Digital Marketing Management: Win The Digital Marketing Game

A Complete GUIDE to Have More Vists, Leads and MONEY from Your Web Strategy. No matter if you are NEW or EXPERT player!
  • Lectures 148
  • Video 22 Hours
  • Skill level all level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion

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Course Description

COMPLETELY UPDATED ON JANUARY 2015 & DOWNLOADABLE SLIDES

-------------------INCLUDES 10 TOP COURSES SOLD FOR $67 EACH---------------------

MORE THAN 1900 SUCCESFULL MARKETERS WORLDWIDE ENROLLED SO FAR IN ONE OF THE MOST COMPLETE DIGITAL MARKETING COURSE ON UDEMY .

10 NEW 2015 TOPICS TO ACHIEVE MARKETING GREATNESS: MORE VISITS, MORE LEADS, MORE SALES and MORE MONEY. NO MATTER IF YOU JUST STARTING OUT OR YOU HAVE ALREADY A WEB PRESENCE. WE PUT TOGHETER THE PRACTICAL SKILLS FROM THE BEST PERFORMERS ON THE WEB SO YOU JUST NEED TO IMPLEMENT IT AND AVOID COSTLY MISTAKES!

  • Web CopyWriting 2015= Online the user is in charge. If they cannot understand what your website is about or what your offer is, they will quickly leave. Your online copy plays then, an essential role in grabbing the user's attention and keeping them interested. You will learn - through a combination of theory and examples - how to craft successful digital copy from scratch right through the drafting and editing stages.
  • Web Analytics 2015 =This course will give you an overview of the key ideas and web analytics processes. This is knowledge that you can use to improve the ROI of your web marketing. You'll see how to can use web analytics to encourage more visitors to flow through your web pages and convert them into enquiries, leads and sales.
  • Social Media Channels 2015 = SOCIAL MEDIA such as Twitter, LinkedIn and Facebook has grown significantly in the last years. Businesses are winning work from Twitter and LinkedIn. Facebook is being used in place of traditional advertising, yet a few years ago, to communicate with customers you picked up the phone or wrote a letter. This workshop shares secrets on the next steps with using digital marketing tools and how they can generate business for you.
  • Email Marketing 2015 =Compared to just about every other form of digital marketing, Email is still the most cost effective. It can form the bedrock of your communications strategy and 'join the dots' between your other online activities. It is quick, easy to implement, inexpensive and reliable. You'll discover how to form your strategies, set realistic targets and design engaging email content that gets delivered,opened, read and acted upon.
  • SEO - Search Engine Optimization 2015= Find out practical ways to make sure your site ranks highly for the key phrases your potential customers are typing into the search engines. This module of “Digital Marketing Course: Become a Digital Marketing Manager" course includes how to plan and implement a successful search strategy. Learn essential information for SEO such as page rank, link building, white hat techniques, indexing and many others. Understand how a proper on-site and off- site optimization will create long term value for your site.
  • PPC 2015= This course will cover all the strategy aspect related to Pay Per Click advertising. You will end up understanding how to define the right keywords, write the winning advert and use all the techniques to lower your price and increase ROI.
  • Web Usability (UX) = Design a more effective website that will improve customer satisfaction, have a better placement in the search engines and convert more traffic into sales. Website Usability course is particulary effective for web designers, web developers or marketers in need to dramatically improve their website results.
  • Content Marketing 2015 =Content Marketing is the ability to create the content that people want to have from you. Either on your site, on your email or social media channel, having a content marketing strategy will allow you to better engage and convert your audience.
  • Campaign Planning 2015 =Campaign planning is the act of putting togheter a strategy for your marketing activity. Thanks to analytics we can now mesure all our efforts and prove the campaign as worked or failed.
  • BONUS TRACK = Digital Marketing Research 2015

What am I going to get from this course?

  • Over 148 lectures and 21.5 hours of content!
  • Plan, Deploy, Manage, Audit your Digital Marketing Activity.
  • Write, Engage, Optimize, Convert
  • Learn how to use Key Performance Indicators.
  • Improve the ROI of your Digital Marketing.
  • Learn Best Digital Marketing Practices.
  • Adopt Winning Strategies.

What is the target audience?

  • Professional Marketers
  • Internet Start-Up
  • Website Owners/Managers
  • Marketing Consultants

What you get with this course?

Not for you? No problem.
30 day money back guarantee

Forever yours.
Lifetime access

Learn on the go.
Desktop, iOS and Android

Get rewarded.
Certificate of completion

Curriculum

Section 1: Web CopyWriting 2015
Intro
Preview
07:01
Understand the different online platforms to write on
03:58
Learn Where CopyWriting Sits on Your Marketing Plan
05:41
Best Practices
11:19
Create Killing Headlines
10:28
How to Write Links People Want to Click On
13:01
Examples: Learn From Who Is Already Doing It Right
06:01
Summary and Resources
03:53
Section 2: Web Analytics 2015
Intro
Preview
05:10
Understand Analytics
12:39
Learn what is working and what is not working on your site
08:39
Track the results of your marketing campaign
11:22
Describe your outcome & meet your goals
12:36
Examples on using analytics to draw conclusions on incoming traffic
09:35
Lagging and Leading Indicators: learn what will happen next
08:13
How Organizations are using analytics to make more money
05:26
Summary and Resources
05:30
Section 3: Email Marketing 2015
Intro
Preview
03:45
Meet the most powerful digital marketing tool
08:28
The Best Acquisition Channel System
09:38
Step One: Clarify Your Email Marketing Goals
04:55
Step Two: Create Your Email Marketing Machine
11:22
Step Three: Analyse Your Data
14:21
Step Four: Create email content that people want to read from you
12:37
Step Five: Test your emails in different platforms
12:26
Examples from leading companies
05:06
Summary and Resources
03:52
Section 4: Social Media Channels 2015
Intro and History
Preview
05:23
How We can Make the Most from Social Media
11:37
How to Make It Work for You 1
06:25
How to Make It Work for You 2
09:11
Social Media Marketing Plan 1
10:05
Social Media Marketing Plan 2
09:50
Social Media Marketing Plan 3
10:29
Learn from Who Applies It
06:30
Further resources and Summary
07:30
Section 5: SEO 2015
Intro and history
Preview
10:55
What is it
07:57
The Search SuperPower
05:54
Strategy and Techniques to Get to The Top 1
12:26
Strategy and Techniques to Get to The Top 2
13:33
Strategy and Techniques to Get to The Top 3
07:26
Who applies it and Summary
07:54
Section 6: Website UX 2015
Intro and history
08:15
First Steps on Getting the Site Your Customers Want
04:44
Start Testing Your Current Website
07:21
Learn How to Build a Better Site 1
10:55
Learn How to Build a Better Site 2
12:52
Learn How to Build a Better Site 3
10:19
Learn How to Build a Better Site 4
07:09
Examples: Who applies it
05:49
Further resources and Summary
04:10
Section 7: PPC - Pay Per Click 2015
Intro and history
06:20
The Different Pay Per Click Alternatives
05:23
Why and when do we use it
06:16
Strategy and Techniques for PPC 1
06:30
Strategy and Techniques for PPC 2
11:10
Strategy and Techniques for PPC 3
09:39
Strategy and Techniques for PPC 4
08:19
Who applies it
08:48
Further resources and Summary
03:27
Section 8: Content Marketing 2015
Intro & History
07:11
Mapping the Customer Research Journey
15:15
Start Creating a Content Strategy
10:59
The Million Dollar Question: Why People Should Follow your Content?
11:34
Tools That Help You Create Content Strategy
14:55
Design Content to Be Shared
12:56
Who applies it
07:51
Further resources and Summary
03:46
Section 9: Campaign planning 2015
Intro history What is it
Preview
10:03
Why Build a Marketing Campaign
09:20
Structure an Integrated Campaign
05:31
Campaign Planning - How To 1
12:09
Campaign Planning - How To 2
14:37
Campaign Planning - How To 3
11:09
Campaign Planning - How To 4
08:38
Campaign Planning - Examples
10:51
Further resources and Summary
04:02
Section 10: Bonus Topic: Digital Marketing Research 2015
Intro & History
Preview
09:09
The Customer is in Charge: Find How
08:27
Multi-Device and Multi-Tasking Research
07:52
Understand Your Customer Buying Process
10:18
Understand Your Customer Research
12:59
Other Types of Web Testing
12:34
Who applies it Further resources Summary
08:41
Section 11: Web CopyWriting That Works!
Intro to Copywriting for the Web
Preview
02:34
Why are you writing
01:49
How the web affects copywriting
02:35
What makes good writing
07:42
How people read online
Preview
06:05
Who are you writing for
09:00
Getting the words right-Planning
09:15
Drafting your copy
Preview
13:28
Editing your copy
05:14
Readability online-Part1
10:51
Readability online-Part2
10:32
Making use of headlines
06:53
Other layout tips
05:24
Navigability
10:59
Section 12: Email Marketing
Intro to Email marketing
Preview
03:17

Instructor Biography

Oxford Learning Lab , Professional Marketing Courses by Top Experts

Oxford Learning Lab is an online provider of Marketing & Business Strategy education.

All the courses have been created under the supervision of Oxford College of Marketing, a Chartered Institute of Marketing (CIM) centre of excellence. Each course has been developed in collaboration with leading experts who have a proven academic or consultancy experience in their field. You can find them working on MBA and University programs with establishments like Wharton, Madrid, Cranfield, Warwick , Aston and Portsmouth to mention just a few. Some of them consult for FTSE 100 and Fortune 500 companies.

Our courses have been created to help you to quickly grasp complex marketing concepts, from Marketing Planning and Segmentation to Social Media Marketing and Analytics, to mention a few.

All the courses are divided into byte-size chunks of information which are easy to absorb. This means if you do not have enough time, you will find that by dipping in and out of the videos a few minutes each day, whenever you can, your understanding of marketing will be transformed.


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Reviews

Average Rating
4.1
Details
  1. 5 Stars
    16
  2. 4 Stars
    6
  3. 3 Stars
    3
  4. 2 Stars
    0
  5. 1 Stars
    3
    • Phat Le

    Digital Marketing

    Absolutely a must watch if you are starting from square one. Just a huge amount of information to digest with great tips, tricks and strategies for digital marketing. I wish I had that guy working with me through the whole process. One thing I do wish they had was section cliff notes. I ended up typing 35 pages of notes which was a bit of a chore, but well done Udemy.

    • Kresimir Supek

    Another fantastic course from Oxlearn

    This is great stuff!

    • Tom Miller

    The re-freshed version of this course is excellent

    This is an excellent high-level overview of Digital Marketing Management. The instructor offers resources to go more in depth so its very useful at the higher level(s). He is very data and experimentation oriented in his POV of how to get the result you are looking for. He is very clear about you needed a clear vision of what you are trying to do before you start spending money or time on each topic. I have no doubt this course could be done in greater depth. But not on the budget that I could afford. This is a great compromise between coverage and details.

    • Cirillino

    The Ultimate Digital Marketing Guide

    Finally a course that puts toghter the 10 most important Digital Marketing topics for a reasonable price. The material is full of practical examples and is very useful if you are managing a website. The teacher is very good, and you can see is has several years experience in the field. A very good choice overall.

    • Tricia Wiley

    Excellent course, very comprehensive - would highly recommend.

    As a fellow trainer I found this course insightful and accessible. I needed to understand more about copywriting for a project I am working on and I now feel much more confident and informed. I would recommend this to anyone who needs to know more about copywriting for personal and business use.

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