Digital Marketing for Small and Medium Sized Businesses
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Digital Marketing for Small and Medium Sized Businesses

Utilise these easy to implement checks and techniques to give your website the best chance of increasing business
4.2 (3 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
527 students enrolled
Created by Gary Kind
Last updated 10/2016
English
Curiosity Sale
Current price: $10 Original price: $95 Discount: 89% off
30-Day Money-Back Guarantee
Includes:
  • 3 hours on-demand video
  • 4 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Understand the key factors that could be affecting their website
  • Take remedial actions to quick fix any issues with their site
  • Understand the importance of landing pages and split testing
  • Learn about email marketing and what autoresponders do
View Curriculum
Requirements
  • Basic IT Skills
Description

Stop! Before you spend any more money on advertising or paid services to improve your website make sure you have the foundations laid.

This course is for all business owners that want to make sure their website is working as best it can in terms of attracting new prospects and converting those prospects into customers. Don't get bogged down in fancy stuff, there are key factors that you should be checking (and implementing) to make sure your website meets the key criteria that search engines now look for.

This is not a course that tries to go off and sell you other services/products. They key here is virtually all the checks/tasks/tools are free. Your investment is time and everything is easy to implement as the course walks you through everything.

It doesn't matter if you business is service based or product based, you need to make everything is setup correctly.

Of course as a business owner time is precious, so we also cover automation and how tools are available that can save you time, if, like many business owners you are having to juggle 101 things.

Even if you have an established website it maybe that new factors in 2016 have come into play which you have not yet implemented.

Who is the target audience?
  • Anyone running a website to promote their full-time/part-time business
  • Anyone looking to start a website and build a business around it
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Curriculum For This Course
35 Lectures
03:06:31
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Introduction
1 Lecture 01:21

An introduction to the course and a brief look at what we will be covering.

Preview 01:21
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If You Have no Website or Need to Start Again
4 Lectures 19:32

You have a domain right? NO??? Then you need a domain before anything else!

Preview 03:04

You may already have webhosting, even if you do its worth understanding the different types available to you. If you are yet to setup your website then you can get started the right way.

Preview 05:23

Hopefully your webhost supports installing wordpress via cpanel, if they do then do this!

Preview 02:37

If your web host doesn't have the facility to install wordpress via cpanel/softaculous then this is what you do!

Preview 08:28
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First Steps
5 Lectures 33:55

Before we go through each of the steps to analyse your existing site lets look at what we will be doing.

Note that we are using free tools for all of the analysis steps, you can either set aside time to do everything en masse or schedule some time out of your to tackle each one. Not all will apply, you might find that the analysis reveals that your site is already in good shape and that is fine.

The key thing is before looking to do anything else make sure you at least check these key factors.

Preview 02:50

Here we being looking at the key factors of your site.

Analyse your Existing Site Steps 1 and 2
06:08

The analysis continues with another 3 easy checks you can carry out.

Analyse Your Existing Site Steps 3 to 5
08:30

More things to check! Luckily its all pretty easy and quick to do.

Analyse Your Existing Site Step 6-8
08:26

Just 2 more tools to check our site now... 

Analyse Your Existing Site Steps 9 and 10
08:01
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Remedial Actions
13 Lectures 01:14:01

If you are going to be doing any manual editing you need an FTP program to get files from your machine to your webspace.

Manual Installs
00:58

If you are running a wordpress site then alot of what we need can be obtained via wordpress plug-ins.

Preview 00:40

Make sure you have your Google mybusiness listing.

Google MyBusiness Listing
01:42

Its all about mobile friendly, fast, responsive websites. If yours isn't then you need to take action!

Improve Responsiveness
06:58

Schema markup is relatively new and chances are you are not currently using it.

What is it? Its basically 'rich' data that makes it easier for search engines to understand and interpret the information on your web pages more effectively. It means that users get more relevant results when searching. We all know that Google is big on relevance so it goes without saying that schema markup is currently, and will become, very important for ranking.

Add Schema Mark-Up
11:16

Make sure you have Google analytics installed. Measuring traffic over time is key. Its a cliche but the saying goes 'If it can be measured, it can be improved'.

Installing Google Analytics
07:13

If you don't know what re-targeting is then this lecture provides a basic introduction to what it is.

What is Re-Targeting?
02:00

Even if you are not currently using Facebook you should be looking to use the FB pixel which is a way of tracking users and pages viewed within your website.

Facebook Re-Targeting Pixel
08:04

Usability is an important factor now in web design. A scroll up button allows users to quickly scroll from their current page position to the top, this is especially important on mobile devices. Here we look at how to put one on your site.

Scroll-Up Button
04:57

We need a sitemap so that search engines can crawl our website. We can create an XML map and then submit this to both Google and Bing.

Sitemap
08:18

Your 'meta' description is what shows in the search engine organic results. Its your one chance to put a call to action to get browsers to actually click the link to visit your site.

Description Call to Action
08:47

Social 'signals', i.e. how much of your content is being shared across social networks is an important ranking factor. You need to make it easy for browsers to share your content.

Social Shares
10:57

A quick run through of 3 more essential WP plug-ins.

Other Key Wordpress Plug-Ins
02:11
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Next Steps
3 Lectures 29:44

Here we look at why you should be landing pages and what tools are on the market for building landing pages.

Landing Pages
13:18

A/B Split testing is key to increasing the effectiveness of your advertising. It can lead to more leads without spending any more money so is something that if you are not currently doing then you should be!

Split Testing
07:55

Want to find out what visitors to your site are up to? Well you can. Its a useful way to see how usable your site is to visitors, are they having problems with navigation or trying to click things that aren't links? We can find out!

Spying on Website Visitors
08:31
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Automation
4 Lectures 08:38

In this section we will look at some automation tools to save you time in your business.

Preview 01:51

A quick look at tools for both Windows and OS X that can help you to automate repetitive tasks.

Repetitive Tasks
02:07

IFTTT (If this then that) is an awesome free tool for syndicating content. It works off of 'triggers', if something happens then do something. So for example; when you post a video to your youtube channel then post a link to the video on your facebook page. This is called a 'recipe' and you can have multiple recipes all running and working for you!

IFTTT
01:56

If you don't want to keep creating and sharing your own content then you can simply re-post curated content based on keywords relevant to your site/industry. This free tool allows you to do that.

Preview 02:44
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EMail Marketing
3 Lectures 15:58

An introduction to lead capture, what it is and what it does.

Lead Capturing
07:46

You can opt for paid tools like aweber and getreponse but if you are starting out then mailchimp has similar features and is free. Here we look at getting it.

Preview 03:22

An autoresponder is simply a mechanism for 'responding' to a users sign-up request. It is typically delivered via email and happens immediately and forms a useful verification that a user has taken a specific action.

Autoresponders
04:50
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Wrap Up
2 Lectures 03:22

A quick recap on what we covered and the key takeaways, the things you should be doing once you have completed the course.

Summary and Action Plan
02:38

Got a specific digital marketing question either related to something covered or perhaps something that wasn't covered?

Stuck on Anything?
00:44
About the Instructor
Gary Kind
4.2 Average rating
899 Reviews
41,738 Students
12 Courses
Developer, Author, Marketeer

Gary Kind is a highly experienced IT professional and business owner with over 25 years in and around software development and 20+ years running businesses as an individual and in partnerships.

He has a wide spread of business knowledge working in the SME sector as well as delivering KPI and financial reporting for large corporations. He has spent the past few years combining marketing with IT to cover areas such as pay per click, copywriting and conversion optimisation.