Google Adwords Course: Invest & profit with live training
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Google Adwords Course: Invest & profit with live training

Our goal in our Google AdWords Training is to reveal the truth behind AdWords help you understand how to conquer it!
4.5 (8 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
134 students enrolled
Created by Ben Fhala
Published 3/2013
English
30-Day Money-Back Guarantee
Includes:
  • 3 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Creating AdWord Ads
  • Avoiding common pitfalls
  • Building ads that are profitable
  • Knowning when to give up and when to invest more
View Curriculum
Requirements
  • None
Description

Before joining our Advanced Google Adwords Training, we recommend you take our Free AdWords course. This course is mainly an exclusive invited guests list only as we reveal in it all of our secrets. 

Learning something new it can get scary, it gets much more scary if you need to spend your hard earned money in the process. You might feel like there are minds all over - there are plenty of them its not just  a feeling - your right. Our goal in our Google AdWords Training is to reveal the truth behind AdWords help you understand how to make money with Adwords.

This Google Adwords Training is a very exclusive course and is an invite only. If you are new to AdWords or just need help in becoming profitable with it this course is for you. Join and learn live with me and see me tweak ads to make them profitable. If you are not ready yet to invest into our course please join our FREE AdWords Training to get you started in the right way.

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Our Students Love Us.

Don't take our word for it. take over 60 students on Udemy that gave us 5 Star review and over 2,050 students on Udemy (and 1000's more in our school 02GEEK ) or check out what some of what our students had to say about us such as :

  • Adam Scott The Interactive Learning Designer turned Internal Game Designer of GameStop.
  • Jay Cooper the IT wiz that wanted to know what the programers where talking about.
  • Dylan Smith the creative Developer that wanted to brush up on his skills.
  • Eric Moore the creative Video artist that wanted to geek it out with us.
  • Oren Ofer the art student that was stuck while making his finals and found us.
  • Danny Priest our Teen Wiz and one of our youngest students that builds games and is having fun.
About your Teacher Ben:

He is the owner of the online video training school 02GEEK, and an Adobe ACP. He enjoys spending most of his time learning and teaching. Ben has had the honor of developing applications for US Congress members, Prime Ministers, and Presidents around the world. He has built many interactive experiences for companies such as Target, AT&T, Crayola, Marriott, Neutrogena, and Nokia. He has technically directed many award-winning projects and has been a part of teams that have won three Agency of the Year awards.

As the CEO of Everything Nice he runs and maintains all Google AdWords Campaigns for 02GEEK.

Unlock more 02GEEK Training:
  1. Learning Flash Better is Better
  2. Learning XML & E4X Better is Better
  3. Learning JavaScript Better is Better
  4. Learning HTML Better is Better
  5. Getting Started with Google AdWords
Who is the target audience?
  • People that want to make money
Students Who Viewed This Course Also Viewed
Curriculum For This Course
44 Lectures
02:50:49
+
Getting Started With Google AdWords
2 Lectures 06:49

Hang on one second... You wouldn't be here if you didn't want to learn AdWords. Why shouldn't you learn by others and why should you learn by me. Well if you have 5 minutes To explain to you exactly why you want to learn with me and not with the guy with the Flashy video or by someone that is offering you the training for free. Would you go to a bank that hadn't had a real location that was free that just wanted your credit card information? probably not so why would you give away your trust to someone that is offering you something that shouldn't be free. The question you should ask yourself is why is it free? we will answer all that and more in this intro.

Preview 03:49

Thanks for picking us and joining our course. Before you create an AdWords account if your located in the USA or Canada and didn't create an account yet or are in the first 14 day window of creating an account. don't forget to try to grab a coupon for $100 to use on Google AdWords - The terms and conditions are on this page as well.  Please don't email me if the coupons don't work as i get 100's of emails about it a week just follow this course and we will send more coupons when ever we get them!

As one of our Advanced Live Training Students your invited to send me an email and get a personally created coupon just for you.



--
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How to get the most out of this course
03:00
+
Testing The Basics
1 Lecture 00:46
Before you join my journey in creating a profitable AdWords live its time to first dig your heals in and learn the basics of creating a campaign using AdWords. If you already know this then move on to next segment where we will test your skills in three quick exams.  A link to get the base course for free can be found within the video.

--
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Learn the Basics for Free
00:46

In this quick exam you will validate you know the ins and ours of the basics of working with Google AdWords.
Getting Started Section

Its all about Dancing with google. You make money by learning how to think like google and more then that how to interact with Google in a way that would be both profitable for you and for Google. Keeping in mind that users always come first.
Understand Google and Spend less

Learn how to control your costs by planning campaigns right.
Creating a Campain on Google Adwords

Its all about practice so instead watch me live and gain practice.
The critical things you need to know when building Ads
+
Round 1 Optimizations
5 Lectures 15:25
Although we are not profitable yet its only week one. So don't worry as long as you are starting to see progress keep a limited weekly budget until you cross the red line.
In this video we will take a peak at how overall profit and overall investment so far.

--
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How much did we spend and make?
00:42

Our main goal in this video is to see how well we did this week. We will understand what our starting point is and then we will talk about what we can do to tweak and improve our click rate.

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Overview of the things that happend last week
01:04

We take our first dive into understanding what the CTR and CPC is. We will break up the numbers in our banner so far and then start figuring out what to do next.

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Improving our CTR - Click Through Rate
01:31

It's the most important part of this weeks work. We are going to improve our keywords and optimize them so we get better keywords then we are getting so far.

--
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Improving our Keywords
05:18

We are going to disable the other ad group so we can focus on the better performing keyword. Now we will take a quick overview of the changes we made. We finish up with creating a new ad variation.

--
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Final Tweaking for this week
06:50
+
Round 2 Optimizations
7 Lectures 27:28
Two weeks past. Time for us to see how much we spent and how much we made. Our actual profits are now much better then before our loss is getting smaller and we are getting closer to being profitable.

--
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Profit and Loss status for Start of Week 3
01:32

Let's break into the numbers and match up to week one and see where are we getting better and what else do we need to improve.

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Overview of the real numbers
02:08

It's time for us to be a bit more strict. Let's delete the worst performing ad from our ad groups this will improve our overall CTR as well!

--
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First Pass on Ads
02:58

It's time for us to go into the KeyWords Tab and we are going to tweak and improve our keywords in this week as well. Similarly to what we did last week. This week we will add more negative keywords.

--
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Keyword Adustments
12:15

Our next step is we want to raise the price of our course link and to improve our ad Copy.

--
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Course Price Adustments
03:35

The name of the game is testing. In this video we create an alternative copy for our ad. This is an important step some times called as A/B testing.
we always want to have a winning ad and a runner up and its ok if you go out of the box exploring and testing that's exactly what you want to do to find out how to get better.
It never hurts to check your competitors and what is working for them as well.

--
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Improving the Ads
02:44

Before we end our weeks review we will recap what we did so far and talk about why we aren't doing a few more tweaks at this stage.
--
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RECAP
02:16
+
Round 3 Becoming Profitable
7 Lectures 30:47
Google is a very dynamic company its always changing things to find ways to ... well to make more money for Google.
is your goal to help them make more money or is it to use there system to build up more profits on your end?
In this legal talk we talk about 3rd party tools and how its critical for you to try to keep control in your hands as much as you can.

--
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Ben Fhala
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Dealing with Legal Changes
03:25

End of the day what we care the most about is becoming profitable from our ad campaigns.
So congrats it toke us $200 (when $100 of them where a gift from Google) and we crossed the red line to be green.
With that said we have very small margins there just not good enough and in the following weeks we will continue to optimize our margins.

--
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Week 4 Overview Profit/loss Report
02:26

Like every week we are going to review the ads. Our performance has improved by over 50% this week.
Really fantastic numbers we are doing really well our next step is to tweak - we always want to tweak as long as we have a clear lager its time for us to update the ads.
--
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Ben Fhala
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Reviewing the Ads
03:59

Like every week we are going to review the ads. Our performance has improved by over 50% this week.
Really fantastic numbers we are doing really well our next step is to tweak - we always want to tweak as long as we have a clear lager its time for us to update the ads.
--
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Ben Fhala
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Improving the Ads
04:00

Like every week its time for us to go over the keywords. We have  very nice surprise as we find out our keywords where for the most part all really great ones.

--
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Improving the Keywords
08:24

Improving your keywords is the most critical step you need to know in Adwords.
Like we said mainly times before don't automate think why things work and test them out
its better to spend extra money early in the process then have $1000's disappear over the years without noticing.

--
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Adding More Keyword Types
07:55

Another week is long gone. 
This week we are starting to be a bit more risky with our funds by adding new keywords.  A few final words for the week.

--
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"I could never do it without the red squiggly lines under copy"
Final Words For This Round
00:38
+
Round 4: Starting to Control Costs
9 Lectures 28:59
Overview of our Profits for this batch.

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"I could never do it without the red squiggly lines under copy"
Overview
01:08

Looking into our Ad Performance - great job this week !

--
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"I could never do it without the red squiggly lines under copy"
Reviewing the AdWords Ads Performence
04:09

Comparing different dates with our ads.

--
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Comparing Dates (Checking Adwords CPC Progress)
03:43

This weeks review of keywords.

--
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Reviewing the AdWords KeyWords Performence
02:20

Introducing smarturl's.

--
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Introducing Smart URL's
04:14

Creating a new ad.

--
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Creating a New Ad
02:36

Keyword tweeking

--
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Adwords KeyWord Tweaking
04:30

Time to limit our costs.

--
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Limiting Our Costs
04:57

A few final words for this batch of work.

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Final Words For This Round
01:22
+
Round 5: It's all about Costs Baby
5 Lectures 21:25
Just like every other round in this round we take a peak to see how we are doing so far.

--
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Round Overview
02:55

I've been asked why do i set a budget that will run out before the week is up and not spread the budget even more. I don't have a great answer but here it is.

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Why only 5 Days a Week?
01:58

The most critical weekly task is to check our keywords so lets do that now.
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Keywords Round 1
06:26

The most critical weekly task is to check our keywords so lets do that now. In part two we dig deeper into the advanced keywords. We see that overall we are really happy with results.
--
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Keywords Round 2
05:23

Looking at our Ads and seeing if there is anything in them that we want to change.

--
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Ben Fhala
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Looking into our AdWords Ads
04:43
+
Round 6 : Learning new things
7 Lectures 37:53

--
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Round overview
02:09


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Reviewing Keywords
09:16


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Looking into detailed keywords
05:18


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New Matirial: Match Type
07:58


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Adding New KeyWords
04:09


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Adding New Ad
07:56


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Budget
01:07
+
What's Next
1 Lecture 01:17

If you had a great time you know what to do next... It's time to support us with a kind honest positive review.

You can join our newsletter at : http://smarturl.it/bun
You can tweet with us on @02GEEK
and learn more about us at 02geek.com or check our Udemy profile at smarturl.it/geek.
Thanks for watching and hope to see you in our next course.

--
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What Should You Do Next?
01:17
About the Instructor
Ben Fhala
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