In this course, chamber of commerce staff members will learn how to create videos that inform, engage and promote their members. This beginner's course will present easy to follow formulas for lighting, shooting and editing videos. Students will learn how to use these formulas in a variety of ways to deliver value to their members and strengthen the image of their chambers in their communities.
The course will demonstrate video production techniques using an iPhone6 for video shooting and Microsoft Live Windows Movie Maker for video editing, but students with other cameras/editing programs may still find value in the concepts/techniques presented.
The length of time to complete the course will vary from student to student, as it is designed to be interactive, allowing students to review a section, then try the techniques on their own projects before moving on to the next section.
Ideally, students would be able to use this course as a step-by-step guide to help them start and complete their own video projects through the process of taking of taking the course.
This lecture provides some background on the instructor.
This lecture provides the recommended approach for students to be successful in this course.
This lecture shows how to create a script for a No Video Video and includes a script example in the Resources section of the lecture.
This lecture provides students with a shortcut to make producing graphics for their videos easier.
This lecture provides students with a homework assignment that will help them to apply what they've learned in the course so far.
This lecture explains the concept of The Expert Interview and how it can be used to promote a chamber and/or its members. The lecture includes an example video.
This lecture walks students through the process of defining the purpose of their videos.
Upon completion of this lecture, students will understand how to conduct a successful interview by creating an Interview Plan.
This lecture demonstrates how to use the "transitions" function in Windows Movie Maker Live.
In this editing tutorial, students will learn how to prepare the framework of their Interview with B-Roll by editing soundbites together in preparation for adding b-roll.
This lecture covers the process of editing the No Video Video using iMovie.
This lecture covers adding music to videos to make them more interesting. (iMovie)
In this lecture, students will learn how to edit the Expert Interview using the iMovie software program.
This lecture covers the first steps of editing with b-roll in iMovie.
In this lecture, students will learn how to add b-roll (in iMovie) to their soundbites to make a complete video.
Michelle West is an award winning video producer and a marketing and communications consultant with more than 20 years experience in for-profit and non-profit industries. Her business, Chamber Speak, specializes in providing marketing and communications services for chambers of commerce and member associations.
Her love and talent for video production developed during her first career as a news producer at the top rated NBC affiliate in the United States.
Prior to launching Chamber Speak, Michelle served as the vice president of communications for the Springfield Area Chamber of Commerce in Springfield, Missouri.
In this role, she was responsible for the organization's strategic communications planning process and its overall marketing and communications program. In 2012, she led the chamber's successful effort to achieve the designation of the American Chamber of Commerce Executives' 2012 Chamber of the Year.