In this course, chamber of commerce staff members will learn how to create videos that inform, engage and promote their members. This beginner's course will present easy to follow formulas for lighting, shooting and editing videos. Students will learn how to use these formulas in a variety of ways to deliver value to their members and strengthen the image of their chambers in their communities.
The course will demonstrate video production techniques using an iPhone6 for video shooting and iMovie software for video editing, but students with other cameras/editing programs may still find value in the concepts/techniques presented.
The length of time to complete the course will vary from student to student, as it is designed to be interactive, allowing students to review a section, then try the techniques on their own projects before moving on to the next section.
Ideally, students would be able to use this course as a step-by-step guide to help them start and complete their own video projects through the process of taking of taking the course.
This lecture provides you with some background on your instructor.
This lecture outlines the recommended approach for students to be most successful with this course.
Upon completing this lecture, students will have the foundation to start forming an effective strategy for producing quality videos that have a purpose.
After completing this lecture, students will understand the basic equipment and skills they will need to begin producing quality videos for their chambers of commerce.
This lecture provides some general guidance on complying with copyright law when producing chamber videos.
Upon completion of this lecture, students will understand the concept of the "No Video Video."
This lecture walks through the process of creating a plan for a No Video Video.
This lecture shows how to create a script for a No Video Video and includes a script example in the Resources section of the lecture.
This lecture walks through some basic functions of iMovie.
In this lecture, students will learn what "assets" are and how to import them into the iMovie program.
This lecture is an editing tutorial. It uses the example script from the Scripting Your No Video Video lecture to edit a No Video Video.
This lecture shows students how to add music to their videos when working in iMovie.
During this lecture, students will learn how to export their videos from iMovie.
This lecture provides recommendations for storing and hosting completed videos.
This lecture provides ideas for sharing completed videos to get maximum viewership & visibility.
This lecture provides students with a shortcut to make producing graphics for their videos easier.
This lecture provides students with a homework assignment that will help them to apply what they've learned in the course so far.
This lecture explains the concept of The Expert Interview and how it can be used to promote a chamber and/or its members. The lecture includes an example video.
This lecture walks students through the process of defining the purpose of their videos.
This lecture describes a successful case study using The Expert Interview video model.
Upon completion of this lecture, students will understand how to conduct a successful interview by creating an Interview Plan.
This lecture provides students with a checklist to help them be prepared for an upcoming video shoot.
This lecture takes students through the process of shooting The Expert Interview, providing tips for a successful video shoot.
This lecture demonstrates how to script an expert interview for editing.
This lecture is an editing tutorial, taking students step by step through the process of editing The Expert Interview.
This lecture demonstrates the "transitions" tool within the iMovie program.
This lecture explains what B-Roll is and how it can be used in editing video. It includes a video example.
This lecture walks students through the process of planning a video that uses b-roll.
This lecture provides tips for shooting b-roll.
This lecture explains how to script a video that uses b-roll. It includes a sample script in the Resources section of the lecture.
In this editing tutorial, students will learn how to prepare the framework of their Interview with B-Roll by editing soundbites together in preparation for adding b-roll.
This lecture is an editing tutorial that walks through the steps of adding b-roll to soundbites to complete a video.
In this lecture, students will get some "Next Steps" tips to get started shooting and editing videos for their chambers of commerce. Check out the Resources section for more Chamber SmartPhone Video Examples.
Michelle West is an award winning video producer and a marketing and communications consultant with more than 20 years experience in for-profit and non-profit industries. Her business, Chamber Speak, specializes in providing marketing and communications services for chambers of commerce and member associations.
Her love and talent for video production developed during her first career as a news producer at the top rated NBC affiliate in the United States.
Prior to launching Chamber Speak, Michelle served as the vice president of communications for the Springfield Area Chamber of Commerce in Springfield, Missouri.
In this role, she was responsible for the organization's strategic communications planning process and its overall marketing and communications program. In 2012, she led the chamber's successful effort to achieve the designation of the American Chamber of Commerce Executives' 2012 Chamber of the Year.