Behavior by Design

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Instructed by Nir Eyal

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  • Lectures 7
  • Video 3.5 Hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
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    Available on iOS and Android

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Course Description

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  • Over 7 lectures and 3.5 hours of content!

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Hi, and thanks for taking my course on Behavior By Design. The course consists of a talk I gave in Norway explaining what I call "behavior engineering," or the intersection of psychology, technology, and business. Behavior engineering encompasses user experience design, behavioral economics, and a d…
Section 1: Behavior by Design
Behavior by Design Part 1
Behavior by Design Part 2
Lecture Slides
79 pages
As I mentioned in my lecture, it would be great to get your feedback. Use the code or go to . You can also contact me at .  Thanks again for joining me in this course.
Section 2: Additional Resources
Knowing Your Behavior Type
33 pages
Behavior Engineering For The Enterprise Presentation
44 pages

Instructor Biography

Nir Eyal,

Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. He is the author of Hooked: A Guide to Building Habit-Forming Products. Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford.

Nir is also an advisor to several Bay Area start-ups , venture capitalists, and incubators. Nir’s last company received venture funding from Kleiner Perkins Caufield & Byers and was acquired in 2011. In addition to blogging at, Nir is a contributing writer for Forbes, TechCrunch, and Psychology Today.

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