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Learn how to run a web design business from the Marketing Director of a 13-year-old web design and marketing firm. The course begins with a discussion of how to position yourself to sell $15,000 websites. Then the course goes into details of the various mistakes web designers can avoid. The teacher recommends simple steps you can take to make sure your web design business is a success, including an overview of the computer programs you can use to run your web design business.
Among many things, you will learn how to:
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|Section 1: Web design marketing: how to get more clients and bigger contracts|
How to sell your websites for $15,000
|You're not marketing "websites." You're marketing your professional service.|
|Giving a way a free consultation is an aggressive sales approach. This lecture explains how to generate and nurture sales leads through a proven method that results in more contracts.|
|What types of blogs to write and how to make sure those blogs actually end up in future sales.|
|How to structure your website to attract more web design clients.|
|The reason a lot of web designers fail at sales is because they don't have a consistent sales process. Here's an example of a process you can follow to guarantee yourself more sales.|
|How to write Google ads when you're competing with other web designers.|
|Generating leads through infographic design.|
Getting larger contracts by having a clearly-defined web design process
|How to improve sales by organizing various services into packages such as gold, silver, and bronze. Giving your clients choices is a good way to improve sales.|
|How to land bigger web design contracts by filling out government requests for proposals.|
Finding new clients through InfoGroup Directories
|The secret to getting more clients through short videos.|
|How to design a landing page to guarantee more sales leads quickly and easily.|
How to use SnapEngage to convert more visitors into buying clients.
|How to get more contracts by telling people you had experience in their industry.|
|Marketing yourself as a service is all about building trust - and photos of your staff help sell more websites!|
|Deciding whether to position your company as YOU or a brand.|
|Section 2: Beating the competition: how to differentiate your web design services|
The easiest way to beat your web design competition.
|Section 3: Managing web design clients|
|Research-based ways of improving client happiness.|
|How to treat your web design clients without losing their respect.|
Training videos for your clients
|How to stop wasting time on the phone.|
|Skillful ways of dealing with web design disagreements.|
|Run your web design business. Don't let your clients do it for you.|
|Regular contact is something clients crave, and this is how to do it.|
|Give clients what they need instead of using the specific style you prefer.|
|How to handle web design committees without making your clients upset.|
|Questions to ask your clients to help you with your future marketing.|
|How to streamline web design milestones to run your business properly.|
|Section 4: Day-to-day: keeping your web design projects organized|
Staying organized (task mgmt, contacts, sales leads, project mgmt)
Do.com substitute (Do is scheduled to be taken off the market)
Losing login information
Log the time it takes you to make a website using Toggl.
Setting web design deadlines and milestones
Writing a confidentiality agreement
Use Google Drive; use the cloud. Stay organized in your web design business.
Quotes, proposals, and contracts. Contracts aren't that important.
Photography for web design
Site design approval form
Free WordPress manual to give to your clients
Internet marketing questionnaire
The secret to becoming a mature web design business
Interview templates for your clients
|Section 5: Managing staff and contractors|
Clearing define web design job roles and expectations.
Finding good photographers, artists, and front-end programmers
Managing designers and programmers - and keeping them motivated
Separate your programmers from your designers from your copywriters.
Even the owner needs a job description
|Section 6: Finances: how to make sure your web design business is profitable|
Don't take on unprofitable web design projects. Don't accept anything but cash.
Getting paid - small claims court and collections
Organizing your web design finances using Xero
Pricing completely new, unique web design projects
Recurring income from re-selling web hosting
Make sure you get paid - on time.
Web design is a commodity business - but it doesn't have to be.
Getting videos made cheaply and re-selling them
Improving profit and reducing time through website templates.
|Section 7: Other tips on running your web design business|
100 habits of successful designer
Designing for e-commerce
Business plan and SWOT analysis
Finding a web design business mentor
Choosing a content management system
Duct Tape Marketing
Your most valuable assets and how to take time off
Hours of video content