Digital Marketing Masterclass - 22 Courses in 1
4.7 (206 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
2,555 students enrolled
Wishlisted Wishlist

Please confirm that you want to add Digital Marketing Masterclass - 22 Courses in 1 to your Wishlist.

Add to Wishlist

Digital Marketing Masterclass - 22 Courses in 1

Learn digital marketing skills to grow your business: Social Media, Facebook, SEO, YouTube, Email Marketing, Websites+
New
4.7 (206 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
2,555 students enrolled
Last updated 9/2017
English
English [Auto-generated]
Price: $200
30-Day Money-Back Guarantee
Includes:
  • 28.5 hours on-demand video
  • 12 Articles
  • 27 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Assignments
  • Certificate of Completion
What Will I Learn?
  • You will learn how to use dozens of proven digital marketing strategies
  • You will improve your brand identity and grow your brand's audience
  • You will learn how to use all of the most popular social media platforms to grow your business
  • You will grow your email list, website traffic, subscriber count, and social media following
  • You will see tangible results by taking action throughout the entire course
  • You will increase conversions and sales with real world techniques
View Curriculum
Requirements
  • No prior marketing knowledge required
  • You should be ready to take action and see real results!
Description

You're looking for a complete digital marketing course to teach you everything you need to become a digital marketing expert, right?

You've found the right course!

With the skills learned in our digital marketing course, you can:

  • GROW your own business
  • LAND a job in this hot marketing industry
  • HELP a client increase their business

We want to help you grow your business! 

We promise to do everything we can to help you with all of these digital marketing strategies:

  1. BRANDING
  2. WEBSITES
  3. EMAIL MARKETING
  4. BLOGGING
  5. COPYWRITING
  6. SEO (Search Engine Optimization)
  7. YOUTUBE
  8. VIDEO MARKETING 
  9. FACEBOOK PAGES
  10. FACEBOOK GROUPS
  11. FACEBOOK ADS
  12. FACEBOOK FOR LOCAL BUSINESSES 
  13. GOOGLE ADS
  14. GOOGLE ANALYTICS 
  15. TWITTER
  16. INSTAGRAM
  17. PINTEREST
  18. LINKEDIN
  19. PERISCOPE
  20. LIVE-STREAMING ON SOCIAL MEDIA
  21. PODCASTING
  22. QUORA

Most of the tools and strategies we recommend and teach you to use are completely free!

WHAT DO YOU GET WHEN YOU ENROLL IN THE DIGITAL MARKETING MASTERCLASS?

  • Lifetime access to the course and all updates
  • Personalized support and answers to your questions
  • Udemy certificate of completion
  • 30-Day 100% money back guarantee - no questions asked!

DIGITAL MARKETING COURSE BONUSES?

  • Downloadable checklists to keep you on track
  • Downloadable guides to help you take action
  • Case Studies to show you behind the scenes of our strategies

WHO ARE YOUR INSTRUCTORS?

The cool thing about this course is that you two teachers! Phil Ebiner and Diego Davila have been using digital marketing to grow their own six-figure businesses. 

With over 300,000 students combined in their Udemy courses, Phil and Diego knows what it takes to help absolute beginners learn complicated digital marketing skills. They've combined techniques and strategies taught in many of their other best selling courses, and put it all together with this complete digital marketing course.

GET READY TO TAKE ACTION

Throughout the entire course, you'll be taking action!

You'll learn the proper techniques and strategies for each section. Then you'll see how these strategies are used in the real world with case studies. Finally, you'll take action yourself, and see real results!

NOW IS THE TIME TO START USING DIGITAL MARKETING TO GROW

Whether you're completely brand new to all of these topics, or you use a few of them, now is the perfect time to take action. 

Enroll now so that you can take advantage of the skills you learn to grow your business!

Who is the target audience?
  • Entrepreneurs, business owners, bloggers, YouTubers, social media fans
  • Website owners who want to increase web traffic, conversions, and sales
  • Business owners who want to use digital marketing (social media, content marketing, YouTube, and many other strategies) to grow their business
  • Anyone wanting to do your own marketing - and not waste money
Compare to Other Digital Marketing Courses
Curriculum For This Course
298 Lectures
28:45:28
+
Introduction
4 Lectures 11:32

Welcome to the Digital Marketing Masterclass! Our hope is to serve you as best as we can, to help you launch and grow your own business. This video lays out what you can expect with this course!

Preview 01:32

Download these two great resources that will help you through the digital marketing course.

Preview 00:09

Are you brand new to digital marketing? If so, this is the lecture YOU NEED TO WATCH. We'll break down the strategy that we cover throughout this course in just 10 minutes.

Preview 09:27

Use this roadmap to figure out where sections you want to jump around to.

Preview 00:24
+
Define Your Business & Target Audience
12 Lectures 46:41

As you dive into growing your brand with digital marketing, it's important to truly understand your business and target audience. In this lesson of the Digital Marketing Masterclass, download the worksheet that will help you get started.

DOWNLOAD: Define Your Business Worksheet
00:06

In this lesson of the Digital Marketing Masterclass, you'll better define what problem your business is solving. What are you doing to make the world a better place?

Preview 04:03

Let's look at some real world examples of three companies and their brand purpose. We'll look at the Real Medicine Foundation, TOMS Shoes, and Chubbies Shorts.

Case Study: 3 Brand's Purpose
05:25

In this lesson of the Digital Marketing Masterclass, you'll find your unique selling proposition - what separates you from the crowd. Some questions we'll answer are:

What makes you different?

Why do you do what you do?

Finally, we'll come up with our Positioning Statement which will help us with all of our digital marketing in the future.


Position Your Brand
04:06

Let's see some real world company positioning statements. We'll look at Amazon and Harley Davidson.

Case Study: Amazon and Harley Davidson Positioning Statements
03:05

Make sure that you understand your business mission and position before moving on with trying to do any digital marketing.
Define Your Business
3 questions

In this lesson of the Digital Marketing Masterclass, let's dive a bit further into what makes you different - your unique selling proposition

First, it will help if you find other companies similar to what you do, and figure out how you can be different and better.

Unique Selling Proposition
06:01

What is your business personality? Where does your personality show up? In this lesson of the Digital Marketing Masterclass, you'll learn how and where your personality shows.

Personality: What's Yours?
01:49

Here's another case study to show real world examples of brand personality. In this lesson of the Digital Marketing Masterclass, we'll look at Chubbies, TOMS, and MailChimp.

Case Study: 3+ Brands Show Their Personality
06:54

In this lesson of the Digital Marketing Masterclass, we'll help you find your audience. You'll start with your broadest circle of prospective customers, and move towards a more focused target audience. 

Find Your Audience
04:57

Take a few minutes to find where your audience lives online.
Where is Your Audience?
3 questions

Before spending time, money, and energy starting a business that has a low chance of succeeding, let's validate your business idea first.

In this lesson of the Digital Marketing Masterclass, you'll learn how to do two types of validations - soft and hard validation.

Validate Your Business Idea
08:30

See a real world example of how Phil validates his business ideas with surveys.

CASE STUDY: Phil Surveys His Audience
01:09

Can't get enough? Here are additional articles and resources that will help you take the skills you learned in this section to the next level.

Supplemental Reading List
00:36
+
Brand Identity
7 Lectures 52:17

In this lesson of the Digital Marketing Masterclass, we'll learn the basics of creating your brand identity - the visuals you use across all your digital marketing. You'll learn our best tips for easier and better graphics.

Branding Basics
02:27

Let's look at some real world examples of brand identity from TOMS Shoes, Under Armour, and Virgin America to see how popular companies have created a brand identity.

Case Study: 3 Companies with Great 'Brand' Strategies
04:43

In this lesson of the Digital Marketing Masterclass, we'll share some free tools to help you come up with brand colors, fonts, and find high quality photos.

Tools for Creating Graphics
07:39

Here are links to all of the free brand graphics that we mentioned in the last message.

Brand Assets: Links to Helpful Resources
00:24

In this lesson of the Digital Marketing Masterclass, you'll learn how to use Canva a free tool that professionals use to create graphics.

Quick Canva Tutorial
10:35

In this lesson of the Digital Marketing Masterclass, you'll learn how to use Photoshop a tool that professionals use to create graphics.

Quick Photoshop Tutorial
26:10

Can't get enough? Here are additional articles and resources that will help you take the skills you learned in this section to the next level.

Supplemental Reading List
00:19
+
Websites
34 Lectures 03:05:25

Welcome to a brand new section of the Digital Marketing Masterclass! In this section, you'll learn about the importance of a website, and how to create your very own website with WordPress.

Website Tools & Why I Use WordPress
03:39

Get inspiration for the type of website you want to make.
Find an Inspirational Website
1 question

In this lesson of the Digital Marketing Masterclass, you'll learn how to choose the right domain name for your business and brand.

Choose Your Domain Name
05:28

In this section of the course, you get a number of lessons from our full WordPress Websites for Beginners course. 

Intro to the WordPress Course Lessons
01:15

In this lesson of the Digital Marketing Masterclass, learn how to purchase hosting and install WordPress. We'll be using BlueHost as an example.

Purchase Hosting and Install WordPress
05:59

In this lesson of the Digital Marketing Masterclass, learn how to navigate the WordPress dashboard.

Navigating WordPress
06:06

In this lesson of the Digital Marketing Masterclass, learn how to install a brand new theme - which is basically the look and feel of your website.

Install a New Theme
06:34

In this lesson of the Digital Marketing Masterclass, learn how to change the home page of your website from a blog to a static page.

Add a Static Home Page
04:09

In this lesson of the Digital Marketing Masterclass, learn how to edit your basic page and change the site title.

Editing a Page & Change the Site Title
17:05

Add and Edit a Menu
05:41

In this lesson of the Digital Marketing Masterclass, learn how to publish your website and make it live.

Publishing Your Website
01:41

In this lesson of the Digital Marketing Masterclass, learn how to write blog posts, and organize the look of your blog.

Writing a New Post & Organizing Your Blog
09:12

In this lesson of the Digital Marketing Masterclass, learn how to change the blog feed page - from showing excerpts or full content.

Blog Page Design - Excerpts vs. Full Content
01:00

In this lesson of the Digital Marketing Masterclass, learn how to embed videos into your website.

Adding a Video to Your Website
03:44

In this lesson of the Digital Marketing Masterclass, learn how to customize the sidebar widgets, which appear across many pages of your website.

Customize the Sidebar
04:47

In this lesson of the Digital Marketing Masterclass, learn how to add and customize the site icon (the icon that appears in the browser for your website).

Change Your Site Icon
01:47

In this lesson of the Digital Marketing Masterclass, learn how to customize your favicon with a plugin - good for any website theme.

Change Your Site Icon with a Plugin
02:25

In this lesson of the Digital Marketing Masterclass, you'll learn how to make your website mobile friendly - great for usability and even S.E.O.

Make Your Website Responsive and Mobile Friendly
03:27

In this lesson of the Digital Marketing Masterclass, you'll learn how to customize the footer information of your website.

Customize the Footer Information
03:28

In this lesson of the Digital Marketing Masterclass, learn how to find plugins - which give a ton of customization options for your website.

Find, Install, and Activate Plugins
07:19

In this lesson of the Digital Marketing Masterclass, learn how to install a plugin that backs up your website.

Backing Up Your Website
04:48

In this lesson of the Digital Marketing Masterclass, learn how to install a plugin that protects your website from attackers and increases security.

Securing Your Site from Attackers
04:51

In this lesson of the Digital Marketing Masterclass, learn how to install a plugin that makes your website SEO friendly - increasing the ranking of your website in search engines.

Make Your Site SEO Friendly
05:37

In this lesson of the Digital Marketing Masterclass, learn how to install a plugin that makes your website faster - another factor in SEO.

Make Your Website Faster
04:33

In this lesson of the Digital Marketing Masterclass, learn how to install a plugin that builds in Google Analytics to your WordPress dashboard.

See Google Analytics in WordPress
05:06

In this lesson of the Digital Marketing Masterclass, learn how to install a plugin that blocks spam.

Block Spam with Akismet
03:13

In this lesson of the Digital Marketing Masterclass, learn how to install a plugin that allows you to shorten links using your own website URL.

Pretty Link Redirects and Link Shortener
02:58

In this lesson of the Digital Marketing Masterclass, learn how to install a plugin that puts a contact form on your website.

Secure Contact Forms
07:07

In this lesson of the Digital Marketing Masterclass, learn how to install a plugin that adds a commenting system to your website.

Add Comments
05:07

In this lesson of the Digital Marketing Masterclass, learn how to install a plugin that allows you to do email marketing for free. You can collect email addresses with opt-in forms, and even send messages right from WordPress.

Free Email Marketing in WordPress
10:58

In this lesson of the Digital Marketing Masterclass, learn how to install a plugin for adding social sharing buttons to your website.

Add Social Sharing Buttons
06:51

In this lesson of the Digital Marketing Masterclass, you'll learn more about basic website design!

What Pages Do You Need?
08:42

In this lesson of the Digital Marketing Masterclass, you'll learn how to design a home page that works.

Design a Home Page that Works
08:54

In this lesson of the Digital Marketing Masterclass, you'll learn about the important start here and about page.

The Start Here (About Page)
06:15

In this lesson of the Digital Marketing Masterclass, you'll learn about the resources page.

The Resources Page
05:39
+
Email Marketing
9 Lectures 58:47

Welcome to a new lesson of the Digital Marketing Masterclass. In this section, you'll learn about email funnels. It doesn't have to be confusing, and I'll try to break it down so you clearly understand how to use them for your business!

Easy Email Marketing Funnels
06:51

In this lesson of the Digital Marketing Masterclass, you'll learn about our recommended email marketing tools.

Email Marketing Tools
04:09

In this lesson of the Digital Marketing Masterclass, you'll learn how to create irresistible lead magnets to encourage people to join your email lists.

Create a Lead Magnet
07:26

Come up with an irresistible lead magnet. Ideally you'll take the time to actually create your lead magnet. If you don't have time to do that right now, just do a little brainstorm and come up with your idea.
Plan Your Lead Magnet
2 questions

In this lesson of the Digital Marketing Masterclass, you'll learn how to use opt-in forms on your website. Look at examples of opt-in forms that work well.

Add Opt-In Forms to Your Website
05:34

In this lesson of the Digital Marketing Masterclass, you'll learn how to properly segment and tag your audience. This allows you to increase engagement by sending emails to people that want to read them.

Segment and Tag Your Audience
05:10

In this lesson of the Digital Marketing Masterclass, you'll learn how to properly write email sequences for a number of reasons: to welcome people to your website, sell a product or service, or even follow up on a purchase.

Create Email Sequences
13:06

In this lesson of the Digital Marketing Masterclass, you'll learn how to write email subject lines that increase open rates.

Write Better Email Subject Lines
03:54

In this lesson of the Digital Marketing Masterclass, you'll learn how to use analytics to improve your email marketing.

Use Reports to Analyze Success
07:05

Check out a case study of how Phil got 100 subscribers in less than a week. 

Case Study: How Phil Got 100+ New Subscribers in Less Than 1 Week
05:32
+
Copywriting & Blogging
8 Lectures 40:05

Welcome to a brand new section of the Digital Marketing Masterclass. In this section, you'll learn the basics of copywriting.

Copywriting Basics
02:19

In this lesson of the Digital Marketing Masterclass, you'll learn the basic marketing funnel A.I.D.A.

A.I.D.A.
05:31

Let's look at a case study of a modern sales page that works. It's simple, and it's all you need.

Case Study: A Sales Page That Works
08:14

In this lesson of the Digital Marketing Masterclass, you'll learn our 10 commandments of copywriting - which will improve not just your sales pages, but also emails and blogging.

10 Commandments of Copywriting
06:42

In this lesson of the Digital Marketing Masterclass, you'll learn how to write better headlines for your sales pages and articles to increase open rates.

Write Better Headlines
05:21

In this lesson of the Digital Marketing Masterclass, you'll learn how to write quality blog articles - a key part of your content marketing strategy.

Write Quality Articles
06:17

In this lesson of the Digital Marketing Masterclass, you'll learn how to improve your website's SEO. We'll be using a plugin called YOAST S.E.O. but you can use these best practices even without the plugin.

Improve Your Website's SEO
05:23

Can't get enough? Here are additional articles and resources that will help you take the skills you learned in this section to the next level.

Supplemental Reading List
00:18
+
YouTube
21 Lectures 01:49:22

Welcome to a new section of the Digital Marketing Masterclass on YouTube. First, you'll learn why having a YouTube channel is a great digital marketing strategy.

YouTube Basics
06:39

In this case study, dive into Phil's YouTube channel and how he uses it to grow his email list and make sales.

Case Study: Phil's YouTube Sales Funnel
04:43

In this lesson of the Digital Marketing Masterclass, you'll learn how SEO works on YouTube, and why watch time is more important than view counts.

SEO: Watch Time vs. View Count
03:33

In this lesson of the Digital Marketing Masterclass, you'll learn how to do keyword research to find YouTube video topics.

YouTube Keyword Research
05:39

In this lesson of the Digital Marketing Masterclass, let's walk through creating your YouTube channel.

Start Your YouTube Channel
02:59

Start your YouTube Channel.
Create Your YouTube Channel
1 question

In this lesson of the Digital Marketing Masterclass, and YouTube section, set up your channel art.

Design and Add Channel Art
07:23

In this lesson of the Digital Marketing Masterclass, and YouTube section, add a proper description to your YouTube channel.

Add Your Channel Description
02:41

In this lesson of the Digital Marketing Masterclass, and YouTube section, learn how to customize the layout of your channel.

Customize Your Channel Layout
04:26

Learn a quick trick to increasing YouTube subscriptions by as much as 400%!!!

Increase YouTube Subscriptions by 400%
00:19

In this lesson of the Digital Marketing Masterclass and YouTube section, learn how to add a YouTube channel trailer - and what you should include in that channel trailer.

Add a YouTube Channel Trailer
02:29

In this lesson of the Digital Marketing Masterclass and YouTube section, verify your channel to get more options like live streaming, longer videos, and other important settings.

Verify Your Channel and More Important Settings
06:34

In this lesson of the Digital Marketing Masterclass and YouTube section, set your upload defaults to make your uploading more efficient. Also, add featured content and branding to increase views and subscribers.

Upload Defaults, Featured Content, and Branding
06:01

In this lesson of the Digital Marketing Masterclass and YouTube section, go through a typical YouTube upload - learning how to write better SEO-friendly titles, descriptions, tags, and a thumbnail.

Uploading a Video: Titles, Descriptions, Thumbnails, and Tags
11:41

In this lesson of the Digital Marketing Masterclass and YouTube section, learn how to add YouTube Cards and End Screens that make your video clickable both on mobile and desktop.

Adding YouTube Cards and End Screens
07:53

In this lesson of the Digital Marketing Masterclass and YouTube section, learn how to check out the analytics to improve your channel.

YouTube Analytics
06:08

In this lesson of the Digital Marketing Masterclass and YouTube section, learn how to use the community tab to quickly respond to comments and messages. Also, find subscribers with the biggest following - great for partnering with.

The Community Tab
02:17

In this lesson of the Digital Marketing Masterclass and YouTube section, learn how to Go Live on YouTube.

Going Live on YouTube
04:07

In this lesson of the Digital Marketing Masterclass and YouTube section, learn how to find free music for your videos on YouTube.

Free Music Library on YouTube
01:37

In this lesson of the Digital Marketing Masterclass and YouTube section, learn how to create an ad out of your YouTube video.

Create a YouTube Ad / Promote Your Videos
05:09

In this lesson of the Digital Marketing Masterclass and YouTube section, learn how to spy on your competition with Social Blade. Also, see projections for your very own channel.

Spy on Your Competitors with Social Blade
04:02

Learn how to use the TubeBuddy YouTube extension to be more efficient at publishing YouTube videos.

TubeBuddy Tutorial: Optimize Your YouTube Experience
13:02
+
Video Marketing
24 Lectures 01:29:57

Welcome to a brand new section of the Digital Marketing Masterclass. Video Marketing is a huge part of modern business marketing. Learn why in this lesson.

Video Marketing Basics
03:36

In this lesson of the Digital Marketing Masterclass, you'll learn our recommended video equipment for any budget.

Video Equipment for Beginners
08:28

In this lesson of the Digital Marketing Masterclass, you'll learn about some other tools to make your videos look more professional - like graphic templates.

Tools to Help Make Your Videos Look Pro
04:02

In this lesson of the Digital Marketing Masterclass, you'll learn how to structure a proper marketing video.

Structure a Video that Sells
04:19

In the following lessons of this section, we'll share some lessons from the Video Production Bootcamp.

Video Production Bootcamp Intro
01:04

Here are the key elements to making a great video:

Camera

You need anything to capture video. We’ve used everything from smartphones to $50k+ cameras. Of course some cameras have more capabilities than others (resolutions/slow motion/etc), but for everyone starting out a smartphone or cheap DSLR is fine. It’s all about knowing what your camera is capable and how to make it look its best.

Subject

A great video needs a subject. You need something or someone captivating with a story. Even if you’re making commercial projects, the more interesting your story (or how you present it) is, the better response your video will have. A story that has heart, that someone can relate too will be better than one without.

Light

You need light to expose your video,  ‘to make it bright enough’.  Light comes both naturally and artificially. Natural light comes from the sun, while artificial light is man-made. Not only is light essential to expose your video, but it also helps tell your story by creating a mood.

Audio

Audio is another essential piece of video. While a video doesn’t need audio to technically make it a video, audio can make or break your video. Knowing how to record great audio in any environment is essential. Luckily, there are different microphones that help you in different situations.

Edit

Some say that editing is where the story is build. You use editing to not only put together the best camera takes, but also to create emotion, add comedy, and increase engagement with things like music, graphics, and color grading.

Distribution

Great videos should be seen, and we live in an amazing world where we can freely share our videos around the world to anyone with a computer. You need to know how to make it easy for people to find your videos, and expand your reach with tools like social media.

You Need These Things to Make a Great Video
03:17

Much of what makes a video successful happens before the production. These next three tips will help you come up with the right video for your purpose.

What’s your end goal?

To create the right video, you need to know what your end goal is. Are you trying to entertain with a music video or comedy sketch? Are you trying to teach with a tutorial or educational documentary? Are you trying to sell with a commercial or promotional video? What's the best way to visually show this genre of video? You can achieve your goal with any type of video, but generally there is one type that will accomplish your goal best.

Who is your target audience?

While it would be great if every person in the world was interested in watching your video, that’s probably not the case. You need to find out who your target audience is. These are people searching for stories like yours who are more likely to like and share your video and help it reach even more people. Before making your next video, really think about who you want to reach with it. Keep them in mind as you write a script, come up with shots, and design a style through editing.

Where do you want to share?

Different platforms call for different types of videos. Youtube is great for creators putting out consistent work looking for an audience already searching for video content. Vimeo is for higher quality creative video makers aspiring to be paid for their video work, not just use video as a tool for their business. Twitter and Instagram are great for shorter videos. Facebook is another place you can upload directly to. It’s also a place you can share links to your videos from YouTube or Vimeo.

We recommend YouTube as the ultimate place to grow a video brand and audience. But if you’re a business that already has an audience on multiple platforms, it’s a good idea to make specific content for each platform. At the same time, it’s easier to grow if you focus on one platform.

Create the RIGHT Video for Your Brand
02:47

Great videos start with a great story.

And videos are one of the best mediums of telling stories - we live in a visual world. You might already have the perfect story in your mind. Other times, you might need to come up with a story. Or maybe you’re starting a YouTube channel, but don’t know what to make your videos about.

This lesson will cover different ways to come up with great video ideas.

Come Up with a GREAT Video Idea
05:05

Pre-production is important, even for videos that seem like they don’t need it. We spent weeks preparing for this video course - writing outlines, scripts, planning shoot days and locations, writing out shot lists.

For us, pre-production includes: concept, timeline, equipment list, personnel list, budget.

Depending on if you’re making this video for yourself or for another company, you might need to write up a treatment and pitch it to your client. This includes a description of the work, schedule, and how much it will cost. This can also act a sort of “Bible” for you to come back to when you feel you may have lost sight of your original vision.

This lesson in the video production bootcamp will teach you how to plan your video.

Plan Your Video
03:30

This next set of videos is put together for those of you interested in equipment. We always get questions about equipment we recommend, so in the following lessons we will cover the equipment we recommend at the time of filming. 

Technology changes rapidly and that’s why we try to make this course ‘camera agnostic’... meaning we believe you can shoot great videos with any camera, and they way we teach the course should work for you… no matter what camera you’re using.

Intro to Equipment
01:34

In this lesson of the Digital Marketing Masterclass, we'll share our recommended camera options.

Camera Options
06:00

In this lesson of the Digital Marketing Masterclass, we'll share our recommended microphone options.

Microphone Options
04:37

In this lesson of the Digital Marketing Masterclass, we'll share our recommended lighting options.

Lighting Options
01:55

In this lesson of the Digital Marketing Masterclass, we'll share our recommended editing tools.

Editing Tools
02:11

In these next few vidoes, you'll learn basic cinematography. How do you expose your video? How do you compose better shots? How do you choose a background? Basically, you'll learn how to use your camera to tell your story.

Settings and Exposure

The main thing you need to do with your camera is be able to set the settings so it is properly exposed. Exposure is how bright or dark your video is. You want it to be not too bright or not too dark.

You control exposure on your camera with three tools - Shutter Speed, ISO, and Aperture. You can also add or decrease light to make it brighter or darker.

Exposing Your Shot
05:25

Now that you know how to expose, you have to compose. Composition is basically understanding how to set your frame to tell your story. What is in your frame? What is not in your frame? Where are things in your frame? Everything in your frame matters.

This lesson will teach you about frame sizes, shot types, and how to position a subject.

Compose Your Shot
04:25

In this lesson of the video production bootcamp, you'll learn key tips to filming videos of yourself.

Filming Yourself
01:09

What shots do you need? This lesson of the video production bootcamp will teach you how to make sure you have the right shots to tell your story. You'll learn the difference between A-Roll and B-Roll, and how to tell your story with both.

Getting the Right Shot
03:43

Your video background should help tell your story. It shouldn’t be an afterthought.

You background depends on the type of video. Real backgrounds create an environment for your story. They shouldn’t be distracting, messy, or have things that shouldn’t be seen. Paper or cloth backgrounds are an option educational and promotional videos. They are great for consistency, even when setting up in different locations. Green screen is another option that allows you to replace the green screen with any background you want. A proper green screen that looks natural isn’t easy, and isn’t recommended for beginner video creators.

Choose a Background
02:32

See the behind-the-scenes of one of our setups - Phil's office. You'll see the background and lighting choices we've made. you'll hear the pros and cons of shooting in a home office. And you'll learn some tips for shooting in your own home

Phil's Office Setup
02:54

In this lesson of the Video Production Bootcamp, we show you how to properly use a smartphone for recording video. You'll learn about lighting, composition, slow motion recording, and filming yourself.

Shooting with a Smartphone
05:10

In this lesson of the video production bootcamp, you'll learn how to choose the microphone for your shoot. Remember your mic options - lavalier, shotgun, on-board shotgun, internal microphone, USB or studio mic. Each has a different purpose for a different situation.

Choosing the Right Microphone
03:21

This lesson of the video production bootcamp covers how to record better sound in any environment. You'll learn things like how to reduce echo and reduce background noise.

Record Better Audio in Any Environment
01:27

This lesson in the video production bootcamp will teach you about three-point lighting, the basic lighting setup for any video - interviews, narrative films, etc. You'll learn about the key light, fill light, and back light. You'll see us demonstrate the use of each light and set them up. By the end of this lesson, you'll be confident when going out to shoot your first project.

Basic Video Lighting: 3-Point Setup
07:26
+
Facebook Groups
4 Lectures 25:43

Welcome to this new section of the Digital Marketing Masterclass. This section is all about using Facebook Groups in your digital marketing plan. We'll cover how to start a Facebook group, and best practices for keeping your group engaged.

Why Facebook Groups?
02:19

In this lesson of the Digital Marketing Masterclass, you'll learn how to start a Facebook Group. Follow Phil, as he walks through all the steps, and shares best practices for Facebook Group setup.

Start a Facebook Group for Your Audience
11:26

Create a Facebook Group for your brand, and share it with the course!
Create Your Facebook Group
1 question

In this lesson of the Digital Marketing Masterclass, you'll learn how to keep your Facebook Group engaged with best practices.

Facebook Group Tips: Grow an Engaged Audience
08:24

In this lesson of the Digital Marketing Masterclass, you'll learn how to schedule posts, go live in your Facebook group, and post photos/videos to your group.

Posting Types, Live Streaming to Groups, and Scheduling Posts
03:34
+
Facebook Pages
19 Lectures 02:30:00

Welcome to a new section of the Digital Marketing Masterclass. This section is all about Facebook Pages. You'll learn why a Facebook Page is so important for your business, and how to set one up properly.

Why Facebook Pages are Important for your Business
01:09

In this lesson of the Digital Marketing Masterclass, you'll learn how to create and optimize your Facebook Page for your business or brand.

Creating an Optimized Facebook Page for your Business
08:57

In this lesson of the Digital Marketing Masterclass, you'll learn what essential information you should put on your  Facebook Page.

Adding Essential Information to your Facebook Page
10:39

In this lesson of the Digital Marketing Masterclass, you'll learn how to choose the right profile image for your Facebook Page.

Selecting your Profile Image
04:29

In this lesson of the Digital Marketing Masterclass, you'll learn how to create a professional-looking Facebook Page Cover.

Creating a Professional Facebook Cover Image
12:03

In this lesson of the Digital Marketing Masterclass, you'll learn how to write a better description for your Facebook Page.

Writing a Captivating Description for your Page
02:42

In this lesson of the Digital Marketing Masterclass, you'll learn how to choose the right username and URL for your Facebook Page.

Getting your Facebook Page Username & URL
02:45

In this lesson of the Digital Marketing Masterclass, you'll learn how to choose the right target audience for your Facebook Page.

Defining Your Facebook Page Target Audience
06:48

Here are some great Facebook Apps to use for your own Facebook Page.

Facebook Apps Links
00:18

In this lesson of the Digital Marketing Masterclass, you'll learn how to use Facebook Page Apps to get more fans.

Facebook Page Apps to Increase Fans Engagement
08:05

Today you will create an optimized Facebook Page following the steps you learned in this module.
Create your Facebook Page
1 question

In this lesson of the Digital Marketing Masterclass, you'll learn nine ways to monetize your Facebook Page.

Top 9 Ways to Monetize your Facebook Page
11:58

In this lesson of the Digital Marketing Masterclass, you'll learn how to use the different publishing tools available on your Facebook Page.

Exploring Publishing tools
10:12

In this lesson of the Digital Marketing Masterclass, you'll learn how to schedule a Facebook Page post. This is great for batching your Facebook Page posts.

Scheduling Posts
04:43

In this lesson of the Digital Marketing Masterclass, you'll learn how to use the call-to-action button on any Facebook Page.

Facebook Call-To-Action Button
09:28

In this lesson of the Digital Marketing Masterclass, you'll learn how to spy on your competitors on Facebook.

How to Spy your Competitors on Facebook
11:01

In this lesson of the Digital Marketing Masterclass, you'll learn how to make sure all of your posts get seen by your fans.

How to Guarantee your Fans see All your posts
09:32

In this lesson of the Digital Marketing Masterclass, you'll learn how to use Facebook Insights to analyze your Page success.

Exploring Facebook Insights
12:19

In this lesson of the Digital Marketing Masterclass, you'll learn how to promote your Facebook Page posts.

Promoting your Facebook Page
10:33

In this lesson of the Digital Marketing Masterclass, you'll learn different places to find royalty free images for your Facebook Page posts.

Four Unlimited sources of Royalty Free Image for your Facebook
12:19
15 More Sections
About the Instructor
Phil Ebiner
4.5 Average rating
29,385 Reviews
332,683 Students
76 Courses
Best Selling Instructor, 300,000+ Students

My passion is inspiring people through online courses. I love learning new skills, and since 2012 have been teaching people like you everything I know. Through my online learning business, Video School Online, I create courses that teach you how to become the better version of yourself with all kinds of skills.

What would you like to learn?

Would you like to make money teaching online courses?

Would you like to build your own 6-figure business?

Would you like to learn motion graphics in After Effects?

Would you like to learn how to shoot & edit videos like a pro?

Would you like to take better photographs?

Would you like to design better presentations, create a great resume, colorize black & white photographs, brew beer, adopt a cat, edit photos in Lightroom, launch a freelance career?

If you want to do any of these things, just enroll in the course. You have a 30-day money back guarantee if you don't like it. And I'm always improving my courses so that they stay up to date and the best that they can be. Check them out, and enroll today!

MORE ABOUT PHIL:

I've always tried to live life presently and to the fullest. Some of the things I love to do in my spare time include mountain biking, nerding out on personal finance, traveling to new places, watching sports (huge baseball fan here!), and sharing meals with friends and family. Most days you can find me spending quality time with my lovely wife and our cat.

In 2011, I graduated with my Bachelor of Arts in Film and Television Production at Loyola Marymount University - one of the top 10 film schools in the country. While there, I was fortunate to make documentaries in Switzerland, Germany, Mexico, and India. After graduating, I worked at Participant Media shooting and editing short-form documentaries for their website TakePart. I followed that stint with a contract at Stanbridge College where I discovered online learning. I helped pioneer their online school there. Most recently, I spent 2 years working at University of California Berkeley with the media team. Throughout this time I built my Video School Online brand to teach others the skills that I have. In May of 2015, I left the 9-5 world to make my own path. Since then, I've made more money, worked fewer hours, and only have done the things I love each day.

I want to show you how to be a better creator, make money from your creations, and live the life you dreamed of.


Diego Davila
4.6 Average rating
6,944 Reviews
68,420 Students
29 Courses
Entrepreneur and Social Media Innovator

Hi, I'm Diego. I'm a Network Engineer and I'm passionate Udemy Instructor.

My Mission is to inspire you to revolutionize your life so you can live the life you desire! Doing what you absolutely love every day around people you love and care. 

My goal is to produce the absolute best material, best courses to help you to bring your life to the next level, next level on your health, finances, relationship, and to help you to conquer your goals so you can live a more fulfilled life.

Some facts about Diego Davila in Udemy:

· 28 highly rated premium courses

· 58,000+ amazing students enrolled

· 5,500+ positive reviews and counting

I want to thank you for taking the time to improve your life and learn more and more, take a look on my courses. I created each one of them thinking about YOU.

Enroll now and start changing your life! see you inside! :)

Video School Online Inc
4.5 Average rating
29,159 Reviews
330,923 Students
69 Courses
Become a Better Creator!

Learn creative skills, from absolute beginner to advanced mastery. 

Video School Online exists to help you succeed in life. Each course has been hand-tailored to teach a specific skill. I hope you agree!

Whether you’re trying to learn a new skill from scratch, or want to refresh your memory on something you’ve learned in the past, you’ve come to the right place.

Education makes the world a better place. Make your world better with new skills!

Our courses can be watched 24/7 wherever you are. Most are fully downloadable so you can take them with you. You can also view them on mobile devices with the Udemy mobile app.

All courses have a 30-day money-back guarantee so that you can check it out, make sure it’s the right course for you, and get a refund if it’s not!