Do you want to be part of the exciting, lucrative and evolving world of digital marketing? There are plenty of opportunities for writers who know the digital landscape. Take the first steps to a bright career and get an overview from an award-winning digital copywriter who shares tips for writing highly effective:
Best practices for writing subject lines, pre-header and email body copy.
Best practices for writing effective display banner ad copy.
Best practices for writing to Facebook's various formats.
Best practices for writing new Google platforms, including expanded text ads.
Best practices for writing for web content, specific to the structure of websites.
A simple recap of previous lectures.
Tips on building an online portfolio, interviewing and approaching employers.
Everyone has a story.
It's the one thing I've learned as a writer. And after 20 years as an advertising copywriter--including 7 years in nonprofit marketing and fundraising--I think story might just be the most important thing of all. Even in Digital.
After all, story is what lets us connect and relate to the issues at hand, no matter what the medium.
Whether it involves selling the latest software, sneakers or solution to hunger, I strive to connect a good story to what truly solves the challenge. It has enabled me to create a successful career and award-winning success for clients large and small, including Microsoft, Disney, The American Red Cross, Food Banks, Operation Smile, Paralyzed Veterans and many more.
I'm proud of where I've come from, and excited for where I'm going. The story--for me--is as interesting as ever.