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This course introduces Concepts of Digital Marketing. It provides formats, hands-on experience and worksheets to create digital marketing strategies in consonance with business objectives. It gives a complete knowledge of the channels of digital marketing so that a marketer can decide which channel would be the most profitable for the business. Identifying KPIs in digital marketing are important and in this course I will show you how to identify KPIs.
Jump Start Your Career Growth & Earning Potential. Learn Digital Marketing from Global Experts.
The course aims to introduce digital marketing concepts and provide a systematic overview of all channels and components of digital marketing. Digital marketing is an integral part of any marketing process. By itself it is completely specialized and extremely vast.
Complete with formats and worksheets, You will interact with the instructor and receive a verifiable certificate upon completion of the course. You can apply for internship opportunity at GMR Web Team.
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Desktop, iOS and Android.
Certificate of completion.
|Section 1: What is Digital Marketing|
Digital Marketing Overview
Introduction To Digital Marketing
Terms and Phrases in Digital Marketing
|Section 2: Channels of Digital Marketing|
The Different Channels Of Digital Marketing
Social Media Marketing
|Section 3: Components of Digital Marketing|
Components Of Digital Marketing
|Section 4: Working On Digital Marketing Strategy|
Profiling Target Audience
Creating Buyer Personas
|Section 5: Measuring ROI in Digital Marketing|
Creating A Digital Marketing Plan - Part A
Creating A Digital Marketing Plan - Part B
Template For Digital Marketing Plan
|Section 6: Course Summary|
Summary Of The Course
Sangeeta Kumar is associated with digital marketing for the last 10 years.
She is currently Vice President of GMR Web Team a digital marketing agency based in Tustin, California. She has also worked as an assistant to Canadian copywriter Daniel Lewis.
Sangeeta has hands on experience in most digital channels - SEO, Social, PPC, Remarketing and Email marketing and has successfully dealt with over 44+ clients; taking their business to success. She regularly attends and speaks at conferences and seminars like Irvine Business Chamber and SMX.
She has a modular yet integrated approach to marketing a business digitally which has proved successful for small and medium businesses as they have small budgets.
Her job profile as an internet marketer required her to handle and train teams for deliverables. Her leadership qualities are exemplary. She has trained and pushed team members to learn digital marketing concepts which are novel yet beneficiary for businesses. Prior to working as a digital marketer she has worked as a faculty member in several reputed computer institutes. She loves teaching and believes in the concept of sharing and learning; hence her role and interest in Digital Marketing School of America.Digital Marketing School of America is a company committed to providing quality education to students interested in digital marketing. To give a cutting edge to students who want to make digital marketing as a career they have collaborated with California Miramar University an accredited US university to provide certification degrees.