Digital Marketing: Lead Generation Using Facebook Ads
4.3 (43 ratings)
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Digital Marketing: Lead Generation Using Facebook Ads

Learn how to create effective Facebook ads and high converting landing pages to send your business to the next level.
4.3 (43 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,366 students enrolled
Created by Fred Williams
Last updated 9/2016
English
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Includes:
  • 1.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Understand how to create targeted, relevant Facebook ads
  • Understand what makes a highly converting landing page
View Curriculum
Requirements
  • Students do not need to download any software
Description

This course is designed to simplify the best practices of Lead Generation using Facebook Ads, so you can understand how to reach and engage your audience and improve your chances of getting a positive reaction to your Facebook advertising campaigns.

Understand the art of Facebook ads & lead generation using proven, simple and effective techniques.

  • Discover the basics of Facebook advertising
  • Learn how to properly identify with your customers and avoid wasting money
  • Discover the tricks to creating a landing page that converts
  • Understand the different formats of Facebook Ad Targeting

Knowing how to create effective landing pages is an essential element of online lead generation.

In the course you will learn how to avoid 'fishing' for your customers and instead, create targeted and relevant Facebook ads. We'll also examine the elements that make up a high converting landing page onlione. You'll hear from Digital Marketing experts, as well as benefiting from real life case studies.

From understanding the basics, through to learning simple techniques, you will leave this course ready to engage potential customers on Facebook and convince them to leave you their personal details.

I designed this course to offer you an easy to follow, comprehensive guide to lead generation using Facebook ads. Lead generation and Facebook advertising are two topics that can be made complicated very quickly. This is why I have prepared slide presentations with a running commentary, so you can enjoy the visuals and explanations that go with them.

I hope you enjoy learning the basics, and I look forward to connecting with students who have any requirements or questions.
Who is the target audience?
  • This course is designed for beginners or individuals with a limited knowledge of both Facebook Ads & Lead Generation
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Curriculum For This Course
Expand All 48 Lectures Collapse All 48 Lectures 01:29:03
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Introduction
4 Lectures 08:59

Why do we spend time getting to know people in real life? Why should we behave the same way when we sell online?

What Is Lead Generation & Why Does It Matter?
03:00

Once you've decided to generate customer leads, you need to consider what it is you can offer in exchange for someone's email address.

Find Your Lead Magnet
01:28

In this lecture we'll cover off some examples of what you can use as a 'lead magnet' to tempt your potential customers into handing over their personal details to you. There will be an example of how to avoid being too generic, and instead drilling down and getting ultra specific in order to improve your chances of obtaining a highly qualified lead.

Lead Magnet Examples
03:14
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Understand Your Audience & Stay Relevant
6 Lectures 10:20

Knowing your audience means understanding who they are and what they need from you.
For starters, it’s important to be aware of where they spend their time online and who they are
seeking out for knowledge and insights related to your niche.

Preview 00:35

Understand why properly researching your ideal customer can help you to create the best and most relevant Facebook ads that will increase the chances of a response.

Preview 01:24

Your options for defining an audience by their interests have changed in the last year. In the early days of interests targeting, the interests you could choose were limited and usually on a high level, but now you're able to drill down into specific niche areas.
Preview 01:16

If you treat every potential customer as though they are essentially the same person, your Facebook ads are doomed to fail. Let's explore further and discuss the importance of recognising that your customers fall into all kinds of different categories. The good news is, Facebook is aware of this and we're able to drill down and target users in all kinds of ways.
Preview 02:53

Find out how Isabel reacted to a laundry detergent ad on Facebook and what the brand could have done to actually encourage her to become a real life customer. All it would have taken was a little more time and effort from the brand instead of just blasting out a generic message.
Preview 02:23

Learn about the phenomenon known as 'banner blindness' and why this is resulting in businesses throwing their money away by failing to understand the need to create carefully planned and targeted Facebook advertising for their customers and potential customers.
Preview 01:49
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Some Basic Advice For Your Facebook Ads
3 Lectures 04:39
Creating A Solid Facebook Ad Design
01:27

Think about how quickly Facebook users scroll through their news feed. You need something to make them stop and engage..A great visual is far more likely to grab your target audience than plain text. Let's explore some of the basic principles of strong visuals within Facebook ads.
Visual Information In Facebook Ads
01:58

What are value propositions and why should you bother including them within your Facebook ads?

Value Proposition In Facebook Ads
01:14
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Copywriting For Facebook Ads
4 Lectures 09:45
What Are You Offering Your Reader?
02:16

10 Quick Tips For Your Facebook Ad Headline
02:04

Test 5-Foot Benefits vs 5-Mile Benefits
01:51

How To Write Your Facebook Ad Text
03:34
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Facebook Targeting Options
8 Lectures 16:15
Facebook expert Amy Porterfield is a huge advocate of targeting other Facebook pages. Find out why this simple method is so effective and what questions you should be asking yourself to select the best pages.
Targeting Other Facebook Pages
01:34

One of the most basic ways of targeting potential customers on Facebook is by their 'interests'. After all, we find it hard to ignore ads that are focused on something we're genuinely interested in. In this lecture,we'll look at two very simple examples of targeting a potential customer via their interests.
Targeting Facebook Users By Interests
02:29

In its infancy, advertising professionals claimed Facebook was a fun place to hang out but had no real commercial value or any potential forconsumer insight. However, in 2013 Facebook starting partnering with data brokers such as Datalogix, and the way in which businesses could target customers on Facebook completely changed.
Targeting Facebook Users By Purchasing Behaviour
01:28

It's easier to sell to current customers than to look for new ones, and using Facebook 'custom' audiences can help strengthen your existing connections. If you have a customer list or data from your site, such as purchaser email addresses, you're ready to get started. Facebook will compare your data with theirs to help you find the customers you already know, for some targeted and relevant ad opportunities.
Using Facebook Custom Audiences
02:24

Learn some very basic techniques to using Facebook custom audiences, including retargeting website visitors who leave without making a purchase and encouraging your most loyal customers into referring a friend.

3 Simple Ways To Use Facebook Custom Audiences
02:11

Understand how you can find more people who look like your current customers, visitors to your website or Page fans. Using Lookalike audiences is a great way of uncovering brand new customers who share the same online behaviours as your existing customers.
Using Facebook Lookalike Audiences
01:35

Find out how Banana Republic received a nearly four times return on its ad spend than other display advertising channels by using 'lookalike' audiences.
How Banana Republic Used ‘Lookalike’ Audiences To Find More Customers
01:58

Life events offer Facebook users the opportunity to tell their story and share it with their friends. Life events also offer businesses the chance to target potential customers.
Targeting Facebook Users By Life Events
02:36
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Creating Your Landing Page
9 Lectures 15:42
Remove Distractions
00:38

It's easy to become distracted with all the different elements that come into play when you start creating your landing page(s). Always remind yourself of the one key outcome that you're looking for.
Conversion - The #1 Goal Of Your Landing Page
00:43

There's no quicker recipe for landing page failure, than when you try and get a potential customer to do more than one thing. Let's look at examples using a few established online marketing experts.

Be Clear About The Action You Want Visitors To Take
01:08

Let's understand what the anatomy of a landing page means, and how it can have an impact on whether a potential customer decides to leave their personal details or exit without taking action.

The Anatomy Of Your Landing Page
01:20

A quick understanding of why 'credibility' matters both online and offline. What would happen if you were looking for advice on writing, would you ask me or Stephen King?

The Importance Of Credibility
02:09

From media logos to accreditations and social followers, there are multiple ways to demonstrate to potential customers that you and your brand are worth trusting. Explore some of the different tactics that can be used to build trust when creating your landing page.
Ways To Show Credibility On Your Landing Page
03:50

Discover the simple use of directional cues to gently encourage (persuade) someone to give up their personal details such as name, email address and phone number.

Using Directional Cues
02:09

Learn how making a little extra effort can position you ahead of your competition.

Why You Should Consider Offering A Video On Your Landing Page
00:52

Thinking about using the usual 'Submit' on your call to action button? Think again. In this lecture we'll explore why it's important to be creative with your call to action buttons and how it makes a difference when it comes to winning new customers or chasing people away from what you have to offer.

Use An Effective Call To Action (CTA) Button
02:53
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Facebook Lead Ads
8 Lectures 08:55
What Are Facebook Lead Ads?
01:53

Ways To Use Facebook Lead Ads
01:38

Do You Have A Lead Magnet?
01:03

Getting Started With Your Facebook Lead Ad
01:01

Adding A Context Card
01:00

When Context Cards Work - TheSkimm
00:51

Organising Your Lead Form
00:57

Reach Customers On Desktop Or Mobile
00:32
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Facebook Carousel Ads
6 Lectures 14:28
Some inspiration for using Carousel Ads, even if you have just one product available to sell.
Carousel Ads For Selling Just One Product
00:50

See how retailer Bourbon & Boots use Carousel ads to sell their seasonal range.

Using Carousel Ads To Sell Seasonal Products
00:50

A real life Facebook case study explaining how Wayfair used Facebook's Carousel Ads.

Case Study: How Wayfair uses Facebook Carousel Ads
03:04

When the social games company ran tests to understand the value of carousel ads for Candy Crush Soda Saga, it made a sweet discovery: the new format was significantly increasing game installs, at a lower cost.
How King Boosted Candy Crush Using Carousel Ads
03:03

The music streaming service teamed up with Marin Software on a series of carousel ads to encourage people to install its mobile app, cutting account signup costs by 50% and installation costs by 60%.

Deezer - How The Music Service Rocks Carousel Ads
04:02

The Turkish fashion retailer tripled its return on investment by using carousel ads to showcase its amazing product range to exactly the right audience.

The Turkish Fashion Retailer Riding Carousel Ads To Success
02:39
About the Instructor
Fred Williams
4.6 Average rating
544 Reviews
14,596 Students
20 Courses
ESL Teacher & Founder Of Breaking Biz

I'm a fully qualified ESL teacher living in Rome, Italy. I created 'English Made Simple' as a way to produce online english language courses for students accross the globe.

I'm also the founder of the small business podcast 'Breaking Biz' which interviews small business owners and reaches an audience of over 10,000 subscribers.

Before teaching English my professional background was in advertising and marketing where I specialised in Digital Media, helping clients with their overall strategy and digital output to increase revenue, customer satisfaction and brand awareness.

I hope you enjoy my courses, and I look forward to hearing your feedback.