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Do it yourself trademarking

Business owners guide to trademark law
4.5 (1 rating)
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58 students enrolled
Created by Lisa Gibson
Last updated 9/2014
$10 $20 50% off
2 days left at this price!
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  • 42 mins on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What Will I Learn?
Understand what a trademark protects
Understand how to obtain trademark rights
Understand what constitutes a trademark infringement
Understand how to apply for a trademark
View Curriculum
  • Students will need the ability to watch videos on their computer.

This is a lawyers guide for non-lawyers on how to navigate the trademark registration process.

Let’s face it, starting a business is expensive and time consuming. Time is money. What you don't need is an overly complicated law course that law students take on the ins and outs of intellectual property. Instead, you just need answers on whether you have a mark that is entitled to trademark protection and if not how to find a mark that is entitled to trademark protection. If you have a mark that is entitled to trademark protection, you need to know how to protect it. And of course, you want to know what kinds of legal remedies you are entitled to should someone be found to be infringing on your lawful trademark.

The more information you have up front on things like intellectual property and brand protection, the more money you can save down the line with costly legal fees.

Taking this course will give you the foundation you need to understand whether you meet the initial criteria to quality for trademark protection. This will include a in depth explanation of what qualifies as a mark and what kinds of marks are excluded from protection and why. In addition, you will have a better understanding of whether you need to hire a lawyer to register your trademark or can do it yourself.

This course gives a nuts and bolts explanation of:

What a trademark is

What a trademark protects

What kind of marks are eligible for trademark protection

How to obtain trademark protection

Remedies for trademark infringement

What is the process for registering a trademark

This course includes 50 minutes of training provided in 16 videos. This course is perfect for small business owners, entrepreneurs and anyone else who is interested in protecting their brand and intellectual property through a trademark.

Although I am an attorney and business law instructor, this information is for educational purposes only and should not be construed as legal advice.

Who is the target audience?
  • This course is designed for business leaders who are starting out and want to see if trademarking is for them and want to know how to navigate the process before deciding if they need to hire a lawyer.
  • No prior legal knowledge necessary.
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Curriculum For This Course
Expand All 13 Lectures Collapse All 13 Lectures 42:30
2 Lectures 05:25
What is trademarking?
11 Lectures 37:05

Acquiring trademark rights

Trademark infringement

Infringement, dilution and passing off

Defenses for use of mark

Remedies for trademark infringement

Applying for a trademark

Application process (continued)
About the Instructor
4.2 Average rating
8 Reviews
349 Students
5 Courses
Internationally acclaimed author, attorney, speaker

Lisa Gibson, JD is a #1 International Best Selling and award winning author of seven books, an attorney, college instructor, conflict expert, and health advocate.

She has been featured in CNN, ABC, Fox, MSNBC, BBC, USA Today, Wall Street Journal and countless others.

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