Digital Marketing Basics in 5 Easy Steps
3.0 (1 rating)
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Digital Marketing Basics in 5 Easy Steps

An overview of the terminology and fundamentals of digital marketing.
3.0 (1 rating)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
2 students enrolled
Created by Peter Conti
Last updated 11/2015
English
Current price: $10 Original price: $20 Discount: 50% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 33 mins on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Understand the fundamentals of selling digital advertising
View Curriculum
Requirements
  • Just bring yourself
Description
Digital Marketing Basics – An overview of the terminology and fundamentals of digital marketing. Covers first steps of a marketing plan, ad units, ad format terminology, branding vs. lead generation and targeting. There is a nine page reference guide with the course with full explanations of all the terms used in the course. It will take about 30-minutes to complete the course. It is broken into five sections. This course will give you the confidence and knowledge to sell digital marketing.
Who is the target audience?
  • This course is suited for beginners in digital advertising and marketing
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Curriculum For This Course
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Welcome
1 Lecture 00:35
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Introduction
1 Lecture 00:46

This lecture identifies the 5 basic steps.

Preview 00:46
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The 5 Basic Steps of Digital Marketing
5 Lectures 31:11



Branding vs. Lead Generation
06:47

Targeting
09:07
About the Instructor
Peter Conti
3.0 Average rating
1 Review
2 Students
2 Courses
Sales and Marketing Director, Local Media Association

Stephen is a digital advertising sales expert in local media and has spoken at more than 60 local media conferences in the last decade. He founded LocalBroadcastSales in 2008. It is an on-demand sales training company providing over 35 sales trainers and 600+ video modules to over 10,000 local broadcaster sellers. He produced the Advanced Digital Sales Certification course for the Local Media Association. Stephen produces the annual Digital Leadership Academy for the New York State Broadcasters Association.