Learning AdWords By Example: The Udemy Case

Learning Google AdWords Better is Better. Learn the secrets the pros don't want you to know.
Instructed by Ben Fhala
  • Lectures 27
  • Video 2 Hours
  • Skill level all level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion

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Course Description

Don't fall for the flashy videos of the guys that tell you how they made millions. You’re smarter than that, right? Just fade them out the way you would a telemarketer who calls you with promises of a free anything. Nothing is free. It takes hard work and a good, reliable mentor to get results. The free things many times are very expensive, and designed to separate you from your money.

In our Google Adwords training course you will learn the real, hands-on approach: you'll take a losing project and turn it into something profitable.

What are the requirements?

  • Basic understanding of how to use applications in general.

What am I going to get from this course?

  • Over 27 lectures and 2 hours of content!
  • Content Stratagy
  • How to save money on Adwords
  • Real Case example of planing and building a campain
  • Get to know the basics of Adwords
  • Understand Content Optimization for SEO and SEM
  • Tips and Tricks for better marketing content

What is the target audience?

  • Small companies
  • AdWords users
  • Technoligy People
  • anyone that wants to understand SEO,SEM and Adwords

What you get with this course?

Not for you? No problem.
30 day money back guarantee

Forever yours.
Lifetime access

Learn on the go.
Desktop, iOS and Android

Get rewarded.
Certificate of completion

Curriculum

Section 1: Getting Started with Google AdWords
05:01
Hang on one second... You wouldn't be here if you didn't want to learn AdWords. Why shouldn't you learn by others and why should you learn by me. Well if you have 5 minutes To explain to you exactly why you want to learn with me and not with the guy with the Flashy video or by someone that is offering you the training for free. Would you go to a bank that hadn't had a real location that was free that just wanted your credit card information? probably not so why would you give away your trust to someone that is offering you something that shouldn't be free. The question you should ask yourself is why is it free? we will answer all that and more in this intro.
02:22
Thanks for picking us and joining our course. Before you create an AdWords account if your located in the USA or Canada and didn't create an account yet or are in the first 14 day window of creating an account. don't forget to try to grab a coupon for $100 to use on Google AdWords - The terms and conditions are on this page as well.  Please don't email me if the coupons don't work as i get 100's of emails about it a week just follow this course and we will send more coupons when ever we get them!
03:33
Before we can learn how to work with Google AdWords you first need to do some research. Starting with we want to understand what you want to market. In our case study we are going to try to market our Udemy JavaScript class. In this video we give you a few tips on how to create a following on your course or page just a few tips. The most important factor is to understand what you are trying to sell before you start selling it.
08:21
What are keywords? why is it important to understand what are the keywords you want to focus on before you start pushing ads to your product. The truth is that SEO and SEM overlap many times. you can't learn one without understanding the other. The most important factor is understanding what are the important keywords of your page. A good tip is don't focus on more then 1 or two 2 words. Until you get one keyword to work really well there is no point in having more keywords then that. In this video we explore the Google AdWords: Keyword Tool
08:46
Before you start your adwords campaign its really important that your page will be optimized to work for the top 10 results on Google. Get the tool here or learn more about it here. The most important factor for Google beyond anything else , beyond the importance of the page is the content on the page and its relevance to the keywords that you want to associate with your page. .

If you didn't get Website Auditor yet here is the Link to get more info on it
Section 2: Understand Google and Spend less
03:31
Every SEO worth her salt will tell you that any successful SEO campaign is based on the cornerstone of on page optimization. However, when it comes to what on page SEO techniques really work. We will reveal to you the tool that actually works for us and we will explain to you the importance of it before starting a Google AdWords Campaign.

If you didn't get Website Auditor yet here is the Link to get more info on it
10:50
In this video we take a deeper dive into Udemy and understand how it works. We will then add our new link into the list and build up a new report for our product. we walk through some of the basic configurations and a for other tips to working in WebSite Auditor.

If you didn't get Website Auditor yet here is the Link to get more info on it
12:13
Its time for us to get our hands dirty as we take an in-depth view of our Udemy Course page report for the selected keyword of our choice. This is a critical video and i strongly encourage you to stop ask questions and to watch this video a few times.


If you didn't get Website Auditor yet here is the Link to get more info on it
08:03
In less then 60 seconds we will make a few minor changes that will literally improve our odds of coming up high on search engines by a factor of 4. More then that we are going to reduce the costs of our ads so jump in and learn how to save a lot of green.

If you didn't get Website Auditor yet here is the Link to get more info on it
Section 3: Creating a Campaign on Google AdWords
00:40
At this stage you will have a web optimized page if you haven't done it we strongly recommend that you do. We are going to start working now inside of Google AdWords and at this stage we are starting with a totally new account with $200 in it.

--
Thanks,

Ben Fhala
02Geek.com
HTML5, Javascript, ActionScript & Flash School
follow us on @02Geek  ][  Subscribe to Youtube ][ Like us on FaceBook

02Geek is part of Everything Nice ,inc creations.

03:54
Lets start creating a new Campaign in Google AdWords. We will first look into the types of campaigns and we will give you a few really important tips. We start by naming our Campaign followed by understanding what are the different types of setups and we will explain to you how to work as a small company with a limited budget.

--
Thanks,

Ben Fhala
02Geek.com
HTML5, Javascript, ActionScript & Flash School
follow us on @02Geek  ][  Subscribe to Youtube ][ Like us on FaceBook

02Geek is part of Everything Nice ,inc creations.
01:51
We are still building a new campaign at this stage we are talking about the network. We explore what the Google AdWords network means and give our recommendation to it.

--
Thanks,

Ben Fhala
02Geek.com
HTML5, Javascript, ActionScript & Flash School
follow us on @02Geek  ][  Subscribe to Youtube ][ Like us on FaceBook

02Geek is part of Everything Nice ,inc creations.
02:38

Is the recommended setting by Google the right one for you? What if I tell you that no I don't think they are. In this video we will explore what the devices mean and more importantly what they mean to your pocket.

--

Thanks,

Ben Fhala
02Geek.com
HTML5, Javascript, ActionScript & Flash School
follow us on @02Geek  ][  Subscribe to Youtube ][ Like us on FaceBook

02Geek is part of Everything Nice ,inc creations.
02:22
Location is a very important factor when setting up our Campaign configuration. In this video we will explore the steps and more importantly the choices we are making when we are building up a campaign. What countries should you market to? That is a very important question you should have an answer for by the end of this video.

--
Thanks,

Ben Fhala
02Geek.com
HTML5, Javascript, ActionScript & Flash School
follow us on @02Geek  ][  Subscribe to Youtube ][ Like us on FaceBook

02Geek is part of Everything Nice ,inc creations.
01:51
Although one of the last configuration options in a campaign its probably the most important one. In this video we will talk about budgets and what is our recommended amount  for a new campaign.

--
Thanks,

Ben Fhala
02Geek.com
HTML5, Javascript, ActionScript & Flash School
follow us on @02Geek  ][  Subscribe to Youtube ][ Like us on FaceBook

02Geek is part of Everything Nice ,inc creations.
02:45
Next step is the ad extensions. In our case because we are not trying to promote the site itself we are trying to promote our actual content then we really don't want to add more information into it. We go through the various options explain them and figure out what we want to do as our setup information.

--
Thanks,

Ben Fhala
02Geek.com
HTML5, Javascript, ActionScript & Flash School
follow us on @02Geek  ][  Subscribe to Youtube ][ Like us on FaceBook

02Geek is part of Everything Nice ,inc creations.
Section 4: Creating the Actual Ad on Google AdWords
01:02
Isn't it time we start building out a real ad. In this section we will explore all the things you need to worry about as you create your own ad on AdWords.

--
Thanks,

Ben Fhala
02Geek.com
HTML5, Javascript, ActionScript & Flash School
follow us on @02Geek  ][  Subscribe to Youtube ][ Like us on FaceBook

02Geek is part of Everything Nice ,inc creations.
01:03
Ads in Google AdWords are grouped not only into Categories but into smaller AdGroups as well. In this video we explore that and see it in action.

--
Thanks,

Ben Fhala
02Geek.com
HTML5, Javascript, ActionScript & Flash School
follow us on @02Geek  ][  Subscribe to Youtube ][ Like us on FaceBook

02Geek is part of Everything Nice ,inc creations.
04:19
In this video we create our first Ad. Start with the basics of the copy. We let you see live as we think about building our first Copy. It won't be perfect (I'm not a copy writer) but we will get the basic foundations up and we will tinker and tweak our message as the weeks go by. Its very important to always monitor and update your ads.

--
Thanks,

Ben Fhala
02Geek.com
HTML5, Javascript, ActionScript & Flash School
follow us on @02Geek  ][  Subscribe to Youtube ][ Like us on FaceBook

02Geek is part of Everything Nice ,inc creations.
04:48

This is mainly relevant to our case:
As we are building our Ads To build up traffic for our JavaScript course on Udemy we will create a coupon code for our JavaScript course.
This way we can both give our banner users a discount and to lower our platform costs by 50%(from 30% to only 15%).

--
Thanks,

Ben Fhala
02Geek.com
HTML5, Javascript, ActionScript & Flash School
follow us on @02Geek  ][  Subscribe to Youtube ][ Like us on FaceBook

02Geek is part of Everything Nice ,inc creations.

02:15
To perform well when creating ads we got to pick the best fitting keywords.
In this video we pick our first keyword to be working with and we will understand why we think this is a great keyword.

--
Thanks,

Ben Fhala
02Geek.com
HTML5, Javascript, ActionScript & Flash School
follow us on @02Geek  ][  Subscribe to Youtube ][ Like us on FaceBook

02Geek is part of Everything Nice ,inc creations.
01:53

As this is the second time we create an Ad Group. Let's create it quickly.

--

Thanks,

Ben Fhala
02Geek.com
HTML5, Javascript, ActionScript & Flash School
follow us on @02Geek  ][  Subscribe to Youtube ][ Like us on FaceBook

02Geek is part of Everything Nice ,inc creations.


01:36
As this is the second time we create coupon code on the udemy platform. Let's create it quickly.

--

Thanks,

Ben Fhala
02Geek.com
HTML5, Javascript, ActionScript & Flash School
follow us on @02Geek  ][  Subscribe to Youtube ][ Like us on FaceBook

02Geek is part of Everything Nice ,inc creations.

02:55
The name of the game is testing. In this video we create an alternative copy for our ad. This is an important step some times called as A/B testing.
we always want to have a winning ad and a runner up and its ok if you go out of the box exploring and testing that's exactly what you want to do to find out how to get better.
It never hurts to check your competitors and what is working for them as well.

--
Thanks,

Ben Fhala
02Geek.com
HTML5, Javascript, ActionScript & Flash School
follow us on @02Geek  ][  Subscribe to Youtube ][ Like us on FaceBook

02Geek is part of Everything Nice ,inc creations.

"I could never do it without the red squiggly lines under copy"
Section 5: Student Questions
05:23

One of our students in our Google AdWords course asked us a question on Website Auditor so I created a new video answer and here are the details of how to create a custom Website Auditor Report.

for full steps go to our 02geek Blog page on creating custom website auditor reports.

Section 6: What Should You Do Next?
04:33
Are you ready to give us a reviewTwitter or on Facebook us?
--
Thanks,

Ben Fhala
02Geek.com
HTML5, Javascript, ActionScript & Flash School
follow us on @02Geek  ][  Subscribe to Youtube ][ Like us on FaceBook

02Geek is part of Everything Nice ,inc creations.
01:17

If you had a great time you know what to do next... It's time to support us with a kind honest positive review.

You can join our newsletter at : http://smarturl.it/bun
You can tweet with us on @02GEEK
and learn more about us at 02geek.com or check our Udemy profile at smarturl.it/geek.
Thanks for watching and hope to see you in our next course.

--
Thanks,

Ben Fhala
02Geek.com
HTML5, Javascript, ActionScript & Flash School
follow us on @02Geek ][ Subscribe to Youtube ][ Like us on FaceBook

02Geek is part of Everything Nice ,inc creations.

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Reviews

Average Rating
4.7
Details
  1. 5 Stars
    156
  2. 4 Stars
    13
  3. 3 Stars
    5
  4. 2 Stars
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    5
    • Andres Betancourt

    Ben Fhala's courses are great and extremely effective!!

    I have taken several of Ben's SEO courses and ever since I started using the tools and strategies he recommends I have seen great improvement in my SEO content and more traffic through my e-commerce website. I totally recommend his courses. Andres Betancourt Company President Saferite Solutions Inc.

    • Serjones Morais

    Awesome.

    I really enjoyed this course. Thanks Ben. I'm looking forward to do the paid version with advanced content. Thanks.

    • Ryley Duncan

    Awesome Course!

    Very useful information, easy to understand. Thanks!

    • Maggie Dudzinska

    Great for beginners!

    Hi, I'm planning to take the Google AdWords exam in a few months and was looking for tutorials to start learning as any training offered by agencies is way to expensive... There's lots of books and google guides, but interactive videos and real examples are way more interesting and help to remember things straight away. As I'm planning to keep studying the advance course sounds great, how can I get the access? Thanks!

    • Mrs. Naama Karni

    Excellent Course!

    Thank you Ben for an excellent course, you give excellent tips, waiting for the next course and for more information about optimizing the content.

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