Digital Marketing Fundamentals with Live Projects
3.9 (253 ratings)
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Digital Marketing Fundamentals with Live Projects

Jump Start Your Career Growth & Earning Potential. Learn Digital Marketing from Global Experts.
3.9 (253 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
4,664 students enrolled
Created by Sangeeta Kumar
Last updated 7/2017
English [Auto-generated]
Price: Free
  • 3 hours on-demand video
  • 6 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Understand different channels of digital marketing.
  • Integrate components and channels of digital marketing in your overall marketing strategy.
  • Learn how to track and calculate return on investment.
  • Have the ability to create online marketing plans.
View Curriculum
  • Anyone who wants to know and understand digital marketing can take this course.
  • There are some places where the content may seem advanced, but you can skip those parts.

This course introduces Concepts of Digital Marketing. It provides formats, hands-on experience and worksheets to create digital marketing strategies in consonance with business objectives. It gives a complete knowledge of the channels of digital marketing so that a marketer can decide which channel would be the most profitable for the business. Identifying KPIs in digital marketing are important and in this course I will show you how to identify KPIs..

The course aims to introduce digital marketing concepts and provide a systematic overview of all channels and components of digital marketing. Digital marketing is an integral part of any marketing process. By itself it is completely specialized and extremely vast.

Complete with formats and worksheets, that you can apply instantly.

Who is the target audience?
  • Suitable for startups, entrepreneurs and in-house digital marketing teams
  • Very suitable for those who want to make their career in digital marketing
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Curriculum For This Course
31 Lectures
What is Digital Marketing
3 Lectures 12:41
Digital Marketing Overview

Introduction To Digital Marketing

Terms and Phrases in Digital Marketing
8 pages

10 questions
Channels of Digital Marketing
9 Lectures 01:06:13

The Different Channels Of Digital Marketing

Organic Search

Social Media Marketing

Paid Search

Email Marketing


Channel selection is important especially when monetary resources are low and to reach the target audience. This case study shows how small business made it to the 7 figure category by focusing on just one channel and also highlights some of the mistakes it made, so that you can learn from those mistakes.

Case Study In Channel Selection 1

It is very rare at a product is launched in the FMCG sector, that too a beverage product with social media as a primary channel of promotion. This Indian brand, Paper Boat, juts did that, and very successfully. 

Case Study In Channel Selection 2

10 questions
Components of Digital Marketing
6 Lectures 39:44

Components Of Digital Marketing





7 questions
Working On Digital Marketing Strategy
5 Lectures 35:32

Profiling Target Audience

Profiling Competitors

SWOT Analysis

In this lecture you will learn how to prepare elaborate buyer personas in such a way that they represent an actual customer. When you market with a persona in mind you are marketing to reach the right audience. There are example files and sample sheets included in the resources section.

Creating Buyer Personas

6 questions
Measuring ROI in Digital Marketing
7 Lectures 32:32

Creating A Digital Marketing Plan - Part A

Creating A Digital Marketing Plan - Part B

Template For Digital Marketing Plan
4 pages

Defining Goals

Monetizing Goals

Calculating ROIs

4 questions
Course Summary
1 Lecture 00:52
Summary Of The Course
About the Instructor
Sangeeta Kumar
4.4 Average rating
273 Reviews
8,268 Students
2 Courses
Vice President Training

Sangeeta Kumar is associated with digital marketing for the last 10 years.

She is currently Vice President of GMR Web Team a digital marketing agency based in Tustin, California. She has also worked as an assistant to Canadian copywriter Daniel Lewis.

Sangeeta has hands on experience in most digital channels - SEO, Social, PPC, Remarketing and Email marketing and has successfully dealt with over 44+ clients; taking their business to success. She regularly attends and speaks at conferences and seminars like Irvine Business Chamber and SMX.

She has a modular yet integrated approach to marketing a business digitally which has proved successful for small and medium businesses as they have small budgets.

Her job profile as an internet marketer required her to handle and train teams for deliverables. Her leadership qualities are exemplary. She has trained and pushed team members to learn digital marketing concepts which are novel yet beneficiary for businesses. Prior to working as a digital marketer she has worked as a faculty member in several reputed computer institutes. She loves teaching and believes in the concept of sharing and learning; hence her role and interest in Digital Marketing School of America.

Digital Marketing School of America is a company committed to providing quality education to students interested in digital marketing. To give a cutting edge to students who want to make digital marketing as a career they have collaborated with California Miramar University an accredited US university to provide certification degrees.