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An Introduction into Database Marketing for business owners

How to build a database of potential clients for your business to help you sell more products and services online
3.7 (36 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,755 students enrolled
Created by Sam Dey
Last updated 2/2016
English
Free
Includes:
  • 37 mins on-demand video
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
Build a database of past and potential clients for their business
Attract repeat customers into their business
Understand how to build a relationship with leads and customers to help them become brand advocates for your company
Know what platforms to go to build their database and create capture pages
View Curriculum
Requirements
  • Students will need to be willing to learn a new method of online marketing
  • To implement these strategies students will need to purchase a database marketing software for $19 (don't buy beforehand...details discussed in the course)
Description

In this course you will learn the fundamentals to database marketing and how to use it to help you attract repeat clients into your business as well as build a following of brand advocates online. You will learn exactly how to:

  • Increase online sales to your products and/or services
  • Build a culture of repeat clients into your business
  • Attract new and targeted leads into your business
  • Build a relationship with your new and existing customers
  • Automate your database marketing

Being able to attract repeat buyers to your business as well as creating fresh leads into your business is a skill that every business needs. Within this course I explain how you can use database marketing as a means to do exactly that. This course is designed to be an introduction into the world of database marketing and not overwhelm you with too much information. Instead you learn the basic principles to building your own database and pointed in the right direction of where you can access tools to help you to successfully build your database.

Within the course I will also explain how you can use social media to help you to create brand loyalty as well as drive free traffic to your website. This includes topics such as content marketing, blogging, video marketing and the importance of value marketing. I also touch upon paid advertisements and what you need to look out for before you start your paid advertisement campaigns to ensure that they will help you to progress towards your goal of building repeat customers rather than paying for customers who only buy from you once.

This course is designed for beginners to internet marketing and database building and for that reason the lectures are kept short and concise with clear and to the point information. The aim of this course is to help to get you to a stage in your online marketing where you feel confidant and comfortable with lead generation. This course will only take you around 45 minutes to complete and this was purposely done so that you can take the course multiple times to help solidify your learning.

The structure of this course is as follows:

  1. Learn what database marketing is
  2. Learn why database marketing is important
  3. Learn how database marketing can help you to attract more clients
  4. Learn how database marketing can help you to build repeat clients
  5. Learn what tools you can use to build your database
  6. Learn how to drive traffic to your webpages
  7. Additional resources and bonuses
Who is the target audience?
  • Business owners and/or entrepreneurs looking for effective solutions to help market their products or services online
  • Those looking to build a following for their business
  • Those looking to increase their knowledge and understanding of online marketing
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Curriculum For This Course
Expand All 11 Lectures Collapse All 11 Lectures 37:02
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Database marketing overview
1 Lecture 01:44

A quick introduction of what database marketing actually is and why it is essential for the expansion and growth of your business.

Introduction
01:44
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Database marketing basics
3 Lectures 10:10

In this video I outline the main benefits to database marketing and speak about how you can use it to help you build repeat clients to your business.

Database marketing part 2
03:15

What is a capture page? In this lecture I delve into the answer to this question and demostrate how you can use a capture page to help you to build your companies database.

What is a capture page?
04:23

In this lecture we talk about the importance of an autoresponder in managing all of you database marketing.

What is an autoresponder?
02:32
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Managing your database
2 Lectures 08:45

A quick introduction to one of the best auto-responders out there at the moment, Aweber.

Aweber example
02:47

Database marketing is all about building relationships with your leads and with your clients and in this lecture I speak about exactly how you can do this to help you to position yourself for maximum sales.

Relationship building
05:58
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Building your database
3 Lectures 14:31

A quick crash course into how to generate traffic to your capture pages

Free traffic
06:05

A quick crash course into how to generate traffic to your capture pages

Paid Traffic
05:00

Resources that you can use to help you to create your capture page

Creating your capture page
03:26
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Bonus
2 Lectures 01:52

Download the course slides here: http:www.deytips.com/bizemail

Download course slides
01:01

Join me on YouTube for weekly marketing tips: http://www.deytips.com/youtube

More Free video training
00:51
About the Instructor
4.2 Average rating
154 Reviews
7,754 Students
3 Courses
Marketing consultant

I have been in business now for over 6 years and in this time I have acquired a range of business skills including marketing, business management, administration and much more. I have run online as well as offline companies and have been involved in not-for profit as well as private limited companies.

My passion

I enjoy marketing and as a result I spend a lot of time researching into the industry and staying on top of modern marketing practises. I also happen to be a marketing consultant and this allows me to stay current and informed about the industry. My background in marketing and in particular online marketing is when I first started selling physical products online via marketplaces such as Amazon and eBay. The fact that I was able to sell products internationally from the comfort of my bedroom really fascinated me and I wanted to learn more about the internet and how it could be used as a tool to market products and services. I am looking to expand my consultancy business within the next few years as well as launching my own digital marketing agency.

My Courses

I am a passionate teacher and have undertaken a few train the trainer courses. I break things down to my students to make learning extremely easy and I make myself accessible for students to ask questions and receive speedy, well thought out replies. I also run a marketing blog at DeyTips as well as a YouTube channel dedicated to providing marketing tips on a weekly basis.

I really hope you enjoy my courses on offer. All the Best of life

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