Dressing to Win in the Corporate Arena

How to 'Dress for Success' to ensure confidence during your workday and excel in your career.
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  • Lectures 31
  • Length 1.5 hours
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
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    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 3/2015 English

Course Description

Confused about how to 'Dress for Success'? If you are a job seeker or a promotion seeker, knowing how to dress professionally and avoid image blunders at work, can provide the competitive edge you are looking for. This course is designed to increase professionalism by taking the confusion out of, “what to wear to work".

Gain knowledge and skills to stand out as a professional, by dressing more effectively in business casual to business formal environments.

You will:

  • Identify professional guidelines for Formal to Informal business attire.
  • Determine what to wear to look authoritative, credible, approachable or relaxed.
  • Discover the power of colour and how to wear it effectively.
  • Recognize 'image-makers' and how to incorporate them into your business wardrobe.
  • Spot 'Image-Breakers' – those costly faux pas that undermine your effectiveness at work.

The term 'Dress for Success' was coined in the 1970's, by author John Molloy. However, the rules for business dress have changed. Since the dawn of 'business casual' dressing in the 1990's, companies continue to shift their requirements on what to wear at work to dress for success. Some have established dress codes with specific guidelines, while others leave it open for their employees to determine what's appropriate. Without defined guidelines, dressing for work can be very confusing.

This course answers the questions, “What to wear? How to wear it? When to where it?" It will help you dress more effectively and feel more confident about workplace attire in today's global environment.

Content and Overview

This course is fast paced and fluff free. Through 31 lectures, the 26 page 'Dressing to Win in the Workplace' study guide, loads of examples as well as supplemental articles & resources, this course provides easy strategies to select the right work clothes and make your work clothes work for you. It also includes a lecture dedicated to hygiene and grooming. Each section offers a short quiz to evaluate your learning progress.

'Dressing to Win in the Corporate Arena' is designed for personal and professional development based on corporate seminars Kimberly Law has been presenting since 1999.

Here is what people are saying about Kimberly's presentations:

“The info was presented in a very non-judgemental, informative way. Good, simple, effective tips. I will apply them in my daily life for business dress and will feel more confident." ~ S. Buse

“Kimberly gave very practical advice and examples for business dress." ~ C. Tam

“I really liked the applicability of the information." T. Pappas

“Important details everyone needs to know." ~ T. Mobayen

“A picture is worth a thousand words! Good illustration!" ~ R. Zhang

This course is suitable for job seekers, promotion seekers or anyone who feels they need a refresher on how to dress appropriately for the interview, at the office or business mixers.

This lecture, along with self-study of the complementary study guide and supplemental materials provide the basics that will fast track you, to a more professional you. It will also prepare participants on the IITTI track, to write the 'Personal Appearance' component of the IITTI Level 1 Certification exam through the Institute of Image Training and Testing International.

What are the requirements?

  • Interest in looking professional while at work
  • Desire to succeed
  • Willingness to evaluate yourself and make changes that will enhance your credibility in the workplace.
  • Aspiration to stand-out as a professional

What am I going to get from this course?

  • Choose your clothing and accessories to dress confidently and excel in the workplace.
  • Select appropriate clothing and accessories to dress effectively in formal to casual work environments.
  • Evaluate your personal appearance to spot image mistakes that may undermine your professional image.
  • Immediate access to business dress know-how's that help you win in the workplace.
  • Shop for clothing and accessories that will add credibility to your professional appearance.
  • Download 26 page, PDF study guide "Dressing to Win in the Workplace ~ the personal impact guide to IITTI Level 1 Standard: Personal Appearance"

Who is the target audience?

  • Men and Women
  • Job seekers
  • Promotion Seekers
  • School graduates
  • Those who want a refresher on how to "dress for success".
  • Employers who want to implement business dress code strategies

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.



Introduction to the course 'Dressing to Win in the Corporate Arena'


Course overview


Materials included in this course.

29 pages

Personal Impact Guide to - IITTI Level 1 Standard: Personal Appearance


Course Summary

Section 1: Why Image Matters

Identify the components of your 'personal image'.


Analyze initial perceptions and reactions based on first impressions.


Summary of material covered in this section.

Section 1 Quiz
3 questions
Section 2: Components of Professional Attire

Identify trends past, present and future trends for professional attire.


Categorise the three most globally accepted categories of professional attire.


Analyse the differences between Formal and Informal Business Attire.


Identify Formal business attire and when when to wear it.


Identify Informal business attire and when to wear it.


Identify the elements of Semi-Formal business attire.


Analyse the perceptions of Semi-Formal business attire and when to wear it.


Summary of this section

Section 2 Quiz
3 questions
Section 3: The Power of Colour

Recognize the importance of colour and the role it plays.


Analyse the colour qualities that will project an image that says, "your serious about your work".


Analyse colour qualities that will project an image that says, "you are credible but approachable'.


Analyse the colour qualities that will project an image that says, "you are reassuring".


Analyse the colour qualities that will project an image that draws and keeps attention.


Identify clothing prints and patterns that are appropriate and inappropriate for the workplace.


Summary of this section.

Section 3 Quiz
3 questions
Section 4: Image Makers!

Identify 4 elements of a good fit and their benefits to your image.


Pinpoint - 4 details for a classic tailored menswear attire.


Determine jewellery & accessory styles that are appropriate for work.


Summary of this section.

Section 4 Quiz
3 questions
Section 5: Image Breakers!

Identify what not to wear to work.


Analyse your hygiene and grooming practices for improvement.


Summary of this section

Section 5 Quiz
3 questions
Section 6: Final Steps

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Instructor Biography

Kimberly Law, AICI CIP, Certified Image & Etiquette Expert

Kimberly Law is a Certified Image & Etiquette Expert and principal of Personal Impact International founded in 1999. She is an author, speaker and works with companies, men and women helping them refine their look from head to toe and enhance professional communication, to look and act their very best, always!

Kimberly has demonstrated her expertise through the media across Canada, the US and most recently China.

She is one of one fewer than 150 consultants, world-wide and the first in Western Canada to receive international recognition as a Certified Image Professional (AICI CIP), through the Association of Image Consultants International (AICI). She is Past President of AICI, having served as AICI’s International President 2011-2013. Since 2010 she is also a Founding Director for the Institute of Image Training and Testing International (IITTI) a international non-profit organization advocating global business etiquette standardization.

Kimberly is the author of several ebooks including the 'Personal Impact Complete Guides to IITTI Level 1 Standard', and co-author of two books including - Image Power a comprehensive guide to building confidence and making a great impression. She also joined Brian Tracy, Tom Hopkins & Stephen Covey in - Bushido Business, The Fine Art of the Modern Professional.

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