Digital Strategy Formulation: Become a Strategy Consultant
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Digital Strategy Formulation: Become a Strategy Consultant

Learn how to formulate Successful Digital Strategies to Grow your Business
Best Seller
4.4 (54 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,509 students enrolled
Created by buildthepipe Co.
Last updated 9/2017
English
Current price: $10 Original price: $95 Discount: 89% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 1.5 hours on-demand video
  • 5 Articles
  • 9 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Learn how to formulate successful Digital Strategies
  • Deliver better business results
  • Be clear on where your business is now, where it is going and what you need to do to get there
  • Identifying the key steps needed to achieve your Digital Strategy
  • Promote discussion, debate and alignment in your business
  • Know how to structure complex issues
  • Know how to crunch data
  • Know how to intake and organize insights from multiple sources and present information on output forms
View Curriculum
Requirements
  • No special requirements to be fulfilled, but having business experience would be very useful
Description

~~~Over 6,000 students enrolled in our courses.~~~ (Updated as of August 2017)

~~~High quality business presentation voice over.~~~ 

~~~It is not about Digital Marketing. It is much more, it is about Digital Transformation Strategy.~~~

~~~Learn how to formulate your Digital Strategy using real-life examples like Nike or Ikea.~~~

     Our world is becoming increasingly “digital”. This is creating a huge opportunity for any company who wishes to get ahead of the competition and become a leader. In fact, successful leaders are already developing smart strategic digital initiatives to create value and gain a sustainable competitive advantage

Do you want to develop your own Digital Strategy and become a Market Leader too? To do so, you will need a structured and efficient methodology with which to create adequate strategies. During this course, we will explain how to use our methodology to define and implement the right Digital Strategy to reach the key business objectives defined   

What are the benefits of this course? It doesn’t matter whether you are the Chief Digital Officer (CDO), a Chief Marketing Officer, a CIO of a multinational company or an SMB (Small Medium Business), a C-Level professional within a company or someone who wants to find a job in the fascinating world of Strategic Planning,… the benefits of this course for you are clear. 

  • Are you a CEO or CDO? According to the last “CEO Survey” carried out by consulting company, PwC, “86% of CEO’s say a clear vision of how digital technologies can create competitive advantages is key to the success of their investments”. Within this context, the CEO or Chief Digital Officer should know how to use robust methodologies for the definition and up-dating of the Digital Strategy, to thereby maximize the value of the same to the company. This course will show you how.
  • Are you a C Level professional in a listed company or an SMB? C-Level executives cannot stand to one side regarding initiatives such as big data and analytics, social-media tools and the use of new delivery platforms such as cloud computing and mobility. This course will help you to better understand the planning process of a Digital Strategy so you can be a key active part of its definition and implementation. 
  • Are you working or do you want to work in Strategic Planning? It doesn’t matter whether you wish to be a Strategic Consultant or work for McKinsey or for Accenture, this course will help you to better understand the bases of Strategic Planning.

Our Digital Strategy Blueprint will master your strategy skills. We will teach you how to identify and implement Digital strategies to achieve sustainable and profitable growth.

Using examples based on leading companies like Nike, Walmart or Ikea, you'll learn how to analyse market and brand data, formulate your growth framework based on digital capabilities and create the implementation roadmap to achieve the objectives. Ultimately, it is a question of reaching the desired growth and efficiency quotas and to do this quicker than our competitors. 

As a final training project and based on our methodology, you will be able to create a comprehensive Digital Strategy for an existing business. 

You might think to yourself… ”I have no experience in strategy. How do I drastically increase my value in a short period of time”? You'll learn from our 20 plus years’ of experience while avoiding our pitfalls.

Will you get specific tips for entrepreneurs/start-ups? Yes. You will be given TIPS FOR START-UPS. They are based on our experience as start-up investors and operating partners.

Will you provide us with specific assets? We’re glad you asked! You'll gain exclusive access to our very own spreadsheets (digital strategy framework and financial plan).

Learn the Digital Strategy methodology we teach to Fortune 500 companies. If you follow these lessons and take action, we are confident you'll start to see high-growth of your business. This method works for companies from start-ups, SMB’s and publicly traded companies. 

Trust it. It has been designed for organizations who want to achieve growth and high performance.

Who is the target audience?
  • Business owners
  • Start-ups
  • Entrepreneurs
  • Strategic Consultants
  • C Level people
  • Marketers
  • Business Development
  • Sales People
  • Anyone wanting to gain knowledge in digital strategies
Students Who Viewed This Course Also Viewed
Curriculum For This Course
37 Lectures
01:33:11
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Introduction
4 Lectures 08:38

Our world is becoming increasingly “digital”. This is creating a huge opportunity for any company who wishes to get ahead of the competition and become a leader.

In fact, successful leaders are already developing smart strategic digital initiatives to create value and gain a sustainable competitive advantage:

  • Nike accelerates their Digital Strategy. A new Chief Digital Officer is named.
  • Walmart is becoming a Digital giant
  • General Electric is creating Predix, the operating system for the Industrial Internet

Do you want to develop your own Digital Strategy and become a Market Leader too? To do so, you will need a structured and efficient methodology with which to create adequate strategies.       

During this course, we will explain how to use our methodology to define and implement the right Digital Strategy to reach the key business objectives defined. This methodology is based on our experience with the development of Strategy Projects for Fortune 500 companies. 

Preview 02:47

What are the benefits of this course? It doesn’t matter whether you are the Chief Digital Officer (CDO), a Chief Marketing Officer, a CIO of a multinational company or an SMB (Small Medium Business), a C-Level professional within a company or someone who wants to find a job in the fascinating world of Strategic Planning,… the benefits of this course for you are clear. 

Preview 02:25

In the current context, for the majority of companies, sustainable, profitable growth is illusive.... Could you be an exception? Can you become Digital and gain a competitive advantage for your business? Yes, you can. We will teach you how, using a complete set of tools, assets and our methodology for developing successful Digital Strategies.

Our Digital Strategy Blueprint will master your strategy skills. We will teach you how to identify and implement Digital strategies to achieve sustainable and profitable growth. 

Preview 01:50

Before going any further, here are some practical rules for you, so you can take maximum advantage of this training. 

How To Get The Best Out Of The Course!
01:36
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What is, and why a Digital Strategy?
3 Lectures 09:26

As discussed above, Digital Strategy is the result of a planning exercise that defines new business strategies supported by digital capabilities and a specific action plan to implement them. In short, the Digital Strategy tries to answer top 10 questions. 

Preview 01:36

Digital Strategy is a structured method that allows a specific action plan to be defined to reach the outlined business objectives. However, as explained in the following section, this is a different planning strategy to that of the development of the Business Strategy, IT Strategy or Digital Marketing Strategy. 

Digital Strategy vs IT or Digital Marketing Strategy
04:36

The Digital Strategy Blueprint is a holistic methodology to transform the business model of a company, using digital capabilities. It is based on our extensive experience in Strategic Planning.

Preview 03:14
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Capturing Business Strategy
4 Lectures 09:59

The first activity of developing a Digital Strategy is to identify the key objectives of the business. Why? - Because these set the direction for, and are the prime force behind the Digital Transformation Programme. They also make-up a reduced number of medium to long-term goals and cover different perspectives 

Preview 01:29

Once the key business objectives corresponding to the Digital Strategy, either partially or totally based upon those of the Business Strategy, have been defined, then we must establish a set of baseline metrics associated to said objectives, such as Key Performance Indicators (KPI’s) and regularly up-date them as the action plan is executed. 

KPIs: confirming the value delivered through the Digital Strategy
02:47

Review some examples of key business objectives within a Digital Strategy and their possible metrics. 

Examples of Key Business Objectives and KPIs
01:02

Nike (NKE) is one of the world’s largest suppliers of athletic shoes and apparels and a major manufacturer of sports equipment, with revenues in excess of US$30 billion in its fiscal year ending May 31, 2015.

They report their revenues for the following business segments: Footwear, Apparel, Equipment and Global Brand Divisions. The Global Brand Divisions include Jordan Brand Designs, Hurley and Converse.

They have maintained their leadership position in the highly competitive sportswear equipment and apparel market, with a business model design that focuses on:

  • Building a truly global brand
  • Core activities (design, development, and marketing)
  • Outsourcing of non-core activities (e.g. manufacturing) During this course, we are going to use Nike as our study case for the construction of the Digital Strategy. 
Key Business Objectives and Metrics - Nike's Case Study
04:41
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Current Digital State Analysis
5 Lectures 16:35

In this section of our methodology, various different axes of the company’s Current Digital State are analysed.  It is simply a question of analysing the starting point to reach the desired objectives.

  • Market Axis
  • Technological Axis
  • Functional Axis
  • Organizational Axis
Preview 01:15

Market Axis: What is the market demanding? How is our Digital Brand perceived? What are our competitors in the digital world doing? This part of the analysis can also be based on information from the Business Strategy. 

Market Axis
04:40

Technological Axis: What IT capabilities exist to provide coverage of the Digital Strategy requirements? What is the level of their maturity? This part of the analysis can be based on information available in the IT Strategy (see our “IT Strategy Formulation: become a Strategy Consultant” course). 

Technological Axis
04:33

Functional Axis: How are our business and support functions prepared to support the requirements of the new Digital Strategy?

Functional Axis
01:23

Organizational Axis: What level of preparation do the organization and staff have to support and lead the Digital Strategy?

Organizational Axis
04:44
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Current Digital State Analysis - Example
2 Lectures 06:59

We present an example of the conclusions of a Current Digital State analysis based on our methodology presented and carried out upon a fictitious luxury goods company. We didn’t use Nike for this example since there was no viable information available regarding their Current Digital State analysis. 

Luxury Goods Company - Case Study Part 1
05:09

We present an example of the conclusions of a Current Digital State analysis based on our methodology presented and carried out upon a fictitious luxury goods company. We didn’t use Nike for this example since there was no viable information available regarding their Current Digital State analysis. 

Preview 01:50
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Define “Future Digital State”
3 Lectures 05:54

Once the key business objectives and the starting point have been defined, we should conduct collaborative workshops to define the future digital state to comply with such objectives.  These workshops will include representatives from both IT and business stakeholders. Through these workshops, we will identify all the lines of action that will make-up the Future Digital State. 

Future Digital State Identification and Description
01:22

Nike's report
00:01

To develop this section, we are going to continue using Nike as a working example. 

Future Digital State: Nike's case study
04:31
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Define Digital Transformation Program
2 Lectures 09:47

The Digital Transformation Program includes all the projects necessary to reach the Future Digital State Model.

What is the Digital Transformation Program?
06:24

Based on the information presented in previous sections, Nike’s Digital Transformation Programme will be discussed here.

Example of a Digital Transformation Programme – Nike's case study
03:23
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Real examples of Digital Strategies
5 Lectures 08:25

This section includes some real examples of Digital Strategies. Different publicly traded companies have been selected for this purpose, with the following information being included for each one:

  • Description of the company, according to the data posted on its own website.
  • Digital Strategy information: public documents associated to the presentation of the company’s results. For example, the earnings call presentation which provides information regarding its Digital Strategy, although this usually only covers part and not all of the information.
  • Interpretation of information: this is the key part of the analysis.

It seeks to establish the concepts studied via an analysis and reconstruction of the real Digital Strategy. By using the public information analysed, one part of the Digital Strategy of the company under study is reconstructed, i.e. key business objectives – what are they? And the Future Digital State – how do we reach it? Even though as a general rule we won’t be able to identify the whole Digital Strategy of the company, our analysis will however, be sufficient to meet our objectives regarding the establishment of concepts.

All the documents used in this section can be found on our web. 

Preview 01:47

Training Material
00:06

According to Wallmart’s web, “What started small, with a single discount store and the simple idea of selling more for less, has grown over the last 50 years into the largest retailer in the world. Today, nearly 260 million customers visit our more than 11,500 stores under 63 banners in 28 countries and e-commerce sites in 11 countries each week. With fiscal year 2016 revenue of $482.1 billion, Walmart employs 2.3 million associates worldwide – 1.5 million in the U.S. alone. It’s all part of our unwavering commitment to creating opportunities and bringing value to customers and communities around the world.”. 

Case Study - Wallmart
01:55

According to their web, “The IKEA Concept starts with the idea of providing a range of home furnishing products that are affordable to the many people, not just the few. It is achieved by combining function, quality, design and value - always with sustainability in mind”. 

Case Study - Ikea
01:36

According to Argos’ web, “What started small, with a single discount store and the simple idea of selling more for less, has grown over the last 50 years into the largest retailer in the world. Today, nearly 260 million customers visit our more than 11,500 stores under 63 banners in 28 countries and e-commerce sites in 11 countries each week. With fiscal year 2016 revenue of $482.1 billion, Walmart employs 2.3 million associates worldwide – 1.5 million in the U.S. alone. It’s all part of our unwavering commitment to creating opportunities and bringing value to customers and communities around the world.”. 

Case Study - Argos
03:01
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Financial Model
1 Lecture 02:40

The Financial Model is the cost/investment versus sales/revenue roadmap necessary to implement the Digital Strategy. Even though the Financial Model of the Digital Strategy is much easier than, for example, the development within the Business Plan, it is a critical exercise for the correct execution of the strategy defined.

In this sense, the conclusions derived from the Financial Model must specifically determine:

  • The investment required to develop the Digital Strategy.
  • The expected financial benefits: sales/revenue/profitability.
  • And… the associated risks.
Development of the Financial Model
02:40
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Program Management
2 Lectures 06:55

Sustaining organizational focus and commitment is in large, a function of establishing and communicating clearly defined, fact-based, and realistic business outcomes for the programme. A direct linkage between the Digital Transformation Program and the projects and their outcomes, is fundamental for communicating the business value of the projects and programme. The proposed approach, i.e., building from an analysis of the current Business Strategy and the strategic intentions of a Future Digital State, helps maintain this critical linkage. 

Sustaining organizational focus and commitment
05:02

The benefits of Program Management are described here.

Program Management Benefits
01:53
3 More Sections
About the Instructor
buildthepipe Co.
4.3 Average rating
260 Reviews
5,660 Students
7 Courses
e-learning that delivers results

We are a group of business & tech advisors with plenty of experience in management positions within publicly traded companies, as well as responsible for the creation and management of start-ups. 

Our mission is to create courses with an eminently practical approach, based on real experiences and directed towards all those interested in reaching unprecedented levels of success

These courses, can be taken either online or delivered face-to-face and they centre upon specific areas of business related to strategy, sales, performance management and digital transformation, among others. 

Enroll in our courses today & let us help you to deliver impressive results!

*********

Somos un grupo de asesores de negocio y tecnológicos con fuerte experiencia en posiciones de gestión dentro de compañías cotizadas, así como en la creación y gestión de start-ups.

Nuestro objetivo es crear cursos con un enfoque eminentemente práctico, basado en experiencias reales y dirigido a todos aquellos que están buscando alcanzar el éxito en el mundo del liderazgo y la gestión empresarial.

Estos cursos se pueden realizar en línea o de forma presencial, y están relacionados con diferentes áreas como: Estrategia, Ventas, Gestión del Rendimiento y Transformación Digital, entre otros.

Empieza hoy con alguno de nuestros cursos y permítemos ayudarte a entregar resultados impresionantes!