Digital Marketing Fundamentals with Live Projects

Hands-on experience to create digital marketing strategies for businesses
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  • Lectures 29
  • Length 3 hours
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 10/2015 English

Course Description

This course introduces Concepts of Digital Marketing. It provides formats, hands-on experience and worksheets to create digital marketing strategies in consonance with business objectives. It gives a complete knowledge of the channels of digital marketing so that a marketer can decide which channel would be the most profitable for the business. Identifying KPIs in digital marketing are important and in this course I will show you how to identify KPIs.

Jump Start Your Career Growth & Earning Potential. Learn Digital Marketing from Global Experts.

The course aims to introduce digital marketing concepts and provide a systematic overview of all channels and components of digital marketing. Digital marketing is an integral part of any marketing process. By itself it is completely specialized and extremely vast.

Complete with formats and worksheets, You will interact with the instructor and receive a verifiable certificate upon completion of the course. You can apply for internship opportunity at GMR Web Team.

What are the requirements?

  • Should be a graduate

What am I going to get from this course?

  • Understand different channels of digital marketing.
  • Integrate components and channels of digital marketing in your overall marketing strategy.
  • Learn how to track and calculate return on investment.
  • Have the ability to create online marketing plans.

What is the target audience?

  • Suitable for startups, entrepreneurs and in house marketing divisions of companies who are interested in learning marketing especially online marketing.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: What is Digital Marketing
Digital Marketing Overview
00:56
Introduction To Digital Marketing
11:45
Terms and Phrases in Digital Marketing
8 pages
Assessment
10 questions
Section 2: Channels of Digital Marketing
Overview
00:26
The Different Channels Of Digital Marketing
01:30
Organic Search
08:37
Social Media Marketing
10:18
Paid Search
09:11
Email Marketing
04:38
Retargeting
06:49
Assessment
10 questions
Section 3: Components of Digital Marketing
Overview
00:27
Components Of Digital Marketing
01:33
Demographics
02:59
Content
13:19
Website
14:38
Influencers
06:25
Assessment
7 questions
Section 4: Working On Digital Marketing Strategy
Overview
00:50
Profiling Target Audience
09:51
Profiling Competitors
08:44
SWOT Analysis
06:35
Creating Buyer Personas
09:16
Assessment
6 questions
Section 5: Measuring ROI in Digital Marketing
Overview
01:15
Creating A Digital Marketing Plan - Part A
12:59
Creating A Digital Marketing Plan - Part B
11:53
Template For Digital Marketing Plan
4 pages
Defining Goals
05:38
Monetizing Goals
05:43
Calculating ROIs
14:00
Assessment
4 questions
Section 6: Course Summary
Summary Of The Course
00:52

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Instructor Biography

Sangeeta Kumar, Vice President Training

Sangeeta Kumar is associated with digital marketing for the last 10 years.

She is currently Vice President of GMR Web Team a digital marketing agency based in Tustin, California. She has also worked as an assistant to Canadian copywriter Daniel Lewis.

Sangeeta has hands on experience in most digital channels - SEO, Social, PPC, Remarketing and Email marketing and has successfully dealt with over 44+ clients; taking their business to success. She regularly attends and speaks at conferences and seminars like Irvine Business Chamber and SMX.

She has a modular yet integrated approach to marketing a business digitally which has proved successful for small and medium businesses as they have small budgets.

Her job profile as an internet marketer required her to handle and train teams for deliverables. Her leadership qualities are exemplary. She has trained and pushed team members to learn digital marketing concepts which are novel yet beneficiary for businesses. Prior to working as a digital marketer she has worked as a faculty member in several reputed computer institutes. She loves teaching and believes in the concept of sharing and learning; hence her role and interest in Digital Marketing School of America.

Digital Marketing School of America is a company committed to providing quality education to students interested in digital marketing. To give a cutting edge to students who want to make digital marketing as a career they have collaborated with California Miramar University an accredited US university to provide certification degrees.

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