The Complete Digital Marketing Bootcamp

Develop a pre-campaign strategy to avoid wasting your marketing budget on ads, and follow a step-by-step strategy development process for digital marketing campaigns.

Set marketing objectives before spending on ads, choosing goals like awareness, app downloads, or sales, and define KPI targets with the smart framework.

Identify your target customer and their problem, then build a persona with demographics, lifestyle, and pain points to guide focused marketing for your product across platforms like Google and Facebook.

Position your product by defining a clear, unique voice that resonates with target customers across all channels, using a strong positioning statement with differentiating points to build a strong brand.

Map the target customers' decision journey using the McKinsey framework across digital channels, focusing on the initial consideration stage to drive evaluation, purchase, and post-purchase loyalty.

Learn to set up a Facebook ad account via Business Manager, create the account, assign admins, and open Ads Manager to start creating ads.

Learn how to set up a Google AdWords account to run ads, create dummy campaigns, input keywords, bids, landing page, headlines, and billing.

Explains AdWords placements across Google's search and display networks, including text search ads, shopping and maps ads, and display formats on YouTube, Gmail, and partner sites.

understand AdWords ad objectives spanning awareness, consideration, and action, with display, video, and search channels across Google networks to reach customers and drive actions.

Choose the AdWords bidding strategy that matches your objective—CPC for clicks, CPM for impressions, CPA for conversions, or CPV for video views—and optimize with Google's pixel.

Activate AdWords conversion tracking to measure purchases and other actions, assign values, and set conversion windows; then implement the tracking code on your website to optimize campaigns.

Set up search ads on AdWords by creating a search network campaign, using manual CPC, a small daily budget, keyword-driven ad groups, and ongoing testing to optimize headlines and descriptions.

Learn how to select keywords for search ads using broad, broad match modifier, phrase, exact, and negative keywords, balancing growth and specificity with customer-focused terms.

Learn practical tips for writing compelling text ads that capture attention and drive clicks, including specific details, strong action verbs, and aligning headlines with landing pages for mobile experiences.

Explore search engine optimization, how higher rankings increase traffic from organic results, and why Google dominates search markets for local and global strategies.

Explore how content relevance and quality, along with technical optimization, user engagement, and backlinks, influence Google rankings amid machine learning; learn tactics to craft audience-focused content that answers specific queries.

Conduct keyword research by categorizing target queries by user intention—informational, transactional, and loyalty—and align them with the consumer decision journey to enhance SEO relevance.

Identify target queries and map them to your site structure, then optimize pages with title tags and keywords; create new content to cover gaps and match user intent.

Build a sustainable business by prioritizing customer retention within your digital marketing strategy, plugging leaky holes, and keeping existing customers engaged while leveraging channels to attract new ones.

Learn to set up automated emails on Mailchimp, including abandoned cart and welcome emails, using triggers and audience segments to create impactful campaigns.

Learn how retargeting works by tracking footprints with pixels to display ads on Facebook and Google Display, and optimize across channels for meaningful business impact.

Identify and track key digital marketing metrics, including unique visitors, cost per click, click-through rate, conversion rate, and customer acquisition cost, to optimize campaigns toward your goals.

Advance your digital marketing skills by testing hypotheses, analyzing data, and optimizing campaigns through repeatable practice. Explore analytics, operations, and email retention as you pursue hands-on, course-based opportunities.