Are your courses earning you several hundred to several thousands per month?
Are your students finding your courses?
Are you just in the planning phases of your first course and want to get started right from the beginning?
Have you launched your first course but without an email list absolutely no one is registering for your course?
If you've answered 'yes' to at least one of these questions, then you're in the right place!
Course creators generally love creating new courses. There is a beginning and there is an end and onward you go creating your next master piece. Marketing, however, is a never ending task that can feel so overwhelming, distracting and frustrating.
If you can relate, this course can help get you started.
I'm a huge fan of automation and constantly seek ways to automate tasks that are continually building my multiple, passive income streams. If this sounds like music to you, keep reading.
You don't have to be a marketing pro or even love marketing. But you do have to realize that without marketing your courses will just sit there like a lemon stand in the desert. You have the 'cure' to thirst but no one knows that you have the cure.
You must let people know about your courses. And the best way to do so is by putting your courses and coupons on sites that are eager for your course announcements. I'll share with you dozens of resources where you can post your course announcements absolutely free of charge.
I'll also show you how to create your own school. No more tooting your your horn to someone else's beat. Create your own academy and run your own class rooms, with your own style and your own set of rules.
I'll teach you how to create your own marketing calendar that you can adhere to or hand over to a virtual marketing rockstar so you can focus on what you love: creating new courses. I'll even share with you where to find such amazing marketing lovers.
Note: There are many aspects to marketing. We only cover a few of the most important techniques to helping you get started so your course announcements can be semi- or fully automated. We will NOT be covering Google or Facebook Ads (or any other paid type of marketing strategy). We will also NOT be covering Google Analytics, split testing or writing press releases.
All of the strategies taught in this course are with the new course creator in mind who works with no email list and a minimal budget.
Here are a few more things this course will cover.
Watch this lecture to get an overview of this entire course.
Please introduce yourself so we get to know you. This is also a little overview of my background.
Additional information to creating effective promo videos that convert.
Check out my Facebook post boost experiment.
I rarely show my income but in this case, let's take a sneak peak into my income and how I create coupons.
Using coupon sites to market your courses is essential - and it's free!
Download your resources list for a list of dozens of coupon sites waiting to market your courses.
This lecture includes various Facebook groups you can join (for free) where you can post your coupons (paid or free coupons).
Not every potential student knows about your website or online school platform. Give your potential student a variety of ways to find you.
Building your email list is 'king' when it comes to building passive and generous streams of income. Here are some ways for you to sell seats to your courses when you are starting out with no email list at all.
Crowdfunding can be a great way for you to sell discounted seats to your new courses. Watch this video to learn how one youngster earned over $60,000 in one month using crowdfunding.
This is one of my favorite plugins to automate the entire marketing funnel from beginning to end. The only downside to this plugin is that it costs a little over $35 per month to run your automated marketing funnel. When you are first starting out, you may not want to jump onto a paid 'wagon' and get some income going before choosing this option. The plugin is called Easy Webinar.
This is an overview video of why YouTube is so essential to your course launches. Get on board now!
This video talks about why I will always choose YouTube over Google, while at the same time getting on Google's 1st page within 24-48 hours by strategically using YouTube videos. I'll show you how.
In this article I will share with you how I use YouTube to market my courses.
In this video I'll share with you how to use YouTube (for free) to market your online courses and individual lectures.
Why is YouTube so important to your sales funnel?
There is nothing quite like building your own school. This overview video will give you the lay of the land for this section of the course.
You may want to use a Wordpress plugin to convert your posts and pages into courses. You're in luck!
A side-by-side comparison between the two most popular platforms (besides Udemy) to create your own school or academy.
Watch over my shoulder as I am giving you a tour of the admin panel of my own academy.
Watch over my shoulder as I take you into my own academy to show you the various options available to you to create your own lectures (within your own academy).
This overview video talks about how to protect content on your own website and the tools I use to do so.
Watch over my shoulder how I use my favorite plugin to protect all digital content on my site. Whether you want to protect posts, pages, audio files, PDF files, video files or even graphics or photographs, this plugin does it all - and then some.
Let me check in with you and ask: "How is it going?"
This overview video explains why creating a marketing calendar is absolutely essential to keeping you on track.
In this video I will take you behind my Outlook calendar and show you how you can use this format to creating a marketing calendar.
This is the 1st option of using a mindmap to creating a marketing calendar.
This is the 2nd option of using a mindmap to creating a marketing calendar.
Here are a few additional resources to helping you create your own marketing calendar.
Why is creating a marketing calendar so important?
There is no reason to do it all alone. This video talks about where and how to get help.
Watch over my shoulder as I am posting a new job for a virtual marketing assistant.
A little word of encouragement for those who might be totally overwhelmed at this point. Don't give up. Setting as much as possible on auto-pilot or at minimum on semi-auto-pilot, will greatly help you. It all starts with the right mindset.
Let's discuss the much-talked about "free coupons or not" issue.
Here is 'proof' that issuing free or greatly discounted coupons can backfire, instead of giving you new students who will actually take your course.
What about social networking sites. Are they really necessary? Let's discuss.
Here is a list of resources for great graphics, photographs and video clips. Using professional tools is essential in your course being a success.
Here is a summary of everything we've covered in this course. If there is something missing, please send me a personal message. If you haven't already left a review, please do so now.
Here are additional course overviews that go hand-in-hand with this course. They're all related to online course creation.
As promised, here are your discount coupons. Please do not share them with others, they are intended for paying students only. Thank you.
I absolutely love teaching and your success in every way is important to me!
As a best-selling Udemy instructor with more than a dozen online courses, I also run the Core Freedom Academy with over 14,000 students worldwide, and I am ready to share what I know.
I have been a public speaker, workshop leader and online course creator for more than 14 years. I've spoken on stage with Robert Kiyosaki (author of Rich Dad Poor Dad) and also taught at the Learning Annex in San Francisco for over three years.
I teach courses in the field of professional and personal development and new courses are constantly being developed.
Today I draw on my further education as a metaphysician, holistic life coach, certified hypnotist and trained grief and suicide hotline counselor. I’m also a non-denominational ordained minister, a Reiki Master and I teach courses in EFT (emotional freedom technique) and dowsing.
It all started in the world of business. I’ve worked for the Swiss Government and Private Banking Industry, before moving to Silicon Valley putting together teams for technology start-up companies. A tragic loss in 2006 left me homeless for 7 months while I withdrew from society to reinvent myself and my life.
The courses I teach today come from my school of hard-knocks.
I’m a huge fan of living the mobile lifestyle. Less is indeed more and being able to live wherever I want to is possible thanks to being an online instructor. My life lessons are woven into all of my courses.