Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. He is the author of Hooked: A Guide to Building Habit-Forming Products. Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford.
Nir is also an advisor to several Bay Area start-ups , venture capitalists, and incubators. Nir’s last company received venture funding from Kleiner Perkins Caufield & Byers and was acquired in 2011. In addition to blogging at NirAndFar.com, Nir is a contributing writer for Forbes, TechCrunch, and Psychology Today.
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Real actionable steps for businesses which have users
A very good use of time to quickly show the importance of behavior as an integral part of product development in technology.
Foggs Behaviour Model...simple, yet effective and surprisingly common sense.
Great info on this course on how to create strong products that sell themselves.
The lecture gave me a new perspective to think, in terms of how B=m.a.t is the foundation of every single action performed by a user. Also, it made me aware of the fact that some companies do start off as a Vitamin and grow towards a Painkiller. This notion of thinking has triggered a few thought in my mind. Overall, it was a unique way of seeing through patterns and was well presented.