Diversifying Your Products or Services
3.5 (18 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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Diversifying Your Products or Services

Are you ready for the changes that will expand your business?
3.5 (18 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
86 students enrolled
Last updated 7/2015
English
Current price: $10 Original price: $50 Discount: 80% off
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Includes:
  • 28 mins on-demand video
  • 4 Articles
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Assess your original business idea and plan for pivots.
  • Understand how to diversify your products or services.
  • Develop expansions as part of your business plan.
  • Assess current and future market trends.
  • Identify possible “spin-off” products or services for your customers.
  • Plan to market new products or services to new or existing customers.
View Curriculum
Requirements
  • Grab a pen and paper or open up a new text document to complete the exercises in this course.
Description

The fast-paced global market is always changing and in order for your business idea to succeed you must plan for shifts, or pivots, that can offer new opportunities for diversification and “spin-offs." In this course you will develop a plan for how to stay ahead of the shifts in the market and anticipate new opportunities for your business.

Ask the owners of any sandwich franchise or garbage business if their dream as a child was to grow up making hoagies and taking out the trash. Business builders find success by being open minded and pursuing new opportunities when they arise as long as it makes sense. Though you may not become a garbage man or sandwich maker, every business increases their odds for success by knowing if and when to make the right changes to their products or services.

The topics we will cover in this course are as follows:

  • Planning for Pivots and Diversification
  • Making Critical Pivots
  • Adding Products or Services
  • Ongoing Diversification
  • Pursuing New Opportunities
We will also share the stories and strategies of successful business builders from across America so you can learn from their past experience. We have include some exercises as well for you to implement these strategies into your own existing business or idea. By doing so, you will be prepared for the changes every entrepreneur inevitably faces during the course of launching and growing your business.
Who is the target audience?
  • Entrepreneurs
  • Managers
  • Executives
  • Students
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Curriculum For This Course
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Introduction: Who We Are
1 Lecture 01:21
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Planning for Pivots and Diversification
10 Lectures 33:21

Preparing for Critical Pivots
02:28

Exercise 1
00:44


Ongoing Diversification
03:26


Justin Gold: Founder of Justin's. New Products. New Markets.
02:17

Bill Child - Diversifying the RC Willey Product Line
02:28

Pursuing New Opportunities
05:55

Exercise 2
00:27

If you can answer "true" to the following questions you have a good grasp of what it takes to diversify your products or services within your business. If not, don't worry, go back and review the lectures again until you do.

Questions for Thought
7 questions
About the Instructor
The Main Street Entrepreneur
3.6 Average rating
187 Reviews
2,192 Students
8 Courses
Build your dream company doing what you love.

Since 1994, we have been meeting with and interviewing successful business builders. We have toured their facilities, met with their employees, observed their behavior, and recorded their stories. Our fieldwork has uncovered the critical practices successful entrepreneurs use to start and build thriving companies. When these practices are used in a new and growing venture, the probability of success goes up dramatically; when these practices are absent, the probability of failure is high. Our entrepreneurial training programs will teach you how to implement these critical practices in your own business. By mastering these concepts, you will greatly improve your odds for success.

Our team is comprised of individuals with extensive experience as entrepreneurs, business consultants and university professors. We also have an in-house film department that has interviewed and filmed hundreds of entrepreneurs around the world.

At The Main Street Entrepreneur, our mission is to provide the most innovative and engaging resources available to help aspiring entrepreneurs and business builders create successful ventures. We help turn ideas into opportunities, opportunities into business models, and business models into thriving organizations. While doing so we pledge to maintain values of exemplary leadership, continuous improvement, distinguishing service, excellent efficiency, total integrity, and a broader contribution.