This course is for anyone who wants to explain, market, sell, or teach online using simple, hand-drawn videos. Using PowerPoint and Camtasia (or similar screen-recording app), you will learn everything you need to know to create great hand drawn whiteboard videos fast, including:
Your hand drawn video will look and sound so professional and compelling that you will be able to sell more of your products and services than you ever thought possible.
In fact, your whiteboard videos will stand out so much that, if you want to, you could sell your hand drawn whiteboard videos as a service to others.
You will see why hand-drawn videos are popular for online marketing, sales, and training. Then I will show you what a hand-drawn video looks like.
Understand why the future of marketing, sales, and training is video -- and see why hand-drawn videos especially are so magnetic.
Making hand-drawn videos is easy. You just need the right tools and a little training. Let me show you an example.
People are twice as likely to watch a hand-drawn video than a video lecture. Let me show you a second example.
See our lesson plan: the big idea, the tools, how to storyboard, how to animate with PowerPoint, how to record and edit with Camtasia, and how to promote your work on YouTube and SlideShare.
Know your basic tools: pen & paper, PowerPoint, and Camtasia. (And how to get a free demo.)
My simple 8-step video process will take you from idea to completion.
Learn how to draw in PowerPoint. Yes: it can be done! (And it works really well.)
Watch me make and record a complete hand-drawn video in 3 minutes. (And you can do the same!)
See your entire video production process in a quick preview.
A quick summary of the power of hand-drawn videos.
See how to use PowerPoint and Camtasia to create incredibly unique videos.
PowerPoint and Camtasia: why you need them; how you will use them.
Watch a sample promotional video I made using just these tools.
Review the process again, because here we go...
Learn the top-15 tips for turning PowerPoint into an animation powerhouse.
More PowerPoint top-tips.
Learn the top-10 tips for recording and editing video with Camtasia.
Learn how to export cut footage as a single .avi file. (This is useful when you make lots of cuts.)
Know when to take screenshots to save time.
Review the essential tools.
Learn how to turn any idea into a video-ready storyboard.
Watch a sophisticated video clip introduction, and see the storyboard.
Walk through the simple storyboard. Download the STORYBOARD TEMPLATE. [PowerPoint]
Review where we are in the process.
Learn to use paper and pen (and Postit notes) to create a great script.
See what Hollywood's greatest screenwriters say about writing scripts.
Understand the Pixar Pitch; the tool the most successful movie studio uses for simple storytelling.
Learn a quick way to turn words into pictures.
Sketch a written script into a simple visual storyboard.
What makes for a good story...
Learn how to see your video before you do a lot of production.
Ask George Lucas: Pre-visualization is the right way to make a great visual story come together fast.
Create a marketing video script. (Getting started)
There are 4 basic storylines to choose from.
Convert your marketing storyline into a "Pitch."
Convert your Pitch into a storyboard.
Convert your storyboard into a quick pre-visualization clip.
Learn the top tips for quick pre-visualization of your idea.
Learn to create your characters by drawing int PowerPoint.
Take screenshots as you go; that way you don't have to draw the same thing more than once.
Use just a few of PowerPoint's animation tools to pre-visualize your video.
The fastest way to create a sequence is to Cut & Paste your drawings as you go.
Keep Camtasia recording your voice and your screen. The more footage you collect now, the better. (We will edit it down later.)
Learn to export chopped-up footage from Camtasia as .avi files. This makes it a lot easier to handle edited sequences.
A review of pre-visualization techniques
See how to make remarkable visual stories with simple shapes and movements.
Look at how much information is contained in simple movement.
Let's check-in on our process plan and see where we are.
Understand the two kinds of animation: CREATION and MOTION.
Remember our pre-visualization tips; we'll use them again and again.
CREATION animation means recording while we draw something.
MOTION animation means recording while we move our drawings around.
Learn the 3 kinds of motion: Position, Orientation, and Scale.
Learn how to move shapes to create specific visual effects.
Learn how to rotate shapes to give the impression of stability or instability.
Learn how to re-size shapes to give the impression of scale or movement.
Put all 3 kinds of movement together to tell a complete visual story.
The 12 things that Disney animators know. [video link]
Review of how simple shapes and movement create powerful visual stories
Learn to push PowerPoint and Camtasia way beyond what their creators intended.
Learn to create a cool marketing animation using nothing but the basic tools in PowerPoint.
See how I created those effects using PowerPoint.
Use the "wheel" effect to simulate hand-drawing a solid shape.
Use "exit" effects to make things dissappear.
Use "fly-in" to make shapes jump to life.
Use "grow" and "shrink" to change the emphasis of various characters.
Time to get started creating a complete "hand-drawn" and animated marketing video...
Learn to turn your PowerPoint drawings into a visual library to use over and over again.
Learn to create a dynamic animated introduction with the most basic PowerPoint tools.
Learn to layer in multiple animation effects on a single PowerPoint slide.
Let's take a look at what we've done so far...
Look at the amazing animation we've already created!
Review of the power of PowerPoint
Learn to use Camtasia to edit and fine-tune the animations you've recorded.
Learn why Hollywood directors think editing is the funnest part of making a movie.
Understand why we need to edit; it's really important.
Take a quick overview of other video editing tools available -- from free to super-expensive.
Learn to cut, pan-and-zoom, and change speed in Camtasia.
Learn to capture the action on your screen by screen-recording.
Learn to import your recorded footage into Camtasia.
See how to make quick cuts in your imported footage.
Learn how to separate audio from video, and how to remove unwanted audio.
Learn to fine-tune your clip with more cutting.
See how to speed-up and slow-down individual pieces of footage.
Let's keep cutting our clip until the timing looks perfect...
Learn to use 'pan & zoom' to enlarge parts of the screen and provide emphasis.
Making the final cuts...
Learn to put all the cut clips into a single, continuous, and easy-to-manage piece of footage.
Let's take one last look at our edited video before we start to add sound.
Review of our recording and editing tools
Learn how to add music, sounds, and final effects to your video.
Learn why the final polish is so important to your video.
Learn to record your voice-over using Camtasia.
Learn where you can find great (and free!) music you can use in your video.
Learn to add your voice track to your video.
Learn to add in our music and modulate the volume.
Learn to add a sound effect to your video.
Learn how to save, produce, and export your FINISHED video!
How we make our video shine
Now that you've created a great hand-drawn video, it's time to promote your wonderful work.
Learn solid ways to get people to take a look at your video.
Take a quick review of how influential video has become.
Let's take a quick review of everything we've done.
Learn to give your video a final check before you upload.
Learn the right way to upload your video to YouTube and Slideshare.
Learn to add a title, keywords, a description, and your video cover-shot.
Understand the essential basics of promoting your video online.
If you have a blog, that's a great second home for your video.
Understand the essentials of tracking your views.
Give yourself a pat on the back; you're a hand-drawn video master.
How we get our video our there -- and get people to watch it
Now that you know how to create unique hand-drawn videos for marketing, sales, and training, you've got a business that few other people can touch.
Dan Roam is the author of three international bestselling books on visual communications which have been translated into 31 languages. "The Back of the Napkin: Solving Problems with Pictures" was named by Fast Company, The London Times, and BusinessWeek as 'Creativity Book of the Year.' Dan's newest book, "Show and Tell: How Everyone Can Make Extraordinary Presentations" was named Amazon's Top-20 business book of the year. Dan has helped leaders at Google, Microsoft, Deloitte, Intel, Kraft, eBay, Gap, GE, IBM, the US Navy, and the United States Senate solve complex problems with simple pictures. Dan's "American Health Care on the Back of a Napkin" was voted by BusinessWeek as the world's greatest presentation of 2009, and prompted the White House to invite Dan in to train members of the President's communications team. Dan and his whiteboard appear frequently on CNN, MSNBC, ABC, CBS, Fox, and NPR. Dan's NapkinAcademy online is the world's first complete visual-thinking course, and is subscribed to by businesspeople from over 43 countries. Dan lives in San Francisco.