Being good at what you do is no longer enough in the new economy.
Despite a lifetime of hard work, small business owners, consultants and ‘corporate escapees’ often find themselves underpaid, undervalued and under recognised.
Each speaker delivers a potent 40 minute talk separated into different lectures, to arm you with simple and proven methods for becoming highly valued, highly paid and recession proof no matter what your industry of expertise.
Section 1) The art of the perfect pitch, taught by Mike Harris and Marcelo Bravo.
Do you have a compelling answer if we asked you ‘What do you do'?
In today’s market, being remarkable is essential. If you don’t have an amazing pitch, regardless of how great your product or service is, you will always struggle
Mike Harris is one of the few people in the world to have grown more than one Multi-£B business. He was founding CEO of internet-only bank Egg, where he took it from concept to £B public company in 2 years. He was founding CEO of world’s first telephone-only bank Firstdirect which later sold to HSBC and between 1991-1995 was CEO of Mercury Communications where he created a new consumer business which later sold to NTL (now Virgin Media) for £2.5bn.
Mike is the author of Find Your Lightbulb and speaks on innovation for some of the UK’s largest businesses. In 2005 he co-founded Garlik, the UK’s leading supplier of software/services to protect from online crime and identity theft, before selling to Experian in 2011.
Marcelo Bravo specialises in ventures in science and technology, typically with some chemistry at the heart.
Marcelo has founded or co-founded four companies since he immigrated to the UK 12 years ago. He has taken two of these companies public in the past four years, one in advanced materials, the other in pharmaceutical technology, both operating internationally and raising over £15m in funding. One of his companies went into administration. The lessons from his successes and, more importantly, from his failures, have shaped his approach to business.
Section 2) Publish your ideas, taught by Mindy Gibbins-Klein
Talented but stuck on a treadmill?
Whether via a blog, articles or even a book, getting your ideas out there is very powerful. And it’s not as hard as you may think. Once you have a clear framework, you will find it easy to start filling in the gaps.
With so many ways to broadcast yourself (YouTube, Twitter, Blogs, Podcasts, Books, eBooks), now is the greatest time ever to showcase your expertise.
Mindy Gibbins-Klein has helped over 300 people become published authors and she will show you how attainable it is to write and publish your book.
As a published author, potential customers are pre-sold before seeing you. Your rates go up, opportunities multiply and you are seen as an expert in your field. The years ahead are set to be very kind to people who are “experts” (as a global market has now opened up).
Section 3) Productise your value, taught by Nic Rixon
Experiencing sales burnout?
Until you turn your soft skills and talents into tangible products, you will always have to show up to earn a living.
As a successful entrepreneur with a group of companies in manufacturing, property, training and commercial design, Nic Rixon knows about the challenges of growing a successful business and managing people.
Nic is one of the Founding Partners of Shirlaws Business Coaching and has been responsible for driving the growth of the business. He has worked with British Aerospace, Sony Pictures, Credit Suisse, HSBC, Aventis Pharmaceuticals, Direct Selling Association and Oxford University. Nic has also been invited to delivery keynote presentations at numerous Business Schools in Europe and Spain on business strategy.
Section 4) Raise your profile, taught by Penny Power
Traditional media is expensive and social media can be complicated and time consuming. In a time where everyone is making noise about their business, standing out is tough - and it’s going to get tougher.
Author of “Know Me, Like Me, Follow Me”, Penny Power is a true pioneer in Social Networking and New Media. Penny Power’s ambition is for all businesses and individuals to have digital skills. This vision started in 1998 when Penny founded the online networking community Ecademy.
Since then, Penny has become involved in many start-ups and digital initiatives such as ‘Frontier’, a Digital Coaching company for business executives and ‘Digital Youth Academy’, which introduces innovative Born Digital Youths to inspiring businesses. Penny now sits on a number of advisory boards including BIS, Surrey Connects, NACUE, The Gazelle Group and she works globally with the UK Trade & Investment to promote UK excellence internationally.
Section 5) Develop winning partnerships, taught by Steve Bolton and Julia Langkraehr
If you stop, will your business stop?
For the founders of most service businesses, they ARE the business. They sell, deliver and service by day, and do admin by night. The ultimate goal is to package your value so others can leverage it.
Steve Bolton is an inspirational, unconventional and highly successful entrepreneur, who has become one of the UK’s leading experts in turning novice property investors into millionaires in record time.
From inauspicious beginnings, leaving school at 16 with no qualifications, Steve made his first million by the age of 30, then only just survived bankruptcy when his construction and training businesses were left in tatters by the aftermath of the 9/11 terrorist attacks. He rebuilt his fortune on the solid foundation of property and presently has multi-million pound, cash positive UK and high-growth international investment portfolios.
Julia Langkraehr is a multi award-winning businesswoman who has built a hugely successful retail business with operations in the UK, Germany and Russia.
Julia successfully merged with her largest competitor in 2010, becoming part of the AIM listed company Space and People PLC. Company revenue last year topped £30 million, with a net revenue growth of 22%! Julia is also a business trainer and facilitator who has worked with over 750 entrepreneurs in 17 countries, across Europe, Middle East, Africa and China. Her focus is to create “game-changing partnerships”.
Additionally, Julia serves several boards and charities with a focus on helping women and girls to develop entrepreneurial skills.
Daniel Priestley welcomes you to this Udemy course.
Daniel Priestley introduces the aims and goals of the course, and talks about 'the acts of leadership' that will help achieve these goals.
In this lecture, Daniel Priestley talks about how the internet has influenced income distribution.
In this lecture, Daniel Priestley defines the three types of people in each industry.
In this lecture, Daniel Priestley discusses the 'Entrepreneur Revolution'.
In this lecture, Daniel Priestley defines the technological revolution.
In this lecture, Daniel Priestley talks about the free economy and the emergence of global small businesses.
In this lecture, Daniel Priestley talks about the re-distribution of wealth and what happens when one becomes a Key Person of Influence in their industry.
Download the book by clicking on the link below.
Every industry has Key People of Influence. Their names come up in conversation...for all the right reasons. They attract opportunities...the right sort. They earn more money...and it isn't a struggle. Key People of Influence also have more fun. They get invited on trips away, people buy them dinner, they are treated with respect and others listen when they speak. You may think it takes years, or even decades, to become a Key Person of Influence - as this book shows, nothing could be further from the truth! "Becoming a Key Person of Influence" in your industry starts today! Download the book now!
Daniel Priestley gives a brief introduction to pitching.
In this lecture Mike Harris explains the concept behind a 'perfect pitch',
In this lecture Mike Harris describes some of the most common mistakes people make whilst pitching their business.
In this lecture Mike Harris outlines his architecture for 'a perfect pitch'.
In this lecture Mike Harris defines what a set piece pitch is, and how it can be used.
In this lecture Mike Harris tells the story of how pitching helped him start up his first multi-billion pound business; First Direct Bank.
In this lecture Mike Harris draws his talk to a close, focusing on how to find value in a pitch, followed by a question and answer session.
In this lecture, Marcelo Bravo defines what a pitch is and its importance in business.
In this lecture, Marcelo Bravo discusses the drive behind many entrepreneurial pursuits.
In this lecture, Marcelo Bravo talks about how all failure in business is relative, depending on how it is perceived.
In this lecture, Marcelo Bravo explains how to create a 'perfect winning pitch'.
In this lecture, Marcelo Bravo explains how a perceived crisis can lead to opportunity in business.
A question and answer session with Marcelo Bravo.
In this introduction, Daniel Priestley explains how intellectual property is the modern day equivalent to title-deeds in the agricultural revolution.
In this lecture, Mindy Gibbins-Klein talks about her belief that every book deserves to be written and published, and that doing so can give Entrepreneurs 'an edge'.
In this lecture, Mindy Gibbins-Klein explains some of the reasons for entrepreneurs to write and be published.
In this lecture, Mindy Gibbins-Klein talks about ways of developing the confidence to write a book.
In this lecture, Mindy Gibbins-Klein talks about the benefits of collaboration in writing a book, and how overcoming 'the collaboration gap' can save time.
In this lecture, Mindy Gibbins-Klein explains that a book can be a persons gift to the world.
A question and answer session with Mindy Gibbins-Klein.
Daniel Priestley introduces us to the 'Productise' step of the Key Person of Influence course.
In this lecture, Daniel Priestley explains some of the common mistakes small businesses make when it comes to product in their business.
In this lecture, Daniel Priestley introduces the 'Ascending Transaction Model' and the importance of having a product 'for your prospects'.
In this lecture, Nic Rixon talks about the influence packaging has on a products image.
In this lecture, Nic Rixon explains the theory that 'income follows assets' in business.
In this lecture, Nic Rixon breaks down a formula for leveraging a product in business.
In this lecture, Nic Rixon talks about the importance of having a 'product machine' in a business.
In this lecture, Nic Rixon talks about product extension and how a business can discover what its next product will be.
In this lecture, Nic Rixon talks about the importance of enthusiasm, image and description in marketing a product.
Daniel Priestley introduces the importance of raising the profile of a business.
In this lecture, Penny Power discusses current engagement with social media.
In this lecture, Penny Power shares some tips on how to monetize the social world in business.
In this lecture, Penny Power talks about what it means to 'go social' and the shift in mentality that is required to do so.
In this lecture, Penny Power talks about the importance of promoting a personal brand and not only the brand of a company.
In this lecture, Penny Power explains how the intention of a business is integral to their profile and the way that they are perceived in the marketplace.
In this lecture, Penny Power discusses the transition of culture in business, from being purely transactional to being more giving.
In this lecture, Penny Power talks about the challenges of engaging with new technology and social media, for a business.
In this lecture, Penny Power talks about the change in approach to business, as required in the new 'Sharing Economy'.
In this lecture, Penny Power discusses the importance of thought leadership and of knowing your own story in business.
In this lecture Steve Bolton talks about the power partnerships have played in his own business, and how he overcame a huge financial loss.
In this lecture Steve Bolton speaks about the power of turning a business into a franchise.
In this lecture Steve Bolton explains how using multiplication in business can lead to exponential growth.
In this lecture Steve Bolton explains how being well connected can lead to higher value.
In this lecture Steve Bolton explains his philosophy on having a 'giving mentality'.
In this lecture Steve Bolton summarises his talk, speaking about a 'paradigm shift in thinking' that is required to take a business to the next level.
In this introduction, Julia Langkraehr talks about her background, explaining the importance partnerships have played in her success.
In this lecture, Julia Langkraehr explains the benefits of building a network before it is needed.
In this lecture, Julia Langkraehr talks about the possibility of forming a business partnership with the least likely candidate.
In this lecture, Julia Langkraehr explains how a business can benefit from partnering with its biggest competitor.
Julia Langkraehr offers a conclusion on the importance of forming partnerships in business, followed by a question and answer session.
Entrepreneur and Author Jean-Pierre De Villiers shares his experience of the KPI programme.
Jane Malyon is the founder of the English Cream Tea Company and Author of 'Play Nicely! Best Behaviour... in Business'. Hear how she 'joined the dots' and rediscovered her passion. Jane also lead the English Cream Tea Company to winning a Guinness World Record.
Russell James explains how setting up an itunes podcast has increased his profile and network on a global scale.
In this video Adele Theron shares how the KPI course has expanded her business.
In this video Asif Syed shares his experience of the KPI programme, and the benefits he has reaped from it.
Entrepreneur and author Leigh Ashton shares her experience of the KPI programme.
In this video Entrepreneur Robert Gardner shares how the KPI course has expanded his business.
In this video Entrepreneur and KPI graduate Shireen Smith shares how the KPI course has expanded her business.
Daniel Priestley wraps up this Udemy course.
In every industry there are ‘Key People of Influence’:
Key People enjoy a special status in their chosen field because they are well connected, well known, well regarded and highly valued. They get invited to be a part of the best teams and projects and they can often write their own terms.
Key People also have more fun. They get invited on trips away. People buy them dinner and drinks. They are treated with respect and others listen when they speak.
Many People wait around thinking it takes years to become a Key Person in their field however relying on time in the industry alone is too much of a risky strategy.
Getting into the inner circle of your industry involves a different approach. The 'Become A Key Person Of Influence' course covers a very specific “5 Step Sequence” to fast tracking your way into the inner circle of your industry and becoming a Key Person of Influence … fast.
Over the last 10 years the management Gurus have told you to “systemise” and “stay behind the scenes”. They tell you NOT to raise your profile and show the world how special you are from fear of being in too much demand.
The reality is that the greatest entrepreneurs on earth spend most of their time positioning themselves as the most important person in their industry. Think of Branson, Soros, Buffett, Jobs and Trump; they all do their best to be known as the Key Person in their industries.
In truth, unimportant people don’t make millions.
Unimportant people don’t need systems because they don’t win the business, they don’t attract the team and they don’t hear about the big-break opportunities. Your main job as an entrepreneur is to become a Key Person of Influence and maintain it.
Daniel Priestley is a successful entrepreneur and event producer. After seeing more than 100,000 business people networking at his events, Daniel started to notice that some people were magnets for opportunity while others seemed to walk away empty handed over and over again.
From his experience working along side some of the worlds most successful entrepreneurs, authors and speakers Daniel knew there were 5 keys to becoming a Key Person of Influence in any field fast.
Daniel Priestley is passionate about the changing nature of business and work. In 2006 he predicted an "Entrepreneur Revolution" would begin to take hold where regular people could start great small businesses based upon their passion rather than working in stale offices of big corporations.
He believes that never in history has there been a better time to tap into your passion and inspiration to form an enterprise that sets you free from "work". However, before you can truly make it a success you need to become known as a Key Person of Influence in that field.