Digital Marketing Research: support your marketing decisions
3.6 (5 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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Digital Marketing Research: support your marketing decisions

Understand Your Market Landscape to Laser Target Your Marketing Campaign and to Lead Your Perfect Customer to You
3.6 (5 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
43 students enrolled
Last updated 2/2017
English
Current price: $10 Original price: $95 Discount: 89% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 1 hour on-demand video
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Find How To Conduct Digital Marketing Research
  • Understand The Customer Buying Process
  • Fine Tune Your Marketing Campaign
  • Achieve Consistent Results
  • Save Time and Money Understanding Your Market Landscape Sooner
View Curriculum
Requirements
  • Basic Digital Marketing Knowledge
Description

------------------------NEW 2015 VIDEOS & DOWNLOADABLE SLIDES--------------------------

Continuous Marketing research should be the focus of any company. No matter how Big or how Small you are, knowing what your customer thinks, how the market evolves, what your competitors are doing should be your constant priority.

After this course you will be able to answer the following key-questions

  • In a world of Multi-Device Multi-Tasking use, do we know how your customer deal with all of this?
  • What Analytics are telling us about how our customer are using your website?
  • Are they concerned about Privacy?
  • What Social Media do they use most and how?
  • Do you understand the Psychology of your customers?

Now Digital Marketing Research has made all of this possible without spending a fortune!

Who is the target audience?
  • Marketing Managers
  • Web Owners
  • Web StartUps
  • Web Managers
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Curriculum For This Course
8 Lectures
02:25:00
+
Digital Marketing Research
8 Lectures 01:10:00


Multi-Device and Multi-Tasking Research
07:52

Understand Your Customer Buying Process
10:18

Understand Your Customer Research
12:59

Other Types of Web Testing
12:34

Who applies it & Summary
08:41

Slides
75 pages
About the Instructor
Oxford Learning Lab
4.3 Average rating
599 Reviews
16,804 Students
19 Courses
Professional Marketing Courses by Top Experts

Oxford Learning Lab is an online provider of Marketing & Business Strategy education.

All the courses have been created under the supervision of Oxford College of Marketing, a Chartered Institute of Marketing (CIM) centre of excellence. Each course has been developed in collaboration with leading experts who have a proven academic or consultancy experience in their field. You can find them working on MBA and University programs with establishments like Wharton, Madrid, Cranfield, Warwick , Aston and Portsmouth to mention just a few. Some of them consult for FTSE 100 and Fortune 500 companies.

Our courses have been created to help you to quickly grasp complex marketing concepts, from Marketing Planning and Segmentation to Social Media Marketing and Analytics, to mention a few.

All the courses are divided into byte-size chunks of information which are easy to absorb. This means if you do not have enough time, you will find that by dipping in and out of the videos a few minutes each day, whenever you can, your understanding of marketing will be transformed.