Do It Yourself Local SEO For The Small Business Owner
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Do It Yourself Local SEO For The Small Business Owner

Learn How To Rank In The Search Engines As a Small Business Following This Step by Step Course
4.5 (13 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,018 students enrolled
Created by John Shea
Last updated 10/2016
Current price: $10 Original price: $75 Discount: 87% off
5 hours left at this price!
30-Day Money-Back Guarantee
  • 2.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Understand what Local SEO (Search Engine Optimization) is
  • The Basics of setting up a small business website with Wordpress or Squarespace
  • The importance of having a mobile friendly website
  • How to setup and use Google+ for Business
  • You will understand what important sites you should list your business on
  • The importance of building business profiles across the internet
  • Basic elements of on-page and off-page SEO
  • How to outsource content writing for your website
  • How to get more reviews for your Google business page
View Curriculum
  • You will need a basic website built with either Wordpress, Squarespace or another easy to use content management system
  • A willingness to learn, implement, read and take consistent action

*Updated October 2016*

Do you want to learn how to rank your business higher in Google Search?

Do you own a small business?

Do you just want to do the work on your own?

This is the perfect course for you.

I've created a step-by-step course that walks you through everything you need to know about boosting your visibility in the Google local map pack.

In August of 2015 Google changed the "local 7 pack" into the "local 3 pack".

It's now more important than ever to be working on Local Search Optimization for your business.

Only 3 businesses are now shown within the local business pack when typical "service + city" terms are used in Google search.

In this course I walk you through the basics of:

  • Setting up your website for local search
  • Setting up your Google+ business page
  • Adding your business to important website directories such as Yelp
  • Setting up basic social media profiles such as Facebook, Twitter & LinkedIn for business.
  • I walk you through several tools that can be used for tracking your rankings and auditing your business for search.
  • I show you the importance of content and how to optimize it for your business
  • I provide ways to generate more reviews for your business on Google, Yelp and others.
  • I show you some other websites you can use to generate new clients for your business.

If you've been struggling with SEO for many years as a local business, this is the course for you!

Who is the target audience?
  • Small businesses who are willing to put in the work to rank locally
  • Those who are interested in dominating the search results for their local city
  • If you are a business owner that lacks time to take action, this course might not be for you but it will help you understand the concepts of local SEO if you are unable to implement.
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Curriculum For This Course
46 Lectures
Introduction To The Course
4 Lectures 10:51

This is the introduction to the course.

Preview 00:59

In this lecture I discuss who I am and why I created this course.

Preview 03:14

Local SEO generally refers to ranking in the search engines for "local" business. Typically what's seen in the local map pack when searching Google.

Preview 03:58

I compare some pricing insights to keep in mind.

Preview 02:40
Setting Up a Simple Website for Business
5 Lectures 19:21

If you are not technical, building your own site might be a challenge for you. Consider hiring someone to build a site for you, preferably in Wordpress.

Do You Build Your Own Website Or Pay Someone Else To Build It?

Why Your Website Must Be Mobile Friendly in 2015

Learning Wordpress - A Simple Content Management System

Wordpress Hosting

SquareSpace is a simple drag and drop interface based content management tool that you can use to build your business website.

Squarespace - Simple For The "Do It Yourself" Crowd
Setting Up Your Google+ Business Page
5 Lectures 16:45

Google+ for business is VERY important for ranking locally in your area for your business. Most of the course is focused around this.

Introduction To Google+ For Business

Here are some examples of optimized pages vs. non-optimized pages on Google my Business.

A Poor Google+ Business Page Vs. a Good Google+ Business Page

In this video I walk you through setting up your Google+ business page.

An Example Google+ Business Page Setup

Canva is a great tool if you are looking to make simple edits to your photos.

Using Canva To Create a Header Image

Posting on Google+ is another way you can increase awareness for your company. Post your blog posts and be sure to include hashtags with a # to mention relevant keywords that make sense for your business.

Posting on Google+ For Business
Setting Up Your Yelp Business Page
1 Lecture 02:09

Yelp is an important place to have your business listed.

Setting Up a Yelp Business Page
Basic Social Media Setup
4 Lectures 09:00

Facebook business pages are actually one of the most important pages you can have.

Facebook Business Page Setup

Linkedin is another very important site you should have your business listed on.

Setting Up a LinkedIn Business Page

Twitter is simple to use and also can be used for business.

Setting Up a Twitter Profile

Running a contest or giveaway is a great way to generate buzz for your business.

Run a Social Media Contest To Generate Buzz
Creating Business Listings for Local SEO
3 Lectures 14:20

Making sure the NAP (Name, Address, Phone Number) is consistent across all of these profiles is critical for ranking in the local map pack on Google.

Name, Address, and Phone Consistency For Your Business

Checking Citation Consistency (aka Business Listings) is easy to do with tools like Brightlocal.

Building Citations (aka Business Listings)

Data Aggregators pass your business information to tons of other sites across the internet. Using a service like Moz Local will allow you to utilize many of these.

What are Data Aggregators?
Tools For Building Citations, Rank Tracking & More
4 Lectures 26:40

Moz local is a simple tool for checking basic errors on the top business websites. It's 100% free to run a scan with and I highly recommend it.

Check Citation Errors For Free With Moz Local

Brightlocal contains tons of useful SEO tools for local search. I at least recommend checking out the trial and using some of their tools to see where your business currently stands.

Using Brightlocal for Building Citations, Monitoring Reviews, Tracking & More

GeoRanker is another tool you can use to check local SEO rankings.

GeoRanker For Checking Your Rankings

UpCity is an awesome platform for Local SEO. It has a huge task list of ideas far beyond what I've shown in this course, I recommend trying it out and seeing if it's something you could use for yourself.

UpCity Local SEO
Optimizing Your Website for Local SEO
3 Lectures 10:08

In this video I show you how to add the NAP information to your website.

Adding Name, Address, and Phone (NAP) To Your Website

If you are looking to make life a bit simpler I do recommend checking out the Yoast Local SEO plugin.

Using The "Wordpress Local SEO" Plugin For Your Site

Here are a couple local SEO articles worth reading. There is tons of free information out there that can be found on Moz and other sites.

Local SEO Articles Worth Reading
Content Writing
7 Lectures 26:09

In this video I discuss the importance of content for local SEO.

Why Content Is So Important

Creating service pages for your business is crucial. You should have content for every single service you offer in a different page.

Building Content Pages For Your Services

The Google Keyword Planner - Keyword Research

In this video I cover heading tags for SEO.

Adding Heading Tags

In this video I cover adding alt text to your images. I also mention Google's Picasa tool which you can use to add a longitude and latitude coordinate to your image based on location. This will also help with local SEO.

Adding an "Alt" Tag To Your Images

Writing content does not need to be expensive, you can hire writers for as little as $5 per article from Fiverr.

Hiring a Writer for Only $5

Linking to other content on your website is something Google will take into account when ranking. I cover it briefly in this video as a best practice.

Link To Other Relevant Content On Your Website
Social Syndication
1 Lecture 03:09

Jetpack is a free plugin that you can combine with their publicize feature to automatically post on social media when you add content to your website.

Setting Up JetPack To Post On Social Media Automatically
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About the Instructor
John Shea
4.2 Average rating
2,173 Reviews
65,402 Students
41 Courses
Owner of No Shame Income

I run the online blog No Shame Income where I share what's working for me in the world of online marketing.

I started learning about online marketing as a way to generate additional income, I enjoy connecting with others and helping people achieve their goals.

I have experience with Amazon, eBay, eCommerce, Social Media, SEO, Affiliate Marketing, Podcasting, Lead Generation, Landing Page Design, Wordpress & More.

I have created all kinds of courses on different topics such as Amazon, SEO and starting your own Podcast.