Digital Marketing: A Beginners Guide To Facebook Advertising
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Digital Marketing: A Beginners Guide To Facebook Advertising

Learn how to create effective Facebook content and relevant ads to send your business to the next level.
4.0 (34 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
949 students enrolled
Created by Fred Williams
Last updated 9/2016
Current price: $12 Original price: $50 Discount: 76% off
4 days left at this price!
30-Day Money-Back Guarantee
  • 1.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion

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What Will I Learn?
  • Understand how to create targeted, relevant Facebook ads
  • Understand how to create content worthy of the Facebook news feed
  • Avoid wasting time and money with messaging that doesn't appeal to the target market
View Curriculum
  • Students do not need to download any software

"The course is presented in great way, everything is almost perfect. Using some real cases in explaining some point is really good. The information which are presented are well organized so it is easy to remember."

  • 5000 + students
  • 150 reviews with an average of 4.4/5
  • Business podcast 'Breaking Biz' with over 10,000 subscribers

Hello and welcome!

This course is designed to simplify the best practices of Facebook so you can understand how to reach and engage your audience and improve your chances of getting a positive reaction to your Facebook advertising campaigns.

Understand the art of Facebook advertising using proven, simple and effective techniques.

  • Discover what makes 'news feed worthy' content
  • Learn how to properly identify with your customers
  • Find out what it means to 'delight' your audience
  • Hear how Banana Republic triumphed using Facebook 'Lookalike' Audiences
  • Understand the different formats of Facebook Ad Targeting

Knowing how to use Facebook advertising formats is an essential element of today's online marketing requirements.

In the course you will learn how to avoid 'fishing' for your customers and instead, create targeted and relevant ads. You'll hear from Digital Marketing experts, as well as benefiting from real life case studies including Banana Republic's effective use of Facebook 'Lookalike' Audiences

From understanding the basics, through to learning simple techniques, you will leave this course ready to engage potential customers on Facebook.

I designed this course to offer you an easy to follow, comprehensive guide to growing your business using Facebook. Facebook marketing is a topic that can be made complicated very quickly. This is why I have prepared slide presentations with a running commentary, so you can enjoy the visuals and explanations that go with them.

I hope you enjoy learning the basics, and I look forward to connecting with students who have any requirements or questions.

Recent Udemy feedback

"I'm very impressed with how many great tips there were in this short course. Good job. This guy clearly knows what he's talking about. I was going to give it 4.5 stars for being too short -- but I thought that didn't make sense since what is there is excellent.... Just what I've been looking for."

"Great Mentor, and also the good method of teaching. I am a 16+ kid from India and I was looking for the way that could help me get some basic awareness about starting a business and the responsibilities of an entrepreneur. Got some extra info regarding marketings and steps to follow to reach out the correct audience. What to do and what not and even got to know more about the personal point of views from a bunch of successful persons. Overall: A quick course and very helpful for getting the rough ideas and guideline for becoming an entrepreneur."

"Good information and very motivational. Once I started I couldn't stop till I watched all of them."


Who is the target audience?
  • This course is designed for beginners or individuals with a limited knowledge of Facebook Marketing
Compare to Other Facebook Marketing Courses
Curriculum For This Course
44 Lectures
Introduction To The Course
1 Lecture 01:46
Content & Design
10 Lectures 17:43

What kind of content deserves to be in the news feed? Well, consider the brands that simply shout at you, posting irrelevant messages. Do you scroll past without thinking? Of course you do. In this lecture we'll address this issue and talk about the steps you need to take to create content worthy of the Facebook news feed.

Preview 02:50

How do we get people to remember things? In this lecture we look at the use of storytelling in audience engagement, from the origination of the 'sandwich' to a real life example of a brand tapping in to their audience to create a story. 

Preview 03:26

In this real life example we'll look at how Roundabout Theatre Company made use of compelling visuals and copy to gain a six times increase in ticket sales directly from Facebook.

Preview 01:27

Recap Quiz
1 question

Another great way to engage your audience and tell stories across your campaigns is to use the carousel ad unit. The carousel ad unit allows you to use multiple images or videos across a single ad unit to showcaseyour brand, products, and/or services.

Storytelling Using Facebook Carousel Ads

Learn how American Express used the Carousel ad format to promote their Premium Rewards Gold Card. In this example we take into account all creative aspects, subtle tactics and copy used.

Case Study: American Express Using Carousel Ads

Motorola India used the carousel ad format for the launch of their Moto X phone. Let's examine their colorful, playful images in their carousel ad unit to communicate the features of their phone.

Case Study: Motorola India Using Carousel Ads

Using high-quality visuals can help your brand be as interesting to your audience as the friends and family in their News Feed. Remember, you’re being seen alongside their experiences — your brand needs to be news feed friendly. Let's dive in and see what we mean by the 80/20 rule.

The 80/20 Rule With Facebook Creative Design

Delighted an online audience is about provoking different emotions, so that people will remember your message and brand. In this lecture we take a look at what's possible.

Delight Your Audience

In this real life example we look at the Dove 'Legacy' campaign, which used very emotional and thought provoking short films to capture the attention of their audience online.

Case Study: Dove Uses Thought Provoking Content
Understand Your Audience & Stay Relevant
6 Lectures 10:20

Knowing your audience means understanding who they are and what they need from you.For starters, it’s important to be aware of where they spend their time online and who they are seeking out for knowledge and insights related to your niche.

Why Knowing Your Audience Is So Important

Understand why properly researching your ideal customer can help you to create the best and most relevant Facebook ads that will increase the chances of a response.

Create ‘Buyer Personas’ For Your Customers

Your options for defining an audience by their interests have changed in the last year. In the early days of interests targeting, the interests you could choose were limited and usually on a high level, but now you're able to drill down into specific niche areas.

Large Audience vs Niche Audience

If you treat every potential customer as though they areessentially the same person, your Facebook ads are doomed to fail. Let's explore further and discuss the importance of recognising that your customers fall into all kinds of different categories. The good news is, Facebook is aware of this and we're able to drill down and target users in all kinds of ways.

Don't Go 'Fishing' With Your Ads - Get Personal

Find out how Isabel reacted to a laundry detergent ad on Facebook and what the brand could have done to actually encourage her to become a real life customer. All it would have taken was a little more time and effort

from the brand instead of just blasting out a generic message.

Example: Fishing With Facebook Ads

Learn about the phenomenon known as 'banner blindness' and why this is resulting in businesses throwing their money away by failing to understand the need to create carefully planned and targeted Facebook
advertising for their customers and potential customers.

Why Your Facebook Ads Need To Be Targeted
Copywriting For Facebook Ads
4 Lectures 09:45
What Are You Offering Your Reader?

10 Quick Tips For Your Facebook Ad Headline

Test 5-Foot Benefits vs 5-Mile Benefits

How To Write Your Facebook Ad Text
Facebook Targeting Options
10 Lectures 19:26

Facebook expert Amy Porterfield is a huge advocate of targeting other Facebook pages. Find out why this simple method is so effective and what questions you should be asking yourself to select the best pages.

Targeting Other Facebook Pages

One of the most basic ways of targeting potential customers on Facebook is by their 'interests'. After all, we find it hard to ignore ads that are focused on something we're genuinely interested in. In this lecture,we'll look at two very simple examples of targeting a potential customer via their interests.

Targeting Facebook Users By Interests

In its infancy, advertising professionals claimed Facebook was a fun place to hang out but had no real commercial value or any potential for consumer insight. However, in 2013 Facebook starting partnering with data brokers such as Datalogix, and the way in which businesses could target customers on Facebook completely changed.

Targeting Facebook Users By Purchasing Behaviour

It's easier to sell to current customers than to look for new ones, and using Facebook 'custom' audiences can help strengthen your existing connections. If you have a customer list or data from your site, such as purchaser email addresses, you're ready to get started. Facebook will compare your data with theirs to help you find the customers you already know, for some targeted and relevant ad opportunities.

Using Facebook Custom Audiences

Learn some very basic techniques to using Facebook custom audiences, including retargeting website visitors who leave without making a purchase and encouraging your most loyal customers into referring a friend.

3 Simple Ways To Use Facebook Custom Audiences

Understand how you can find more people who look like your current customers, visitors to your website or Page fans. Using Lookalike audiences is a great way of uncovering brand new customers who share the same online behaviours as your existing customers.

Using Facebook Lookalike Audiences

Find out how Banana Republic received a nearly four times return on its ad spend than other display advertising channels by using 'lookalike' audiences.

How Banana Republic Used ‘Lookalike’ Audiences To Find More Customers

Life events offer Facebook users the opportunity to tell their story and share it with their friends. Life events also offer businesses the chance to target potential customers.

Targeting Facebook Users By Life Events

Think about how quickly Facebook users scroll through their news feed. You need something to make them stop
and engage..A great visual is far more likely to grab your target audience than plain text. Let's explore some of the basic principles of strong visuals within Facebook ads.

Visual Information In Facebook Ads

What are value propositions and why should you bother including them within your Facebook ads?

Value Proposition In Facebook Ads
Facebook Lead Ads
8 Lectures 08:55
What Are Facebook Lead Ads?

Ways To Use Facebook Lead Ads

Do You Have A Lead Magnet?

Getting Started With Your Facebook Lead Ad

Adding A Context Card

When Context Cards Work - TheSkimm

Organising Your Lead Form

Reach Customers On Desktop Or Mobile
Facebook Carousel Ads
5 Lectures 11:49
Some inspiration for using Carousel Ads, even if you have just one product available to sell.
Carousel Ads For Selling Just One Product

See how retailer Bourbon & Boots use Carousel ads to sell their seasonal range.
Using Carousel Ads To Sell Seasonal Products

A real life Facebook case study explaining how Wayfair used Facebook's Carousel Ads.

Case Study: How Wayfair uses Facebook Carousel Ads

When the social games company ran tests to understand the value of carousel ads for Candy Crush Soda Saga, it made a sweet discovery: the new format was significantly increasing game installs, at a lower cost.
How King Boosted Candy Crush Using Carousel Ads

The music streaming service teamed up with Marin Software on a series of carousel ads to encourage people to install its mobile app, cutting account signup costs by 50% and installation costs by 60%.

Deezer - How The Music Service Rocks Carousel Ads
About the Instructor
Fred Williams
4.5 Average rating
966 Reviews
22,872 Students
27 Courses
Founder Of English Made Simple

Hi! My name's Fred, I'm a former advertising professional and the founder/creator of the 'English Made Simple' courses on Udemy. 

'English Made Simple' was created to provide ESL students with simple courses to help them develop in all areas of the English language. I love creating the courses and hearing all of your feedback.

I'm confident that each one of my courses will help you on your language learning journey but If you're not completely satisfied, you can request a full refund.

Thanks for visiting my profile!