Social Media for SEO
2.9 (58 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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Social Media for SEO

Social Media's importance to build your SEO, to keep you up in the search results.
2.9 (58 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
8,276 students enrolled
Created by Digital Vidya
Published 7/2013
English
English [Auto-generated]
Price: Free
Includes:
  • 1 hour on-demand video
  • 2 Articles
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Social Media strategy
  • Social media for SEO
  • How to integrate SEO with Social?
  • Boost your search engine relevancy
  • Integrate SEO and Social Media
View Curriculum
Requirements
  • Internet connection
Description

Social media has become an integral part of all marketing methods today. Whether you are a large corporation or a mom and pop store, social media can add to your bottom line. No wonder, it is seen as an intrinsic part of SEO efforts today.

SEO is about optimizing content to appear higher in search rankings. It could be on your website or on your blog, and in social media. Social media values are becoming more influential as companies try to earn better search results. Search engines now use social values, or retweets, Facebook likes and shares, and Google+1s, to help determine organic search rankings. The bottom line is integration. When you integrate SEO and social, you’ll boost your search engine relevancy.

But the question is, ‘How to integrate SEO with Social?’ It is important to have a good content strategy along with an active social media presence, links from your website to your social profiles and vice versa and social share buttons on your website or blog so people can share your content easily.

In addition to helping create a bigger footprint for your brand, social media also enables high quality content creation and link building. Both of which are crucial for SEO. In fact, newer methods, such as infographics, white papers etc have broadened the reach and depth of a SEO campaign.

This course will provide help users to understand some of the best practices for social media optimization and how to optimize its impact towards improving your rankings. It is recommended for internet marketers, social media professionals, SEO experts and all entrepreneurs.

(Note: Since this is a Webinar recording, there could be slight audio/video issues. We apologize for the same )

Find more about Digital Marketing courses at Digital Vidya.

Who is the target audience?
  • Sales and Business Development Professionals
  • Advertising & Marketing Professionals
  • CXOs and Entrepreneurs
  • Digital Marketing (SEO, PPC,SEM, Social Media) Professionals
  • Brand Managers and Media Planners
  • Web Strategists
  • Product Managers
  • CRM Professionals
  • Management students
Students Who Viewed This Course Also Viewed
Curriculum For This Course
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My First Section
7 Lectures 33:27
Introduction:
00:40

Today We have gone a talk about the Social Media which is very hot and buzz right now. Everybody wants Social Media, wanted to know how can he get benefit from Social Media for SEO.

How Social Media helps in SEO?
05:38

The Examples and the URL’s  which are giving are More going to be about the website which we have for example we have anything which you should have for  your Social Participation.

Choosing correct Social media channel for your brand
02:39

How Social Media Affects the Search?

Just kind a give an idea about the pattern about the discovery, consumption and sharing. Let say the There is person needs a digital camera. They asked their friends from Facebook, search as Google and  then they asked for recommendation.

How Social Media Affects Search ?
04:14

Let see What is Google plus Authorship and how it can help you to get better clicks even from ranking #3 or #4 and getting better clicks through them you are #1 and #2.

Google Plus Authorship for better clicks
07:19

Now going back to the Common Mistake, which normally we see and these are based on the experience we have the common mistakes to avoid when you are doing Social Media.

Avoid common mistakes
02:06

Best Practices but how to do that?

You can optimize your social media profile of course the key to social media profile be as descriptive  as possible. Ver y very important we have seen lot of brand missing is always fill outer or information structure section of the any social media platform.

Best Practices to optimize Social Media
10:51
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Question And Answer
6 Lectures 19:17

How to handle content for social media? Outsourcing or doing it in-house ?

Content Outsourcing or doing in-house
ImportContent

In social media marketing, do tactics play a major role or the planning and strategizing things?
Tactics Vs Strategies
06:47

Suggested tools for managing social media channels. 
Tools for Social Media Marketing
03:23

Is it a good idea that big brands to use Google+ profile linking? 

If facebook is not crawled by Google, then why it is important from search point of view?

Big Brands to use Google+ profile linking
05:22

Does image name also affects anyhow to the SEO ?
Images on social media
03:21

Conclusion
00:24
About the Instructor
Digital Vidya
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Asia's Leading Digital Marketing Training Company

Digital Vidya is one of Asia’s leading Digital Marketing training companies and the first to launch Social Media Workshop Series in India.

Since January 2010, over 3500 professionals (including CXOs) & students from over 1500 organizations & institutes such as GE, Cisco, Nokia, Google, eBay, 3M, Reliance, Star TV, Ogilvy, Adobe, MakeMyTrip, Naukri, Citibank, Toyota, Intel, ITC, IIM Ahmedabad, IIM Lucknow, Amity, IITs have benefited through more than 175 training programs by Digital Vidya across Asia.

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