Digital Marketing Research: support your marketing decisions

Understand Your Market Landscape to Laser Target Your Marketing Campaign and to Lead Your Perfect Customer to You
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  • Lectures 8
  • Length 2.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 2/2015 English

Course Description

------------------------NEW 2015 VIDEOS & DOWNLOADABLE SLIDES--------------------------

Continuous Marketing research should be the focus of any company. No matter how Big or how Small you are, knowing what your customer thinks, how the market evolves, what your competitors are doing should be your constant priority.

After this course you will be able to answer the following key-questions

  • In a world of Multi-Device Multi-Tasking use, do we know how your customer deal with all of this?
  • What Analytics are telling us about how our customer are using your website?
  • Are they concerned about Privacy?
  • What Social Media do they use most and how?
  • Do you understand the Psychology of your customers?

Now Digital Marketing Research has made all of this possible without spending a fortune!

What are the requirements?

  • Basic Digital Marketing Knowledge

What am I going to get from this course?

  • Find How To Conduct Digital Marketing Research
  • Understand The Customer Buying Process
  • Fine Tune Your Marketing Campaign
  • Achieve Consistent Results
  • Save Time and Money Understanding Your Market Landscape Sooner

What is the target audience?

  • Marketing Managers
  • Web Owners
  • Web StartUps
  • Web Managers

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Digital Marketing Research
Intro & History
Preview
09:09
The Customer is in Charge: Find How
Preview
08:27
Multi-Device and Multi-Tasking Research
07:52
Understand Your Customer Buying Process
10:18
Understand Your Customer Research
12:59
Other Types of Web Testing
12:34
Who applies it & Summary
08:41
Slides
75 pages

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Instructor Biography

Oxford Learning Lab, Professional Marketing Courses by Top Experts

Oxford Learning Lab is an online provider of Marketing & Business Strategy education.

All the courses have been created under the supervision of Oxford College of Marketing, a Chartered Institute of Marketing (CIM) centre of excellence. Each course has been developed in collaboration with leading experts who have a proven academic or consultancy experience in their field. You can find them working on MBA and University programs with establishments like Wharton, Madrid, Cranfield, Warwick , Aston and Portsmouth to mention just a few. Some of them consult for FTSE 100 and Fortune 500 companies.

Our courses have been created to help you to quickly grasp complex marketing concepts, from Marketing Planning and Segmentation to Social Media Marketing and Analytics, to mention a few.

All the courses are divided into byte-size chunks of information which are easy to absorb. This means if you do not have enough time, you will find that by dipping in and out of the videos a few minutes each day, whenever you can, your understanding of marketing will be transformed.

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