Digital Marketing Made Simple - Step By Step Beginners Guide
4.3 (17 ratings)
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Digital Marketing Made Simple - Step By Step Beginners Guide

Intensive Digital Course inc: 34 Page Workbook, 5 Page Jargon Buster, 26 Tools and over 100+ Additional Resources
4.3 (17 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
170 students enrolled
Last updated 11/2016
English
Curiosity Sale
Current price: $10 Original price: $200 Discount: 95% off
30-Day Money-Back Guarantee
Includes:
  • 4.5 hours on-demand video
  • 17 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Understand more about the digital channels, how they work together and how your business can capitalise
  • Run effective paid search campaigns
  • Outsource digital activities to a range of suppliers and agencies
  • Run effective SEO campaings
  • Deliver results from social media that are meaningful to the business
  • Create landing pages designed for maximum conversions
View Curriculum
Requirements
  • An Internet Connection
  • An Open Mind
  • A Willingness To Learn
Description

You may be interested in this intensive training if:

  • You’ve attempted to create a website and/or market yourself online, and you’ve had little success or added revenue
  • Your competition is killing it online and you have no idea how to keep up
  • Traditional advertising is losing its effectiveness and you need something that is more effective
  • You have an employee, or want to hire someone to run your online marketing, and they need formal digital training
  • You want to cash in on the explosion of social media sites but have had limited success in the past
  • You plan to outsource your online marketing and want a basic education in key strategies so you can effectively manage them without being taken advantage of or getting confused.

DONT GET LEFT BEHIND.  74% OF BUSINESS PLAN TO INCREASE THEIR SPENDING ONLINE IN THE NEXT THREE YEARS. 

If you’re not establishing your presence online and effectively grabbing your online market share, then your competitors will steamroll you over the coming years.

But not to worry! We’ve got you covered.

Because we know that you’re already swamped with your day-to-day business responsibilities. 

So we’re going to tell you the exact step-by-step tasks you need to do to get your business online and competitive, get the most ROI out of the least effort, time, and money.

We’ll even show you how to get someone else to do it for pennies on the dollar.

For example:

Do you know that the first ten results in any online search get 98% of the traffic—and the one 2-second change you can make to your website to beat out most of your competitors?

Do you know how to keep visitors on your website longer, and convince them to contact you, make a purchase, or sign up for an email list?

There is a way to get 100+ websites linking back to yours in as little as three days. And for free. Do you know what it is?

We have an arsenal of free and low-cost tools that save us hundreds of hours of time, automate a lot of our tasks, and drastically increase our bottom line. Do you know what any of them are?

How many people visit your site each day? How long do they remain, and what pages do they visit? How many do you capture as an email address or a sale? Most importantly… Do you know how to test elements of your site to improve all those statistics?

We’ll show you how to easily gather and track all this vital information, show you the vital tools you need and how to use them, and give you invaluable tips that will revolutionise your online presence and its visibility in a matter of days.

YOU GET 15 YEARS EXPERIENCE CONDENSED INTO ONE STEP BY STEP COURSE

We know what we’re doing. And we’ve helped dozens of companies  start making digital profitable, even if thief suffered no success in the past…

We know you’ll love this course because not only do we show you exactly how to do things like:

  • Reverse engineer your competition’s website and marketing strategies
  • The 49 most powerful headline formulas and how to use them, 
  • Conduct an entire SEO campaign successfully without knowing ANYTHING about search engines or marketing to them
  • Increase your website’s conversions by 200% or more
  • How to drive targeted traffic to your site in the next 90 minutes
  • Ignore social media conventional wisdom. Well show you how to get a blitz of targeted traffic all month long from one piece of content

But we also give you the most comprehensive home-study workbook and Post-Training Materials ever created for traditional businesses to market themselves online – EVEN IF YOU CURRENTLY HAVE ZERO KNOWLEDGE ABOUT IT OR LONG LIST OF POOR PREVIOUS EXPERIENCES

Everything is covered step-by-step and we refer you to hundreds of free tools, resources, and additional free training if you’re interested. 

The risk-free investment for this intensive training + home-study workbook and post-training resources gives you Step-by-Step Training on:

  • Creating or Re-Designing a Website for Converting Sales
  • Reinforcing Company Brand and Identity Online
  • Conducting Competitive Analyses on Your Company and Competition
  • Reverse Engineering the Efforts of Successful Companies in Your Industry so you can Emulate and Exceed Them
  • Conducting a SEO Campaigns
  • Conducting a Pay Per Click Campaign
  • Marketing Your Company via Social Media using our “20X Multiplier Method”
  • Tracking Statistics & Conversion Testing
  • How to Outsource Anything You Don’t Want to Do Yourself

A 34-Page Workbook for Home-Study that includes:

  • Exercises for Implementing Everything You’ve Learned
  • Task Checklists for Each Section

++ Post-Training Resources, including hundreds of free resources, tools, and training materials and several step-by-step tutorials.

Who is the target audience?
  • Small Business Owners
  • Entrepreneurs Looking To Get Started Online
  • Anyone Who Has Tried Digital Activities & Failed
  • Anyone Looking To Consult To Small Business About Digital Marketing
Students Who Viewed This Course Also Viewed
Curriculum For This Course
66 Lectures
04:31:30
+
Digital Overview & What To Expect
6 Lectures 17:28


What You Don't Know
01:57

Reaching Your Ideal customer Today
03:34

What Your Competiton is doing
01:21

Millions Of Dollars In Market Research
01:51
+
Attracting Your Ideal Customer
1 Lecture 04:24
+
Your Website & What it Absolutely Must NOT Do
11 Lectures 58:06
The Role Of Your Primary Website
03:44

What Your Website Will Not Do
05:05

Website Elements
02:11


Tried & Tested Home Page Layout and Design
08:17

Site Navigation Essentials
05:34

Site Design - Good & Bad Tear Down
07:32


Tracking Stats & Mobile Web
06:12

How To Get Websites & Landing Pages for PENNIES On The Dollar
05:08

Website Module Summary
01:18
+
Comparative Research X 2
4 Lectures 20:09

Your Two Secret Weapons
11:13

How To Know Exactly What Your Audience Want - Keywords!
04:34

Market Research Recap
01:29
+
The Secrets Of Easy SEO
21 Lectures 52:04
The Basics Of SEO
03:52


Accesibility
04:45

On Page SEO
01:44

Page Titles
01:24

Headlines
01:41

Body Text
02:36

URL's structure
01:22

Images and Descrpiions
02:27

Internal & External Linking
02:48

Optimising Anchor Text
02:01

Off Page Optimisation
04:38


Manual Submisions
01:42

Compatative Link Research
02:15

Embedded Content
01:57

Linkbait & Viral Campaings
02:00

Partnerships, Exchanges & Trades
02:44

Multiple Social Networks
01:51

Knowem
02:00

SEO Recap
01:40
+
Profitable Pay Per Click
7 Lectures 26:34
PPC Intro
01:58

Google Adwords
02:28

How PPC Works
04:55

Making PPC Profitable
02:52

How To Ensure Profitable Ads
06:00

How To Choose the Right Partner
05:47

PPC Recap
02:34
+
Simple Social Media Methods
8 Lectures 51:55
Social Media Intro
03:06

What's Included in Social Media
03:26

Benefits of Social Media
06:10

Objections To Social Media
09:58


How To Find The Right Content
12:17

How To Craft Your Super Snippets
07:24

How To Repurpose & Reuse
06:20
+
Conversion Optimisation
6 Lectures 31:30
Maximising Response
02:22

How To Improve Conversions
04:28

Email Split Test Case Study
03:29

6 Actions You Can Take To Boost Conversions
08:58

Logic Doesn't Work All The Tme
05:00

Multivariate Testing
07:13
+
How to Find & Manage Suppliers
2 Lectures 09:20
In House Or Outsource
03:57

Effective Outsourcing
05:23
About the Instructor
The Digital Hack Academy
4.3 Average rating
360 Reviews
11,011 Students
6 Courses
Digital Training Without The Hype

The Digital Hack Academy is led by Chris Perks and Charlie Hutton

Chris is a renowned trainer, and a consultant to the world's top agencies and brands,having students in over 120 different countries. His vast experience has resulted in him being recognised as an authority in digital marketing, having a no nonsense approach, and for practicing what he preaches. Praised for his entertaining and often controversial delivery style and his practical hard hitting content. Chris's approach to digital has seen him work with brands such as Pepsi, Google, Experian, Nestle, Carlsberg and many more.

Chris is not a theorist but a practitioner who very much believes in “walking the walk". Chris speaks from his own experience, and is on a mission to help brands and businesses do digital better.

Charlie Hutton is a two time #1 bestselling author, consultant and international speaker and has written extensively about the subjects of lead generation and business-building. In his books, workshops and seminars he teaches businesses how to dramatically increase leads, prospects and sales while minimizing their marketing expenses online.

He’s been referred to as a “Direct Response Aficionado On Steroids,” and as part of his consulting activity Charlie’s clients range from large international corporates, to TV and radio celebrities, as well as many small but mighty entrepreneurial businesses.

Be prepared for a hurricane of ideas, step by step strategy and no nonsense honesty…