Digital Marketing, WordPress & Blogging for Beginners
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Digital Marketing, WordPress & Blogging for Beginners

Learn digital marketing skills, step-by-step guide on how to setup your own WordPress based website and start blogging
5.0 (1 rating)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
5 students enrolled
Last updated 12/2014
Current price: $10 Original price: $20 Discount: 50% off
30-Day Money-Back Guarantee
  • 2.5 hours on-demand video
  • 3 Articles
  • Full lifetime access
  • Access on mobile and TV
What Will I Learn?
  • Setup digital properties
  • Setup professional online identities
  • Setup a professional website with WordPress
  • Create effective blog posts
View Curriculum
  • Computer & internet knowledge
  • Have access to a fast internet connection
  • Have money to spend online (~$100) for the first year
  • Have credit card/PayPal or Payoneer card to make purchases online

This course will take a beginner and turn him/her into an expert in digital marketing. The course material will cover topics like building personal branding online, websites with WordPress and blogging. At the end of the course you'll be able to setup digital properties, professional online identities, and create effective blog posts.

Who is the target audience?
  • Beginners in internet marketing
  • Professionals/Entrepreneurs who like to work online
  • Highly motivated individuals who have passion in learning
Curriculum For This Course
40 Lectures
Introduction to This Course
3 Lectures 03:21

A domain name is the most important asset of your online business.

  • Always try to get a .COM domain name
  • Avoid dash/hyphen (-) and numbers (0-9) in your domain name
  • Keep it short and memorable
  • Get creative when coming up with domain names
  • Register for many years at once when possible
Preview 01:37

How to Use The Course Materials

Personal Branding Checklist
Setting Up Your Online Real Estates
4 Lectures 15:55

A domain name is the foundation of your online business. Here I have outlined some easy to follow instructions on how to register a domain name from GoDaddy & NameCheap. You will need a credit card or a PayPal account in order to make a payment. If you have a Payoneer MasterCard, you can use it in the checkout area.

Preview 03:57

Domain names are easy to obtain from online domain marketplaces or even from local internet service providers.

Everything You Need To Know About Domain Names

You need a web hosting account in order to host your website online. Now days web hosting is easy and cheap. Here I have outlined how you can register for a web hosting account through HostGator & FatCow.

HostGator 1 cent coupon code: FreeFromTamal

Signing up For Web Hosting Account (HostGator & FatCow)

You need to link up the domain name and web hosting account together in order for it to work. Here I have shared how you can configure domain name servers with both GoDaddy and NameCheap. Please note that it takes upto 48 hours for the name server changes to take effect.

Configuring the Domain Name with Web Hosting Account

Let me check what kind of a learner you are!

Digital Marketing Test 1
1 question
Your Email Address
5 Lectures 19:19

Creating a Professional Email Signature

Setting Up A Custom Email Address

Using Your Custom Email with Gmail
Setting Up Your Website: WordPress 101
15 Lectures 53:13

WordPress is the worlds most popular content management system, available for free and supported by developers around the world. With the WordPress CMS you can easily create powerful websites with a click of a button. No coding required!

Preview 02:31

Forgot how to log in to your website? This video shares how you can log in easily to your WordPress dashboard. Just type: to log in.

How to Log-into Your WordPress Backend

An overview of the WordPress admin area and how to update to the latest version.

Welcome to WordPress & Update to Latest Version

Here are some recommended settings and option you must set after setting up WordPress.

Posts > All posts

Delete the Hello World! post by clicking on "Trash"

Pages > All Pages

Delete the Sample Page page by clicking on "Trash"

Settings > Permalinks

Set the permalink settings to "Post Name" structure and save changes. This will make the posts/page URL's easy to read and will be search friendly.

Settings > Media

Set all sizes, thumbnail size, medium size & large size to 0 (zero) and uncheck and crop checkbox. This will disable WordPress to make un-necessary copies of the same uploaded images. Save changes.

Settings > Discussion

Uncheck the link notifications/trackback option. This will help you get rid of trackback spam. Save changes.

Settings > General

Change the Site Title & Tagline to suite your need. Select your Timezone. Save changes.

Users > Your Profile

Set your First Name, Last Name and from the Display name dropdown, select your full name as the display name instead of the admin username. Save changes. You can also change the color scheme of the admin panel from this page.

Recommended Settings in WordPress

There are thousands of custom themes available for you to use on your WP site. Here I will show you how to select a template from the themes directory.

Changing the Theme/Design of Your Website

Posts & Pages are the two common formats of content you can publish through WordPress. Although they look identical but are different in nature. Here I will show you how to publish content in your WP site.

Adding a Blog Post or Page in Your Website

The navigation menu is the most important element of your website. Here I will show you how to use the built in WordPress navigation menu to display your important webpages.

Adding Menu Items in Your WordPress Site

By default the WordPress CMS shows up the blog section on the front page. In order to make your website look professional, we will need to separate the blog section from your home page.

Separating The Blog Section from Your Website

WordPress has many features built in but you can extend it's functionality by adding custom plugins. Here I will show you how to install plugins by adding a login lockdown plugin.

The plugin featured in this video is called "Login LockDown" link to the plugin below.

How to Install a Plugin into WordPress

Let's change a theme one more time with the upload feature. You will need the theme package in a .ZIP file in your computer.

The theme I used "Indicate" download link is the the external resources below.

Uploading a Custom Theme/Design with Theme Uploader

Images are important media in the modern websites. Here I will show you how to insert images into your WordPress site.

How to Add Images in Your WordPress Site

Look how easy it is to embed YouTube videos into your WordPress site! No embed code required.

How to Add YouTube Videos in Your Website

Let's add a contact form into your website and allow people to send you emails!

Adding a Contact Form Into Your WordPress Site

Here I have shared how you can put your site offline to visitors. Under construction mode.

UnderConstruction plugin by Jeremy Massel

Find the plugin link in the external resources section.

How to Make Your Site Offline From Visitors

Want to know how to insert a link/hyperlink into your website that goes to another site? Here it is.

How To Insert a Link in Your Content
Attracting Customers To Your Website: Blogging 101
13 Lectures 58:28

Blog Headline Writing Cheatsheet

Where to Find Images to Use on Your Blog

Properly Formatting Your Blog Post

Breaking the Post by Adding a "Read More" Button

Future Dating a Blog Post

Working With Categories & Tags

Adding Social Sharing Buttons in Your Posts

Post Permalink Tips

Setting up a Feedburner Account for Blog Feed

Setting Up Email Subscription From Feedburner

Pinging Your Blog To Search Engines & Blog Directories
About the Instructor
Tamal A. Chowdhury
4.1 Average rating
93 Reviews
5,123 Students
6 Courses
WordPress Developer, Consultant

Hi there, thanks for stopping by. I am a WordPress developer and consultant, working on the Genesis Framework. I love to learn and teach technology. Thanks for enrolling into my course if you have done so! Find me elsewhere..