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|Section 1: My First Section|
|I'm thrilled that you have made it this far. Welcome to summer. Welcome to the online course. And welcome to Udemy. I am really excited to use this new technology to help us learn together, sharing our ideas and feelings about marketing. This is an experiment in a sense - we've never used Ud…|
Course Syllabus: MKG 631 Online - Chatfield
Intro to the idea of Purple Cow, how to stand out and transform your business by being remarkable.
What do you personally feel was the most inspiring thing that Seth said in his lecture? Why?
COMMENT IN THE Q&A TOOL TO EARN FULL POINTS FOR THIS LESSON.
More Seth Godin content available here:
|Three tasks this week: 1) Review the slide show. 2) Complete the following 2-part assignment and send me to me via EMAIL - email@example.com - I will post my favorites on Udemy. a) Write your own 1-sentence definition of marketing using your own simple terms. Simpler the better. b) Can…|
|Lecture 5||17 pages|
Let's explain marketing using simple terms.
1) Review the slide show.
2) Complete the following assignments and send me to me via EMAIL - firstname.lastname@example.org - I will post my favorites on Udemy.
3) Watch the 3 videos posted today: "How to Sell Soap" (viral marketing), "Marketing Concepts Explained in Two Minutes (a humorous one), and "Influencers" (very cool).
How to sell soap - a quick explanation of viral marketing
Just for fun.
This movie is very cool. You will enjoy it.
|Are you ready for an interactive assignment? Get excited! Here's the task. Based on what we've learned so far, I want you to go out into the field (the real world) and find an example of great marketing. It could be a billboard, a great sale at the mall, or anything else that catches your eye!…|
Watch this video. Sets up our lesson on branding. Part 1 of 2.
Part 2 of Brand RMX
What is a brand?
|This is a simple task. Odds are at some point this week you will find yourself shopping. It may be at Wegmans. It may be at the Galleria Mall. Maybe a mini mart. Maybe Lower Level Gallagher Center Snack Bar. I want you to be aware of the brands you see while you are shopping this week. I wan…|
What makes a great brand?
Brand equity - why it matters
1 of 2... my favorite Air Jordan ads of all time.
2 of 2: This one's my favorite.
I thought this was an interesting look into the brand, from a global perspective. It explores the brand from many different perspectives. Watch at your leisure, this is optional for the course.
Managing the gap between brand promise and reputation.
Iconic ads from Apple. This is what brand personality is all about.
Dos Equis: The Most Interesting Man In The World
Allstate mayhem commercial
Let's explore brand personality.
Functional vs Emotional benefits of brands
Corona - Emotional benefit = Escape
Final video lesson: Personal Branding - What do you stand for?
Personal Branding - What do you stand for?
This guy is crazy but I love him. Hopefully he won't offend any of you... but he's certainly smart, successful, and inspiring!
|http://www.surveymonkey.com/s/HZ6JDPY It's simple. Click the link above to take the final exam for the course. I hope you've enjoyed our exploration of marketing and branding. If you've completed all assignments and watched all of the lessons, you will receive an excellent grade in this course…|
|http://apps.niagara.edu/survey/index.php?sid=49729 Please click the link above to take the mandatory standard NU course evaluation. Thank you!|
What is Integrated Advertising?
PRO Director at Miami Ad School NYC.
Former advertising strategic planner at Partners + Napier New York 6yrs.
Currently residing in New York, NY.
I also teach at RIT, Niagara University MBA Program, and Miami Ad School in Brooklyn.
I'm obsessed with creativity, technology, and marketing!
Hours of video content