Digital Marketing and SEO for beginners in 4 weeks
3.1 (23 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,600 students enrolled
Wishlisted Wishlist

Please confirm that you want to add Digital Marketing and SEO for beginners in 4 weeks to your Wishlist.

Add to Wishlist

Digital Marketing and SEO for beginners in 4 weeks

Learn Digital Marketing from scratch.Technical details of SEO and hands on experience videos for Non technical learners.
3.1 (23 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,600 students enrolled
Created by Abhirup Moitra
Last updated 11/2016
English
Current price: $10 Original price: $160 Discount: 94% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 33 mins on-demand video
  • 4 Articles
  • 3 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • You will learn the terminology and jargon needed in Digital Marketing
  • You will learn about the factors responsible for ranking in Google
  • You will understand Link Building and Off-Page Optimization for SEO
  • Video for On hand experience of Link Building, use of different tools
  • You will learn about keyword Analysis and On-Page Optimization for SEO
  • You will learn about importance of Blogs and Content Marketing Strategy
  • Importance of Programming and Code Optimization for SEO
  • On hand experience to check Website health and take necessary steps.
  • Basics of Facebook marketing and Google Adwords
  • Step Wise To Do for a new project
View Curriculum
Requirements
  • Very Basic understanding of Web Pages
  • Special module for non technical students
  • Ability to communicate in English
Description

Digital advertising market has grown at a fast pace of 33 per cent annually between 2010 and 2015, while the spend as a percentage of total advertising increased to 13 per cent or more than US$ 1 billion in 2015. 

If you are an entrepreneur and want your business to shine on the internet, this course is a must for you. Management and engineering students who wants to make a career in digital marketing but is clueless about where to start from, this course has been designed keeping in mind the overall need of the industry and you, as an individual.

The course materials includes detailed lecture materials in form of articles, videos and PowerPoint presentations. You will also get videos for practical experience.

Digital Marketing requires marketing as well as technical skills. After completing the course, you will know about the different methods that are employed by marketers to achieve more online traffic. Some of them include SEO, SMM, and Google Ads. 

You will be aware of the digital marketing jargon that are used often by marketers. You will understand in details the factors responsible for ranking your website. You will also learn how to analyse the problems and take adequate steps to resolve them.  You will learn about the different tools for keyword analysis, white label report generation, Analytics and all the other tools that are used for website optimization. 

In this course you will learn how programming affects the loading speed and as a SEO professional, you may not have to do the real coding but you will have to work with team of engineers and explain them what changes you need to make in the website.Special care has been taken to cover the technical details of SEO like CSS and JavaScript Optimization.

This course is divided into 3 sections

Section 1. Digital Marketing Basics

In this section you will learn about the basics of digital marketing, the terminologies used and the most basic tools required to start a Digital Marketing Campaign

Section 2. SEO,SEM and Content Marketing

In this section you will learn about the factors responsible for ranking, On Page and Off page SEO, Link Building, Content Marketing and Facebook and Google Ads.

Section 3. Technical SEO

This section includes Website analysis, code and image optimization and other technical details of SEO.





Who is the target audience?
  • Engineers who wants to get a better understanding of SEO
  • Marketing Managers who want to increase skills and plan marketing campaign
  • Wannabe SEO Analysts and Management Students who want to take up Digital Marketing as career
  • Entrepreneurs who want a better understanding of Digital marketing and harness its potential for growth of their business
Students Who Viewed This Course Also Viewed
Curriculum For This Course
+
Digital Marketing Basics
4 Lectures 18:10

This chapter includes the discussion about the very need of Digital Marketing.

Preview 04:59

Digital Marketing can be confusing without knowing the daily terms that are used. By reading this chapter you will know the difference between terms like SEM and SMM. 

Preview 03:27


In this chapter you will study about the different tools of Google that is a must have before starting a Digital Marketing Campaign. 

Preview 02:27

Section 1 Quiz
8 questions
+
SEO, SEM and Content Marketing
4 Lectures 18:16

Back link Creation by Bookmarking
05:05

On-Page Optimization factors for SEO
04:22


Section 2 Quiz
10 questions
+
Technical SEO
2 Lectures 10:17
Checking Page Speed and Render Blocking Script
06:17

About the Instructor
Abhirup Moitra
3.1 Average rating
23 Reviews
1,600 Students
1 Course
Google Ad words and Google Analytics Certified

Hi

I am Abhirup Moitra. I am a Digital Marketing consultant

As a consultant I helped many early stage start-ups to build marketing strategy. Prior to this I trained more than 300 individuals in Digital Marketing. 

My hobbies are blogging, graphology, watching movies and cooking.