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Most owners of small and growing businesses know they need Marketing Plans. That doesn’t mean they have them, however. “Easy Market Planning” diffuses the three most popular misconceptions about market planning: “market planning is expensive”; marketing takes a long, uninterrupted block of time”; and “marketing takes forever to work’ (we need sales, not marketing, Dummy!).
“Easy Market Planning” takes all the stress out of preparing a Marketing Plan by guiding a business owner (or executive) step by step to a simple, brief marketing guide that will become a road map for one’s company.
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|Section 1: Easy Market Planning Introduction|
Here is the introduction to "Easy Market Planning." You know, business owners know they need Marketing Plans, but that doesn't mean they have them. We encourage you to watch and learn how easy and rewarding Market Planning can be. Be sure to download the e-workbook that accompanies this course.
|Section 2: Overview|
Here is an overview of the six steps to your Marketing Plan.
|Section 3: Diagnosis|
This is Part 1 of the Diagnosis. The Diagnosis is the introspective part of the Marketing Plan, not to be ignored.
Here we continue to address the various issues in the Diagnosis.
|Section 4: Prognosis|
Based on what you've written in your Diagnosis, you'll be able to answer the key question of the Prognosis.
|Section 5: Goals and Objectives|
Are you ready? Here's how to set your Goals.
Now you're midway through your Marketing Plan. Here comes the real action!
|Section 6: Strategies|
You'll hear me say that it's not how many Strategies you select, it's how many you complete. Please take this warning to heart.
Are you overwhelmed by the strategies you wish to include? Limit yourself to three, maybe four. You can always add others later.
|Section 7: Tactics and Control|
Here comes the nitty-gritty of your Marketing Plan, the strategic back-up.
It's three months since you wrote your Marketing Plan. How well did you achieve your Goals?
|Section 8: Conclusion|
As a bonus to this course, I am including the electronic version of the Do-able Marketing Plan workbook that follows this Easy Market Planning Course. Over 75 pages to create your marketing plan in 10-minute increments. You CAN do this!
My favorite saying is "It's not what you spend in marketing; it's how you spend it." We put BUSINESS OWNERS AND EXECUTIVES on the paths toward GREATER REFERRALS AND ADDITIONAL BUSINESS from existing clients/customers, i.e., marketing smart instead of marketing hard.
I specialize in EFFECTIVE, YET INEXPENSIVE (IF NOT FREE)MARKETING for PRICE-CONSCIOUS CLIENTS reluctant to spend money on marketing. We look at the entire picture, rather than home in on an isolated strategy that is not given enough time to be successful.
I speak and consult nationally and have spoken in four other countries.
Learn how effortlessly you can GROW YOUR BUSINESS THROUGH MARKETING that requires only MINUTES A DAY.
•Prepare a "Do-able Marketing Plan."
•Decrease your marketing costs by 85%.
•Market consistently, without detracting from business as usual.
•Sell more in less time.
•Increase your numbers of referrals.
•Strengthen your average sales.
•Generate additional business from existing clients/customers.
Remember, marketing is not only about getting new clients but PAYING ATTENTION TO AND MAINTAINING the clients you already have.
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