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Having an idea for a product is not enough to be successful in our fast-paced global market. Understanding who your customers are, what the market demands, how your industry works, and where to find resources are critical skills in order to turn an idea into reality. In this course you will discover the secret to turning a business idea into a viable and sustaining product by developing a sound business idea to attract potential investors and clients.
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|Section 1: Introduction|
Intro: Who We ArePreview
Ideas Versus Real OpportunitiesPreview
The 5 Components
|Section 2: Meeting a Need|
Entrepreneurs discuss Meeting a NeedPreview
What is a "pain point?"
Will Lebeda - Founder, Energy Conservation Insulation.Preview
Exercise: Meeting a Need
|Quiz 1||3 questions|
The following questions ask about meeting a need. If you can answer "true" to these questions, you may have an opportunity worth pursuing. If not, don't lose hope. You just have some work to do.
|Section 3: Credible Experience|
Entrepreneurs discuss having Credible Experience
What is credible experience?
Exercise: Credible Experience
|Quiz 2||3 questions|
The following questions are about credible experience in the industry. If you can answer "true" to these questions you may have an opportunity worth pursuing. If not, don't lose hope. You just have some work to do.
|Section 4: Access to Resources|
Entrepreneurs discuss access to resources
Your ability to find advisors, partners, materials and finances.
Exercise: Access to Resources
|Quiz 3||4 questions|
The following questions are about access to resources. If you can answer "true" to these questions, you may have an opportunity worth pursuing. If not, don't lose hope. You just have some work to do.
|Section 5: Have Buying Customers|
Entrepreneurs discuss having buying customers
Do you have customers at the ready?
Exercise: Buying Customers
Todd describes SiverFire Stoves products and target markets.
|Quiz 4||3 questions|
The following questions are about whether or not you have buying customers ready to go. If you can answer "true" to these questions you may have an opportunity worth pursuing. If not, don't lose hope. You just have some work to do.
|Section 6: Sound Business Model|
Entrepreneurs discuss a sound business model
What is your business model?
Exercise: Sound Business Model
|Quiz 5||3 questions|
The following questions are designed to see if you have a sound business model. If you can answer "true" to these questions you may have an opportunity worth pursuing. If not, don't lose hope. You just have some work to do.
|Section 7: Final Opportunity Evaluation|
|Quiz 6||27 questions|
If you can answer "true" to most of these questions, your business idea just might be a great business opportunity!
Since 1994, we have been meeting with and interviewing successful business builders. We have toured their facilities, met with their employees, observed their behavior, and recorded their stories. Our fieldwork has uncovered the critical practices successful entrepreneurs use to start and build thriving companies. When these practices are used in a new and growing venture, the probability of success goes up dramatically; when these practices are absent, the probability of failure is high. Our entrepreneurial training programs will teach you how to implement these critical practices in your own business. By mastering these concepts, you will greatly improve your odds for success.
Our team is comprised of individuals with extensive experience as entrepreneurs, business consultants and university professors. We also have an in-house film department that has interviewed and filmed hundreds of entrepreneurs around the world.
At The Main Street Entrepreneur, our mission is to provide the most innovative and engaging resources available to help aspiring entrepreneurs and business builders create successful ventures. We help turn ideas into opportunities, opportunities into business models, and business models into thriving organizations. While doing so we pledge to maintain values of exemplary leadership, continuous improvement, distinguishing service, excellent efficiency, total integrity, and a broader contribution.