Behavior by Design

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32 reviews
TAUGHT BY
  • Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. He is the author of Hooked: A Guide to Building Habit-Forming Products. Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford.

    Nir is also an advisor to several Bay Area start-ups , venture capitalists, and incubators. Nir’s last company received venture funding from Kleiner Perkins Caufield & Byers and was acquired in 2011. In addition to blogging at NirAndFar.com, Nir is a contributing writer for Forbes, TechCrunch, and Psychology Today.

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Behavior by Design

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32 reviews

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COURSE DESCRIPTION

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    • Over 7 lectures and 3.5 hours of content!

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CURRICULUM

  • 1
    Course Introduction
    Text
    Hi, and thanks for taking my course on Behavior By Design. The course consists of a talk I gave in Norway explaining what I call "behavior engineering," or the intersection of psychology, technology, and business. Behavior engineering encompasses user experience design, behavioral economics, and a d…
  • SECTION 1:
    Behavior by Design
  • 2
    Behavior by Design Part 1
    20:00
  • 3
    Behavior by Design Part 2
    20:00
  • 4
    Lecture Slides
    79 slides
  • 5
    Concluding Note
    Text
    As I mentioned in my lecture, it would be great to get your feedback. Use the code or go to http://goo.gl/UEEX2 . You can also contact me at Nir@NirAndFar.com .  Thanks again for joining me in this course.
  • SECTION 2:
    Additional Resources
  • 6
    Knowing Your Behavior Type
    33 slides
  • 7
    Behavior Engineering For The Enterprise Presentation
    44 slides

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RATING

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NUMBER OF RATINGS
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REVIEWS

  • Csilla Incze

    Real actionable steps for businesses which have users

  • Jayanth Kumarapuram
    Simple and Insightful

    A very good use of time to quickly show the importance of behavior as an integral part of product development in technology.

  • Rupen Sharma
    Behavior Engineerings

    Foggs Behaviour Model...simple, yet effective and surprisingly common sense.

  • Tyler Dylan Brown
    Great info

    Great info on this course on how to create strong products that sell themselves.

  • Prithvi
    Behavior ---> Design

    The lecture gave me a new perspective to think, in terms of how B=m.a.t is the foundation of every single action performed by a user. Also, it made me aware of the fact that some companies do start off as a Vitamin and grow towards a Painkiller. This notion of thinking has triggered a few thought in my mind. Overall, it was a unique way of seeing through patterns and was well presented.

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