Digital Marketing Diploma to 6 Figures /mo |Online Marketing

digital marketing & Advertising Mastery| facebook, instagram, youtube Marketing, Advertising & SEO
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  • Lectures 59
  • Length 4.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 11/2015 English

Course Description

The DMD [Digital Marketing Diploma] is designed to offer a series of modules and courses, each one is one step forward in the roadmap to your ultimate successful online business. You will be able to excel with your clients as an online advertising and marketing agency or consultant.

Through out this course I will teach you what it takes to master digital marketing to make real success online. which is inevitable to any business or market nowadays.

Whether you are taking this course to serve your online personal or corporate business, or getting on the professional career of digital marketing and may be establishing your own agency, this is exactly what you need, to get your self on a solid ground with an end to end knowledge and hands on experience.

over the course, you will learn how to manage all your digital assets and make them work together.

  • Each section is a complete crashed course by itself.
  • you will start seeing real results early on in the course.
  • We will start light, with digital marketing fundamentals, to make sure that all concepts are properly digested and that we are all on the same page
  • then we will get in to complex stuff. in some lecture we will get our hands into some code and others into strategic marketing planning
  • you will be able to optimise your site for search engines, even if it is a complete new site
  • you will create your business entity on Facebook and optimise it for organic reach and growth
  • you will master Facebook ads, and get actual conversions even for the lowest budget spent.
  • In the advertising section, you will learn how to advertise and plan and deploy your marketing plan the way agencies do,
  • starting with a cold targeting campaign all the way to engagement and retargeting complex techniques
  • you will be able to drive actual conversions using Facebook leads tools
  • you will master advertising on instagram and convert real leads from the platform.
  • A whole complete section or rather a course on youtube video marketing creating, optimising and monetising your videos in a lucrative manner without even filming a single shot. This is how video marketers make serious money from youtube
  • In the content marketing section, you will be able to not only market, but also create content that goes viral and drive massive traffic to your site or product.
  • in the last two section, after getting the science, the how and the hands on experience, we will get into the strategy planning for conversion,
  • we will start with the end results and optimise our marketing plan to get to such results.
  • you learn how to prepare the plan, measure the results and pin point the missing squares to tweak and optimise the plan further to reach your goal.
  • the last section we will focus on working as an advertising agency or marketing consultant.
  • While the course content is not that kind of material that you may consume in a couple of days, it is well put in a way that works on a learning curve to take you from the ground up to the top floor.

You will get my full support through the discussions and the messages and we will have frequent office hours every now and then for one to one support

So enroll in the course now and let’s get started


What are the requirements?

  • Internet and email user
  • Facebook and google account
  • google chrome and firefox browser
  • Smart phone or tablet
  • Have a PC or a laptop - working only on mobile doesnt work

What am I going to get from this course?

  • Market and advertise businesses online with real actual results
  • Optimise website for search engines even if just started
  • Optimize facebook page for organic growth
  • Understand all concepts of Digital Marketing Fundamentals
  • Understand and create your own digital assets and leverage them
  • Utilize social media platform for business marketing and boosting conversions rate
  • Read and analyze various performance reports of your digital assets
  • Take business decisions and segregate them on workable tasks based on your reports on how to optimize the performance
  • Professionally apply those tasks to actually increasing your assets performance
  • Optimize your website SEO and boost your traffic and conversions
  • Create various content types that can actually go viral to grow your traffic, and enhance your business KPIs
  • Successfully syndicate your content to PR entities
  • Apply Video marketing and video SEO
  • Create and Monetize youtube videos
  • Video SEO: How to drastically enhance your video views performance
  • Create a successful content publishing plan
  • Facebook Marketing: Market your business on Facebook to generate leads and acquire more customers
  • Apply and segment your super audience using appropriate pixel deployment
  • Master Facebook advertising and become professional
  • Technically deploy all advertising mechanism to highly optimize your ads performance
  • creating your strategy and designing your sales funnel
  • Create a full consolidated advertising plan for your business or your client, that measurable and results oriented
  • Create your successful content publishing plan and road map across all platforms
  • Those who have online business or a business that they will heavily rely to promote online.
  • Those who have online business or a business that they will heavily rely to promote online.

What is the target audience?

  • People who want to actually succeed online

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Welcome to The Digital Marketing Diploma
02:20

An overview of the digital marketing diploma. This is a dynamic course which is continuously updated. We transfer practical experience on content optimization for best results in online marketing & advertising. Support is also provided by the instructor. Support is also provided by the instructor to ensure the success of your journey with digital marketing. It's important to allocate study time with your computer and internet connection ready, as many lectures are actually hands-on.

Section 2: Fundamentals of Digital Marketing
04:47

Introduction to digital marketing with a definition and quick looks at the industry size and the potential. Also introducing the various digital marketing channels.

8 pages

Each industry has its own jargon and acronyms. Digital marketing is no different. This is a collection of the most used terms like SEO, PPC, CPC, CTR, etc.

Digital Channels
3 pages
1 question

Social Media Marketing

Search Engine optimisation

Section 3: SEO - On page optimization
03:51

Viewers of search engine result pages scan data in defined patterns, giving different focus to different parts of the screen. Learn about the heatmap and how to position your content for maximum attraction.

05:23

Optimizing your website for search engines consists of many steps. The first place to start is doing some tweaking on the page itself.

02:21

Even if your site looks really good and offers high quality contet, it would be still ranked low by Google if the website is not optimized for mobile devices. Learn about responsive design and how to make your website look nice on any screen.

04:36

People use keywords to search for whatever they're looking for. You have to know what people are using to find what you are offering: do your keyword research using many tools, starting with Google AdWords.

03:59

Another great tool to help with your keyword research is Google Trends. We'll learn how to use it in this lecture.

03:34

Using more than one tool gives better results. In this lecture, we learn about an additional keyword research tool: keywordstoolio.com

01:18

Summarizing the keyword research process, tools used, and next steps.

04:40

Although individual keywords would help identify your website to search engines, it's long-tail, or combined keywords, that would actually gives you a high rank. Learn all about long-tail keywords in this lecture.

Mobile site version
1 question
03:31

Besides the on-page optimization we've learned about so far, it's important to know the techniques of how to drive traffic to your website from other external sources. In this lecture, we introduce backlinks to understand how they work and how you can benefit.

03:49

As we mentioned in the course introduction, this field is continuously changing. This lecture goes through some changes that Google applied to the search algorithm.

01:47

Some external links may lead to not-very-much related content, which upsets Google and negatively affects your ranking. You have to be carfeul with external links. Luckily, there is a simple piece of code you can use to tell search engines which external links to follow and which to ignore.

No Follow
03:00
02:00

Sometimes you do quick fixes that you need search engines to be aware of immeditelt. We'll learn how to use ping to achieve this.

DoFollw and NoFollow tag
1 question
Section 4: Facebook Pages - Setup your page for organic reach on FB
Page Insights
03:21
Page Settings 1/2
06:42
Page Settings 2/2
02:36
Page Setup
07:15
Creating a page on FB
1 question
Page Insights - Likes
03:58
Page Insights - Posts
04:06
Page Insights - Reach
03:57
Facebook Video Anatomy Structure
2 pages
Facebook Organic reach
1 question
Section 5: Content Marketing
Introduction to Content Marketing
03:53
Content Publishing on Facebook
06:32
Content Publishing on LinkedIn
05:15
Facebook Video Close Captions - SRT
Preview
12 pages
Facebook Video Optimization
7 pages
Facebook Videos
1 question
Section 6: Video Marketing
02:19

Video is among the most engaging media. And it's use in digital marketing is increasing one day after another. YouTube is the leading video platform, and a money-making machine for lots of people.

05:30

With video editing tools are getting cheaper and easier everyday, more people are into video production. Learn how to use tons of free content in your productions.

3 pages

Ready to make money on YouTube? The first step is to become a YouTube partner. Learn how to do this and setup you AdSense account.

03:00

Optimization tips and tricks to help you drive traffic to your videos: title, description, etc.

06:26

Additional techniques to get more viewers: thumbnails, annotations, etc.

YouTube Analytics
04:22
Monetizing Youtube videos
1 question
Section 7: Facebook And Instagram Advertising
Why Advertise on Facebook
03:12
Facebook Native Ads Placement
02:01
Facebook Ads Structure
00:40
Mastering bidding | Decide on CPC or CPM using Maths Formula
05:18
The Solution to dropping CTR
01:53
When to bid for CPC
01:26
Using oCPM correctly
02:27
Retargeting - The gold mine of Facebook advertising
03:29
Creating Website Custom Audience - from scratch
05:21
Empowering your campaigns and workflow with Power Editor
11:55
Video Advertising
08:22
Facebook Advertising - CTR
1 question
Facebook Advertising
1 question
Section 8: Find the Perfect Buyer using Facebook Insights
Introducing Audience Insights
02:03
Audience Insights | Part 1 | Getting Ready
4 pages
Audience Insights | Part 2 | Use Case
7 pages
Audience Insights | Part 3 | Understanding Audience and making decisions
5 pages
Audience Insights | Part 4 | Advanced
10 pages
Audience Insights | Part 5 | The Road Mop
4 pages
Audience Insights Live
06:40
Facebook Audience insights
1 question
Agencies: What yo ask your clients in your first meeting
Article
[Download Toolkit] Creating quick ads for Facebook using Power point
18 pages
05:35

Instagram advertising - How to advertise correctly and what you can advertise

Section 9: The Plan
Fundamentals of your marketing engine
04:06
07:16

Understanding the roadmap to acquire actual leads starting with cold ads to retargeting interested audience and using Facebook Pixel Code

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Instructor Biography

M. Mawy, Board Director at Airoffice and Digital Marketing Consultant

I graduated as an Engineer from the American University in Cairo, few years after working in the construction industry (family business) I decided to make the move and pursue the career in the digital media world.

My name is Fawzy Mawy, I have more than 10 years of experience in the field of Digital media, I am currently the Board Director at Airoffice for Telecommunications and a board member of other companies that work in digital media, mobile advertising and value added services (Mobile VAS)

I had the opportunity to create and design a mobile advertising solutions that is based on IVR that is operator branded, this is in addition to creating and managing several online and mobile projects with more than 6 million current active paying subscribers

I love giving back to the community, I teach digital marketing to a charity institution marketing team and working with another team on a very interesting education project.I registered my first Intellectual Property in my name as the main inventor and Airoffice, in the field of telecom with "Proline", a solution that offers cloud PBX to SMEs, while giving the mobile apps developers the opportunity to leverage on the technology to monetise their apps 40 times compared to mobile ads, all this at a fraction of the cost if not using Proline Technology..

I love to learn and share my knowledge,

I love to help startups and SMEs and individual business to succeed and make their way to the next business level more than working with big corporates.

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