Digital Marketing to Grow Your Business
4.3 (13 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
416 students enrolled
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Digital Marketing to Grow Your Business

The perfect training solution to learn how to get your business noticed online!
4.3 (13 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
416 students enrolled
Last updated 5/2014
English
Current price: $10 Original price: $30 Discount: 67% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 4.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • At the end of this course the student will have a complete understanding of what it takes to successfully market their business online.
View Curriculum
Requirements
  • Internet Access Level: All Levels
Description

Today your business success is largely dependent on your online presence. In fact, 86% of consumers will use the information they find online to help them decide what to purchase and who to purchase it from.

Business owners are left without practical answers to questions such as:

  • Can our customers find us?
  • Does our website encourage visitors to contact us?
  • What social media platforms should we be using?
  • How do we attract new customers?

From restaurants to plumbers – doctors to retail, no business can expect to succeed while doing a poor job marketing themselves. But where do business owners turn to discover the secrets of the ever-changing landscape of digital marketing?

That’s where Digital Brand Makeover comes in. This Udemy training program covers everything you need to make sure your business is winning the online game. With 47 video sessions, this in-depth course contains the combined marketing expertise that the DBrand team has gained while working with their broad and diverse range of clients. Companies just like yours!

Hosted by our chief strategist, Travis Matheny, this A to Z course will teach you all you need to know about web design, social media marketing, search engine optimization and everything in between. Not only will you learn basic and advanced techniques, you will be equipped to know when to to do it yourself and when to hire.

Here is what this course includes:
  • The Blueprint - This course starts at ground zero and gives you a full orientation to everything you need to know to maximize your online presence.
  • Getting Started - Our team walks you step by step to develop a custom strategy for your business. Why try every strategy when you can do the one that will work for you!
  • Going Deeper - Things are heating up. You will learn how people find your business and what makes them want to call or buy!
  • The Big One - Let’s get social. This course takes you through every major social media network and what you can do to drive real bottom line results with social media.
  • Make it Happen - Now our team gets practical and shows you how to setup and maintain all that you need to make a huge impact.

DBrand takes their proven strategies and breaks them down step by step so that you get the results you need - now!

Get started today!

Who is the target audience?
  • Small Business Owners, Marketing Managers, Entrepreneurs, Sales Staff
Compare to Other Digital Marketing Courses
Curriculum For This Course
47 Lectures
04:19:52
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The Blueprint: Orientation to Digital Branding
7 Lectures 37:25

Course 1 The Blueprint: Orientation to Digital Branding

I. Introduction

Preview 03:23

Course 1 The Blueprint: Orientation to Digital Branding

II. Where to begin?

Preview 07:09

Course 1 The Blueprint: Orientation to Digital Branding

III. Digital Dominoes

Digital Dominoes
09:42

Course 1 The Blueprint: Orientation to Digital Branding

IV. Web

Web
04:32

Course 1 The Blueprint: Orientation to Digital Branding

V. Search

Search
04:58

Course 1 The Blueprint: Orientation to Digital Branding

VI. Social

Social
04:55

Course 1 The Blueprint: Orientation to Digital Branding

VII. Push

Push
02:46
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Getting Started: Developing a Solid Strategy
8 Lectures 31:15

Course 2 Getting Started: Developing a Solid Strategy

I. Introduction

Introduction
01:54

Course 2 Getting Started: Developing a Solid Strategy

II. The Why

The why
03:48

Course 2 Getting Started: Developing a Solid Strategy

III. The Offer

The Offer
03:00

Course 2 Getting Started: Developing a Solid Strategy

IV. The Landing

The Landing
03:28

Course 2 Getting Started: Developing a Solid Strategy

V. The Reply

The reply
04:16

Course 2 Getting Started: Developing a Solid Strategy

VI. The Trust

The Trust
05:13

Course 2 Getting Started: Developing a Solid Strategy

VII. The Ladder

The Ladder
03:55

Course 2 Getting Started: Developing a Solid Strategy

VIII. The Traffic

The Traffic
05:41
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Going Deeper: The 4 Tenants of Digital Branding
10 Lectures 01:00:19

Course 3 Going Deeper: The 4 Tenants of Digital Branding

I. Introduction

Introduction
04:33

Course 3 Going Deeper: The 4 Tenants of Digital Branding

II. A Website That Works

A Website That Works
08:35

Course 3 Going Deeper: The 4 Tenants of Digital Branding

III. The Fundamentals of Great Web Development

The Fundamentals of Great Web Development
09:33

Course 3 Going Deeper: The 4 Tenants of Digital Branding

IV. Navigating the Black Hole of SEO

Navigating the Black Hole of SEO
05:26

Course 3 Going Deeper: The 4 Tenants of Digital Branding

V. Keywords

Keywords
08:18

Course 3 Going Deeper: The 4 Tenants of Digital Branding

VI. ON-Page

On-Page
04:57

Course 3 Going Deeper: The 4 Tenants of Digital Branding

VII. Off-Page and Social

Off-Page and Social
05:52

Course 3 Going Deeper: The 4 Tenants of Digital Branding

VIII. “Asked for” Marketing

“Asked for” Marketing
02:25

Course 3 Going Deeper: The 4 Tenants of Digital Branding

IX. Email Marketing

Email Marketing
05:12

Course 3 Going Deeper: The 4 Tenants of Digital Branding

X. App Marketing

App Marketing
05:28
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The Big One: Social Media Marketing 101
8 Lectures 50:53

Course 4 – The Big One: Social Media Marketing 101

I. Introduction

Introduction
02:51

Course 4 – The Big One: Social Media Marketing 101

II. Let's Talk Results

Let’s Talk Results
07:18

Course 4 – The Big One: Social Media Marketing 101

III. The Zero Moment of Truth

The Zero Moment of Truth
09:32

Course 4 – The Big One: Social Media Marketing 101

IV. What is Social Media

What is Social Media?
08:35

Course 4 – The Big One: Social Media Marketing 101

V. The Objective

The Objective
04:05

Course 4 – The Big One: Social Media Marketing 101

VI. The Participants

The Participants
03:57

Course 4 – The Big One: Social Media Marketing 101

VII. The Content

The Content
11:51

Course 4 – The Big One: Social Media Marketing 101

VIII. The Vehicles

The Vehicles
02:44
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Make It Happen: Navigating Your Fleet of Solutions
14 Lectures 01:20:00

Course 5 – Make It Happen: Navigating Your Fleet of Solutions

I. Introduction

Introduction
02:28

Course 5 – Make It Happen: Navigating Your Fleet of Solutions

II. Blogging

Blogging
07:33

Course 5 – Make It Happen: Navigating Your Fleet of Solutions

III. Facebook

Facebook
08:06

Course 5 – Make It Happen: Navigating Your Fleet of Solutions

IV. Twitter

Twitter
08:16

Course 5 – Make It Happen: Navigating Your Fleet of Solutions

V. LinkedIn

LinkedIn
10:25

Course 5 – Make It Happen: Navigating Your Fleet of Solutions

VI. Google Plus and Places

Google Plus & Places
07:15

Course 5 – Make It Happen: Navigating Your Fleet of Solutions

VII. Yelp

Yelp
03:32

Course 5 – Make It Happen: Navigating Your Fleet of Solutions

VIII. Youtube

Youtube
06:38

Course 5 – Make It Happen: Navigating Your Fleet of Solutions

IX. Pinterest

Pinterest
03:43

Course 5 – Make It Happen: Navigating Your Fleet of Solutions

x. Social Bookmarking

Social Bookmarking
04:45

Course 5 – Make It Happen: Navigating Your Fleet of Solutions

XI. Digital PR

Digital PR
04:52

Course 5 – Make It Happen: Navigating Your Fleet of Solutions

XII. Mailchimp

Mailchimp
05:33

Mobile Apps
04:49

XIV. Consulting, Creation and Management

Consulting, Creation and Management
02:05
About the Instructor
Mr. Travis Matheny
4.3 Average rating
13 Reviews
416 Students
1 Course
Chief Strategist for Digital Brand Makeover

Travis has a unique background in both creative media as well as professional speaking. He has produced hundreds of media solutions that get the job done. He has an uncanny knack of translating client's desires into the technical language needed for our team to create tools that get results. He is also a highly sought after coach and consultant who knows how to create digital branding solutions that create sales!

He co-founded 2 successful creative media companies, Legacy Solutions and Digital Brand Makeover, where he oversees teams of creative professionals to produce cutting edge media solutions to companies like Best Western Hotels, Famous Dave’s Restaurants, and The People Report. His years of experience has made him an authority in the arenas of media creation, next-gen training, and social media marketing.

In addition, Travis is a founding partner of the John Maxwell Team, an exclusive group of coaches and speakers highly trained and certified under the John Maxwell principles of business and leadership.

Travis has been married for 15 years to his wife, Lori. They have two girls, Madeline, 12, and Clara, 7. They live in Fort Worth, Texas.