Find online courses made by experts from around the world.
Take your courses with you and learn anywhere, anytime.
Learn and practice real-world skills and achieve your goals.
Not for you? No problem.
30 day money back guarantee.
Learn on the go.
Desktop, iOS and Android.
Certificate of completion.
|Section 1: Introduction|
This lecture identifies the 5 basic steps.
|Section 2: The 5 Basic Steps of Digital Marketing|
The Marketing PlanPreview
Ad Unit BasicsPreview
Ad Format TerminologyPreview
Branding vs. Lead Generation
Stephen is a digital advertising sales expert in local media and has spoken at more than 60 local media conferences in the last decade. He founded LocalBroadcastSales in 2008. It is an on-demand sales training company providing over 35 sales trainers and 600+ video modules to over 10,000 local broadcaster sellers. He produced the Advanced Digital Sales Certification course for the Local Media Association. Stephen produces the annual Digital Leadership Academy for the New York State Broadcasters Association.