Digital Marketing Copywriting Bootcamp - Web Writing 101
3.9 (9 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
33 students enrolled
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Digital Marketing Copywriting Bootcamp - Web Writing 101

Don't miss out. The future of copywriting is digital—get the basics on writing for digital marketing here.
3.9 (9 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
33 students enrolled
Created by Scott Selsor
Last updated 5/2017
English
Current price: $10 Original price: $20 Discount: 50% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 1 hour on-demand video
  • 1 Article
  • 9 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • The basics of copywriting for the digital medium and how it differs for writing for print advertising. This is an overview of the digital landscape and best practices for writing in each channel—email, website, display and social. (Plus tips on building a portfolio and getting a job as a digital copywriter.)
View Curriculum
Requirements
  • Should have a basic understanding of the Internet and a desire to become a marketing copywriter.
Description

Do you want to be part of the exciting, lucrative and evolving world of digital marketing? There are plenty of opportunities for writers who know the digital landscape. Take the first steps to a bright career and get an overview from an award-winning digital copywriter who shares tips for writing highly effective:

  • Emails and Landing Pages
  • Display Ads
  • Facebook Ads
  • Google Adwords and Native Ads
  • Website Content
  • Tips for Getting a Job, and more
This beginner's course for web writing is perfect for novice copywriters, students wanting to learn more about digital marketing and working copywriters who may have missed out when the digital revolution changed the game for marketers. It's also great for digital marketers who need to know how copy is different on the web. 

Scott Selsor is a southern guy who became an award-winning digital copywriter in Los Angeles and wants to share the insights he's gained from 10 years in the evolving world of digital marketing—and the things that have changed recently.  
Who is the target audience?
  • College graduates looking to learn how to be a copywriter in the digital world. Anyone looking to shift careers, or even existing copywriters who feel left behind since the rise in digital.
Compare to Other Copywriting Courses
Curriculum For This Course
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Intro: Welcome to a Lucrative Career
1 Lecture 02:13
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Introduction
1 Lecture 01:20
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Universal Best Practices For All Digital Channels
3 Lectures 16:55

Writing to Persuade Online

Preview 06:19

Keep it brief when writing online. 

Less Is More
06:47

Think and write in 3D online. 

Thinking in 3D
03:49

You've finished first section, so let's see what you retained. 

Basics for All Channels
2 questions
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Email
1 Lecture 09:40

Best practices for writing subject lines, pre-header and email body copy.

Effectively Writing for Email
09:40
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Display
1 Lecture 04:33

Best practices for writing effective display banner ad copy.

Effectively Writing for Display
04:33
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Facebook Ads
1 Lecture 06:00

Best practices for writing to Facebook's various formats. 

Effectively Writing Facebook Ads
06:00
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Google Text & Display
1 Lecture 02:44

Best practices for writing new Google platforms, including expanded text ads.

Effectively Writing Google Text and Display
02:44
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General Web Content Overveiw
2 Lectures 05:59

Best practices for writing for web content, specific to the structure of websites.

Best Practice for Website Content
05:19

A simple recap of previous lectures. 

Wrap Up
00:40

How well do you know the digital copy basics?
10 questions
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Finding a Job as a Digital Copywriter
1 Lecture 03:00

Tips on building an online portfolio, interviewing and approaching employers. 

How to Get a Job
03:00
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Close
1 Lecture 00:29
About the Instructor
Scott Selsor
3.9 Average rating
9 Reviews
33 Students
1 Course
Associate Creative Director, Digital

Everyone has a story.

It's the one thing I've learned as a writer. And after 20 years as an advertising copywriter--including 7 years in nonprofit marketing and fundraising--I think story might just be the most important thing of all. Even in Digital. 

After all, story is what lets us connect and relate to the issues at hand, no matter what the medium. 

Whether it involves selling the latest software, sneakers or solution to hunger, I strive to connect a good story to what truly solves the challenge. It has enabled me to create a successful career and award-winning success for clients large and small, including Microsoft, Disney, The American Red Cross, Food Banks, Operation Smile, Paralyzed Veterans and many more. 

I'm proud of where I've come from, and excited for where I'm going. The story--for me--is as interesting as ever.