Business Model Innovation: Differentiate & Grow Your Company
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Business Model Innovation: Differentiate & Grow Your Company

Use these simple strategies to innovate on your business model and accelerate the growth of your business
4.4 (22 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
830 students enrolled
Last updated 8/2017
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Current price: $10 Original price: $195 Discount: 95% off
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  • 3.5 hours on-demand video
  • 6 Articles
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Understand the Business Model Canvas
  • Master the Different Types of Innovation
  • Design Innovative Business Models
  • Differentiate From Competition
  • Understand Purchasing Psychology
  • Define Innovative Revenue Models
View Curriculum
  • Interest in business, startups, technology and innovation
  • Basic understanding of business

In this course you will learn about Business Models: what are the different components of a business, it's "system", how it works. The Business Model Canvas is a great tool to map out and get an overview of how a business works.

You will also learn about business model innovation strategies and especially the "new" types of innovation used by startups and large corporations such as Design, Customer Niches, Sales & Delivery Channels, Customer Engagement, Processes and Revenue Models. They will help you to find new sources of growth for your startup and differentiate from competition. We will illustrate all these innovation techniques using dozens of recent examples from startups and large corporations.

This course is divided in three main parts:

1) Introduction to Business Models
2) Business Model Innovation
3) Revenue Models

For all the strategies that we mention, we provide dozens of examples of startups and large corporations how they apply them.

Who is the target audience?
  • Aspiring entrepreneurs
  • Small business or startup owners
  • Innovation managers
  • C-level executives
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Curriculum For This Course
59 Lectures
Introduction to the course
2 Lectures 09:14
Introduction to Business Models
10 Lectures 21:31

The Business Model Canvas is a great tool to visualize how a business works at a glance. We will use it as a basis for our further investigation into how exactly the best companies innovate (Hint: they disrupt some of the "blocks" of the business model canvas). For this part we will base our example on

Preview 02:47

Who are your Customers? + Exercise

What is the Value Proposition and how to define it

Define your Sales & Delivery Channels

How do you manage your Customers Relationships?

Making money: The Revenue Streams

Internal Operations: What are your Key Resources?

What are your Key Activities?

Who are your Key Partners?

Understand your Cost Structure
How to Design Innovative Business Models - Introduction
3 Lectures 13:58

In this part we will show you examples of how exactly the most innovative startups and corporations disrupt industries, and what happens to their business models when they do so. (Hint: they change some parameters of the most common business models in their industry to differentiate themselves).

Preview 02:58

Airbnb disrupted the hotel/accomodation industry. Tesla disrupted automobile. Spotify disrupted music. Amazon disrupted retail (and keeps disrupting it). Buzzfeed disrupted content. Transferwise and Lendingclub disrupted banking. Uber disrupted transportation. Facebook and Google disrupted advertising.... and there are many more coming. 

Preview 05:01

Bonus: Airbnb innovation model
Product and Design Innovation - The most common type and the new emerging type
11 Lectures 35:21

Product innovation such as "more features" or "better performance" is the hardest way to innovate because most of the companies compete in that innovation area.

The most common (and difficult) type of innovation: just a "Better Product"

Changing design can be a tremendous source of disruption. That's why Tinder succeeded in the overcrowded online dating market, or Uber in the transporation industry. More details in this part.

Introduction to innovative design - The reason behind Tinder and Uber success

Examples: Dyson, Apple Watch, Ringly, Nest 

Improve how a product looks - A better visual design for physical products

Examples: Airbnb, Zefyr, Reuters TV, Bien'ici, Google Treks 

Improve interfaces - Better design for Websites & Online Software

Examples: Clue, Auxy, Inks 

Improve interfaces - Better design of Mobile Apps

Design innovation - Halfway recap

Examples: Airbnb, Virgin Hotels, Soul Cycle, Hackaball

Improve the Customer Experience for "offline" businesses

Examples: Wikiwand, Transavia, Virgin America, Medium

Improve the User and Customer Experience for websites

Examples: Uber, Tinder, Shyp 

Improve the User Experience design for Mobile Apps

Recap of Design Innovation

Recap Memo - What to Remember about Product and Design Innovation
Customer Innovation: Customer niches, Sales & Delivery Channels, Marketing
16 Lectures 01:07:12
Disrupting Customer Relationships - Introduction

New ways to acquire your first-time customers

Innovative ways to keep and grow existing customers

Customer relationships - Conclusion

Recap Memo - What to Remember about Customer Engagement Innovation

Tesla, Nintendo Wii and Kim Kardashian: Hollywood are all examples of disruption by "Customer niche".

Disrupting Customer Segments - Introduction

Focusing on an underserved market niche

Creating a full new customer segment from scratch

Recap Memo - What to Remember about Customer Niches

The whole strategy and success of Amazon is based on Channel disruption from the beginning until the end. 

Disrupting Sales & Delivery Channels - Introduction

Disrupt the delivery channels of physical products

Delivery of digital products + recap

Digital Sales Channels

Physical Sales Channels

Channels Disruption - Conclusion

Recap Memo - What to Remember about Channel Innovation
Resource-driven Innovation: how to optimize and innovate on your processes
3 Lectures 20:08
New Product Development techniques

Innovative Production techniques

Recap Memo - What to Remember about Process Innovation
Revenue Model Innovation - How innovative revenue streams can generate growth
7 Lectures 21:56

Spotify is a flagship example of how changing Revenue Models can disrupt an industry. More examples in this part.

Disrupting Revenue Models - Introduction

Subscription models

Freemium and Micropayments


Affiliates and Franchising

Revenue Models End and Recap

Recap Memo - What to Remember about Revenue Model Innovation
Purchasing Psychology - Reasons why people buy stuff
7 Lectures 19:20
Necessity: Products that you need in your everyday life

Loss Aversion: Not paying will result in a hassle or disadvantage

Fear: Protect yourself from danger and accidents

Convenience: Solve problems and save time

Pleasure: Humans love to enjoy life

Belonging and Vanity: Need for relationships and social status

Scarcity: Rarity increases value
About the Instructor
Pavel N.
4.5 Average rating
455 Reviews
8,987 Students
5 Courses
Founder of Startup Xpress | Investor | Startup founder x3

Hi, I'm Pavel! I have my own company in the innovation area. I've always been an entrepreneur, passionate by understanding how systems work and how to apply the scientific method in business. This allowed me to start several companies in various areas such as music, healthcare and e-commerce, and to invest in others. I already teach courses "offline" by doing trainings for startups and I recently decided to share my knowledge using online courses and founded Startup Xpress. I try and test out everything myself before I make a course on it. So whenever I feel like I have learned something in business using the scientific method, I share that new knowledge in Startup Xpress. I will gradually upload my courses online. I believe in the power of information, knowledge and skills.

Olena Tybinka
4.5 Average rating
403 Reviews
8,627 Students
2 Courses
Founder of Startup Xpress

Hi, I'm Olena. In the past years I've worked with a lot of startups, accelerators, local governments and large companies to design great educational programs on how to build startups. During this time I have improved upon the best methodologies and am now running my own company called Startup Xpress, which helps aspiring entrepreneurs to build their businesses. My background is mostly in web marketing, business development and new customer acquisition. My goal is to help my students to become entrepreneurs by giving them a step-by-step guidance and teach them all the skills they need to succeed with their startup ideas.