In this course you will learn about Business Models: what are the different components of a business, it's "system", how it works. The Business Model Canvas is a great tool to map out and get an overview of how a business works.
You will also learn about business model innovation strategies and especially the "new" types of innovation used by startups and large corporations such as Design, Customer Niches, Sales & Delivery Channels, Customer Engagement, Processes and Revenue Models. They will help you to find new sources of growth for your startup and differentiate from competition. We will illustrate all these innovation techniques using dozens of recent examples from startups and large corporations.
This course is divided in three main parts:
1) Introduction to Business Models
2) Business Model Innovation
3) Revenue Models
For all the strategies that we mention, we provide dozens of examples of startups and large corporations how they apply them.
The Business Model Canvas is a great tool to visualize how a business works at a glance. We will use it as a basis for our further investigation into how exactly the best companies innovate (Hint: they disrupt some of the "blocks" of the business model canvas). For this part we will base our example on Twitch.tv.
In this part we will show you examples of how exactly the most innovative startups and corporations disrupt industries, and what happens to their business models when they do so. (Hint: they change some parameters of the most common business models in their industry to differentiate themselves).
Airbnb disrupted the hotel/accomodation industry. Tesla disrupted automobile. Spotify disrupted music. Amazon disrupted retail (and keeps disrupting it). Buzzfeed disrupted content. Transferwise and Lendingclub disrupted banking. Uber disrupted transportation. Facebook and Google disrupted advertising.... and there are many more coming.
Product innovation such as "more features" or "better performance" is the hardest way to innovate because most of the companies compete in that innovation area.
Changing design can be a tremendous source of disruption. That's why Tinder succeeded in the overcrowded online dating market, or Uber in the transporation industry. More details in this part.
Examples: Dyson, Apple Watch, Ringly, Nest
Examples: Airbnb, Zefyr, Reuters TV, Bien'ici, Google Treks
Examples: Clue, Auxy, Inks
Examples: Airbnb, Virgin Hotels, Soul Cycle, Hackaball
Examples: Wikiwand, Transavia, Virgin America, Medium
Examples: Uber, Tinder, Shyp
Tesla, Nintendo Wii and Kim Kardashian: Hollywood are all examples of disruption by "Customer niche".
The whole strategy and success of Amazon is based on Channel disruption from the beginning until the end.
Spotify is a flagship example of how changing Revenue Models can disrupt an industry. More examples in this part.
Hi, I'm Pavel! I have my own company in the innovation area. I've always been an entrepreneur, passionate by understanding how systems work and how to apply the scientific method in business. This allowed me to start several companies in various areas such as music, healthcare and e-commerce, and to invest in others. I already teach courses "offline" by doing trainings for startups and I recently decided to share my knowledge using online courses and founded Startup Xpress. I try and test out everything myself before I make a course on it. So whenever I feel like I have learned something in business using the scientific method, I share that new knowledge in Startup Xpress. I will gradually upload my courses online. I believe in the power of information, knowledge and skills.
Hi, I'm Olena. In the past years I've worked with a lot of startups, accelerators, local governments and large companies to design great educational programs on how to build startups. During this time I have improved upon the best methodologies and am now running my own company called Startup Xpress, which helps aspiring entrepreneurs to build their businesses. My background is mostly in web marketing, business development and new customer acquisition. My goal is to help my students to become entrepreneurs by giving them a step-by-step guidance and teach them all the skills they need to succeed with their startup ideas.