Digital Marketing Fundamentals with Live Projects
3.9 (253 ratings)
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Digital Marketing Fundamentals with Live Projects

Jump Start Your Career Growth & Earning Potential. Learn Digital Marketing from Global Experts.
3.9 (253 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
4,664 students enrolled
Created by Sangeeta Kumar
Last updated 7/2017
English
English [Auto-generated]
Price: Free
Includes:
  • 3 hours on-demand video
  • 6 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Understand different channels of digital marketing.
  • Integrate components and channels of digital marketing in your overall marketing strategy.
  • Learn how to track and calculate return on investment.
  • Have the ability to create online marketing plans.
View Curriculum
Requirements
  • Anyone who wants to know and understand digital marketing can take this course.
  • There are some places where the content may seem advanced, but you can skip those parts.
Description

This course introduces Concepts of Digital Marketing. It provides formats, hands-on experience and worksheets to create digital marketing strategies in consonance with business objectives. It gives a complete knowledge of the channels of digital marketing so that a marketer can decide which channel would be the most profitable for the business. Identifying KPIs in digital marketing are important and in this course I will show you how to identify KPIs..

The course aims to introduce digital marketing concepts and provide a systematic overview of all channels and components of digital marketing. Digital marketing is an integral part of any marketing process. By itself it is completely specialized and extremely vast.

Complete with formats and worksheets, that you can apply instantly.

Who is the target audience?
  • Suitable for startups, entrepreneurs and in-house digital marketing teams
  • Very suitable for those who want to make their career in digital marketing
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Curriculum For This Course
31 Lectures
03:19:34
+
What is Digital Marketing
3 Lectures 12:41
Digital Marketing Overview
00:56

Introduction To Digital Marketing
11:45

Terms and Phrases in Digital Marketing
8 pages

Assessment
10 questions
+
Channels of Digital Marketing
9 Lectures 01:06:13
Overview
00:36

The Different Channels Of Digital Marketing
01:43

Organic Search
08:47

Social Media Marketing
10:28

Paid Search
09:23

Email Marketing
04:48

Retargeting
07:05

Channel selection is important especially when monetary resources are low and to reach the target audience. This case study shows how small business made it to the 7 figure category by focusing on just one channel and also highlights some of the mistakes it made, so that you can learn from those mistakes.

Case Study In Channel Selection 1
12:35

It is very rare at a product is launched in the FMCG sector, that too a beverage product with social media as a primary channel of promotion. This Indian brand, Paper Boat, juts did that, and very successfully. 

Case Study In Channel Selection 2
10:48

Assessment
10 questions
+
Components of Digital Marketing
6 Lectures 39:44
Overview
00:27

Components Of Digital Marketing
01:39

Demographics
03:06

Content
13:28

Website
14:34

Influencers
06:30

Assessment
7 questions
+
Working On Digital Marketing Strategy
5 Lectures 35:32
Overview
00:50

Profiling Target Audience
09:51

Profiling Competitors
08:42

SWOT Analysis
06:44

In this lecture you will learn how to prepare elaborate buyer personas in such a way that they represent an actual customer. When you market with a persona in mind you are marketing to reach the right audience. There are example files and sample sheets included in the resources section.

Creating Buyer Personas
09:25

Assessment
6 questions
+
Measuring ROI in Digital Marketing
7 Lectures 32:32
Overview
01:15

Creating A Digital Marketing Plan - Part A
13:08

Creating A Digital Marketing Plan - Part B
11:53

Template For Digital Marketing Plan
4 pages

Defining Goals
05:38

Monetizing Goals
Processing..

Calculating ROIs
00:38

Assessment
4 questions
+
Course Summary
1 Lecture 00:52
Summary Of The Course
00:52
About the Instructor
Sangeeta Kumar
4.4 Average rating
273 Reviews
8,268 Students
2 Courses
Vice President Training

Sangeeta Kumar is associated with digital marketing for the last 10 years.

She is currently Vice President of GMR Web Team a digital marketing agency based in Tustin, California. She has also worked as an assistant to Canadian copywriter Daniel Lewis.

Sangeeta has hands on experience in most digital channels - SEO, Social, PPC, Remarketing and Email marketing and has successfully dealt with over 44+ clients; taking their business to success. She regularly attends and speaks at conferences and seminars like Irvine Business Chamber and SMX.

She has a modular yet integrated approach to marketing a business digitally which has proved successful for small and medium businesses as they have small budgets.

Her job profile as an internet marketer required her to handle and train teams for deliverables. Her leadership qualities are exemplary. She has trained and pushed team members to learn digital marketing concepts which are novel yet beneficiary for businesses. Prior to working as a digital marketer she has worked as a faculty member in several reputed computer institutes. She loves teaching and believes in the concept of sharing and learning; hence her role and interest in Digital Marketing School of America.

Digital Marketing School of America is a company committed to providing quality education to students interested in digital marketing. To give a cutting edge to students who want to make digital marketing as a career they have collaborated with California Miramar University an accredited US university to provide certification degrees.