*Updated October 2016*
Do you want to learn how to rank your business higher in Google Search?
Do you own a small business?
Do you just want to do the work on your own?
This is the perfect course for you.
I've created a step-by-step course that walks you through everything you need to know about boosting your visibility in the Google local map pack.
In August of 2015 Google changed the "local 7 pack" into the "local 3 pack".
It's now more important than ever to be working on Local Search Optimization for your business.
Only 3 businesses are now shown within the local business pack when typical "service + city" terms are used in Google search.
In this course I walk you through the basics of:
If you've been struggling with SEO for many years as a local business, this is the course for you!
In this lecture I discuss who I am and why I created this course.
Local SEO generally refers to ranking in the search engines for "local" business. Typically what's seen in the local map pack when searching Google.
If you are not technical, building your own site might be a challenge for you. Consider hiring someone to build a site for you, preferably in Wordpress.
SquareSpace is a simple drag and drop interface based content management tool that you can use to build your business website.
Google+ for business is VERY important for ranking locally in your area for your business. Most of the course is focused around this.
Here are some examples of optimized pages vs. non-optimized pages on Google my Business.
In this video I walk you through setting up your Google+ business page.
Canva is a great tool if you are looking to make simple edits to your photos.
Posting on Google+ is another way you can increase awareness for your company. Post your blog posts and be sure to include hashtags with a # to mention relevant keywords that make sense for your business.
Yelp is an important place to have your business listed.
Facebook business pages are actually one of the most important pages you can have.
Linkedin is another very important site you should have your business listed on.
Twitter is simple to use and also can be used for business.
Running a contest or giveaway is a great way to generate buzz for your business.
Making sure the NAP (Name, Address, Phone Number) is consistent across all of these profiles is critical for ranking in the local map pack on Google.
Checking Citation Consistency (aka Business Listings) is easy to do with tools like Brightlocal.
Data Aggregators pass your business information to tons of other sites across the internet. Using a service like Moz Local will allow you to utilize many of these.
Moz local is a simple tool for checking basic errors on the top business websites. It's 100% free to run a scan with and I highly recommend it.
Brightlocal contains tons of useful SEO tools for local search. I at least recommend checking out the trial and using some of their tools to see where your business currently stands.
GeoRanker is another tool you can use to check local SEO rankings.
UpCity is an awesome platform for Local SEO. It has a huge task list of ideas far beyond what I've shown in this course, I recommend trying it out and seeing if it's something you could use for yourself.
In this video I show you how to add the NAP information to your website.
If you are looking to make life a bit simpler I do recommend checking out the Yoast Local SEO plugin.
Here are a couple local SEO articles worth reading. There is tons of free information out there that can be found on Moz and other sites.
In this video I discuss the importance of content for local SEO.
Creating service pages for your business is crucial. You should have content for every single service you offer in a different page.
In this video I cover heading tags for SEO.
In this video I cover adding alt text to your images. I also mention Google's Picasa tool which you can use to add a longitude and latitude coordinate to your image based on location. This will also help with local SEO.
Writing content does not need to be expensive, you can hire writers for as little as $5 per article from Fiverr.
Linking to other content on your website is something Google will take into account when ranking. I cover it briefly in this video as a best practice.
Jetpack is a free plugin that you can combine with their publicize feature to automatically post on social media when you add content to your website.
I run the online blog No Shame Income where I share what's working for me in the world of online marketing.
I started learning about online marketing as a way to generate additional income, I enjoy connecting with others and helping people achieve their goals.
I have experience with Amazon, eBay, eCommerce, Social Media, SEO, Affiliate Marketing, Podcasting, Lead Generation, Landing Page Design, Wordpress & More.
I have created all kinds of courses on different topics such as Amazon, SEO and starting your own Podcast.