The Bootstrapper's Guide to the Mobile Web
3.4 (27 ratings)
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The Bootstrapper's Guide to the Mobile Web

The mobile web is here. Right now! Learn how to market your business on the mobile web. Stay ahead of your competitors!
3.4 (27 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
5,579 students enrolled
Created by Deltina Hay
Published 5/2012
English
Price: Free
Includes:
  • 1.5 hours on-demand video
  • 7 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • By the end of this course you will have a good understanding of the main topics of mobile marketing.
  • This course will help you plan the best mobile website solution for your business.
  • By the end of this course you will understand the issues that should be addressed when planning a mobile website.
  • This course will help you decide whether you need a mobile app, and help you find the right mobile app solution.
View Curriculum
Requirements
  • Internet connectivity is required.
Description

This class is based on the book, The Bootstrapper's Guide to the Mobile Web; and hosted by the book's author, Deltina Hay.

Topics covered include:

  • What is the Mobile Web
  • Why you need a Mobile Website
  • Mobile Website Solutions
  • Mobile Website Issues
  • An Introduction to Mobile Apps
  • Mobile App Solutions
  • Mobile App Issues
  • Other Mobile Marketing Tactics

The Bootstrapper's Guide to the Mobile Web - published by Quill Driver Books - can be found wherever print books or e-books are sold and at TheBootstrappersGuide.com.

Who is the target audience?
  • Business owners, entrepreneurs, solopreneurs
  • Marketing and PR professionals
  • Web designers and developers
  • Social media strategists
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Curriculum For This Course
20 Lectures
01:42:44
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Overview of the Mobile Web
1 Lecture 03:15

This book trailer introduces you to the elements of the mobile web and demonstrates how The Bootstrapper's Guide to the Mobile Web can help you build your mobile web strategy today!

The Bootstrapper's Guide to the Mobile Web Book Trailer
03:15
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Introduction to the Mobile Web
1 Lecture 02:32

This session introduces you to the mobile web:

  • What is the mobile web?
  • Why you need to be on the mobile web.
  • How you can get started.

Introduction
02:32
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Mobile Websites
3 Lectures 11:07

In this session we look at why it is important that you have a mobile website, mobile website best practices, and planning your mobile website.

Introduction to Mobile Websites
02:26

In this session we look at various mobile website solutions:

  • Responsive Web Design
  • HTML5 Templates
  • Mobile Website Services
  • WordPress Mobile Plugins and Themes
Mobile Website Solutions
05:10

In this session, we look at some special mobile website issues:

  • Mobile website subdomains
  • Mobile traffic detection and redirection
  • Search optimization issues
  • Promoting, tracking, and testing issues
Mobile Website Issues
03:31
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Mobile Applications
3 Lectures 11:33

In this session we look at mobile applications:

  • The mobile app marketplace
  • Native apps versus web apps
  • Whether you need a mobile app
  • Pros and cons of mobile apps
  • Planning your mobile app
Introduction to Mobile Applications
03:57

In this session we look at various mobile app solutions:

  • SDKs (Software Development Kits)
  • Mobile App Templates
  • Mobile App Frameworks
  • HTML5, CSS3, and JavaScript
  • HTML5 Templates
  • Mobile App Services
Mobile Application Solutions
05:05

In this session, we look at some special issues around mobile apps:

  • Preparing mobile app assets
  • Redirection
  • Testing, tracking, and promotion
Mobile Application Issues
02:31
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Other Mobile Marketing Tactics
1 Lecture 06:36

In this session, we look at some other mobile marketing tactics:

  • QR codes
  • Location-based marketing
  • Mobile ad campaigns
  • Mobile-optimized landing pages
  • SMS (text)
  • Augmented reality
  • Near Field Communication (NFC)
Other Mobile Mobile Marketing Tactics
06:36
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Supplemental Videos
4 Lectures 45:41

This video demonstrates how to create a subdomain or custom domain for your mobile website.

Creating a Custom Domain for a Mobile Website
07:12

This video demonstrates several methods for detecting mobile traffic to your website, and redirecting that traffic to the mobile version of your website.

Detecting and Redirecting Mobile Traffic
19:47

This video demonstrates how to save a shortcut to a website to the home screen of an iPhone or an Android smartphone.

How to Create a Website Shortcut on a Mobile Device
03:41

This video walks you through the process of creating a mobile optimized landing page using the free service, Google Sites.

How to Create a Mobile Optimized Landing Page
15:01
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Worksheets for Your Mobile Strategy
6 Lectures 00:00
Mobile Website Strategy Worksheet
5 pages

Mobile Website Prep Worksheet
2 pages

Mobile App Strategy Worksheet
6 pages

Mobile App Assets Prep Worksheet
3 pages

QR Code Marketing Worksheet
2 pages

Location Based Marketing Worksheet
3 pages
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Special Offers
1 Lecture 00:00

Download this PDF doc for an exclusive offer from The Bootstrapper's Guide to the Mobile Web publisher, Quill Driver Books. Get the print book for less than Amazon, and the PDF e-book for only $9.95!

Note: You cannot link through to the deals unless you download the file...

The Bootstrapper's Guide to the Mobile Web Exclusive Offer
1 page
About the Instructor
Deltina Hay
3.6 Average rating
326 Reviews
12,968 Students
18 Courses
Author, publisher, developer, blogger, and professor

Deltina Hay is a developer, publisher, small business owner, and the author of four books on social media, the mobile web, and search optimization.

Her first book, The Social Media Survival Guide, is used as a text in colleges and universities worldwide. Her latest book, The Bootstrapper’s Guide to the Mobile Web, helps businesses optimize their mobile web presence. And her upcoming book, The Bootstrapper's Guide to the New Search Optimization, focusing on holistic and organic optimization techniques, will be released in 2015 as a web app.

For nearly 30 years, Ms. Hay has done custom programming, database management, web development, search optimization, and social media marketing consulting for businesses of all sizes. Some of her past clients include Real Simple Magazine, American Greetings, Nestle Toll House, Victoria's Secret, and Kraft. Ms. Hay's graduate education includes computer science, applied mathematics, numerical analysis, and psychology.

Ms. Hay’s working knowledge of social media tools and web development concepts make her courses some of the most thorough and accessible in the industry. She focuses on educating businesses on strategies, technologies and tools for creating an optimized presence in the traditional, social, and mobile web.

Ms. Hay developed the graduate-level Social Media Certificate program for Drury University, and contributes to many online sources, including Six Revisions, LinkedIn, Technorati, and SocialMediaBiz.

Ms. Hay is a lifelong learner who loves to share her diverse knowledge and give back to the industries she loves. She is a member of the International Marketing Standards Board and serves as the Board Chair of the Independent Book Publishers Association.