The #1 Small Business Guide To Online Marketing
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The #1 Small Business Guide To Online Marketing

Here Is The Simple Road Map To Growing Sales
0.0 (0 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
8 students enrolled
Created by PAMELA HERRMANN
Published 5/2014
English
Price: $20
30-Day Money-Back Guarantee
Includes:
  • 1.5 hours on-demand video
  • 3 Articles
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • By the end of this course you will understand how your business will grown with an online marketing strategy.
  • Learn how all the parts of the puzzle fit together so you have no more confusion.
  • What critical pieces of information are necessary for your website.
  • What are consumers doing differently today, and how do you position yourself in their path.
  • How to use social media to position you as the go-to.
  • What is reputation management and how critical is it to your success.
  • You will have a road map to your success regardless of whether it is small or grand.
View Curriculum
Requirements
  • SMB that works directly with consumers
  • You can carve out 5 hours of time to review the course material and implement a few highly effective strategies
  • You have limited to no experience with marketing
  • You have a website
Description

If you are like most small business owners, you rely on referrals for a good percentage of your sales. Awesome! That means you're doing a great job!

However, the businesses that are best positioned to succeed for the long haul are taking the power of word-of-mouth marketing and they're parlaying it with online marketing.

This is the truly the fastest way to cash for any business looking to increase their sales.

Overwhelmed? Confused? Don't Care?

I'm going to reduce this to the ridiculous for you!

If you're like most small business owners, the topic of internet marketing is boring, complicated and you have little time to wrap your brain around it. Relax, it's okay. I get it, and I'm here to help you. ;)

The purpose of this course is to educate you about online marketing in very simple terms with the goal of bringing you to a place where you can make a decision about how to invest in internet marketing.

The truth is (and I'll always tell you the truth), the worst possible place you can be as a business owner is in the unknown unknowns. Meaning you don't know enough to even make a decision.

So we're here to help you gain the knowledge and move you closer to where you want to be with your business - getting more traffic and increase your sales.

Who is the target audience?
  • Small Business Owners
  • Entrepreneurs
  • Mid Market Businesses
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Curriculum For This Course
16 Lectures
01:40:35
+
Introduction
1 Lecture 02:29
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Your Internet Assessment
2 Lectures 19:59
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Identifying Your Ideal Customer
2 Lectures 06:19
The Ideal Customer Lifecycle
ImportContent

Who Is YOUR Ideal Customer
06:19

How Well Do You Know Your Ideal Customer?
4 questions
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Branding Your Business Online
2 Lectures 19:16
Organize Your Critical Information
09:34

Branding Your Business
09:42

Take this quick quiz to determine if your brand is consistently recognizable.

My Brand
3 questions
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SEO
1 Lecture 00:42
Keywords - The Beginners Guide
00:42

Keywords describe exactly what you do, where you do it and how you do it. When people are searching online, these are the words they'll be typing in the search engines. This simple exercise will help you nail down your business' keywords.

My Keywords
2 questions
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Your Website - The Hub Of The Wheel
1 Lecture 09:55
The Basic Must-Have's On Your Site
09:55

There are proven strategies to improving your website so that more visitors take a specific action.

My Website Checklist
4 questions
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Social Networks & Google+
0 Lectures 00:00

Social media plays a critical role in your online business strategy. Let's begin by understanding what you have in place.

My Social Media Strategy
8 questions
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Video Marketing
2 Lectures 10:25
The Fastest Way To Cash - Videos
10:25

Video Marketing PDF
2 pages
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Local Directories
1 Lecture 09:08
Local Directories = Money
09:08
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Reputation Management
1 Lecture 02:25
How To Manage Your Online Reputation
02:25
3 More Sections
About the Instructor
PAMELA HERRMANN
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Business Breakthrough Expert

As the founder of www.ReachAcrossTheRegister.com, Pamela brings over 25 years experience in customer acquisition & retention. She is an inventor, social media expert, author, and sought after speaker. She's a blast to learn from and shows you step-by-step what to do, and why you're doing it by marrying 5-star customer care and Internet marketing.