The DMD [Digital Marketing Diploma] is designed to offer a series of modules and courses, each one is one step forward in the roadmap to your ultimate successful online business. You will be able to excel with your clients as an online advertising and marketing agency or consultant.
Through out this course I will teach you what it takes to master digital marketing to make real success online. which is inevitable to any business or market nowadays.
Whether you are taking this course to serve your online personal or corporate business, or getting on the professional career of digital marketing and may be establishing your own agency, this is exactly what you need, to get your self on a solid ground with an end to end knowledge and hands on experience.
over the course, you will learn how to manage all your digital assets and make them work together.
You will get my full support through the discussions and the messages and we will have frequent office hours every now and then for one to one support
So enroll in the course now and let’s get started
An overview of the digital marketing diploma. This is a dynamic course which is continuously updated. We transfer practical experience on content optimization for best results in online marketing & advertising. Support is also provided by the instructor. Support is also provided by the instructor to ensure the success of your journey with digital marketing. It's important to allocate study time with your computer and internet connection ready, as many lectures are actually hands-on.
Introduction to digital marketing with a definition and quick looks at the industry size and the potential. Also introducing the various digital marketing channels.
Each industry has its own jargon and acronyms. Digital marketing is no different. This is a collection of the most used terms like SEO, PPC, CPC, CTR, etc.
Social Media Marketing
Search Engine optimisation
Viewers of search engine result pages scan data in defined patterns, giving different focus to different parts of the screen. Learn about the heatmap and how to position your content for maximum attraction.
Optimizing your website for search engines consists of many steps. The first place to start is doing some tweaking on the page itself.
Even if your site looks really good and offers high quality contet, it would be still ranked low by Google if the website is not optimized for mobile devices. Learn about responsive design and how to make your website look nice on any screen.
People use keywords to search for whatever they're looking for. You have to know what people are using to find what you are offering: do your keyword research using many tools, starting with Google AdWords.
Another great tool to help with your keyword research is Google Trends. We'll learn how to use it in this lecture.
Using more than one tool gives better results. In this lecture, we learn about an additional keyword research tool: keywordstoolio.com
Summarizing the keyword research process, tools used, and next steps.
Although individual keywords would help identify your website to search engines, it's long-tail, or combined keywords, that would actually gives you a high rank. Learn all about long-tail keywords in this lecture.
Besides the on-page optimization we've learned about so far, it's important to know the techniques of how to drive traffic to your website from other external sources. In this lecture, we introduce backlinks to understand how they work and how you can benefit.
As we mentioned in the course introduction, this field is continuously changing. This lecture goes through some changes that Google applied to the search algorithm.
Some external links may lead to not-very-much related content, which upsets Google and negatively affects your ranking. You have to be carfeul with external links. Luckily, there is a simple piece of code you can use to tell search engines which external links to follow and which to ignore.
Sometimes you do quick fixes that you need search engines to be aware of immeditelt. We'll learn how to use ping to achieve this.
Video is among the most engaging media. And it's use in digital marketing is increasing one day after another. YouTube is the leading video platform, and a money-making machine for lots of people.
With video editing tools are getting cheaper and easier everyday, more people are into video production. Learn how to use tons of free content in your productions.
Ready to make money on YouTube? The first step is to become a YouTube partner. Learn how to do this and setup you AdSense account.
Optimization tips and tricks to help you drive traffic to your videos: title, description, etc.
Additional techniques to get more viewers: thumbnails, annotations, etc.
Instagram advertising - How to advertise correctly and what you can advertise
Understanding the roadmap to acquire actual leads starting with cold ads to retargeting interested audience and using Facebook Pixel Code
I graduated as an Engineer from the American University in Cairo, few years after working in the construction industry (family business) I decided to make the move and pursue the career in the digital media world.
My name is Fawzy Mawy, I have more than 10 years of experience in the field of Digital media, I am currently the Board Director at Airoffice for Telecommunications and a board member of other companies that work in digital media, mobile advertising and value added services (Mobile VAS)
I had the opportunity to create and design a mobile advertising solutions that is based on IVR that is operator branded, this is in addition to creating and managing several online and mobile projects with more than 6 million current active paying subscribers
I love giving back to the community, I teach digital marketing to a charity institution marketing team and working with another team on a very interesting education project.I registered my first Intellectual Property in my name as the main inventor and Airoffice, in the field of telecom with "Proline", a solution that offers cloud PBX to SMEs, while giving the mobile apps developers the opportunity to leverage on the technology to monetise their apps 40 times compared to mobile ads, all this at a fraction of the cost if not using Proline Technology..
I love to learn and share my knowledge,
I love to help startups and SMEs and individual business to succeed and make their way to the next business level more than working with big corporates.