This course introduces Concepts of Digital Marketing. It provides formats, hands-on experience and worksheets to create digital marketing strategies in consonance with business objectives. It gives a complete knowledge of the channels of digital marketing so that a marketer can decide which channel would be the most profitable for the business. Identifying KPIs in digital marketing are important and in this course I will show you how to identify KPIs..
The course aims to introduce digital marketing concepts and provide a systematic overview of all channels and components of digital marketing. Digital marketing is an integral part of any marketing process. By itself it is completely specialized and extremely vast.
Complete with formats and worksheets, that you can apply instantly.
Channel selection is important especially when monetary resources are low and to reach the target audience. This case study shows how small business made it to the 7 figure category by focusing on just one channel and also highlights some of the mistakes it made, so that you can learn from those mistakes.
It is very rare at a product is launched in the FMCG sector, that too a beverage product with social media as a primary channel of promotion. This Indian brand, Paper Boat, juts did that, and very successfully.
In this lecture you will learn how to prepare elaborate buyer personas in such a way that they represent an actual customer. When you market with a persona in mind you are marketing to reach the right audience. There are example files and sample sheets included in the resources section.
Sangeeta Kumar is associated with digital marketing for the last 10 years.
She is currently Vice President of GMR Web Team a digital marketing agency based in Tustin, California. She has also worked as an assistant to Canadian copywriter Daniel Lewis.
Sangeeta has hands on experience in most digital channels - SEO, Social, PPC, Remarketing and Email marketing and has successfully dealt with over 44+ clients; taking their business to success. She regularly attends and speaks at conferences and seminars like Irvine Business Chamber and SMX.
She has a modular yet integrated approach to marketing a business digitally which has proved successful for small and medium businesses as they have small budgets.
Her job profile as an internet marketer required her to handle and train teams for deliverables. Her leadership qualities are exemplary. She has trained and pushed team members to learn digital marketing concepts which are novel yet beneficiary for businesses. Prior to working as a digital marketer she has worked as a faculty member in several reputed computer institutes. She loves teaching and believes in the concept of sharing and learning; hence her role and interest in Digital Marketing School of America.Digital Marketing School of America is a company committed to providing quality education to students interested in digital marketing. To give a cutting edge to students who want to make digital marketing as a career they have collaborated with California Miramar University an accredited US university to provide certification degrees.