Digital Marketing to Grow Your Business

The perfect training solution to learn how to get your business noticed online!
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  • Lectures 47
  • Length 4.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 5/2014 English

Course Description

Today your business success is largely dependent on your online presence. In fact, 86% of consumers will use the information they find online to help them decide what to purchase and who to purchase it from.

Business owners are left without practical answers to questions such as:

  • Can our customers find us?
  • Does our website encourage visitors to contact us?
  • What social media platforms should we be using?
  • How do we attract new customers?

From restaurants to plumbers – doctors to retail, no business can expect to succeed while doing a poor job marketing themselves. But where do business owners turn to discover the secrets of the ever-changing landscape of digital marketing?

That’s where Digital Brand Makeover comes in. This Udemy training program covers everything you need to make sure your business is winning the online game. With 47 video sessions, this in-depth course contains the combined marketing expertise that the DBrand team has gained while working with their broad and diverse range of clients. Companies just like yours!

Hosted by our chief strategist, Travis Matheny, this A to Z course will teach you all you need to know about web design, social media marketing, search engine optimization and everything in between. Not only will you learn basic and advanced techniques, you will be equipped to know when to to do it yourself and when to hire.

Here is what this course includes:
  • The Blueprint - This course starts at ground zero and gives you a full orientation to everything you need to know to maximize your online presence.
  • Getting Started - Our team walks you step by step to develop a custom strategy for your business. Why try every strategy when you can do the one that will work for you!
  • Going Deeper - Things are heating up. You will learn how people find your business and what makes them want to call or buy!
  • The Big One - Let’s get social. This course takes you through every major social media network and what you can do to drive real bottom line results with social media.
  • Make it Happen - Now our team gets practical and shows you how to setup and maintain all that you need to make a huge impact.

DBrand takes their proven strategies and breaks them down step by step so that you get the results you need - now!

Get started today!

What are the requirements?

  • Internet Access Level: All Levels

What am I going to get from this course?

  • At the end of this course the student will have a complete understanding of what it takes to successfully market their business online.

What is the target audience?

  • Small Business Owners, Marketing Managers, Entrepreneurs, Sales Staff

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: The Blueprint: Orientation to Digital Branding
03:23

Course 1 The Blueprint: Orientation to Digital Branding

I. Introduction

07:09

Course 1 The Blueprint: Orientation to Digital Branding

II. Where to begin?

09:42

Course 1 The Blueprint: Orientation to Digital Branding

III. Digital Dominoes

04:32

Course 1 The Blueprint: Orientation to Digital Branding

IV. Web

04:58

Course 1 The Blueprint: Orientation to Digital Branding

V. Search

04:55

Course 1 The Blueprint: Orientation to Digital Branding

VI. Social

02:46

Course 1 The Blueprint: Orientation to Digital Branding

VII. Push

Section 2: Getting Started: Developing a Solid Strategy
01:54

Course 2 Getting Started: Developing a Solid Strategy

I. Introduction

03:48

Course 2 Getting Started: Developing a Solid Strategy

II. The Why

03:00

Course 2 Getting Started: Developing a Solid Strategy

III. The Offer

03:28

Course 2 Getting Started: Developing a Solid Strategy

IV. The Landing

04:16

Course 2 Getting Started: Developing a Solid Strategy

V. The Reply

05:13

Course 2 Getting Started: Developing a Solid Strategy

VI. The Trust

03:55

Course 2 Getting Started: Developing a Solid Strategy

VII. The Ladder

05:41

Course 2 Getting Started: Developing a Solid Strategy

VIII. The Traffic

Section 3: Going Deeper: The 4 Tenants of Digital Branding
04:33

Course 3 Going Deeper: The 4 Tenants of Digital Branding

I. Introduction

08:35

Course 3 Going Deeper: The 4 Tenants of Digital Branding

II. A Website That Works

09:33

Course 3 Going Deeper: The 4 Tenants of Digital Branding

III. The Fundamentals of Great Web Development

05:26

Course 3 Going Deeper: The 4 Tenants of Digital Branding

IV. Navigating the Black Hole of SEO

08:18

Course 3 Going Deeper: The 4 Tenants of Digital Branding

V. Keywords

04:57

Course 3 Going Deeper: The 4 Tenants of Digital Branding

VI. ON-Page

05:52

Course 3 Going Deeper: The 4 Tenants of Digital Branding

VII. Off-Page and Social

02:25

Course 3 Going Deeper: The 4 Tenants of Digital Branding

VIII. “Asked for” Marketing

05:12

Course 3 Going Deeper: The 4 Tenants of Digital Branding

IX. Email Marketing

05:28

Course 3 Going Deeper: The 4 Tenants of Digital Branding

X. App Marketing

Section 4: The Big One: Social Media Marketing 101
02:51

Course 4 – The Big One: Social Media Marketing 101

I. Introduction

07:18

Course 4 – The Big One: Social Media Marketing 101

II. Let's Talk Results

09:32

Course 4 – The Big One: Social Media Marketing 101

III. The Zero Moment of Truth

08:35

Course 4 – The Big One: Social Media Marketing 101

IV. What is Social Media

04:05

Course 4 – The Big One: Social Media Marketing 101

V. The Objective

03:57

Course 4 – The Big One: Social Media Marketing 101

VI. The Participants

11:51

Course 4 – The Big One: Social Media Marketing 101

VII. The Content

02:44

Course 4 – The Big One: Social Media Marketing 101

VIII. The Vehicles

Section 5: Make It Happen: Navigating Your Fleet of Solutions
02:28

Course 5 – Make It Happen: Navigating Your Fleet of Solutions

I. Introduction

07:33

Course 5 – Make It Happen: Navigating Your Fleet of Solutions

II. Blogging

08:06

Course 5 – Make It Happen: Navigating Your Fleet of Solutions

III. Facebook

08:16

Course 5 – Make It Happen: Navigating Your Fleet of Solutions

IV. Twitter

10:25

Course 5 – Make It Happen: Navigating Your Fleet of Solutions

V. LinkedIn

07:15

Course 5 – Make It Happen: Navigating Your Fleet of Solutions

VI. Google Plus and Places

03:32

Course 5 – Make It Happen: Navigating Your Fleet of Solutions

VII. Yelp

06:38

Course 5 – Make It Happen: Navigating Your Fleet of Solutions

VIII. Youtube

03:43

Course 5 – Make It Happen: Navigating Your Fleet of Solutions

IX. Pinterest

04:45

Course 5 – Make It Happen: Navigating Your Fleet of Solutions

x. Social Bookmarking

04:52

Course 5 – Make It Happen: Navigating Your Fleet of Solutions

XI. Digital PR

05:33

Course 5 – Make It Happen: Navigating Your Fleet of Solutions

XII. Mailchimp

Mobile Apps
04:49
02:05

XIV. Consulting, Creation and Management

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Instructor Biography

Mr. Travis Matheny, Chief Strategist for Digital Brand Makeover

Travis has a unique background in both creative media as well as professional speaking. He has produced hundreds of media solutions that get the job done. He has an uncanny knack of translating client's desires into the technical language needed for our team to create tools that get results. He is also a highly sought after coach and consultant who knows how to create digital branding solutions that create sales!

He co-founded 2 successful creative media companies, Legacy Solutions and Digital Brand Makeover, where he oversees teams of creative professionals to produce cutting edge media solutions to companies like Best Western Hotels, Famous Dave’s Restaurants, and The People Report. His years of experience has made him an authority in the arenas of media creation, next-gen training, and social media marketing.

In addition, Travis is a founding partner of the John Maxwell Team, an exclusive group of coaches and speakers highly trained and certified under the John Maxwell principles of business and leadership.

Travis has been married for 15 years to his wife, Lori. They have two girls, Madeline, 12, and Clara, 7. They live in Fort Worth, Texas.

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