Digital Marketing Basics in 5 Easy Steps

An overview of the terminology and fundamentals of digital marketing.
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  • Lectures 7
  • Length 33 mins
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 10/2015 English

Course Description

Digital Marketing Basics – An overview of the terminology and fundamentals of digital marketing. Covers first steps of a marketing plan, ad units, ad format terminology, branding vs. lead generation and targeting. There is a nine page reference guide with the course with full explanations of all the terms used in the course. It will take about 30-minutes to complete the course. It is broken into five sections. This course will give you the confidence and knowledge to sell digital marketing.

What are the requirements?

  • Just bring yourself

What am I going to get from this course?

  • Understand the fundamentals of selling digital advertising

What is the target audience?

  • This course is suited for beginners in digital advertising and marketing

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Welcome
Preview
00:35
Section 1: Introduction
00:46

This lecture identifies the 5 basic steps.

Section 2: The 5 Basic Steps of Digital Marketing
The Marketing Plan
Preview
02:29
Ad Unit Basics
Preview
05:42
Ad Format Terminology
Preview
07:06
Branding vs. Lead Generation
06:47
Targeting
09:07

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Instructor Biography

Peter Conti, Sales and Marketing Director, Local Media Association

Stephen is a digital advertising sales expert in local media and has spoken at more than 60 local media conferences in the last decade. He founded LocalBroadcastSales in 2008. It is an on-demand sales training company providing over 35 sales trainers and 600+ video modules to over 10,000 local broadcaster sellers. He produced the Advanced Digital Sales Certification course for the Local Media Association. Stephen produces the annual Digital Leadership Academy for the New York State Broadcasters Association.

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