How to run a web design business & sell $15,000 websites

Learn how to run a web design business and get more high-paying clients. Taught by a director for a 13-year-old agency.

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  • Lectures 67
  • Video 4 Hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion

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Course Description

Learn how to run a web design business from the Marketing Director of a 13-year-old web design and marketing firm. The course begins with a discussion of how to position yourself to sell $15,000 websites. Then the course goes into details of the various mistakes web designers can avoid. The teacher recommends simple steps you can take to make sure your web design business is a success, including an overview of the computer programs you can use to run your web design business.

Among many things, you will learn how to:

  • Sell your websites for $15,000
  • Get more clients than you can handle
  • Grow your profits
  • Avoid key mistakes web designers make
  • Differentiate yourself from other web designers
  • Get government contracts
  • Be able to work less and get more done
  • Stay organized
  • Design your own website
  • Keep your web design clients satisfied
  • Use the best programs for web design management
  • Manage employees and contractors
  • Reduce your costs

What are the requirements?

  • Listen carefully so you won't make the mistakes most web designers do.

What am I going to get from this course?

  • Over 67 lectures and 4 hours of content!
  • By the end of the course you'll know how to sell websites for $15,000
  • You'll learn how to get as many clients as you could ever want
  • Find out the critical mistakes web design companies make
  • Learn how web design businesses grow
  • Learn specific steps to take to get things done properly
  • See actual templates used to run web design businesses

What is the target audience?

  • Web designers
  • Web design studio managers
  • Freelance designers

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Web design marketing: how to get more clients and bigger contracts
How to sell your websites for $15,000
You're not marketing "websites." You're marketing your professional service.
Giving a way a free consultation is an aggressive sales approach. This lecture explains how to generate and nurture sales leads through a proven method that results in more contracts.
What types of blogs to write and how to make sure those blogs actually end up in future sales.
How to structure your website to attract more web design clients.
The reason a lot of web designers fail at sales is because they don't have a consistent sales process. Here's an example of a process you can follow to guarantee yourself more sales.
How to write Google ads when you're competing with other web designers.
Generating leads through infographic design.
Getting larger contracts by having a clearly-defined web design process
How to improve sales by organizing various services into packages such as gold, silver, and bronze. Giving your clients choices is a good way to improve sales.
How to land bigger web design contracts by filling out government requests for proposals.
Finding new clients through InfoGroup Directories
The secret to getting more clients through short videos.
How to design a landing page to guarantee more sales leads quickly and easily.
How to use SnapEngage to convert more visitors into buying clients.
How to get more contracts by telling people you had experience in their industry. 
Marketing yourself as a service is all about building trust - and photos of your staff help sell more websites!
Deciding whether to position your company as YOU or a brand. 
Section 2: Beating the competition: how to differentiate your web design services

The easiest way to beat your web design competition.

Section 3: Managing web design clients
Research-based ways of improving client happiness.
How to treat your web design clients without losing their respect.
Training videos for your clients
How to stop wasting time on the phone.
Skillful ways of dealing with web design disagreements.
Run your web design business. Don't let your clients do it for you.
Regular contact is something clients crave, and this is how to do it.
Give clients what they need instead of using the specific style you prefer.
How to handle web design committees without making your clients upset.
Questions to ask your clients to help you with your future marketing.
How to streamline web design milestones to run your business properly. 
Section 4: Day-to-day: keeping your web design projects organized
Staying organized (task mgmt, contacts, sales leads, project mgmt)
02:17 substitute (Do is scheduled to be taken off the market)
Losing login information
Log the time it takes you to make a website using Toggl.
Setting web design deadlines and milestones
Writing a confidentiality agreement
Use Google Drive; use the cloud. Stay organized in your web design business.
Quotes, proposals, and contracts. Contracts aren't that important.
Photography for web design
Site design approval form
Free WordPress manual to give to your clients
Internet marketing questionnaire
The secret to becoming a mature web design business
Interview templates for your clients
Section 5: Managing staff and contractors
Clearing define web design job roles and expectations.
Finding good photographers, artists, and front-end programmers
Managing designers and programmers - and keeping them motivated
Separate your programmers from your designers from your copywriters.
Even the owner needs a job description
Section 6: Finances: how to make sure your web design business is profitable
Don't take on unprofitable web design projects. Don't accept anything but cash.
Getting paid - small claims court and collections
Organizing your web design finances using Xero
Pricing completely new, unique web design projects
Recurring income from re-selling web hosting
Make sure you get paid - on time.
Web design is a commodity business - but it doesn't have to be.
Getting videos made cheaply and re-selling them
Improving profit and reducing time through website templates.
Section 7: Other tips on running your web design business
100 habits of successful designer
Designing for e-commerce
Business plan and SWOT analysis
Finding a web design business mentor
Choosing a content management system
Duct Tape Marketing
Your most valuable assets and how to take time off

Instructor Biography

Dekker Fraser, Marketing Director

  • - Studied at the Kellogg School of Management, BI Norwegian School of Business, and Mount Allison University.
  • - Published author on digital marketing
  • - CIS Academic All-Canadian
  • - Recipient of the Queen Elizabeth II Medal
  • - Presidential Scholar to the Sobey School of Business

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Average Rating
  1. 5 Stars
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  3. 3 Stars
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  5. 1 Star
    • Daniel Morosan

    Amazingly useful

    This course really helped me get in-depth insights when it comes to selling high-value projects, where the web design is no longer a commodity, but something to be valued.

    • Cole Wiebe

    Unimpressive! 2 courses from Dekker with incomplete videos

    In this course, Lecture 8 just cuts off. In "Boosting Web Design Profits", Lecture 11, the audio drops out part of the way through. This is two courses from Dekker Fraser that have defective videos. I would agree that it’s very unprofessional to market educational products that are incomplete. Clearly, nobody at Udemy checks these videos.

    • Anthony Felton


    This course was very lengthy without having a lot of valuable content for me. I did come across the occasional nugget of information that I will definitely be applying to my business, but I ultimately I felt like this was a course aimed at beginners.

    There is so much in here that I would consider amateur. Starting with the quality of the videos which end abruptly, often mid sentence or the way the lecturer seemingly ignores requests for downloads of documents featured in the lectures. The quality of the advice in many of the lectures is also questionable. Such as issue tracking via a word document and password management in a spreadsheet. This had me scratching my head in confusion, as the lecturer advocates being a professional and having business processes but recommends tools not fit for the purpose.

    The notion that you should be building systems and positioning yourself as a specialist is good solid advice but something that I have personally known for some time now. It is repeated throughout the course but is never elaborated on, the software recommended is either common knowledge (like Google Drive) or poorly advised (or no longer valid such as In the end the student is left with nothing more than advice to build processes, without much in the way of specifics on "how" (though the course certainly does emphasise the importance well enough).

    Despite the odd piece of good and actionable advice, I unfortunately found this course to be pretty underwhelming.

    • Rafael Baldasso

    Incomplete Course

    I have to say that this course is good, but in incomplete. Some videos finishes right in the middle of the explanation. This is very bad! Also, the material is not provided, and that's a shame. Thanks anyway

    • Allyson Dill

    Tons of Useful Information

    I haven't had much experience with marketing and took this course in the hopes of learning a few things about marketing my (growing) skills in web design, as well as other skills that I've been honing for many years. It was hard to part with $199, but I have to say that the wealth of information in this course made the cost worthwhile. It doesn't matter whether your interests lie in web design, graphic design, IT, or something totally different, because the material in this course could be applied to just about any field.

    I will definitely have to revisit parts of the course to refresh my memory, as the sheer volume of material was quite a bit to digest! It's broken down into small topic chunks, though, which make it much easier to find specific information later on.

    Great course!

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