"Do", Innovation, Product Design and Value Proposition
5.0 (2 ratings)
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"Do", Innovation, Product Design and Value Proposition

Understanding what your customers "do" innovating and design will enhance the value proposition of your product
5.0 (2 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
37 students enrolled
Created by David Fradin
Last updated 2/2017
English
Current price: $10 Original price: $195 Discount: 95% off
13 hours left at this price!
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Includes:
  • 38 mins on-demand video
  • 8 Articles
  • 2 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What Will I Learn?
Learn about the value of outcomes, “do” its history and use
Understand what is an outcome and a “Do”
How to gather information to define the outcomes and the “Do’s
Learn how to identify and prioritize opportunities
Learn how to turn a “Do” statement into a User Story to be used for development
Learn about the sources of innovation and the methodology to do it
Learn how to discover new markets and size them
Learn about the types of innovation and the process of innovation
Learn about Value propositions and how to write them
View Curriculum
Requirements
  • Basic Understanding of Business
Description

Some believe that product success depends upon having some technology that is better than something else and as a result the world will beat a path to that product's door. Others think that if they simply get into a room and brainstorm ideas or even play ideation games, the right ideas will automatically come forward and the product will succeed.

Both are wrong. And as a result somewhere between 40% or more products “flop up onto the shore as dead fish" as Steve Jobs once said. Successful products start with clearly understanding what people and organizations “do". What they do, how they do it, why they do it and so forth. This course enables the participants to figure out what their prospective customers “do" and then translate that into a compelling “value proposition". Together the “dos" will enable engineering to build the right product and the value propostion will direct marketing to get the marketing plan right. Together, implementing the right “dos" and “value proposition will ensure product success. .

Who is the target audience?
  • Product Leaders: Director, VP, Business Unit Manager, Start-Up, Entre
  • Entry Level (Basic), Intermediate, Advanced (Specialist)
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Curriculum For This Course
Expand All 19 Lectures Collapse All 19 Lectures 40:07
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Introduction
7 Lectures 01:49

Audience for this Course
00:08

Pre-Readings
00:10

Inputs to “Do”, Value Proposition and Positioning
00:07

Resources
00:38

Instructions
00:21

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Section 2 - Do
5 Lectures 22:20
Pre-Lesson Quiz
1 question

•Learn about the value of outcomes, “do” its history and use

Preview 06:31

Post-Lesson Quiz
4 questions

Pre-Lesson Quiz
1 question

•Understand what is an outcome and a “Do”

•How to gather information to define the outcomes and the “Do's

•How to prioritize

•How to use for development

Preview 04:55

Post-Lesson Quiz
1 question

Pre-Lesson Quiz
1 question

•Learn how to gather information to define outcomes and “do”s

Information Gathering
07:06

Post-Lesson Quiz
2 questions

Pre-Lesson Quiz
1 question

•Learn how to identify and prioritize opportunities

Prioritizing "Do"s
03:05

Post-Lesson Quiz
1 question

Pre-Lesson Quiz
1 question

•Learn how to identify and prioritize opportunities

Going to Development
00:43

Post-Lesson Quiz
1 question
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Innovation
4 Lectures 08:45
Pre-Lesson Quiz
1 question

•Learn about the sources of innovation and the methodology to do it

Sources of Innovation and Methodology
IFrame

Post-Lesson Quiz
1 question

Pre-Lesson Quiz
1 question

•Learn how to discover new markets and size them

Discover New Markets and Market Sizing
02:01

Post-Lesson Quiz
1 question

Pre-Lesson Quiz
1 question

•Learn about the types of innovation and the process of innovation

Types of Innovation and Ideation Process
04:43

Post-Lesson Quiz
1 question

In this lecture you will learn about a couple other sucess considerations regarding growth and risk avoidance.

Other Product Success Considerations
02:01
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Value Proposition
3 Lectures 07:21
Pre-Lesson Quiz
1 question

•To learn what a value proposition is and how to write one

Preview 06:34

Post-Lesson Quiz
4 questions

Conclusion
00:12

Next Activities
00:34
About the Instructor
David Fradin
4.5 Average rating
51 Reviews
731 Students
5 Courses
Certified Product Manager and Marketing Manager, Instructor

David Fradin has trained hundreds of managers throughout the world. He infuses his workshops with insights and experiences gained as a product leader at companies like Apple and Hewlett-Packard. He was classically trained as an HP Product Manager and was then recruited by Apple to bring the first hard disk drive on a PC to market. As a result of his leadership and management skills Apple promoted him first to Apple /// Group Product Manager and later Business Unit Manager at the same organizational level at that time as Steve Jobs. His Amazon book “Building Insanely Great Products” and these workshops covers the founding values, vision, product life cycle and management employed by Apple at its founding and which it returned to in 1997 when Steve Jobs returned to Apple. What students will learn in his courses are exactly what has made Apple the most valuable company in the world and what enabled HP to grow 20% per year for 50 years.