*** This course was updated on Tuesday, November 17, 2015 ***
Local businesses need local customers and, every day, people are online looking for florists, plumbers, dentists, lawyers and more.
Can your business be found?
In this course – “Earn More Sales By Increasing Local Traffic To Your Website" – we'll introduce several (and simple) techniques and strategies to help your local business gain more traffic to your website.
This course covers:
Here we will present a course and section overview on how local businesses can capture more traffic and sales by claiming, confirming and optimizing their listing within review and mapping websites.
Here, business owners will learn more about how business listings and review websites work and how to claim ownership of their profiles.
Business owners will be able to utilize two attached cheat sheets in learning how to claim their profiles in the Top 25 review and business listing websites.
Learn how to properly optimize your business and review listings which will help you earn more traffic and more sales. Business Profile Worksheet included.
An overview discussion on website content; the BEST SEO tip; implementing improvements to your website and website developers.
Unfortunately, many business owners treat their website as a brochure. Here, you will learn how your websites needs to be a great resource for current and new customers.
Learn and use this awesome tip that will “almost” guarantee your website more traffic and higher search engine rankings. This is an ethical tip that is rarely used!
Don't let your website become old and stale. Here, we'll cover the basics of website updates and uncover some other website improvement ideas.
Is your website developer slow or keeping you from making timely and necessary updates to your website? Maybe it's time to look for a new developer!
A section overview discussing on-page SEO factors; content; meta tags; image file-naming conventions and ALT tags and link building.
Begin to properly optimize your website by applying these easy-to-use techniques and tips for better rankings in Google and other search engines.
Content is much more than text. Everything on your website is content including photographs, video, podcasts and more.
Learn how on-page headlines, similar to headlines in a newspaper or a magazine, can play a big role in earning higher rankings in search engines.
Even the smallest and almost forgotten page titles and other tags can make a difference in search engine rankings and more website traffic.
Here, we'll discuss how to properly name and save your image files; how to create and apply ALT tags and how to submit images to Google.
Link building takes time, but internal link building not only helps your customers find pages, products and services, but it scores big with Google as well.
An overview discussion on developing a social media strategy; social conversations, and a closer look at Twitter, Facebook, LinkedIn and Google+.
A simple way to creating a social media plan is to be helpful and informative. Social media isn't about your business. It's about your customers.
Learn how to be social with your customers online; ask questions; make recommendations; listen to the conversations and more.
Understanding how Twitter works and how it can be used as an effective tool to earn more traffic to your company's website.
Your customers – and future customers – are on Facebook, so every business needs to be there. Here are some top tips for businesses on Facebook.
Learn two great tips on how business owners can use LinkedIn as a great connection, networking and marketing tool.
Google has struggled with creating its own social media network, but should you give up on Google+ and focus on other networks?
In this section, we'll cover and reveal everything about how and why a blog is necessary for higher rankings in search engines and more traffic to your website.
You need to blog – and blog often – in order to earn higher rankings in Google and gain more traffic to your website.
Great blogs attract more customers, but they also attract guest bloggers. Is it a good idea to allow others to write a guest blog for you?
Don't let time or a lack of staff get in the way of creating a great blog for your website. Learn how to find local writers to solve the problem.
Section overview including how you can be a guest blogger; press releases; conferences and trade shows; public speaking; webinars and more.
How you can become a popular, local sought-after guest blogger. Guest blogging makes you an instant expert and bring more traffic to your website.
Who said press releases are dead? Online news websites crave local news, articles and press releases. This is a huge marketing opportunity that is often ignored.
Not only can you learn a lot and make new connections at conferences, but you can use them as a powerful marketing tool.
By speaking to local groups and at local events you'll instantly gain fame but, more importantly, you'll increase traffic to your website.
Attract new customers and more sales by hosting your own webinar. This is a great marketing and traffic tool for your local business.
Learn how a simple local sponsorship helped our business gain a ton of publicity from the mayor and local media outlets. You can use this tip, too.
Section overview including how to find great video ideas; how to make a simple video; YouTube; Vimeo, and how to market your video for more traffic to your website and higher rankings in Google.
Great video ideas are simple to find. Watching YouTube can generate inspiration, but a great place to start is by creating a series of “how to” videos.
Using a cell phone, we show how easy it is to create, edit and publish a high-definition video. No need for expensive equipment or additional lighting.
Learn how to create a YouTube Channel for your business and how to optimize your videos for Google and other search engines.
Vimeo is another online video hosting website giving you an additional opportunity to publish, optimize and share your business videos.
With your videos complete and hosting in YouTube and Vimeo, now is the time to promote your good work; gain viewers and more traffic to your website.
Section overview including how to create a plan of attack for generating more traffic to your website followed by a course review and summary.
We've covered a lot of ground in this course, now we'll share some general recommendations on where to start in implementing your plan.
Congratulations! You have completed the course. However, we're not finished. More course updates; answers to your questions and “office hours” for you.
Search Engine Optimization (SEO) never ends - even for a small business with a small website. You can always make improvements and, sometimes, it's the little things that you might miss which can make a big difference in moving up in Google search engine rankings.
In this lecture, we'll review ALL the top SEO tips, tricks and tactics that you shouldn't ignore.
This is a good review checklist. Print it. Add some of steps to your work calendar as a reminder to review and update your website.
I have over 15 years of online reputation management and search engine optimization experience working with a variety of local, national and international businesses in helping them improve their online reputation; earn better customer reviews and obtain higher rankings in Google and other search engines.
Previously, I worked as a self-employed, software consultant and trainer helping law firms and lawyers understand new technology and upgrade their network systems and software programs.
My background also includes 13 years as a newspaper sports writer and news reporter.
I am currently the Vice President of Mountain Woods Media, LLC.