Digital Marketing: How to Generate Sales Leads in 2017

How We Earned £482,793 Using These Step-By-Step Online Marketing Tactics. You'll Create a 60 Page Marketing Plan.
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  • Lectures 80
  • Length 12 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 12/2014 English

Course Description

Course Updated: Oct 2016


Want To Generate More Sales For You Business?

Who doesn't, right? With a proven step-by-step guide that's turned my own business from a bedroom start up to a £480,000+ agency (see the proof lesson below), YOU CAN TOO! If you're ready for hard work that delivers proven results, then read on...

You need consistent quality sales leads... I'll show you how.

Just the the other day I landed a £50,000 project and over 2100 people are already benefiting from my step-by-step plan (see the proof lesson below). Infact I'm that certain you'll grow your business by following my plan, I'll 30 day money-back guarantee it. Excited? Yeah me too, let's dive right in...


Join the club, because I don't have the traditional PhD, I don't give enormous theory lessons in consumer behaviour at Cambridge University. But I have designed, developed and marketed 100s of successful websites over the years and learnt so much in the process.

I know you can learn from my knowledge on digital marketing and lead generation, then apply it through the step-by-step plan. I'm not the golden boy of digital marketing, but I'm a long way ahead of the majority.

You'll be the same in your field of work – I know you're a hard grafter and you know your stuff. You just need a guide and plan to implement digital marketing to increase your businesses visibility and generate quality leads.

Every entrepreneur, business owner and marketer I've met over the last ten years has felt outside of their comfort zone at some point, that's how we push ourselves to improve and skill up. You're not going to be a marketing guru at the end of this, but you'll have a ton of skills that will put you ahead of those that are doing nothing. This is your opportunity – take it.


By following this plan myself, in 2015 my company (Newedge) generated over £1,000,000 of great quality leads in the last 12 months, which we converted at around 50%! Now I know there is room for improvement there, and we would like to be converting more – but what's you conversion rate? Do you even know? Don't worry if you don't – we'll work it out inside the step-by-step plan.


Building a lead generation sales funnel is hard work and takes time. It's especially difficult if you don't have clarity. But a plan changes that.

Just the action of writing the step-by-step plan will give you focus and will make digital marketing a substantially easier beast to tame. In the last 12 months, Newedge has secured nearly £500,000 of revenue by following this plan, with a £0 spend on advertising.

With the right mindset, a solid digital marketing plan, a little consistency and discipline, plus a lot of effort, you can grow your sales funnel and reach your goals. Interested?

Then this course is definitely for you…

Learn how to generate more qualified leads for your business, with Landing Pages, Content Marketing, Search Engine Optimisation, Social Media and Email.

Plus take away a complete step-by-step workbook detailing exactly how you're going achieve more sales leads for your business.

In the step-by-step plan we are going to be working smarter together to produce pre-qualified sales leads for your business - no matter what product or service you sell.

  • Understand the 6 pillars of lead generation
  • Learn how to work smarter, not harder
  • Complete a step-by-step workbook to launch your digital marketing plan
  • Build a sales funnel full of pre-qualified leads

The strategies and tactics presented in this course will work for any business anywhere in the world.

At the end of this course, you will be able to...

  • Define lead generation goals and create customer personas
  • Build a working sales funnel and score sales leads
  • Write unique value propositions, website content, email content and landing page content
  • Use Calls to Action to generate leads through a website, landing page or email campaign
  • Perform keyword research and understand the major themes of search engine optimisation
  • Spot and correct major issues with on-page search engine optimisation
  • Create content that generates leads
  • Reduce the number of hours spent on creating content
  • Create landing pages that are campaign specific
  • Analyse and optimise landing pages for improved conversions
  • Generate leads through 7 major social networks
  • Understand email marketing and use an email marketing software provider to send targeted email campaigns
  • Analyse and optimise the performance of email marketing campaigns

Who should take this course?

  • This course is for newbies and intermediate marketers/business owners that want to generate sales leads through digital marketing
  • This course is probably not for you if you're looking for more advanced tactical digital marketing methods

What will you need to know or do before starting the course?

  • You will probably own a business or be responsible for generating sales sales (i.e. New business development or Marketing Department)
  • Or you maybe thinking about starting a business and would like to understand whats involved in generating sales leads

What do you get for your investment?

  • Over 10 hours of HD quality video presentations recorded by expert speaker, Lawrence Howlett
  • 60+ Page workbook that helps you implement each lesson on the course

Most importantly - You get the opportunity to transform your business into a lead generating machine!

As a student of this course, you also get my professional advice and guidance.

I personally answer as many of the discussion forum questions as possible, usually within 2 working days. You also get access to thousands of other students who have been through this course and have fantastic ideas of their own too!

I also personally guarantee your absolute satisfaction with this course.

You have a full 30 days to study, download the workbook and see the results you can achieve.

If you're unhappy for whatever reason, I will gladly refund you, no questions, no fuss - and with a smile too, thanking you for taking the time to check out this course.

Every minute you delay is actually COSTING your business money ....

Enrol now!

What are the requirements?

  • You will already be running a business (or responsable for lead generation within a business) or thinking of starting a business

What am I going to get from this course?

  • How to generate more leads for your business online
  • Understand your sales funnel and how to fill it
  • Generate leads from your website
  • Create and build landing pages
  • Create content that attracts high quality leads and sales
  • Optimise your website for search engines
  • Use email to generate business leads
  • Generate leads from social media
  • Implement everything you've learnt with a step-by-step workbook

Who is the target audience?

  • People who want to generate more business leads
  • Business Owners, Entrepreneurs and Marketers
  • Start ups, Growing and Established Businesses
  • People new to digital marketing

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Digital Marketing Step By Step Course Introduction
WELCOME! Are you an action taker?

In the section there are links to proof of my claims in the course description.

What's inside this course and where is the value for you?
How to connect with fellow students to further your learning

Learn how digital marketing has evolved to get you in the right mindset for the course to come. I will also introduce some key marketing tools that I used, plus give you an overview of the technology available to help you work smarter, not harder.

Section 2: Essential Downloads
1 page

Use this 28 day plan to complete the course and get on with growing your business.

66 pages

Your complete step by step guide on generating leads for your business.

You can download an editable Microsoft Word version under the lessons resources.


Ensure your download these now for reference in future lessons.

Section 3: Get yourself in the mindset of a lead generation machine!

An introduction to lead generation, how it benefits your business and the pitfalls of not having a lead generation plan. I also introduce the 6 pillars of digital lead generation, your website, search engine optimisation, content marketing, landing pages, social media and email marketing.


Document exactly how many leads you need to generate to reach your desired, realistic, growth target with a simple calculation and supporting worksheet.


Learn what a buyer persona is, why buyer personas are important and how to write a buyer persona - with a 10 step guide and supporting workbook exercise.


A key lesson on how your buyers move through the sales funnel when engaging with your business. I introduce the 7 stages of a buyers from prospect through to brand advocate and how the customers mindset changes throughout the process from stranger to trusted client.


Not all leads are good ones! Using the CHAMP model you will be able to select the sales leads which are the right fit for your company and expertise.


Learn what a unique value proposition is, what a UVP it is not, where you should use UVPs, how to create UVPs, plus I will give you some great UVP examples with a supporting workbook exercise enabling you to write your very own UVPs.


Running a business can be stressful at times, believe me I have been then! In this lesson I look at the positives and negatives of lead generation, how to keep motivated with some easy to follow pointers, making yourself accountable, setting yourself reachable goals and how to spot the warning signs you’re doing to much.

Lead Generation Mindset Quiz
6 questions
Section 4: Attract, capture and convert from your website

Learn about how much time you have before a visitor clicks away, how many people are ready to buy now, where conversions happen, questions strangers will ask you and facts about successful lead generation websites, including UVPs, Calls to Action, Headline A/B testing, using quality images, super easy navigation, responsive and mobile read design, capturing data and how thats all put together to make sense. Plus use the workbook checklist to make sure you get it right.


A big scary word that simple means how to structure and organise your website content effectively. I’ll walk you through, step-by-step on how to group and label your content into themes and sub topics.


A visual demonstration of how to create an effective sitemap using a visual planning tool with a supporting workbook exercise so you can easily create a website sitemap of your own.


Learn how to turn your homepage into a lead generating machine with unique value propositions, navigation, calls to action, content promotion and trust buildings. Plus using the 5 second test to ensure your message is heard loud and clear. Use the workbook to map out your own homepage wireframes.


Writing for the web can be considered an artform, but really you just need to understand some simple principles to make it super easy to do. I will walk you through the process, from setting goals and focusing on benefits to being human and creating actionable content. Plus use the workbook writing templates to give you a head start.


Capturing data turns strangers into prospects, in this lesson I introduce you to web forms, how they capture data, even on a mobile, plus give you some pointers on reducing web form friction, improving your data accuracy and some live examples of great web forms. Plus use the workbook to plan out your own web forms.


Learn about “what is a call to action?”, the types of calls to action you can use, plus I will show you a real world example of a great call to action and how it could be improved.


Learn how to create the ideal contact form, by asking your visitor how you can help them, making it easy to fill in and collection the minimum data viable.


Learn what a gated digital asset is, how to use them to collect prospecting data, plus I will show you two real work examples of creative ways digital assets are used to generate sales leads. You also get a workbook checklist to ensure you're getting it right.


Learn why 53% of shoppers use and love live chat, why live chat is so important and what can trigger a live chat session. Plus use the extensive workbook checklist to make sure your live chat agents know how to engage with potential customers.


Learn how to use a free tool to engage your audience and collect prospecting data with a supporting workbook checklist to ensure you get it right.


Learn how to capture prospect data with subscriptions and registrations, plus use the workbook checklist to make sure you get it right.


Learn how to capture prospect data with competitions, think about the legal boundaries, plus I will show you three real work examples of great competitions, and you’ll use the workbook checklist to make sure you get it right.


Learn how to capture prospect data from your blog with 5 different methods, including: the lightbox, in the sidebar, in the header and footer, within the content and in the comments. You’ll use the workbook checklist to make sure you get it right.

Section 5: Use Google, Bing and Yahoo to attract prospects with search engine optimisation
Introduction to SEO
SEO Terminology
4 pages
Questions Google will ask you

Learn how to research keywords that are being used by your prospects to search for your products and services.

  • Use Google Keyword Planner Tool to create a Keyword Theme Set
  • Research your competition using Non-Personalised Google Searches
  • Prepare a finalised list of Keywords in a structures spreadsheet
Content is King
On-page Optimisation
Link Building
Section 6: How to wipe the floor with your competition using content marketing
Introduction to Content Marketing

Think HootSuite

Building trust relationships with prospects
The right content at the right time
Content creation and frequency plan
Content distribution plan
Content Call To Actions
Interact and respond
Analyse content performance
Reduce, Recycle and Repurpose your content
Bonus: Solving writers block
3 pages
Bonus: Easily make your content more exciting
5 pages
10 questions

Test your knowledge on Content Marketing

Section 7: How to use landing pages to ask the simple question, do you want it or not?
Introduction to Landing Pages
Anatomy of a Landing Page
Coordinating marketing messages
Lead capture web forms
Copywriting for Landing pages
Optimising and testing landing pages
Examples of landing pages
9 questions

Test your knowledge on Landing Pages

Section 8: Generate high quality leads through social media with step-by-step checklists
Introduction to social media lead generation
Social Trust and Mindset
Facebook Lead Generation
Twitter Lead Generation
LinkedIn Lead Generation
Pinterest Lead Generation
YouTube Lead Generation
Instagram Lead Generation
Google + Lead Generation
10 questions

Test your knowledge on Social Media

Section 9: How to nurture prospects to clients quickly and easily with email marketing
Introduction to email marketing
Types of marketing emails
Email personalization
Writing subject lines that matter
Creating killer email content
Email layout and design best practice
Grow your mailing list
Segmenting your subscribers
Drip feed email campaigns
Send Frequency
Email marketing metrics
9 questions

Test your knowledge on lead generation with email marketing.

Section 10: Congratulations - You’ve complete the course!
Congratulations - You’ve complete the course!
Please Leave Feedback For Other Students
Section 11: *** BONUS CONTENT - Expert Interrogations ***

Conversion rate optimisation with Neil Patel from Crazy Egg & Kiss Metrics


The importance of landing pages with Oli Gardner from


Epic content marketing with Joe Pulizzi from Content Marketing Institute

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Instructor Biography

Lawrence Howlett, Helping student progress their career in Digital Marketing

Want to start your career in digital marketing? Or do you need to brush up on your digital marketing skills?

Then as one of the top-performing Udemy instructors in the digital marketing category, I will guide you through what it takes to become a master of your craft.

I've been in the digital creative industry for the last 10 years, founding my agency back in 2005, and now work with brands like Days Inn Hotels and Tesco, helping client generate millions in revenue each year.

What qualifies me to teach you on Udemy?

  1. For ten years, I have owned and grown a digital web and marketing agency, know employing 8 people across the globe full time with a turnover of $650,000. I started with no experience, no clients, no email list and no idea!
  2. Over the last ten years, I have grown my clients businesses through excellent web development and digital marketing, creating millions of dollars in revenue for them. I've learnt the hard way and can now share every I know through my courses, saving you years hard learning.
  3. I've built websites for multi-million dollar companies, as well as shoe string startups, so I absolutely will be able to guide you through growing your business with digital marketing.
  4. In 2014 I decided that I wanted to teach everything I know, to really help a wider audience than local business here in the UK. That's why I've come to Udemy, the global platform for online learning. I'm really excited about getting involved in your business and you can reach out to me anytime!

What experience do I have in Digital Marketing?

  1. BA (Hons) Degree in Business Entrepreneurship from Northampton University, England
  2. Ten years of experience in web development and digital marketing
  3. Over 300 satisfied clients currently working with my company who give testimony to my proven strategies and tactics.

► Enrol in any of my courses and I personally guarantee your will grow your business in 30 days or your money back ◄

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