Digital Marketing for Counsellors & Therapists
3.1 (3 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
1,868 students enrolled

Digital Marketing for Counsellors & Therapists

Step-by-step tutorials on how to get more customers using Google, Facebook, Eventbrite and more
3.1 (3 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
1,868 students enrolled
Created by Chris Worfolk
Last updated 3/2019
English
English [Auto-generated]
Current price: $14.99 Original price: $49.99 Discount: 70% off
30-Day Money-Back Guarantee
This course includes
  • 3 hours on-demand video
  • 1 article
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Build a simple website
  • Understand and use Google My Business

  • Setup and run Google ads

  • Create a Facebook page
  • Run Facebook adverts
  • Analyse your website visitors with Google Analytics
  • Sell tickets with Eventbrite
Requirements
  • No experience in digital marketing is required
  • Some knowledge of marketing fundamentals is helpful, but not required
Description

Are you a therapist, counsellor or wellbeing practitioner? Do you want to learn the fundamentals of digital marketing so that you can get more clients?

Maybe you get all of your clients through referrals and think digital marketing won't work. That's true if you do it the old way. In this course, I'll show you how to systematically build up trust with a digital audience to bring them knocking on your door.

I'll take you step-by-step through the process of building a website, using Google My Business, setting up Google Ads, creating Facebook pages, running Facebook ads, promoting events with Eventbrite and more.

You'll watch my screen as I create a digital marketing campaign for Courthouse Street Clinic. This course isn't a dull academic lecture: you'll see exactly how and what I press so that you can do it for your practice.

I'll also take you inside the campaigns we've run at my practice, Leeds Anxiety Leeds, so that you can see the tricks and secrets that get us all of our client.

Why wait? Click the "Buy Now" button to get started now.

We're sure you will love the course. But in case you don't, it comes with a 30-day money back guarantee. Try it at no risk to you.

Who this course is for:
  • Therapists, counsellors and wellbeing practioners
  • Anyone working in a related profession
  • Those looking to get new clients from digital marketing
  • This course is focused on marketing and not ecommerce
Course content
Expand all 57 lectures 03:05:07
+ Google Business
4 lectures 10:51
Why list on Google?
02:01
Registering with Google My Business
03:17
Exploring Google My Business
03:49
+ Google Ads
15 lectures 50:31
Why use Google Ads?
03:43
Registering with Google Ads
00:55
Using Keyword Planner
03:44
What keywords should I bid on?
04:27
Google Ads structure
01:59
Creating a campaign
03:31
Creating ad groups
01:58
Creating ads
03:38
Writing good sales copy
12:17
Keyword matching explained
03:30
Enabling auto-tagging
00:56
Adding a call link
01:34
Adding site links
02:52
Viewing your Google ads
00:45
How much should I bid?
04:42
+ Facebook pages
8 lectures 21:25
Why be on Facebook?
03:37
Creating a business account
01:58
Creating a Facebook page
02:25
Customising your Facebook page
05:31
Facebook page templates
01:46
Facebook Messenger options
02:17
Inviting friends to like your page
01:25
Creating a post
02:26
+ Facebook posts
4 lectures 13:21
Viral posts case study 1
03:03
Viral posts case study 2
01:48
Trust building case study
02:57
+ Facebook ads
5 lectures 18:44
Why use Facebook ads?
01:54
Boosting a post
03:39
Facebook ads structure
00:59
Types of Facebook ads
03:04
Creating a Facebook ad
09:08
+ Google Analytics
4 lectures 09:11
What is Google Analytics?
01:11
Tour of Google Analytics
03:44
Setting up Google Analytics
01:47
Installing Google Analytics in WordPress
02:29
+ Eventbrite
5 lectures 16:45
Why use Eventbrite?
03:58
Registering with Eventbrite
01:04
Creating an event
05:19
Selling tickets
02:00
Public talk case study
04:24
+ Conclusion
2 lectures 07:40
Conclusion
02:14
What about online bookings?
05:26