This course is designed to simplify the best practices of Lead Generation using Facebook Ads, so you can understand how to reach and engage your audience and improve your chances of getting a positive reaction to your Facebook advertising campaigns.
Understand the art of Facebook ads & lead generation using proven, simple and effective techniques.
Knowing how to create effective landing pages is an essential element of online lead generation.
In the course you will learn how to avoid 'fishing' for your customers and instead, create targeted and relevant Facebook ads. We'll also examine the elements that make up a high converting landing page onlione. You'll hear from Digital Marketing experts, as well as benefiting from real life case studies.
From understanding the basics, through to learning simple techniques, you will leave this course ready to engage potential customers on Facebook and convince them to leave you their personal details.
I designed this course to offer you an easy to follow, comprehensive guide to lead generation using Facebook ads. Lead generation and Facebook advertising are two topics that can be made complicated very quickly. This is why I have prepared slide presentations with a running commentary, so you can enjoy the visuals and explanations that go with them.I hope you enjoy learning the basics, and I look forward to connecting with students who have any requirements or questions.
Why do we spend time getting to know people in real life? Why should we behave the same way when we sell online?
Once you've decided to generate customer leads, you need to consider what it is you can offer in exchange for someone's email address.
In this lecture we'll cover off some examples of what you can use as a 'lead magnet' to tempt your potential customers into handing over their personal details to you. There will be an example of how to avoid being too generic, and instead drilling down and getting ultra specific in order to improve your chances of obtaining a highly qualified lead.
Knowing your audience means understanding who they are and what they need from you.
For starters, it’s important to be aware of where they spend their time online and who they are
seeking out for knowledge and insights related to your niche.
Understand why properly researching your ideal customer can help you to create the best and most relevant Facebook ads that will increase the chances of a response.
What are value propositions and why should you bother including them within your Facebook ads?
Learn some very basic techniques to using Facebook custom audiences, including retargeting website visitors who leave without making a purchase and encouraging your most loyal customers into referring a friend.
There's no quicker recipe for landing page failure, than when you try and get a potential customer to do more than one thing. Let's look at examples using a few established online marketing experts.
Let's understand what the anatomy of a landing page means, and how it can have an impact on whether a potential customer decides to leave their personal details or exit without taking action.
A quick understanding of why 'credibility' matters both online and offline. What would happen if you were looking for advice on writing, would you ask me or Stephen King?
Discover the simple use of directional cues to gently encourage (persuade) someone to give up their personal details such as name, email address and phone number.
Learn how making a little extra effort can position you ahead of your competition.
Thinking about using the usual 'Submit' on your call to action button? Think again. In this lecture we'll explore why it's important to be creative with your call to action buttons and how it makes a difference when it comes to winning new customers or chasing people away from what you have to offer.
See how retailer Bourbon & Boots use Carousel ads to sell their seasonal range.
A real life Facebook case study explaining how Wayfair used Facebook's Carousel Ads.
The music streaming service teamed up with Marin Software on a series of carousel ads to encourage people to install its mobile app, cutting account signup costs by 50% and installation costs by 60%.
The Turkish fashion retailer tripled its return on investment by using carousel ads to showcase its amazing product range to exactly the right audience.
I'm the founder of the small business podcast 'Breaking Biz' which delivers weekly episodes to over 10,000 subscribers.
My professional background lies in advertising and marketing where I specialised in Digital Media, helping clients with their overall strategy and digital output to increase revenue, customer satisfaction and brand awareness.
Since setting up Breaking Biz, I've interviewed over 150 international entrepreneurs and have packaged up the hours of conversation into an easily digestible format. It's thanks to this new professional network that I've been able to become a full time consultant.
You can sometimes find me travelling around Europe, or (slowly) developing new shows here in London.
I hope you enjoy my courses, and I look forward to hearing your feedback.