The Art And Science Of Creativity

Learn the 4 secret steps to creating anything you can dream up. Polish and present your ideas for fun or to make money.

Video Error

We tried several times to play your video but there was an unforeseen error. We have notified our engineers.

Visit to check that Flash is enabled on your browser.

With Flash enabled, please try again in a few minutes or contact support.

  • Lectures 31
  • Video 2.5 Hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion

How taking a course works


Find online courses made by experts from around the world.


Take your courses with you and learn anywhere, anytime.


Learn and practice real-world skills and achieve your goals.

Course Description

Ignite your creativity. Everyone can boost their creativity. How many times have you heard that certain people are just “born creative," and certain people “aren't." This course debunks this misconception by showing you that creativity is a process with clearly defined steps, that you can learn and apply towards ANY project. Using techniques taken from brain science to rocket science, you'll learn that everyone, including you, is born creative. If you think of yourself as creative already,this course will make you more efficient and productive with your creativity. If you think of yourself as one of the “not creative" people, this class will show you that you ARE creative, and how to bring that creativity to fruition.

Examples of what is in this course:

  1. What you need to know about every step of the creative process, from coming up with an initial idea, unpacking and expanding upon it, to shaping and refining it
  2. The seven key principles of creativity
  3. Common roadblocks to creativity, and the remedies to get you through these roadblocks
  4. The brain science of the unconscious, how it applies to creativity, and how to give your brain the right data it needs to figure out the problem or next course of action
  5. Case study examples of creative projects
  6. Quizzes to test your knowledge
  7. Exercises to practice what you are learning

and much, much more!

About This Course:

Unconditional 30 day money back guarantee from Udemy

All future upgrades and lectures are included for FREE

Click the "Take This Course" button at the top right of this page now and get started right away. You don't want to delay learning how to apply science to be as creative as you can be with solving problems and creating new projects.

What are the requirements?

  • You should be curious about creativity. This course has something in it for everyone, from beginners who many not consider themselves at all creative, to those who think they are somewhat creative, all they way to very creative.

What am I going to get from this course?

  • Over 31 lectures and 2.5 hours of content!
  • Learn the brain science behind creativity, and how to help your mind and body work for you, not against you.
  • Learn the principles of creativity that you can apply to any project.
  • Learn the roadblocks to creativity that you may encounter, and remedies to overcome them so you can move forward.
  • Learn how to use a creative process to maximize the quantity and quality of your creative activities.

What is the target audience?

  • Designers, musicians, artists, writers, problems solvers, engineers, developers, visual designers, managers, inventors, marketers, business owners, entrepreneurs.
  • Humans.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introduction To The Art And Science Of Creativity

Welcome to this course! This first lecture gives you an overview of what the course is all about, how this program will teach you to be more creative, and about the science and process that underlies creativity.


A brief description of the course instructors, and their backgrounds.


This lecture describes the content and major sections of the course. It's a brief overview of the entire course

Section 2: About Creativity

This lecture talks about three primary types of creativity and how they apply in everyday life.


This lecture debunks the myth that some people are born creative, and others just aren't.

Section 3: The Program

This section of the course is all about learning that there is a process behind creativity that can be learned and applied. It is called "Working The Program."


In this lecture, we talk about "seeds," the initial ideas behind creative works, and how to recognize and capture them.


This example is an excerpt from an NPR interview with singer/songwriter Nicole Atkins describing how she valued and captured a seed behind one of her hit tunes.


In this lecture, we discuss "noodling," the process by which a creative seed is unpacked and expanded.


This lecture discusses the concept of refining a creative project or idea once it has transitioned from an agglomeration of noodles into a single working entity.


This lecture discusses how to know when a creative work is finished.


In this lecture you will learn about the value of pauses during the creative program, and how to tell if the pause is legitimate, or is tending towards a roadblock.

10 questions

Quiz on "The Program" section

Section 4: Case Study Example 1

This lesson shows how the creative program applies to creating and writing a book.

Section 5: The 7 Principles Of Creativity

This lecture introduces you to some helpful principles to foster creativity.


We discuss the idea of having enough creative "stuff" to work, before you are able to work it.


In this lecture, we might just find out why not to be instantly critical of an idea.


Here, you will learn the value of creating multiple versions of one idea, and the key importance of watergun technology.


As we all know, learning something difficult is often compared to "rocket science." Here we discuss how anyone can do rocket science, and therefore, take on any task, no matter how hard.


Techniques to get out of your own way and let your creativity flow.


Sometimes creativity can be recognized in odd happenings, if one takes the time to notice.


Here, we discuss the importance of getting back to the basics of the human body to encourage creative ideas.

Quiz On The 7 Principles Of Creativity
10 questions
Section 6: Case Study Example 2

This case study shows you how working the creative program eventually results in a finished song from a single small idea.

Section 7: Roadblocks To Creativity

This lecture introduces you to certain thoughts and beliefs that we call "roadblocks to creativity":

  • I'm just not feeling creative.
  • Self Doubt.
  • Comparison.
  • It was luck, a one-off, I can't do it again.
  • I HAVE to get it right the first time.
  • I HAVE to do it linearly, in the RIGHT order.
  • It has to be perfect.

We begin to discuss techniques to recognize and work with roadblocks to creativity.


This lecture discusses when a desire for perfection is useful and when it can stop you cold.


Dealing with the dreaded LINEAR MONSTER, learning how to "work stuck", and the "10/15 solution".


How to use rewards in your creative work, followed by a discussion of the philosophy and usefulness of failure.

5 questions

A quiz on the the Roadblocks And Their Remedies Section

Section 8: Case Study Example 3

This case study illustrates how working the program results in a song from a simple short seed idea/poem. Pay special attention to the value of collaborative input at various points of the creative process.

Section 9: Techniques To Encourage Creativity

This lecture discusses the value of framing a task with constraints.


A discussion of helpful tools to record and foster creativity.

5 questions

Quiz on the Techniques To Encourage Creativity Section

Section 10: Before You Go

Why your creativity is so very important to the rest of us.

Instructor Biography

I have a Ph.D. in Psychology and decades of experience as a behavioral scientist, applying psychology to the design of digital products. I'm a consultant to Fortune 1000 companies, start-ups, and educational and government organizations.

A client once referred to me as "The Brain Lady", and it stuck. Probably because I like to teach and consult about brain science.

I'm currently the Founder and Principal of The Team W. I consult, coach, teach, and speak about behavioral science, brain science, psychology, design, innovation, and user experience. I've been lucky enough to travel around the world as a keynote speaker.

I am also an Adjunct Professor at the University of Wisconsin.

My clients include Disney, Amazon, The Mayo Clinic, Zappos, the Federal Trade Commission (USA), and the European Commission.

I like to write books, including: 100 Things Every Designer Needs To Know About People, How To Get People To Do Stuff, 100 Things Every Presenter Needs To Know About People, and Neuro Web Design: What makes them click? I blog at my own website and I blog for Psychology Today.

My work over the years has included the design of websites, software, medical devices, TV ads, physical devices, experiences, and physical spaces to make them persuasive, usable and motivating.

I live in Wisconsin, USA, with my husband. My two children are grown and “launched”. When not teaching, speaking, writing, or blogging, I perform in community theatre, sing jazz, read books, and I'm an avid movie watcher.

Instructor Biography

Sam Spitzer, Piano Teacher, Creative, Gambler

Piano Teacher, Creative, Gambler


I began playing piano at the age of 6. As a teenager, I became completely enthralled with boogie woogie, jazz, Scott Joplin, Bach, and Gershwin. In 1989, after college coursework and practicum in music and music theory at Grinnell College and the University Of Washington, Marc Seales, my professor and a noted jazz pianist in his own right recommended I study with his teacher, Jerry Gray, a world renowned player and teacher. Jerry's ability and focus were on connecting my ear to what I played, not what I learned by rote or “lucked in to." This teaching fundamentally changed my understanding of music, and I have been learning and teaching this way ever since.

I have written as a Jazz Critic for Seattle's Earshot Magazine, have completed Centrum's Jazz Port Townsend as an Educator and Vocalist, studying under the likes of such world class luminaries as Rene Marie and Cyrille Aimee. I continue enjoy teaching and performance, while pursuing song writing which I love.

Aerospace Engineering:

As an Aerospace Engineer with the Federal Aviation Administration, I was the sole propulsion specialist charged with maintaining safety of the Boeing 737NG fleet consisting of 3300 aircraft, equaling a total passenger load of approximately 495000 people. If you've ever flown on a 737, I did my best to regulate Boeing and the airlines, in order to keep your plane as safe as possible.

Additionally, I designed and built liquid fuel rocket engines and test stands for the Aerospace Industry to explore the idea of building low cost rocket engines to facilitate civilian access to space. I was offered employment as an astronaut training engineer at NASA, but turned it down to pursue working at more self-directed pursuits.


I compose original songs, words and lyrics, on an ongoing basis. Mostly jazz, and have at present written over a dozen original tunes, debuted by world renown jazz singer Rene Marie, on her recent European tour.


I design and build the most powerful water guns in the world, because I am at heart, still a boy.

I am a highly accomplished machinist and can build whatever I can think up.

My other areas of invention include medical design, burner design for glass working and metal melting, toys and games.


I went on my first family vacation to the Dunes Hotel And Casino in Las Vegas at the age of 6. The staff spent a week chasing me out of the casino, which fascinated me. This recurred over the years, always to the Dunes, as my folks were connected with the casino and everything was comped (free) for us. They often made a profit on our vacations. Before I'd go to school in the morning, my mother would pull out a deck of cards, and say "Once through the deck, Blackjack!" I learned my craft from Mike Goodman, a pit boss at the Dunes, who got tired of seeing people get completely taken by the casinos, and taught me the right way to play each game to have the very best shot for my money. I owe Mike a debt of gratitude, as these principals apply not only to casino games, but to all areas of life.


I am an accomplished designer and engraver and create my own coins from scratch. This involves cutting dies to stamp them and pressing a blank, usually of pure silver, copper or gold, under tons of pressure to produce an “art" coin.


I hold a Bachelor Of Science, in Mechanical Engineering and Bachelor Of Arts, Magna Cum Laude, in English, from the University of Washington, Seattle. I have studied piano, music theory and jazz for over 45 years. I have also attended Grinnell College, Northwestern University and the School Of The Art Institute, Chicago.

Join the biggest student community


Hours of video content


Course Enrollments




Average Rating
  1. 5 Stars
  2. 4 Stars
  3. 3 Stars
  4. 2 Stars
  5. 1 Star
Ready to start learning?
Preview This Course