The Complete Digital Marketing Bootcamp
4.1 (330 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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The Complete Digital Marketing Bootcamp

Learn how to set up winning campaigns using Facebook, Google, YouTube, SEO, Email, Retargeting, and Google Analytics
4.1 (330 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
2,344 students enrolled
Created by Seijin Jung
Last updated 1/2017
English
Current price: $10 Original price: $200 Discount: 95% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 3 hours on-demand video
  • 7 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Use digital marketing to drive business objectives
  • Be able to develop concrete digital marketing campaigns
  • Better understand different components of digital marketing
  • Become a digital marketer
  • Be able to bring more new customers through digital marketing
  • Be able to retain customers through digital marketing
  • Be able to use different tools to analyze and optimize digital marketing campaigns
View Curriculum
Requirements
  • No prior knowledge about marketing or digital marketing is required
Description

The average starting salary for skilled digital marketing managers in the United States can easily go beyond $100,000 per year, and there's never been a better time to be a digital marketer! 

My name is Seijin, and this course is for anyone like you who wants to kickstart your own digital marketing activities. Whether you run your own business, or you want to begin your professional career in digital marketing, this course will provide all the fundamentals of digital marketing you'd need. Through this course, you will gain not only theoretical foundations of marketing, but also practical skills you can use right away. You will learn about the key concepts of digital marketing strategy, new user acquisition, customer retention, and analytics along with step-by-step instructions to actually set up your own marketing campaigns on Facebook, Google Adwords, YouTube, and other channels. I look forward to seeing you in the course!

This course is for anybody wanting to get a comprehensive understanding of marketing in the digital world. Whether you run your own business, or you want to begin your professional career in digital marketing, this course will provide all the fundamentals of digital marketing you'd need. I will help you gain not only theoretical foundations of marketing, but also practical skills you can use right away. As you take this course, I will help you get familiar with the key concepts, and help you actually get your hands dirty to run impactful digital marketing campaigns step by step.


This course is carefully designed with multiple sections so that you can grasp the core components of digital marketing easily but most effectively. We will begin by understanding how to develop a concrete strategy. I will walk you through the entire process of setting up digital marketing campaigns from scratch. After you develop your overall strategy, we will then delve into the new user acquisition section. In this section, you'll learn about different types of ads you can run across paid channels like Facebook, Instagram, Adwords, and YouTube. You'll also learn how you can use content marketing on your own non-paid channels like Facebook Page and Instagram. We'll also look at different organic tactics like Search Engine Optimization. Once we understand how we get new users to your business, we'll learn about how we can retain those users more effectively. In this section, I will help you set up impactful retention strategy and actually run email and retargeting campaigns using Mailchimp and Facebook. In the following section, you'll learn how to use analytics to optimize your campaigns across all your digital marketing channels. I will help you understand some of the key metrics you need to closely track and tools you can use for your daily analysis. Once we do that, I will provide some of my suggestions for next steps based on your different needs. I believe this will help you use this course as a meaningful stepping stone to achieve your learning goal - whether it be getting a new job, running your company, or advancing your career.

Who is the target audience?
  • Beginners who want to kickstart their learning in digital marketing
  • Entrepreneurs who want to use digital marketing to drive business success
  • Small-business Owners who want to bring more success to their businesses through digital marketing
  • Aspiring Marketers who would like to learn about digital marketing
Students Who Viewed This Course Also Viewed
Curriculum For This Course
69 Lectures
03:14:24
+
Overview of the course
2 Lectures 05:07
+
Strategy Setup
7 Lectures 20:10
Intro
00:43


Target Customer Analysis
01:59

Positioning
03:04


Channel Mix
05:23

Insider Tip #1: Key Principle for Successful Marketing
03:55

Let's review what we learned in this section!

Course Quiz #1
4 questions
+
New Customer Acquisition
43 Lectures 02:04:54
Section Intro - New Customer Acquisition
01:33

Facebook/Instagram Intro
01:09


Facebook Audience Targeting
03:29

Facebook Ad placements
02:47

Facebook Ad formats/Media
03:27

How Facebook's Auction Works
02:19

Facebook Bidding Types
02:10

Facebook Ad Account Setup
03:27

Facebook Pixel Setup
05:13

Facebook Page/Instagram Account Setup
03:10

How to Set Up Ads on Facebook & Instagram
07:29

Google AdWords Intro
01:50

Insider Tip #2: Get $175 Free Credit for AdWords
02:13

AdWords Account Setup
03:29

AdWords Ad Placements
03:55

AdWords Ad Objectives
00:54

AdWords Audience Targeting
02:25

How Google's Auction Works
01:07

AdWords Bidding Strategy
01:37

AdWords Conversion Tracking
03:27

How To Set Up Search Ads on AdWords
05:38

Keyword Selection for Search Ads
04:13

Google Keyword Planner
03:12

Insider Tip #3: How To Write Good Text Ads
02:23

How To Set Up Display Ads on AdWords
06:09

Targeting for Display Ads on AdWords
03:08

Google Display Planner
03:57

YouTube Ads Intro
00:44

YouTube Ad Types
01:32

YouTube Ad Audience Targeting
02:02

How To Set Up YouTube Ads on AdWords
05:27

Owned/Non-paid Channels Intro
02:31

Objective Setup & Planning
02:30

Content Types
02:20

Tactics To Grow Your Fans on Facebook & Instagram
03:42

Insider Tip #4: Useful Tools for Content Creation
03:42

Search Engine Optimization (SEO) Intro
00:50

What Is SEO? & Why Is It Important?
02:19

Key Factors Influencing Your SEO Performance
01:47

Keyword Research for SEO
02:06

Keyword Generation for SEO
02:38

On-site Optimization for SEO
01:11

Let's review what we learned in this section!

Course Quiz #2
4 questions
+
Customer Retention
11 Lectures 33:27
Section Intro - Customer Retention
01:27

Customer Retention Strategy Setup
06:04

List building for Customer Retention
03:08

Email Intro
02:00

How To Set Up Email Campaigns on Mailchimp
04:44

How To Set Up Automated Emails on Mailchimp
03:17

Email Key Metrics for Optimization
01:27


Retargeting/Remarketing Intro
01:04

How Retargeting Works
03:27

How To Set Up Retargeting Ads on Facebook
04:07

Let's review what we learned in this section!

Course Quiz #3
4 questions
+
Analytics & Optimization
5 Lectures 08:05
Section Intro : Analytics & Optimization
01:17

Key Metrics to Measure
01:24

Customer Lifetime Value
02:12

How To Set Up Google Analytics
01:52

Facebook Audience Insights
01:20
+
Next Steps
1 Lecture 02:41
Next Steps
02:41
About the Instructor
Seijin Jung
4.1 Average rating
419 Reviews
3,118 Students
2 Courses
Wharton MBA, Entrepreneur. Formerly @ Google, LG, BCG.

Nice to e-meet you all! I'm a Silicon Valley marketing professional & entrepreneur with years of hands-on professional business experiences at multiple companies including Google, LG, Udemy, and many other startups. I have an MBA degree from the Wharton School, University of Pennsylvania, where I studied marketing and management to supplement my real-life business experiences.

I'm passionate about learning new things and sharing them with others. I truly believe that online learning is the best way to learn new skills beyond your comfort zone.

Sign up to my course and join me in this amazing adventure today!