 6/2014
English
Current price: $10 Original price: $30 Discount: 67% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 1 hour on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • By the end of this course, you will be able to remove the intimidation from Market Planning;
  • start students with the introspective process of where they are now and why, rather than getting right to “All right, Folks: how much do we have to spend, and where are we going to spend it?” (They’re already in business, so they’re doing many things right.)
  • take students through the thought process of how they’ve marketed to date; what has worked better, and what marketing has been less effective?
  • discourage self-criticism about recent marketing activities; marketing is a fun, evolutionary learning process;
  • understand and appreciate that, in marketing, it’s not what you spend, but how you spend it;
  • help students understand how marketing is tied to relationships;
  • motivate attendees to prepare their own simple Marketing Plans.
View Curriculum
Requirements
  • An eagerness to prepare a Marketing Plan
  • A willingness to perceive marketing and market planning differently from all they’ve read/heard/learned in the past
  • A priority to take the time to address market planning
Description

Most owners of small and growing businesses know they need Marketing Plans. That doesn’t mean they have them, however. “Easy Market Planning” diffuses the three most popular misconceptions about market planning: “market planning is expensive”; marketing takes a long, uninterrupted block of time”; and “marketing takes forever to work’ (we need sales, not marketing, Dummy!).

“Easy Market Planning” takes all the stress out of preparing a Marketing Plan by guiding a business owner (or executive) step by step to a simple, brief marketing guide that will become a road map for one’s company.

Who is the target audience?
  • Owners of small and growing businesses
  • Owners who have been meaning to prepare a Marketing Plan for the past five years
  • Owners who tend to put marketing on the back burner, because they don’t know where to begin
  • Owners who are intimidated by marketing
  • Owners who consider marketing a necessary evil
  • Owners who have a Marketing Plan, but know it needs tweaking
  • Owners who want to confirm the merit of their already prepared Marketing Plan
  • Marketing Directors, Sales Directors, Graphic Designers, Website Designers, Public Relations
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Curriculum For This Course
12 Lectures
01:14:25
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Easy Market Planning Introduction
1 Lecture 02:54

Here is the introduction to "Easy Market Planning." You know, business owners know they need Marketing Plans, but that doesn't mean they have them. We encourage you to watch and learn how easy and rewarding Market Planning can be. Be sure to download the e-workbook that accompanies this course.

Preview 02:54
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Overview
1 Lecture 07:07

Here is an overview of the six steps to your Marketing Plan.

Preview 07:07
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Diagnosis
2 Lectures 23:09

This is Part 1 of the Diagnosis. The Diagnosis is the introspective part of the Marketing Plan, not to be ignored.

Part 1 of Diagnosis
10:49

Here we continue to address the various issues in the Diagnosis.

Part2 of Diagnosis
12:20
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Prognosis
1 Lecture 02:03

Based on what you've written in your Diagnosis, you'll be able to answer the key question of the Prognosis.

Prognosis
02:03
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Goals and Objectives
2 Lectures 05:15

Are you ready? Here's how to set your Goals.

Goals and Objectives
04:32

Now you're midway through your Marketing Plan. Here comes the real action!

Midway
00:43
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Strategies
2 Lectures 23:32

You'll hear me say that it's not how many Strategies you select, it's how many you complete. Please take this warning to heart.

Strategies Part 1
07:28

Are you overwhelmed by the strategies you wish to include? Limit yourself to three, maybe four. You can always add others later.

Strategies Part 2
16:04
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Tactics and Control
2 Lectures 08:44

Here comes the nitty-gritty of your Marketing Plan, the strategic back-up.

Tactics
06:33

It's three months since you wrote your Marketing Plan. How well did you achieve your Goals?

Control
02:11
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Conclusion
1 Lecture 01:41

As a bonus to this course, I am including the electronic version of the Do-able Marketing Plan workbook that follows this Easy Market Planning Course. Over 75 pages to create your marketing plan in 10-minute increments. You CAN do this!

Easy Market Planning Conclusion
01:41
About the Instructor
Adrienne Zoble
5.0 Average rating
10 Reviews
47 Students
4 Courses
Marketing Consultant and Speaker

My favorite saying is "It's not what you spend in marketing; it's how you spend it." We put BUSINESS OWNERS AND EXECUTIVES on the paths toward GREATER REFERRALS AND ADDITIONAL BUSINESS from existing clients/customers, i.e., marketing smart instead of marketing hard.

I specialize in EFFECTIVE, YET INEXPENSIVE (IF NOT FREE)MARKETING for PRICE-CONSCIOUS CLIENTS reluctant to spend money on marketing. We look at the entire picture, rather than home in on an isolated strategy that is not given enough time to be successful.

I speak and consult nationally and have spoken in four other countries.

Learn how effortlessly you can GROW YOUR BUSINESS THROUGH MARKETING that requires only MINUTES A DAY.

•Prepare a "Do-able Marketing Plan."
•Decrease your marketing costs by 85%.
•Market consistently, without detracting from business as usual.
•Sell more in less time.
•Increase your numbers of referrals.
•Strengthen your average sales.
•Generate additional business from existing clients/customers.

Remember, marketing is not only about getting new clients but PAYING ATTENTION TO AND MAINTAINING the clients you already have.

Specialties:

Marketing, Marketing Consultant, Speaker, Marketing Speaker, Public Speaker, Professional Speaker, Female Speaker, Easy Market Planning, Inexpensive Marketing Plans, Emotional Marketing, referral and additional business marketing, schmoozing scripts, alliance-building, targeting of potential referrers and allies, referral marketing programs, summertime marketing, "Marketing Myth" monthly emails, "Do-able Marketing Plan" workbook, 10-minute market planning, referral marketing and schmoozing.