Media Buy Academy: Get More Leads & Sales to Your Website
4.1 (23 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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Media Buy Academy: Get More Leads & Sales to Your Website

Discover the Proven Strategies to Generate 10x More Leads and Sales in Any Market
4.1 (23 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
760 students enrolled
Published 5/2012
English
Price: $50
30-Day Money-Back Guarantee
Includes:
  • 5.5 hours on-demand video
  • 9 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • How to locate your highest converting demographic
  • How spy on your competitors and apply what's working to your campaigns
  • How to make network test buys and then scale for massive traffic
  • How to cut out the middle-man (networks) and locate direct site placements
  • How to negotiate the lowest price and best terms for your ads
  • How to create banners with high click-thru
  • How to easily and quickly build landing pages that convert
  • How to maximize ROI with retargeting
  • How to track, optimize and scale your profits.
  • and many more tips/tricks/ and resources for you campaigns
View Curriculum
Requirements
  • Basic level of marketing
Description

Discover the proven strategies to generate 10x more leads in any market.

This comprehensive course contains 68 Video Lectures from 7 successful Silicon Valley tech companies.

Did you know that media buying is the most powerful and oldest lead generation technique available?

However, it's also one of the most complicated and least understood strategies to master.

Each video lecture is designed to take you step-by-step to profitability.  

We teach you the exact process that thousands of businesses are using to skyrocket their marketing.

Learn how to negotiate media buys, design ads, split test landing pages, optimize your sales funnel and much more.

Media Buying Academy  Advisors: 

   
                                
Taught at #2 Ranked Baylor University!

"The most comprehensive and reputable course ever created for profitable Media Buying to date." 

Inside the Member Area:

  1. Step-by-Step Video Trainings (88 Video Courses)
  2. Course Slides of all the Lessons
  3. Action Guides to get Started Today
  4. Resources to Support the Lesson Content
  5. and Special Bonuses! 

Who is the target audience?
  • Online entrepreneurs
  • Ecommerce,
  • Startups,
  • Affiliates,
  • Freelancers,
  • Marketing Agencies,
  • And anyone who wants to market like the pros do
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Curriculum For This Course
88 Lectures
08:30:37
+
INSTRUCTOR INFO AND OUTLINE
3 Lectures 01:35

Course Intro Vid

Intro Video
01:35

KnowledgeLy Advisors
6 pages

Knowledge Ly Curators
2 pages
+
MEDIA BUYING 101 & PLANNING
12 Lectures 47:55

Basics explained

Media Buying 101
02:13

Tools too locate your target traffic

Resources for Demographic Research
06:13

Locating the best converting traffic. 

How to Find your Customer Demographic
06:56

Bonus tool

Additional Research Extension Tool
02:11

Case Study of Media Buy Planning
05:07

Step-by-Step of Actual Test Campaign
20:04

Case Study of Strategic Planning
05:11

Glossary
5 pages

Recording Research

Demographic Profile
613.2 kB

This is a special we offer only to those taking Media Buy Academy or Traffic BlackBook http://knowledge.ly/targetyourcustomers

Bonus Software and Feedback
ImportContent

Module 1 Slides
19 pages

5 Publisher For Media Buy
1 page
+
NETWORK BUY METHODOLOGY (ADVISORS: MAX TEITELBAUM @ WHATRUNSWHERE.COM & RATKO VIDAKOVIC @ SITESCOUT.COM)
12 Lectures 45:32
Breakdown and Benefits of Networks Buys
04:21

Adbuyer's name changed to http://www.mbuy.com/

How to Use Adbuyer for Controlled Buys
06:12

Targeting With Demand Side Platforms (DSPs), Advantages to Advertisers, Challenges to Advertisers

Test Buys with Real Time Bidding (RTB)
08:17

Media Buying via Demand Side Platforms (DSP)
03:05

Campaign Optimization
03:42

Ideas and Opportunities
02:22

SiteScout Benefits
06:19

CPC Google Testing
01:20

How to measure CTR
02:08

Competitive Analysis with WhatRunsWhere
06:08

WhatRunsWhere Trick
01:38

NETWORK BUY SLIDES
61 pages
+
DIRECT BUY METHODOLOGY (ADVISORS: ILYA LICHTENSTEIN @ MIXRANK.COM)
17 Lectures 56:32
Breakdown and Benefits of Direct Media Buys
03:34

Types of Sites We Want
03:33

Social Bookmarking to Locate Targeted Traffic Sources
04:53

Google Search to Locate Traffic Sources
08:57

Quantcast Planner for List Building
06:00

Mix Rank Review
03:54

Google AdPlanner for List Building
04:36

Sources for Inspiration
03:38

Filter Your List
03:56

Top Ad Locations on a Site
05:01

Walk through of evaluating sites.

Bonus: Practice Drill
08:30

Competitive Intelligence Tools For Display Ad Breakdown
261.9 kB

5 Potential Placement Worksheet
152.6 kB

Site Evaluation Checklist
155.6 kB

Competitive Intelligence Tools For Display Ads
5 pages

Placement Recording
11.3 kB

DIRECTBUYSLIDES
25 pages
+
BANNER DESIGN & BUY NEGOTIATION (ADVISORS: MYLES YOUNGER @ CANNEDBANNERS.COM & ILYA LICHTENSTEIN @ MIXRANK.COM
15 Lectures 01:11:42
6 Principles for Successful Banner Design
15:52

How to Host Ads and Why
03:51

How to Evaluate Banner Formats for your Campaigns
07:30

Resources for Getting Ads Created
12:40

Bonus: Using Site Appearance for Creating a Banner
06:00

First Contact
02:36

Making Sense of the Pricing
02:35

How to Calculate your Prices
04:25

Bonus: Insertion Order Checklist
01:43

Buying Direct with BuyAds
14:30

Banner Creation Assist
219.1 kB

Insertion Order Checklist
191.6 kB

CPM Calculator
24.1 kB

Unbounce Banner Ad Infographic
1.5 MB

Banners Design and Negotiation Slides
43 pages
+
LANDING PAGE ANATOMY AND OPTIMIZATION (ADVISOR: OLI GARNER @ UNBOUNCE.COM)
6 Lectures 21:33
8 Successful Principles of a Landing Page
04:39

Landing Page Deconstructed
08:10

Landing Page Case Study
07:39

Bonus: Standard Visitor Movement
01:05

InfoGraphic: 20 Point Checklist for Effective Landing Pages
267.9 kB

Visitor Movement
23.2 kB
+
RETARGETING IN YOUR MEDIA BUYS (ADVISOR: RATKO VIDAKOVIC @ SITESCOUT.COM)
6 Lectures 18:11
What is Retargeting
03:17

4 Things You Can Do With Audience Data
03:41

5 Places to Put Your Audience Pixels
03:09

2 Common Mistakes with Retargeting Campaigns
02:23

4 Ideas for Quickly Building Targeted Audiences
03:42

3 Reasons to Collect Audience Data Everywhere You Can
01:59
+
TRACKING AND ANALYTICS
17 Lectures 01:20:37
How to use an Adserver with Sitescout
23:41

Adserver With Adshufflt
07:12

URL Builder and Attribution
04:53

Setting Up Tracking and Conversions in Analytics
03:00

Setting up Tracking with Tracking202 - Traffic Sources
02:49

Setting up Categories
01:02

Setting up Campaign
03:51

Tracking for Simple Landing Pages
01:58

Getting Advanced Landing Page Setup
00:57

Getting Simple Landing Page Codes For PHP
04:16

Getting Advanced Landing Page Code
03:34

Get Tracking Links For Direct Linking and Simple Landing Pages
04:46

Get Tracking Links For Direct Linking and Advanced Landing Pages
02:13

Get Pixels/Postback Urls/Server-To-Server Pixels
04:27

Overview and Analysis Screens
04:40

Viewing Clicks With Visitor and Spy View
04:14

Updating Subids (For conversions and reversals) and CPC Data
03:04
About the Instructor
Knowledge .ly
4.3 Average rating
56 Reviews
1,332 Students
4 Courses
Marketing Courses that Increase your Bottom Line

Knowledgely courses are used at Techstars, Y-Combinator, #2 University for Entrepreneurship; Baylor University. Our courses have been seen on TechCrunch, Mixergy, Appsumo, Featured Instructor Udemy, EOFire, The Rise to The Top and More.

Knowledgely was founded to deliver true value and proven practices to entrepreneurs. In the age of the gurus, there is so much garbage and hype being sold off as "information."

Our process is simple; We ask you, the entrepreneurs, where you'd like to see more success in your business. We then seek out industry experts on the subject to teach the exact tactics they implement for long-term success.

Michael Hardenbrook
3.9 Average rating
12 Reviews
752 Students
2 Courses
I build stuff with amazingly smart people

Serial Entrepreneur, co-founder of Knowledge.ly, GrowthHacker.TV, and Dental Destinations among several.

Products seen on TechCrunch, NextWeb, Appsumo, Mixergy, Rise to the Top, EntrepreneuronFire.com and More. Regularly a Featured Instructor on Udemy. Mentor at the Baylor University accelerator program.

Michael adheres the principles of the 4hr Workweek and 80/20. His businesses allow for him to enjoy hobbies of sports, reading business & philosophy, and extensive travel abroad with his wife Priscilla, children Ethan and Hailey.