Digital Marketing Diploma to 6 Figures /mo |Online Marketing
3.9 (32 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
445 students enrolled
Wishlisted Wishlist

Please confirm that you want to add Digital Marketing Diploma to 6 Figures /mo |Online Marketing to your Wishlist.

Add to Wishlist

Digital Marketing Diploma to 6 Figures /mo |Online Marketing

digital marketing & Advertising Mastery| facebook, instagram, youtube Marketing, Advertising & SEO
3.9 (32 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
445 students enrolled
Created by M. Mawy
Last updated 11/2015
Current price: $12 Original price: $200 Discount: 94% off
3 days left at this price!
30-Day Money-Back Guarantee
  • 3 hours on-demand video
  • 6 mins on-demand audio
  • 1 Article
  • 12 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion

Training 5 or more people?

Get your team access to Udemy's top 2,000 courses anytime, anywhere.

Try Udemy for Business
What Will I Learn?
  • Market and advertise businesses online with real actual results
  • Optimise website for search engines even if just started
  • Optimize facebook page for organic growth
  • Understand all concepts of Digital Marketing Fundamentals
  • Understand and create your own digital assets and leverage them
  • Utilize social media platform for business marketing and boosting conversions rate
  • Read and analyze various performance reports of your digital assets
  • Take business decisions and segregate them on workable tasks based on your reports on how to optimize the performance
  • Professionally apply those tasks to actually increasing your assets performance
  • Optimize your website SEO and boost your traffic and conversions
  • Create various content types that can actually go viral to grow your traffic, and enhance your business KPIs
  • Successfully syndicate your content to PR entities
  • Apply Video marketing and video SEO
  • Create and Monetize youtube videos
  • Video SEO: How to drastically enhance your video views performance
  • Create a successful content publishing plan
  • Facebook Marketing: Market your business on Facebook to generate leads and acquire more customers
  • Apply and segment your super audience using appropriate pixel deployment
  • Master Facebook advertising and become professional
  • Technically deploy all advertising mechanism to highly optimize your ads performance
  • creating your strategy and designing your sales funnel
  • Create a full consolidated advertising plan for your business or your client, that measurable and results oriented
  • Create your successful content publishing plan and road map across all platforms
  • Those who have online business or a business that they will heavily rely to promote online.
  • Those who have online business or a business that they will heavily rely to promote online.
View Curriculum
  • Internet and email user
  • Facebook and google account
  • google chrome and firefox browser
  • Smart phone or tablet
  • Have a PC or a laptop - working only on mobile doesnt work

The DMD [Digital Marketing Diploma] is designed to offer a series of modules and courses, each one is one step forward in the roadmap to your ultimate successful online business. You will be able to excel with your clients as an online advertising and marketing agency or consultant.

Through out this course I will teach you what it takes to master digital marketing to make real success online. which is inevitable to any business or market nowadays.

Whether you are taking this course to serve your online personal or corporate business, or getting on the professional career of digital marketing and may be establishing your own agency, this is exactly what you need, to get your self on a solid ground with an end to end knowledge and hands on experience.

over the course, you will learn how to manage all your digital assets and make them work together.

  • Each section is a complete crashed course by itself.
  • you will start seeing real results early on in the course.
  • We will start light, with digital marketing fundamentals, to make sure that all concepts are properly digested and that we are all on the same page
  • then we will get in to complex stuff. in some lecture we will get our hands into some code and others into strategic marketing planning
  • you will be able to optimise your site for search engines, even if it is a complete new site
  • you will create your business entity on Facebook and optimise it for organic reach and growth
  • you will master Facebook ads, and get actual conversions even for the lowest budget spent.
  • In the advertising section, you will learn how to advertise and plan and deploy your marketing plan the way agencies do,
  • starting with a cold targeting campaign all the way to engagement and retargeting complex techniques
  • you will be able to drive actual conversions using Facebook leads tools
  • you will master advertising on instagram and convert real leads from the platform.
  • A whole complete section or rather a course on youtube video marketing creating, optimising and monetising your videos in a lucrative manner without even filming a single shot. This is how video marketers make serious money from youtube
  • In the content marketing section, you will be able to not only market, but also create content that goes viral and drive massive traffic to your site or product.
  • in the last two section, after getting the science, the how and the hands on experience, we will get into the strategy planning for conversion,
  • we will start with the end results and optimise our marketing plan to get to such results.
  • you learn how to prepare the plan, measure the results and pin point the missing squares to tweak and optimise the plan further to reach your goal.
  • the last section we will focus on working as an advertising agency or marketing consultant.
  • While the course content is not that kind of material that you may consume in a couple of days, it is well put in a way that works on a learning curve to take you from the ground up to the top floor.

You will get my full support through the discussions and the messages and we will have frequent office hours every now and then for one to one support

So enroll in the course now and let’s get started

Who is the target audience?
  • People who want to actually succeed online
Compare to Other Digital Marketing Courses
Curriculum For This Course
59 Lectures
Welcome to The Digital Marketing Diploma
1 Lecture 02:20

An overview of the digital marketing diploma. This is a dynamic course which is continuously updated. We transfer practical experience on content optimization for best results in online marketing & advertising. Support is also provided by the instructor. Support is also provided by the instructor to ensure the success of your journey with digital marketing. It's important to allocate study time with your computer and internet connection ready, as many lectures are actually hands-on.

Preview 02:20
Fundamentals of Digital Marketing
3 Lectures 04:47

Introduction to digital marketing with a definition and quick looks at the industry size and the potential. Also introducing the various digital marketing channels.

Preview 04:47

Each industry has its own jargon and acronyms. Digital marketing is no different. This is a collection of the most used terms like SEO, PPC, CPC, CTR, etc.

Common Concepts & Terminology
8 pages

Digital Channels
3 pages

Social Media Marketing

Search Engine optimisation

inbound and outbound marketing
1 question
SEO - On page optimization
13 Lectures 43:49

Viewers of search engine result pages scan data in defined patterns, giving different focus to different parts of the screen. Learn about the heatmap and how to position your content for maximum attraction.

Preview 03:51

Optimizing your website for search engines consists of many steps. The first place to start is doing some tweaking on the page itself.

SEO - On Page

Even if your site looks really good and offers high quality contet, it would be still ranked low by Google if the website is not optimized for mobile devices. Learn about responsive design and how to make your website look nice on any screen.

Responsive Design

People use keywords to search for whatever they're looking for. You have to know what people are using to find what you are offering: do your keyword research using many tools, starting with Google AdWords.

Keywords Research #1: Keywords Planner

Another great tool to help with your keyword research is Google Trends. We'll learn how to use it in this lecture.

Keywords Research #2: Google Trends

Using more than one tool gives better results. In this lecture, we learn about an additional keyword research tool:

Keywords Research #3: Keywords Tools

Summarizing the keyword research process, tools used, and next steps.

Keywords Research Wrapup

Although individual keywords would help identify your website to search engines, it's long-tail, or combined keywords, that would actually gives you a high rank. Learn all about long-tail keywords in this lecture.

Longtail Keywords

Mobile site version
1 question

Besides the on-page optimization we've learned about so far, it's important to know the techniques of how to drive traffic to your website from other external sources. In this lecture, we introduce backlinks to understand how they work and how you can benefit.

Offsite SEO #1: Backlinks Introduction

As we mentioned in the course introduction, this field is continuously changing. This lecture goes through some changes that Google applied to the search algorithm.

Offsite SEO #2: Google Changes

Some external links may lead to not-very-much related content, which upsets Google and negatively affects your ranking. You have to be carfeul with external links. Luckily, there is a simple piece of code you can use to tell search engines which external links to follow and which to ignore.

Offsite SEO #3: Dofollow

No Follow

Sometimes you do quick fixes that you need search engines to be aware of immeditelt. We'll learn how to use ping to achieve this.

Offsite SEO #4: Site Pinging

DoFollw and NoFollow tag
1 question
Facebook Pages - Setup your page for organic reach on FB
8 Lectures 31:55
Page Insights

Page Settings 1/2

Page Settings 2/2

Page Setup

Creating a page on FB
1 question

Page Insights - Likes

Page Insights - Posts

Page Insights - Reach

Facebook Video Anatomy Structure
2 pages

Facebook Organic reach
1 question
Content Marketing
5 Lectures 15:40
Introduction to Content Marketing

Content Publishing on Facebook

Content Publishing on LinkedIn

Facebook Video Optimization
7 pages

Facebook Videos
1 question
Video Marketing
6 Lectures 21:37

Video is among the most engaging media. And it's use in digital marketing is increasing one day after another. YouTube is the leading video platform, and a money-making machine for lots of people.


With video editing tools are getting cheaper and easier everyday, more people are into video production. Learn how to use tons of free content in your productions.

Creative Commons

Ready to make money on YouTube? The first step is to become a YouTube partner. Learn how to do this and setup you AdSense account.

Setup AdSense
3 pages

Optimization tips and tricks to help you drive traffic to your videos: title, description, etc.

Video Optimization - Part1

Additional techniques to get more viewers: thumbnails, annotations, etc.

Video Optimization - Part2

YouTube Analytics

Monetizing Youtube videos
1 question
Facebook And Instagram Advertising
11 Lectures 46:04
Why Advertise on Facebook

Facebook Native Ads Placement

Facebook Ads Structure

Mastering bidding | Decide on CPC or CPM using Maths Formula

The Solution to dropping CTR

When to bid for CPC

Using oCPM correctly

Retargeting - The gold mine of Facebook advertising

Creating Website Custom Audience - from scratch

Empowering your campaigns and workflow with Power Editor

Video Advertising

Facebook Advertising - CTR
1 question

Facebook Advertising
1 question
Find the Perfect Buyer using Facebook Insights
10 Lectures 16:10
Introducing Audience Insights

Audience Insights | Part 1 | Getting Ready
4 pages

Audience Insights | Part 2 | Use Case
7 pages

Audience Insights | Part 3 | Understanding Audience and making decisions
5 pages

Audience Insights | Part 4 | Advanced
10 pages

Audience Insights | Part 5 | The Road Mop
4 pages

Audience Insights Live

Facebook Audience insights
1 question

Agencies: What yo ask your clients in your first meeting

[Download Toolkit] Creating quick ads for Facebook using Power point
18 pages

Instagram advertising - How to advertise correctly and what you can advertise

Advertising on Instagram correctly
The Plan
2 Lectures 11:22
Fundamentals of your marketing engine

Understanding the roadmap to acquire actual leads starting with cold ads to retargeting interested audience and using Facebook Pixel Code

The Plan Structure
About the Instructor
M. Mawy
3.9 Average rating
32 Reviews
445 Students
1 Course
Board Director at Airoffice and Digital Marketing Consultant

I graduated as an Engineer from the American University in Cairo, few years after working in the construction industry (family business) I decided to make the move and pursue the career in the digital media world.

My name is Fawzy Mawy, I have more than 10 years of experience in the field of Digital media, I am currently the Board Director at Airoffice for Telecommunications and a board member of other companies that work in digital media, mobile advertising and value added services (Mobile VAS)

I had the opportunity to create and design a mobile advertising solutions that is based on IVR that is operator branded, this is in addition to creating and managing several online and mobile projects with more than 6 million current active paying subscribers

I love giving back to the community, I teach digital marketing to a charity institution marketing team and working with another team on a very interesting education project.I registered my first Intellectual Property in my name as the main inventor and Airoffice, in the field of telecom with "Proline", a solution that offers cloud PBX to SMEs, while giving the mobile apps developers the opportunity to leverage on the technology to monetise their apps 40 times compared to mobile ads, all this at a fraction of the cost if not using Proline Technology..

I love to learn and share my knowledge,

I love to help startups and SMEs and individual business to succeed and make their way to the next business level more than working with big corporates.