Business Model Innovation: Differentiate & Grow Your Company
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Business Model Innovation: Differentiate & Grow Your Company

Use these simple strategies to innovate on your business model and accelerate the growth of your business
4.4 (22 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
830 students enrolled
Last updated 8/2017
English
Curiosity Sale
Current price: $10 Original price: $195 Discount: 95% off
30-Day Money-Back Guarantee
Includes:
  • 3.5 hours on-demand video
  • 6 Articles
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Understand the Business Model Canvas
  • Master the Different Types of Innovation
  • Design Innovative Business Models
  • Differentiate From Competition
  • Understand Purchasing Psychology
  • Define Innovative Revenue Models
View Curriculum
Requirements
  • Interest in business, startups, technology and innovation
  • Basic understanding of business
Description

In this course you will learn about Business Models: what are the different components of a business, it's "system", how it works. The Business Model Canvas is a great tool to map out and get an overview of how a business works.

You will also learn about business model innovation strategies and especially the "new" types of innovation used by startups and large corporations such as Design, Customer Niches, Sales & Delivery Channels, Customer Engagement, Processes and Revenue Models. They will help you to find new sources of growth for your startup and differentiate from competition. We will illustrate all these innovation techniques using dozens of recent examples from startups and large corporations.

This course is divided in three main parts:

1) Introduction to Business Models
2) Business Model Innovation
3) Revenue Models

For all the strategies that we mention, we provide dozens of examples of startups and large corporations how they apply them.

Who is the target audience?
  • Aspiring entrepreneurs
  • Small business or startup owners
  • Innovation managers
  • C-level executives
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Curriculum For This Course
59 Lectures
03:28:41
+
Introduction to the course
2 Lectures 09:14
+
Introduction to Business Models
10 Lectures 21:31

The Business Model Canvas is a great tool to visualize how a business works at a glance. We will use it as a basis for our further investigation into how exactly the best companies innovate (Hint: they disrupt some of the "blocks" of the business model canvas). For this part we will base our example on Twitch.tv.

Preview 02:47

Who are your Customers? + Exercise
03:46

What is the Value Proposition and how to define it
02:18

Define your Sales & Delivery Channels
01:39

How do you manage your Customers Relationships?
02:32

Making money: The Revenue Streams
03:04

Internal Operations: What are your Key Resources?
01:42

What are your Key Activities?
00:56

Who are your Key Partners?
01:40

Understand your Cost Structure
01:07
+
How to Design Innovative Business Models - Introduction
3 Lectures 13:58

In this part we will show you examples of how exactly the most innovative startups and corporations disrupt industries, and what happens to their business models when they do so. (Hint: they change some parameters of the most common business models in their industry to differentiate themselves).

Preview 02:58

Airbnb disrupted the hotel/accomodation industry. Tesla disrupted automobile. Spotify disrupted music. Amazon disrupted retail (and keeps disrupting it). Buzzfeed disrupted content. Transferwise and Lendingclub disrupted banking. Uber disrupted transportation. Facebook and Google disrupted advertising.... and there are many more coming. 

Preview 05:01

Bonus: Airbnb innovation model
05:59
+
Product and Design Innovation - The most common type and the new emerging type
11 Lectures 35:21

Product innovation such as "more features" or "better performance" is the hardest way to innovate because most of the companies compete in that innovation area.

The most common (and difficult) type of innovation: just a "Better Product"
06:51

Changing design can be a tremendous source of disruption. That's why Tinder succeeded in the overcrowded online dating market, or Uber in the transporation industry. More details in this part.

Introduction to innovative design - The reason behind Tinder and Uber success
04:00

Examples: Dyson, Apple Watch, Ringly, Nest 

Improve how a product looks - A better visual design for physical products
03:12

Examples: Airbnb, Zefyr, Reuters TV, Bien'ici, Google Treks 

Improve interfaces - Better design for Websites & Online Software
04:26

Examples: Clue, Auxy, Inks 

Improve interfaces - Better design of Mobile Apps
02:05

Design innovation - Halfway recap
01:04

Examples: Airbnb, Virgin Hotels, Soul Cycle, Hackaball

Improve the Customer Experience for "offline" businesses
04:29

Examples: Wikiwand, Transavia, Virgin America, Medium

Improve the User and Customer Experience for websites
02:52

Examples: Uber, Tinder, Shyp 

Improve the User Experience design for Mobile Apps
02:48

Recap of Design Innovation
02:12

Recap Memo - What to Remember about Product and Design Innovation
01:22
+
Customer Innovation: Customer niches, Sales & Delivery Channels, Marketing
16 Lectures 01:07:12
Disrupting Customer Relationships - Introduction
02:57

New ways to acquire your first-time customers
09:19

Innovative ways to keep and grow existing customers
14:25

Customer relationships - Conclusion
02:48

Recap Memo - What to Remember about Customer Engagement Innovation
01:08

Tesla, Nintendo Wii and Kim Kardashian: Hollywood are all examples of disruption by "Customer niche".

Disrupting Customer Segments - Introduction
02:12

Focusing on an underserved market niche
06:07

Creating a full new customer segment from scratch
05:15

Recap Memo - What to Remember about Customer Niches
00:20

The whole strategy and success of Amazon is based on Channel disruption from the beginning until the end. 

Disrupting Sales & Delivery Channels - Introduction
01:06

Disrupt the delivery channels of physical products
07:41

Delivery of digital products + recap
02:24

Digital Sales Channels
04:24

Physical Sales Channels
04:17

Channels Disruption - Conclusion
01:52

Recap Memo - What to Remember about Channel Innovation
00:56
+
Resource-driven Innovation: how to optimize and innovate on your processes
3 Lectures 20:08
New Product Development techniques
10:00

Innovative Production techniques
09:06

Recap Memo - What to Remember about Process Innovation
01:02
+
Revenue Model Innovation - How innovative revenue streams can generate growth
7 Lectures 21:56

Spotify is a flagship example of how changing Revenue Models can disrupt an industry. More examples in this part.

Disrupting Revenue Models - Introduction
02:52

Subscription models
05:23

Freemium and Micropayments
03:57

Advertising
02:56

Affiliates and Franchising
02:32

Revenue Models End and Recap
03:22

Recap Memo - What to Remember about Revenue Model Innovation
00:54
+
Purchasing Psychology - Reasons why people buy stuff
7 Lectures 19:20
Necessity: Products that you need in your everyday life
03:43

Loss Aversion: Not paying will result in a hassle or disadvantage
02:02

Fear: Protect yourself from danger and accidents
02:10

Convenience: Solve problems and save time
04:13

Pleasure: Humans love to enjoy life
03:33

Belonging and Vanity: Need for relationships and social status
01:37

Scarcity: Rarity increases value
02:02
About the Instructor
Pavel N.
4.5 Average rating
455 Reviews
8,987 Students
5 Courses
Founder of Startup Xpress | Investor | Startup founder x3

Hi, I'm Pavel! I have my own company in the innovation area. I've always been an entrepreneur, passionate by understanding how systems work and how to apply the scientific method in business. This allowed me to start several companies in various areas such as music, healthcare and e-commerce, and to invest in others. I already teach courses "offline" by doing trainings for startups and I recently decided to share my knowledge using online courses and founded Startup Xpress. I try and test out everything myself before I make a course on it. So whenever I feel like I have learned something in business using the scientific method, I share that new knowledge in Startup Xpress. I will gradually upload my courses online. I believe in the power of information, knowledge and skills.

Olena Tybinka
4.5 Average rating
403 Reviews
8,627 Students
2 Courses
Founder of Startup Xpress

Hi, I'm Olena. In the past years I've worked with a lot of startups, accelerators, local governments and large companies to design great educational programs on how to build startups. During this time I have improved upon the best methodologies and am now running my own company called Startup Xpress, which helps aspiring entrepreneurs to build their businesses. My background is mostly in web marketing, business development and new customer acquisition. My goal is to help my students to become entrepreneurs by giving them a step-by-step guidance and teach them all the skills they need to succeed with their startup ideas.