"Do", Innovation and Value Proposition

Understanding what your customers "do" and innovating on that will enhance the value proposition of your product
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Instructed by David Fradin Business / Sales
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  • Lectures 19
  • Length 40 mins
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 8/2015 English

Course Description

Some believe that product success depends upon having some technology that is better than something else and as a result the world will beat a path to that product's door. Others think that if they simply get into a room and brainstorm ideas or even play ideation games, the right ideas will automatically come forward and the product will succeed.

Both are wrong. And as a result somewhere between 40% or more products “flop up onto the shore as dead fish" as Steve Jobs once said. Successful products start with clearly understanding what people and organizations “do". What they do, how they do it, why they do it and so forth. This course enables the participants to figure out what their prospective customers “do" and then translate that into a compelling “value proposition". Together the “dos" will enable engineering to build the right product and the value propostion will direct marketing to get the marketing plan right. Together, implementing the right “dos" and “value proposition will ensure product success. .

What are the requirements?

  • Basic Understanding of Business

What am I going to get from this course?

  • Learn about the value of outcomes, “do” its history and use
  • Understand what is an outcome and a “Do”
  • How to gather information to define the outcomes and the “Do’s
  • Learn how to identify and prioritize opportunities
  • Learn how to turn a “Do” statement into a User Story to be used for development
  • Learn about the sources of innovation and the methodology to do it
  • Learn how to discover new markets and size them
  • Learn about the types of innovation and the process of innovation
  • Learn about Value propositions and how to write them

What is the target audience?

  • Product Leaders: Director, VP, Business Unit Manager, Start-Up, Entre
  • Entry Level (Basic), Intermediate, Advanced (Specialist)

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Introduction
Learning Objectives
Preview
Article
Audience for this Course
Article
Pre-Readings
Article
Inputs to “Do”, Value Proposition and Positioning
Article
Resources
Article
Instructions
Article
Introduction
Preview
IFrame
Section 2: Section 2 - Do
Pre-Lesson Quiz
1 question
06:31

•Learn about the value of outcomes, “do” its history and use

Post-Lesson Quiz
4 questions
Pre-Lesson Quiz
1 question
04:55

•Understand what is an outcome and a “Do”

•How to gather information to define the outcomes and the “Do's

•How to prioritize

•How to use for development

Post-Lesson Quiz
1 question
Pre-Lesson Quiz
1 question
07:06

•Learn how to gather information to define outcomes and “do”s

Post-Lesson Quiz
2 questions
Pre-Lesson Quiz
1 question
03:05

•Learn how to identify and prioritize opportunities

Post-Lesson Quiz
1 question
Pre-Lesson Quiz
1 question
00:43

•Learn how to identify and prioritize opportunities

Post-Lesson Quiz
1 question
Section 3: Innovation
Pre-Lesson Quiz
1 question
IFrame

•Learn about the sources of innovation and the methodology to do it

Post-Lesson Quiz
1 question
Pre-Lesson Quiz
1 question
02:01

•Learn how to discover new markets and size them

Post-Lesson Quiz
1 question
Pre-Lesson Quiz
1 question
04:43

•Learn about the types of innovation and the process of innovation

Post-Lesson Quiz
1 question
02:01

In this lecture you will learn about a couple other sucess considerations regarding growth and risk avoidance.

Section 4: Value Proposition
Pre-Lesson Quiz
1 question
06:34

•To learn what a value proposition is and how to write one

Post-Lesson Quiz
4 questions
Conclusion
Article
Next Activities
Article

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Instructor Biography

David Fradin, Certified Product Manager and Marketing Manager, Instructor

David Fradin has trained hundreds of managers throughout the world. He infuses his workshops with insights and experiences gained as a product leader at companies like Apple and HP. He was classically trained as an HP Product Manager and was then recruited by Apple to bring the first hard disk drive on a PC to market. As a result of his leadership and management skills Apple promoted him first to Apple /// Group Product Manager and later Business Unit Manager at the same organizational level at that time as Steve Jobs. His forthcoming book “Building Insanely Great Products” and these workshops covers the founding values, vision, product life cycle and management employed by Apple at its founding and which it returned to in 1997 when Steve Jobs returned to Apple. What students will learn in his courses are exactly what has made Apple the most valuable company in the world.

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