Do it yourself trademarking

Business owners guide to trademark law
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57 students enrolled
Instructed by Lisa Gibson Business / Business Law
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  • Lectures 13
  • Length 42 mins
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 11/2014 English

Course Description

This is a lawyers guide for non-lawyers on how to navigate the trademark registration process.

Let’s face it, starting a business is expensive and time consuming. Time is money. What you don't is an overly complicated law course that law students take on the ins and outs of intellectual property. Instead, you just need answers on whether you have a mark that is entitled to trademark protection and if not how to find a mark that is entitled to trademark protection. If you have a mark that is entitled to trademark protection, you need to know how to protect it. And of course, you want to know what kinds of legal remedies you are entitled to should someone be found to be infringing on your lawful trademark.

The more information you have up front on things like intellectual property and brand protection, the more money you can save down the line with costly legal fees.

Taking this course will give you the foundation you need to understand whether you meet the initial criteria to quality for trademark protection. This will include a in depth explanation of what qualifies as a mark and what kinds of marks are excluded from protection and why. In addition, you will have a better understanding of whether you need to hire a lawyer to register your trademark or can do it yourself.

This course gives a nuts and bolts explanation of:

What a trademark is

What a trademark protects

What kind of marks are eligible for trademark protection

How to obtain trademark protection

Remedies for trademark infringement

What is the process for registering a trademark

This course includes 50 minutes of training provided in 16 videos. This course is perfect for small business owners, entrepreneurs and anyone else who is interested in protecting their brand and intellectual property through a trademark.

Although I am an attorney, this information is for educational purposes only and should not be construed as legal advice.

What are the requirements?

  • Students will need the ability to watch videos on their computer.

What am I going to get from this course?

  • Understand what a trademark protects
  • Understand how to obtain trademark rights
  • Understand what constitutes a trademark infringement
  • Understand how to apply for a trademark

Who is the target audience?

  • This course is designed for business leaders who are starting out and want to see if trademarking is for them and want to know how to navigate the process before deciding if they need to hire a lawyer.
  • No prior legal knowledge necessary.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introduction
Why this course?
Section 2: What is trademarking?
What does trademark protect?
Overview of trademark protection
Types of protection
Generic mark
Acquiring trademark rights
Trademark infringement
Infringement, dilution and passing off
Defenses for use of mark
Remedies for trademark infringement
Applying for a trademark
Application process (continued)

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Instructor Biography

Lisa Gibson, Internationally acclaimed author, attorney, speaker

Lisa Gibson, JD is a #1 International Best Selling and award winning author of seven books, an attorney, conflict expert, and health advocate.

She has been featured in CNN, ABC, Fox, MSNBC, BBC, USA Today, Wall Street Journal and countless others.

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