What you'll learn

Understand what Local SEO (Search Engine Optimization) is
The Basics of setting up a small business website with Wordpress or Squarespace
The importance of having a mobile friendly website
How to setup and use Google+ for Business
You will understand what important sites you should list your business on
The importance of building business profiles across the internet
Basic elements of on-page and off-page SEO
How to outsource content writing for your website
How to get more reviews for your Google business page

Course content

15 sections • 48 lectures • 2h 45m total length

What To Expect In This Course0:59
This is the introduction to the course.
Want Help From Me?1:01
Who Am I? Why I Created This Course3:14
In this lecture I discuss who I am and why I created this course.
What is local SEO?3:58
Local SEO generally refers to ranking in the search engines for "local" business. Typically what's seen in the local map pack when searching Google.
Pricing - This Course Vs. Using An SEO Agency2:40
I compare some pricing insights to keep in mind.

Do You Build Your Own Website Or Pay Someone Else To Build It?2:10
If you are not technical, building your own site might be a challenge for you. Consider hiring someone to build a site for you, preferably in Wordpress.
Why Your Website Must Be Mobile Friendly in 20151:59
Real Quick..1:11
Learning Wordpress - A Simple Content Management System3:30
Wordpress Hosting9:01
Squarespace - Simple For The "Do It Yourself" Crowd2:41
SquareSpace is a simple drag and drop interface based content management tool that you can use to build your business website.

Introduction To Google+ For Business1:49
Google+ for business is VERY important for ranking locally in your area for your business. Most of the course is focused around this.
A Poor Google+ Business Page Vs. a Good Google+ Business Page6:14
Here are some examples of optimized pages vs. non-optimized pages on Google my Business.
An Example Google+ Business Page Setup5:00
In this video I walk you through setting up your Google+ business page.
Using Canva To Create a Header Image1:48
Canva is a great tool if you are looking to make simple edits to your photos.
Posting on Google+ For Business1:54
Posting on Google+ is another way you can increase awareness for your company. Post your blog posts and be sure to include hashtags with a # to mention relevant keywords that make sense for your business.

Facebook Business Page Setup3:19
Facebook business pages are actually one of the most important pages you can have.
Setting Up a LinkedIn Business Page1:52
Linkedin is another very important site you should have your business listed on.
Setting Up a Twitter Profile1:49
Twitter is simple to use and also can be used for business.
Run a Social Media Contest To Generate Buzz2:00
Running a contest or giveaway is a great way to generate buzz for your business.

Name, Address, and Phone Consistency For Your Business2:55
Making sure the NAP (Name, Address, Phone Number) is consistent across all of these profiles is critical for ranking in the local map pack on Google.
Building Citations (aka Business Listings)8:42
Checking Citation Consistency (aka Business Listings) is easy to do with tools like Brightlocal.
What are Data Aggregators?2:43
Data Aggregators pass your business information to tons of other sites across the internet. Using a service like Moz Local will allow you to utilize many of these.

Check Citation Errors For Free With Moz Local5:42
Moz local is a simple tool for checking basic errors on the top business websites. It's 100% free to run a scan with and I highly recommend it.
Using Brightlocal for Building Citations, Monitoring Reviews, Tracking & More7:19
Brightlocal contains tons of useful SEO tools for local search. I at least recommend checking out the trial and using some of their tools to see where your business currently stands.
GeoRanker For Checking Your Rankings1:26
GeoRanker is another tool you can use to check local SEO rankings.
UpCity Local SEO12:13
UpCity is an awesome platform for Local SEO. It has a huge task list of ideas far beyond what I've shown in this course, I recommend trying it out and seeing if it's something you could use for yourself.

Adding Name, Address, and Phone (NAP) To Your Website3:39
In this video I show you how to add the NAP information to your website.
Using The "Wordpress Local SEO" Plugin For Your Site1:45
If you are looking to make life a bit simpler I do recommend checking out the Yoast Local SEO plugin.
Local SEO Articles Worth Reading4:44
Here are a couple local SEO articles worth reading. There is tons of free information out there that can be found on Moz and other sites.

Why Content Is So Important5:03
In this video I discuss the importance of content for local SEO.
Building Content Pages For Your Services2:43
Creating service pages for your business is crucial. You should have content for every single service you offer in a different page.
The Google Keyword Planner - Keyword Research4:45
Adding Heading Tags1:22
In this video I cover heading tags for SEO.
Adding an "Alt" Tag To Your Images3:55
In this video I cover adding alt text to your images. I also mention Google's Picasa tool which you can use to add a longitude and latitude coordinate to your image based on location. This will also help with local SEO.
Hiring a Writer for Only $55:44
Writing content does not need to be expensive, you can hire writers for as little as $5 per article from Fiverr.
Link To Other Relevant Content On Your Website2:37
Linking to other content on your website is something Google will take into account when ranking. I cover it briefly in this video as a best practice.

Requirements

You will need a basic website built with either Wordpress, Squarespace or another easy to use content management system
A willingness to learn, implement, read and take consistent action

Description

Do you want to learn how to rank your business higher in Google Search?

Do you own a small business?

Do you just want to do the work on your own?

This is the perfect course for you.

I've created a step-by-step course that walks you through everything you need to know about boosting your visibility in the Google local map pack.

In August of 2015 Google changed the "local 7 pack" into the "local 3 pack".

It's now more important than ever to be working on Local Search Optimization for your business.

Only 3 businesses are now shown within the local business pack when typical "service + city" terms are used in Google search.

In this course I walk you through the basics of:

Setting up your website for local search
Setting up your Google+ business page
Adding your business to important website directories such as Yelp
Setting up basic social media profiles such as Facebook, Twitter & LinkedIn for business.
I walk you through several tools that can be used for tracking your rankings and auditing your business for search.
I show you the importance of content and how to optimize it for your business
I provide ways to generate more reviews for your business on Google, Yelp and others.
I show you some other websites you can use to generate new clients for your business.

If you've been struggling with SEO for many years as a local business, this is the course for you!

Who this course is for:

Small businesses who are willing to put in the work to rank locally
Those who are interested in dominating the search results for their local city
If you are a business owner that lacks time to take action, this course might not be for you but it will help you understand the concepts of local SEO if you are unable to implement.

What you'll learn

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Course content

Introduction To The Course5 lectures • 12min

Setting Up a Simple Website for Business6 lectures • 21min

Setting Up Your Google+ Business Page5 lectures • 17min

Setting Up Your Yelp Business Page1 lecture • 2min

Basic Social Media Setup4 lectures • 9min

Creating Business Listings for Local SEO3 lectures • 14min

Tools For Building Citations, Rank Tracking & More4 lectures • 27min

Optimizing Your Website for Local SEO3 lectures • 10min

Content Writing7 lectures • 26min

Social Syndication1 lecture • 3min

Requirements

Description

Who this course is for: