Entrepreneur Brand Accelerator
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Entrepreneur Brand Accelerator

Learn the five step sequence for becoming one of the most highly valued and highly paid people in the industry you love.
5.0 (2 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
524 students enrolled
Published 8/2013
English
Price: $30
30-Day Money-Back Guarantee
Includes:
  • 3 mins on-demand video
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Develop a perfect pitch that communicates your business value with clarity and credibility.
  • Devise a plan for turning your intellectual property into published material.
  • Determine what products you can add into your business to increase the scope of your business.
  • Develop a strategy for enhancing your online profile.
  • Discover key partnerships that will help your business grow exponentially.
View Curriculum
Requirements
  • None.
Description

Being good at what you do is no longer enough in the new economy.

Despite a lifetime of hard work, small business owners, consultants and ‘corporate escapees’ often find themselves underpaid, undervalued and under recognised.

Each speaker delivers a potent 40 minute talk separated into different lectures, to arm you with simple and proven methods for becoming highly valued, highly paid and recession proof no matter what your industry of expertise.

Section 1) The art of the perfect pitch, taught by Mike Harris and Marcelo Bravo.

Do you have a compelling answer if we asked you ‘What do you do'?

In today’s market, being remarkable is essential. If you don’t have an amazing pitch, regardless of how great your product or service is, you will always struggle

Mike Harris is one of the few people in the world to have grown more than one Multi-£B business. He was founding CEO of internet-only bank Egg, where he took it from concept to £B public company in 2 years. He was founding CEO of world’s first telephone-only bank Firstdirect which later sold to HSBC and between 1991-1995 was CEO of Mercury Communications where he created a new consumer business which later sold to NTL (now Virgin Media) for £2.5bn.

Mike is the author of Find Your Lightbulb and speaks on innovation for some of the UK’s largest businesses. In 2005 he co-founded Garlik, the UK’s leading supplier of software/services to protect from online crime and identity theft, before selling to Experian in 2011.

Marcelo Bravo specialises in ventures in science and technology, typically with some chemistry at the heart.

Marcelo has founded or co-founded four companies since he immigrated to the UK 12 years ago. He has taken two of these companies public in the past four years, one in advanced materials, the other in pharmaceutical technology, both operating internationally and raising over £15m in funding. One of his companies went into administration. The lessons from his successes and, more importantly, from his failures, have shaped his approach to business.


Section 2) Publish your ideas, taught by Mindy Gibbins-Klein

Talented but stuck on a treadmill?

Whether via a blog, articles or even a book, getting your ideas out there is very powerful. And it’s not as hard as you may think. Once you have a clear framework, you will find it easy to start filling in the gaps.

With so many ways to broadcast yourself (YouTube, Twitter, Blogs, Podcasts, Books, eBooks), now is the greatest time ever to showcase your expertise.

Mindy Gibbins-Klein has helped over 300 people become published authors and she will show you how attainable it is to write and publish your book.

As a published author, potential customers are pre-sold before seeing you. Your rates go up, opportunities multiply and you are seen as an expert in your field. The years ahead are set to be very kind to people who are “experts” (as a global market has now opened up).

Section 3) Productise your value, taught by Nic Rixon

Experiencing sales burnout?

Until you turn your soft skills and talents into tangible products, you will always have to show up to earn a living.

As a successful entrepreneur with a group of companies in manufacturing, property, training and commercial design, Nic Rixon knows about the challenges of growing a successful business and managing people.

Nic is one of the Founding Partners of Shirlaws Business Coaching and has been responsible for driving the growth of the business. He has worked with British Aerospace, Sony Pictures, Credit Suisse, HSBC, Aventis Pharmaceuticals, Direct Selling Association and Oxford University. Nic has also been invited to delivery keynote presentations at numerous Business Schools in Europe and Spain on business strategy.


Section 4) Raise your profile, taught by Penny Power

Feeling invisible?

Traditional media is expensive and social media can be complicated and time consuming. In a time where everyone is making noise about their business, standing out is tough - and it’s going to get tougher.

Author of “Know Me, Like Me, Follow Me”, Penny Power is a true pioneer in Social Networking and New Media. Penny Power’s ambition is for all businesses and individuals to have digital skills. This vision started in 1998 when Penny founded the online networking community Ecademy.

Since then, Penny has become involved in many start-ups and digital initiatives such as ‘Frontier’, a Digital Coaching company for business executives and ‘Digital Youth Academy’, which introduces innovative Born Digital Youths to inspiring businesses. Penny now sits on a number of advisory boards including BIS, Surrey Connects, NACUE, The Gazelle Group and she works globally with the UK Trade & Investment to promote UK excellence internationally.


Section 5) Develop winning partnerships, taught by Steve Bolton and Julia Langkraehr

If you stop, will your business stop?

For the founders of most service businesses, they ARE the business. They sell, deliver and service by day, and do admin by night. The ultimate goal is to package your value so others can leverage it.

Steve Bolton is an inspirational, unconventional and highly successful entrepreneur, who has become one of the UK’s leading experts in turning novice property investors into millionaires in record time.

From inauspicious beginnings, leaving school at 16 with no qualifications, Steve made his first million by the age of 30, then only just survived bankruptcy when his construction and training businesses were left in tatters by the aftermath of the 9/11 terrorist attacks. He rebuilt his fortune on the solid foundation of property and presently has multi-million pound, cash positive UK and high-growth international investment portfolios.

Julia Langkraehr is a multi award-winning businesswoman who has built a hugely successful retail business with operations in the UK, Germany and Russia.

Julia successfully merged with her largest competitor in 2010, becoming part of the AIM listed company Space and People PLC. Company revenue last year topped £30 million, with a net revenue growth of 22%! Julia is also a business trainer and facilitator who has worked with over 750 entrepreneurs in 17 countries, across Europe, Middle East, Africa and China. Her focus is to create “game-changing partnerships”.

Additionally, Julia serves several boards and charities with a focus on helping women and girls to develop entrepreneurial skills.

Who is the target audience?
  • Entrepreneurs and owners of small to medium sized businesses who are looking to grow their business rapidly.
  • Anyone with an avid interest in business, entrepreneurship or marketing.
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Curriculum For This Course
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Introduction: Become a Key Person Of Influence
9 Lectures 01:33

Daniel Priestley welcomes you to this Udemy course.

Welcome from Daniel Priestley
01:33

Daniel Priestley introduces the aims and goals of the course, and talks about 'the acts of leadership' that will help achieve these goals.

Aims and Goals: The Acts of Leadership - Daniel Priestley
ImportContent

In this lecture, Daniel Priestley talks about how the internet has influenced income distribution.

The influence of the Internet on Income Distribution - Daniel Priestley
ImportContent

In this lecture, Daniel Priestley defines the three types of people in each industry.

Newbies, Worker Bee's and Key People of Influence - Daniel Priestley
ImportContent

In this lecture, Daniel Priestley discusses the 'Entrepreneur Revolution'.

The Entrepreneur Revolution - Daniel Priestley
ImportContent

In this lecture, Daniel Priestley defines the technological revolution.

The Technological Revolution - Daniel Priestley
ImportContent

In this lecture, Daniel Priestley talks about the free economy and the emergence of global small businesses.

The Free Economy & Global Small Business - Daniel Priestley
ImportContent

In this lecture, Daniel Priestley talks about the re-distribution of wealth and what happens when one becomes a Key Person of Influence in their industry.

The Re-Distribution of Wealth and Becoming a KPI - Daniel Priestley
ImportContent

Download the book by clicking on the link below.

Every industry has Key People of Influence. Their names come up in conversation...for all the right reasons. They attract opportunities...the right sort. They earn more money...and it isn't a struggle. Key People of Influence also have more fun. They get invited on trips away, people buy them dinner, they are treated with respect and others listen when they speak. You may think it takes years, or even decades, to become a Key Person of Influence - as this book shows, nothing could be further from the truth! "Becoming a Key Person of Influence" in your industry starts today! Download the book now!

Become A Key Person Of Influence - The Book, by Daniel Priestley - Download now
1 page
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PITCH: The Art Of The Perfect Pitch
13 Lectures 00:00

Daniel Priestley gives a brief introduction to pitching.

Introduction to Pitching - Dan Priestley
ImportContent

In this lecture Mike Harris explains the concept behind a 'perfect pitch',

What is a Perfect Pitch ? - Mike Harris
ImportContent

In this lecture Mike Harris describes some of the most common mistakes people make whilst pitching their business.

Common Mistakes in Pitching - Mike Harris
ImportContent

In this lecture Mike Harris outlines his architecture for 'a perfect pitch'.

The Architecture of a Perfect Pitch - Mike Harris
ImportContent

In this lecture Mike Harris defines what a set piece pitch is, and how it can be used.

Set Piece Pitches - Mike Harris
ImportContent

In this lecture Mike Harris tells the story of how pitching helped him start up his first multi-billion pound business; First Direct Bank.

Mike Harris' Story: What Do you Get From a Pitch ? - Mike Harris
ImportContent

In this lecture Mike Harris draws his talk to a close, focusing on how to find value in a pitch, followed by a question and answer session.

Conclusion and Question and Answer Session - Mike Harris
ImportContent

In this lecture, Marcelo Bravo defines what a pitch is and its importance in business.

What is a Pitch ? - Marcelo Bravo
ImportContent

In this lecture, Marcelo Bravo discusses the drive behind many entrepreneurial pursuits.

Entrepreneurs and the Pursuit of Dreams - Marcelo Bravo
ImportContent

In this lecture, Marcelo Bravo talks about how all failure in business is relative, depending on how it is perceived.

Fear of Failure - Marcelo Bravo
ImportContent

In this lecture, Marcelo Bravo explains how to create a 'perfect winning pitch'.

How to Create a Perfect Winning Pitch - Marcelo Bravo
ImportContent

In this lecture, Marcelo Bravo explains how a perceived crisis can lead to opportunity in business.

Crisis Leading to Opportunity & the Measure of Success - Marcelo Bravo
ImportContent

A question and answer session with Marcelo Bravo.

Question and Answer - Marcelo Bravo
ImportContent
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PUBLISH: Publish Your Ideas
7 Lectures 00:00

In this introduction, Daniel Priestley explains how intellectual property is the modern day equivalent to title-deeds in the agricultural revolution.

Introduction: Intellectual Property, Title Deeds - Daniel Priestley
ImportContent

In this lecture, Mindy Gibbins-Klein talks about her belief that every book deserves to be written and published, and that doing so can give Entrepreneurs 'an edge'.

Every Book Deserves to be Written and Published - Mindy Gibbins-Klein
ImportContent

In this lecture, Mindy Gibbins-Klein explains some of the reasons for entrepreneurs to write and be published.

Reasons to Write and be Published - Mindy Gibbins-Klein
ImportContent

In this lecture, Mindy Gibbins-Klein talks about ways of developing the confidence to write a book.

Developing the Confidence to Write - Mindy Gibbins-Klein
ImportContent

In this lecture, Mindy Gibbins-Klein talks about the benefits of collaboration in writing a book, and how overcoming 'the collaboration gap' can save time.

The Collaboration Gap and Minimising the Time - Mindy Gibbins-Klein
ImportContent

In this lecture, Mindy Gibbins-Klein explains that a book can be a persons gift to the world.

Your Gift to the World - Mindy Gibbins-Klein
ImportContent

A question and answer session with Mindy Gibbins-Klein.

Question and Answer - Mindy Gibbins-Klein
ImportContent
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PRODUCT: Productise Your Value
9 Lectures 00:00

Daniel Priestley introduces us to the 'Productise' step of the Key Person of Influence course.

Introduction - Daniel Priestley
ImportContent

In this lecture, Daniel Priestley explains some of the common mistakes small businesses make when it comes to product in their business.

The Common Mistakes: Only One Product/Service (Oops), J curve - Daniel Priestley
ImportContent

In this lecture, Daniel Priestley introduces the 'Ascending Transaction Model' and the importance of having a product 'for your prospects'.

Ascending Transaction Model & Product for Prospects - Daniel Priestley
ImportContent

In this lecture, Nic Rixon talks about the influence packaging has on a products image.

Packaging a Product - Nic Rixon
ImportContent

In this lecture, Nic Rixon explains the theory that 'income follows assets' in business.

Income Follows Assets - Nic Rixon
ImportContent

In this lecture, Nic Rixon breaks down a formula for leveraging a product in business.

Leveraging a Product and Business: Valuation = Profit x Multiple - Nic Rixon
ImportContent

In this lecture, Nic Rixon talks about the importance of having a 'product machine' in a business.

The Product Machine and Giving Yourself the Right Problem to Solve - Nic Rixon
ImportContent

In this lecture, Nic Rixon talks about product extension and how a business can discover what its next product will be.

Product Extension and Unpacking Your Product - Nic Rixon
ImportContent

In this lecture, Nic Rixon talks about the importance of enthusiasm, image and description in marketing a product.

Enthusiasm and a Solution: Gaining Clarity Around Your Product - Nic Rixon
ImportContent
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PROFILE: Raise Your Profile
10 Lectures 00:00

Daniel Priestley introduces the importance of raising the profile of a business.

Introduction - Daniel Priestley
ImportContent

In this lecture, Penny Power discusses current engagement with social media.

The Digital Gap and the Connected World - Penny Power
ImportContent

In this lecture, Penny Power shares some tips on how to monetize the social world in business.

Monetising the Social World - Penny Power
ImportContent

In this lecture, Penny Power talks about what it means to 'go social' and the shift in mentality that is required to do so.

Going 'Social' - Penny Power
ImportContent

In this lecture, Penny Power talks about the importance of promoting a personal brand and not only the brand of a company.

Being Yourself: Personal Brand Equity - Penny Power
ImportContent

In this lecture, Penny Power explains how the intention of a business is integral to their profile and the way that they are perceived in the marketplace.

Transitioning Intention, Ideology and Business Culture - Penny Power
ImportContent

In this lecture, Penny Power discusses the transition of culture in business, from being purely transactional to being more giving.

Giving Knowledge Away - the 'Freemium' World - Penny Power
ImportContent

In this lecture, Penny Power talks about the challenges of engaging with new technology and social media, for a business.

Online and Offline Engagement and Immersion - Penny Power
ImportContent

In this lecture, Penny Power talks about the change in approach to business, as required in the new 'Sharing Economy'.

The Sharing Economy: Being Open, Random and Supportive - Penny Power
ImportContent

In this lecture, Penny Power discusses the importance of thought leadership and of knowing your own story in business.

Thought Leadership: Giving Knowledge Away and Selling Expertise - Penny Power
ImportContent
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PARTNERSHIPS: Develop Winning Partnerships
11 Lectures 00:00

In this lecture Steve Bolton talks about the power partnerships have played in his own business, and how he overcame a huge financial loss.

Introduction: Steve Bolton's Story - Steve Bolton
ImportContent

In this lecture Steve Bolton speaks about the power of turning a business into a franchise.

The Power of Franchise Partners - Steve Bolton
ImportContent

In this lecture Steve Bolton explains how using multiplication in business can lead to exponential growth.

Multpilication in Busines - Steve Bolton
ImportContent

In this lecture Steve Bolton explains how being well connected can lead to higher value.

Connections and Affiliates - Steve Bolton
ImportContent

In this lecture Steve Bolton explains his philosophy on having a 'giving mentality'.

The Mercenary and the Missionary - Steve Bolton
ImportContent

In this lecture Steve Bolton summarises his talk, speaking about a 'paradigm shift in thinking' that is required to take a business to the next level.

Conclusion - Steve Bolton
ImportContent

In this introduction, Julia Langkraehr talks about her background, explaining the importance partnerships have played in her success.

Introduction - Julia Langkraehr
ImportContent

In this lecture, Julia Langkraehr explains the benefits of building a network before it is needed.

Building a Network Before it is Needed - Julia Langkraehr
ImportContent

In this lecture, Julia Langkraehr talks about the possibility of forming a business partnership with the least likely candidate.

The Least Likely Partner - Julia Langkraehr
ImportContent

In this lecture, Julia Langkraehr explains how a business can benefit from partnering with its biggest competitor.

Partnering With Your Biggest Competitor: Multiplier Effect - Julia Langkraehr
ImportContent

Julia Langkraehr offers a conclusion on the importance of forming partnerships in business, followed by a question and answer session.

Conclusion and Question and Answer - Julia Langkraehr
ImportContent
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CASE STUDIES: KPI Success Stories
9 Lectures 01:16

Entrepreneur and Author Jean-Pierre De Villiers shares his experience of the KPI programme.

Transforming A Business - Jean-Pierre De Villiers On KPI
ImportContent

Jane Malyon is the founder of the English Cream Tea Company and Author of 'Play Nicely! Best Behaviour... in Business'. Hear how she 'joined the dots' and rediscovered her passion. Jane also lead the English Cream Tea Company to winning a Guinness World Record.

'Become A Key Person Of Influence' - Success Story: Jane Malyon
ImportContent

Russell James explains how setting up an itunes podcast has increased his profile and network on a global scale.

Building A Personal Brand - Russell James, The Raw Chef On KPI
ImportContent

In this video Adele Theron shares how the KPI course has expanded her business.

How The KPI Course Enhances A Business - Adele Theron
ImportContent

In this video Asif Syed shares his experience of the KPI programme, and the benefits he has reaped from it.

"Changing My Pitch Changed My Business" - Asif Syed On KPI
ImportContent

Entrepreneur and author Leigh Ashton shares her experience of the KPI programme.

Spreading A Message To The World - Leigh Ashton On KPI
ImportContent

In this video Entrepreneur Robert Gardner shares how the KPI course has expanded his business.

How The KPI Course Enhances A Business - Robert Gardner
ImportContent

In this video Entrepreneur and KPI graduate Shireen Smith shares how the KPI course has expanded her business.

How The KPI Course Enhances A Business - Shireen Smith
ImportContent

Daniel Priestley wraps up this Udemy course.

Thank You and Next Steps from Daniel Priestley
01:16
About the Instructor
Become a Key Person of Influence
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Expand Your Brand. Attract Opportunity. Do What You Love.

In every industry there are ‘Key People of Influence’:

  • Their names come up in conversation … for all the right reasons
  • They attract opportunities … the right sort
  • They earn more money … and it isn’t a struggle

Key People enjoy a special status in their chosen field because they are well connected, well known, well regarded and highly valued. They get invited to be a part of the best teams and projects and they can often write their own terms.

Key People also have more fun. They get invited on trips away. People buy them dinner and drinks. They are treated with respect and others listen when they speak.

Many People wait around thinking it takes years to become a Key Person in their field however relying on time in the industry alone is too much of a risky strategy.
Getting into the inner circle of your industry involves a different approach. The 'Become A Key Person Of Influence' course covers a very specific “5 Step Sequence” to fast tracking your way into the inner circle of your industry and becoming a Key Person of Influence … fast.

Over the last 10 years the management Gurus have told you to “systemise” and “stay behind the scenes”. They tell you NOT to raise your profile and show the world how special you are from fear of being in too much demand.

The reality is that the greatest entrepreneurs on earth spend most of their time positioning themselves as the most important person in their industry. Think of Branson, Soros, Buffett, Jobs and Trump; they all do their best to be known as the Key Person in their industries.

In truth, unimportant people don’t make millions.

Unimportant people don’t need systems because they don’t win the business, they don’t attract the team and they don’t hear about the big-break opportunities. Your main job as an entrepreneur is to become a Key Person of Influence and maintain it.

Daniel Priestley is a successful entrepreneur and event producer. After seeing more than 100,000 business people networking at his events, Daniel started to notice that some people were magnets for opportunity while others seemed to walk away empty handed over and over again.

From his experience working along side some of the worlds most successful entrepreneurs, authors and speakers Daniel knew there were 5 keys to becoming a Key Person of Influence in any field fast.

Daniel Priestley is passionate about the changing nature of business and work. In 2006 he predicted an "Entrepreneur Revolution" would begin to take hold where regular people could start great small businesses based upon their passion rather than working in stale offices of big corporations.

He believes that never in history has there been a better time to tap into your passion and inspiration to form an enterprise that sets you free from "work". However, before you can truly make it a success you need to become known as a Key Person of Influence in that field.